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BUSINESS PLAN

Welding and Fabrication

Workshop

Prepared by
Edwin Taiban Daniel Agga
JunelMalim Renard Consador
Elmer Jambili JefrelTamsok
May 26, 2023
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TABLE OF CONTENTS
Executive Summary
1. The Marketing Plan
1.1 Environmental analysis
1.2 Product(s)/service(s)
1.3 Customer demographics
1.4 Competition and competitive advantage
1.5 Price strategy
1.6 Advertising and promotional strategy
1.7 S.W.O.T. analysis
1.8 Market research
1.9 Market targets

2. The Operations Plan

2.1 Scope of operation
2.2 Regulary issues
2.3 Business premises
2.4 Production arrangements
2.5 Commencement date

3. The Organization Plan

3.1 Organizational structure
3.2 Skills required
3.3 Personnel
3.4 Resumes

4. The Financial Plan

4.1 Financial strategy
4.2 Balance Sheet projections
4.3 Cash Flow projections

Appendices
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EXECUTIVE SUMMARY
This section should be completed AFTER the business plan in finished. It is a ONE PAGE
SUMMARY.

This section is the reader’s first impression of the business and should cover the following areas
briefly but informatively:

 The business names

 The business structures
 Key personnel and their relevant experience
 Description of the product and/or service
 Its current market position and the potential for growth
 The business objectives both in the short and long terms
 The reason the business will be successful
 Financial projections
 Funds sought and usage

___Metal fabricators is a welding and fabrication business with expertise in the production of a
variety of building equipment and accessories

______
These include doors, windows, metal cabinets, railings and metal garden
tools. These businessesrely heavily on innovation.

We’ve got loads of it and seek to even exceed our client expectations.
____
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1. THE MARKETING PLAN

1.1 Environmental analysis

 A discussion about the industry you are entering, in an historical and a

geographical sense.
 A look at changes, advancements and trends over the last 10-15 years, and the
current situation at an international, national, state and local level.
 Identify where your particular business fits into the industry and why thereis an
opportunity for your business.

_Entrepreneurs, managers, ang their firms do not operate in a vacuum. Instead each of their
activities, including strategic business planning must be undertaken and understood in the
context of the specific demands and requirements of the environment in which the company
conducts it’s business activities. Among other things, the environment determines the
resources that will be available to the company, including capital, human resources, raw
materials, and technology. In turn, the environment also determines the success of the
company as measured by acceptance of its products and services, profitability, and satisfaction.
In fact, the environmental feedback on the outputs of the company activities can be used to
evaluate and change the mix of resources that the company must look to gather in the future
from the environment its such, for quality products and services, it essential to establish a
strong capability for environmental analysis as part of the overall strategic planning process.
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1.2 Product(s)/services(s)

 A full description of the range of products sold and/or services offered,

emphasizing differences, improvements, innovations etc. compared to other
products/service on the market.

_______
At welding and fabrication workshop, our products consist of various
metal works. We specialize in the making of building equipment and accessories .
Such products include metal doors and windows, railings,
cabinets, and flower stands. These are carefully fabricated to achieve durability in addition to
providing aesthetic value.
Our welding and fabrication workshop is located in PulotCener,
Sofronio Española, Palawan. In recent years there has been an increasing demand for the
services of welding businesses.

1.3 Customer demographics

 Indicate who your customers will be in each segment, their age, sex, lifestyle,
geographic location.
 How many are there in the areas you are going to service?

The division of a market into different homogenous groups of consumers is

known as market segmentation.
The marketing concept calls for understanding customers and satisfying
their needs. But different needs, and it rarely is possible to satisfy all customers by treating
them alike.
One of the main reasons for engaging in market segmentation is to help
the company understand the needs of the customer base. Often the task of segregating
consumers by specific criteria will help the company identify other applicators for theirproducts
that may or may not have been self evident before. Uncovering these other ideas for use of
goods and services may help the company target a large audience in that same demographic
classification and thus increase market share among a specific sub-market base.
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1.4 Competition and competitive advantage

 List three of your major competitors.

 Make a realistic assessment of their strengths and weaknesses?
 How many staff do they have?
 How long have they been in business?
 What position do they have in the market? (E.g. quality, price, service).
 Indicate why you think people would change their current buying habits to
become your customers.
 How will your competitors react when you enter the market?
 Will your business have any adverse effect on other competing businesses?
 That is your competitive advantage?

Criticizing the competition is human nature. We praise the equality of our

own product, the genius of our unique selling points, and we rejoice in the weaknesses of our
own competitors. Because were constantly fighting them for market share.
All the backslapping feels good internally, but it doesn’t necessarily
improve your marketing strategy. What if instead of picking apart their weaknesses you
celebrated your competition in the morning meeting? Consider asking your team, if we worked
for that company in our current roles, how would we sell their products against our own and
laverage their position in the market?
By examine the strengths of your competitors, you
might discover new insights to market your own product better.
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1.5 Price strategy

 What pricing technique will you use? Explain why.

 What are your prices? Include a list of prices?

The average debt ratio (total debt divided by total assets) in this years
survey was 0.33 through 26 % of shops reported debt ratios of 0.1% or less. A handful of shops
reported no debt at all. The average debt ratio is down from 2022, when it was 0.27%. This
implies that through fabricators are careful not to overleverage, they also know they need to
put the money to good use through investments, be it in software, machinery, or personnel.
The average number of customers that make up to 50% of shops revenue declined slightly in
this years survey, last year the average was 4.35 this year it was 3.89

1.6 Advertising and promotional strategy

 List the methods you will use and the cost of bringing your product/service to
the attention of prospective customers, e.g. in which publication will you
advertise.
 What other promotional tools will you use?
 Prepare a timetable for five years of all promotional activities.

PRESENCE
The extent to
Which users know
If other are available
RELATIONSHIPS
SHARING The extent to
The extent to which users relate
Which users to each other
Exchange, distribute
And receive content
IDENTIFY

The extents to which

Users reveal
Themselves

REPUTATION
CONVERSATIONS
GROUPS The extent to which
The extent to which
users communicate
The extent to which users know the social
which each other users are ordered standing of others
or form and content.
communities
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1.7 S.W.O.T. analysis

 A grid identifying your strengths, Weaknesses, opportunities and Threats
 Include a discussion of how you will take advantage of the strengths and weaknesses
and threats.

Strength Weaknesses

As anew welding and fabrication, Our weakness is that most welding

Business, our strength comes from our And fabrication businesses have clients

Skilled workplace. These have been Who are primarily contractors in the
carefully selected and include people housing industry
with significant experience

Opportunities Threats

Although it may be initially challenging The collapse of the housing market in

2008 crumbled a lot of business
To land a client, we are confident that
welding and fabrications business. This
a single job will draw attention to us.
threats is still as potent as ever
This is an opportunity we hope to
exploit right from our first client. They
say a good job advertise itself.

We are prepared to make this happen

by providing exceptional welding and
fabrication services.
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1.8 Market research

 Details of the results of your market research produced from primary and secondary
resources.
 Include details of any surveys/questionnaires used.
 Include tables and charts as appropriate.

PRIMARY RESEARCH SECONDARY RESEARCH

 More complex  Easier to conduct

 In depth exploration
 One to one talks with active
industry players and observes
 Focus on prospect company
 Broad understanding
 Obtained from public sources
 Focus on markets
 Preparation for primary
research