| Fetes RRB | INTRODUCTION TO MARKETING | rca Faerie ara fear aanferee rere afer Reco caveat G1 a AGE | Fefoq ofS ae aS ey @ CHI BRE AB ae Fafa MITE lA oe acme 2 ‘STR RET CORT DTT | SCTE AE ea tet a CAB are FORA eee en aRcA -aeTe Tre | HE egwrTE aCe oe anere at AGS TAT COREKAT aca ¢ TET | {phew aca ates @ Prafire Berton wt weraeeree ope aE ate mE em TRE Fra | eet Reena ae re Fer xg “fA at aT CSTeTA ercmTeiT @ croLaT ABTA . ROR eet ott ACT sttacat : eee ey . Reiera FRET es MATS tact Reretera oltre tact art aE staat Revita weaftert anor eae staat Feriera CaPtes fife aace tact Beet 9 feetstera meer eee at ATE etACAT areata 9 Faotetera aces ater hot FACS ttaCAT Ramm e Rertera aee order art Ae staat . eters ery aT aca Wy sae sat do, aera weer Barrer crete eta Baer Fetter weiter Pere FACT etc (| 3S. Reenter ar Fete wt ahr eae atacat . D2. CORATR ae a UTAH TOE AICS sttacAt y¥X PER PSY NS | oe canned wit VarTstafa: ferry relations eferat a 9.9 ferteers ata Esa Concept of Marketing a = Sra CD. CTA aT | CT eer Oe cat MNT | VTA Ase STAI Aer eR services oe ae at cer ante fe ReCMAADI LAT GATET AICS ABICATAT CH PON “RT TM RG: promot fen OF IRIS | RTE IT CC Bed HY Son CMT autre TE CATR CHT] y Ft, Reh AT AAS AN RIT OT AGT ON SA HT IH OS CHT ANT HT Cece ag wea OC Gere ec Ue A MOR AR ACH CF AA AE | FACET TARTAN Tea Cae See a HTN rR tr ei cee cry Se TIT Gi OL STATA AGT GRC TT | ET AMOS cris CF Ye eH an OF Coffer ig efoto ra ya | Tata TAT =e ret OY Gay’ ate aera Shera met owcarsete af Scanned with CamSca| — | | feos aifatehe >. Retr sce acer What is Marketing : f ade SI AR 9 erates whe ESTE Cotter camwten MARAT, mfeA Camet aere HB qe ars eférace RR acer area fA Rca corr ae at afebIere aT a rats eta PB, aoa “at 98 Vat GW) 4 M7 Philip Kotler & G ry Armstrong “M1, "Marketing is the process by wiiich companies create value for customers and bulld strong customer relationships in order to capture value from customers in return." (STAB. Rowe am ef fn meee cormnftee ameter erred wea lame en eros ae eaeeery weft aces afer aro eae tow | Bovee, Houston & Thill fetta 791 TERT OS FAT G, "Marketing is the process of developing and exchanging ideas, goods and services that satisfy customer and organizational needs, using the principles of pricing, © promotion and distribution." (aires RoR aH, Me @ CATH Bzet ae we etfieat at 7 Fetes, cont © acre Aor Te TT EOP afer acatecat we UH ACF) | Frege mais orca Ricare Framer Gra TRE mw Frere acai cerereaa srefefere wat | (PP 3 sec or AR HaaTR at BE . Bib) 3 mse MA ComOT FE AB eg TAT ATA BE : (AS x acs eb eres wet ET wea AT eT | Rewer eter Ricgne feat ater Sorgen wat aH ommies C Sey | OT 5 - fom: are Re aprgr : Source: Philip Kotler & Gary Armstrong, Principles of Marketing, Med, 2002, P12. Bare ata: fiom crt arcog Fier efobrr (Facarer) HAT TAT ae Be MT aT ore HHS ET reTorT ICR Aer eae 95 Fara rent (comer ARB) cece wrea Oy AT | “ers an coro acre eet male SIMEY efor Boor eee ocadlineu WIUT atnoedfant eater tere AAT . Core Concepts of Marketing . | fans Pete te erat >. ATER, EIT week Uifet (Needs, wants and demands) : > %. eae (Needs) {Cor wer cae fg care Fear fe eH wen wen STE Sarena) ei Philip Kotler & Gary Armstrong ar, "Human = states of félt deprivation." (afew. we wart wAgiores acura aa) | ae ARR aH ee otter | CoA. : 9 Me ere zoe wy, a, fore | , RE comer xe are Te Serra TL ST + “ore ecmTeRT aoe wa eICETE reer 1 RE, Sere Rene 4%. StT (Wants) c= ater et HT BI ST ACT) THY sofey oat rte eH HT the form humasAneed Fillo Koller & Gary Armstrong 7% indi needs take as ai Personality.” (ieBRS ae “afeg as a are oe by culture ao ‘4 HE STA eH) | Bate Rory a ee oe ail oom gar RO ‘ * Scanneu wit LamnscaRetry afatofs @ WT, TT, OT CATS rer sea | SUCH MET SCART Alia, MT wee, cote Forth ACS BI to ne (Dean (coe wot et Te og Rat WAT WIw HIATT) a ee Philip Kotler& Gary Armstrong WM, "Demands are human wants thf are backed by buying power." (SSW WrPVA AS Agt wet wet wt vifeare wrTehe Ba) | DRA WARE AeA TAA ores stents Bet areca | wikgira payamd ger ante sory 8 : FAP BOT RS FI THT OR “OWA IPQ | TASS Se ON aE Be @ BSG te | arene Recast a Fae afte aS are Roe war At pores nS anc Bot GTM ifr a et Fee en oa TY RCI AI GR COANE A GaeHR we TCA Bo 1 249 Gre Neil H+ Borden ferry ae (Marketing offerings) [eed seth gunn ex feta weft wet) @ eH Philip Kotler & Gary Armstrong WM, "Marketing offer is some combination of products, services, information, or experiences offered to a market to satisfy a need or want." (aIC#bR a Riera weft Rc etcaterT St BEIT ween. SAT 1a, Crt, wy a efSeett TIT TW sett Serger ear wa) GT Raeretay wetter afar OT RAT : ; 5 (Products) + 947 RM CSET AAT Sr, set, Saga ‘at cores way Ut Serge Br ae at UIT eteateL @ SEIT TEPERReT saw ote @ ebieH Philip Kotler & Gary Armstronjg"@m, "A product is anything that can be offered to.a— market for attention, acquisition, use, oF consumption that might satisfy a want or reed." (SR carota ERP wt fg ater ACTA STA, saiftrert sect, aR at Corea Bray Gorethre er wie ter) | TAT ae (BAS Lrer, sf) eleTe eA SNORT CAT (Forced firreer, creteas tard, Stee sane), ale (ant, ct cae, ah), ar (FaRTE, PART, PASAT), AVST (CAB, THE, EEA) rR TENG COATT Proce fea fr, ame eT asc Storr, FRTACCT Cae aCe SAA) TALS | GAT ger HT AT CHPTSTCA CSTE SCHTETT AT sea cites RT | ) GI (Services) + TI PTT FE coIeIa erate @ Geta TURE ser OIE CFT SUT 4 HCH Philip Kotler & Gary Armstrong ak, "Service is any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything." (GTA RAL GO BS At afte Tt se SAT ETT ocadlineu Will camacdfart } 4 art wat afta SCTE TAT . Qa (cr fer f ofifis aRET SHITE SECRET em 0, vafSeret (Experiences) Fy. staat “Experience is knowledge or'Stiy 4 tional Dietiona M : pees “oing, seeing or feeling things (CAA FOR FA, CHC Tt THE, obtained from doing, eee fearet aat) | AAA SSSI FAT IAT copoms,: STRENETe Bay Ea HTH GR ACT, S SATIAT AMAT OAT. Bp ACA AIT CAL : crt erty 6 Hate (Cubtomer Valie-dnd Satisfaction): ! GST SH (Customer value) ( caaot cart ty SPT AT BARC RTH CH aft on fiacr ara era, 4 ae FC COROT SHY TH RAY} A CH Philip Kotk Gary Armstrong WW, "Customer value is the differekce between the valus customer gains from owing and using a product and the costs of obtaining Product." (4 IR 6 TaNAT WITT ROTA ete Safer ase ety TACT BAT MCAT SM ROM GROTH SIM) 1 CoTeT Hab ecm oy AGATE aR TS wT? Se afer ertena area Rt oo AE CR | ae FRoSICR eT TARTS Se SR TEE er omy a at ey STIG RAT Rarer atemTTE AOR Value = Benefits _ oa Functional benefits + Emotional benefits lonetary costs + Time costs + Energy costs + Psychic cos , BRE (Satisfaction : SHIT Ce ee sl aR ew ore mae AMT Ber wer COTE HeET CH MATT fecings of Te A Philip Kotler cr, "Satisfaction is 4 Pe © or disappointment resulting from comparing 4 Perceived performey nce (or our i 7 : oe copy come) in relation to his or her expectation’ SIH ST Bor TOSS is OT Ber area, CATR etree) | aa FE ase HF (Exchan Q FFE (Exe ort woe changes cay ’ Bornrca fafa oh “ hire a et the act of Obtain _ (Corr fry ets sine MereRees fateh 4 Wa FUE UT THATS ot Be ef orate we Baca Frog APN ae foe ato * craeat a- Rew (Reva = ze 7G, Faia, oars, afer, Or, BeaaAsret Beri _ fet Ramat Source : Courtland L. Bovee, Michael J. Houston & John V. Thill, Marketing, 2" ed., P-5 FPHAT AEE FM (Relationship marketing) : TEBE Rts et awa aa erat UA ART COTS, Cas, Forts, AAT aR STAT CA Hee Rete coat woe We a fer Brier Cc) emt Ph p Kotler & Gary. Arnistrong 7m, "Relationship. marketing is the process of creiting, n intaining and enhancing strong, value-laden relationships with customers and other stakeholders." (GESt ST CBee wet AeA, ory fsa aH Ww, wore ante efier GAT etferar ace AE LSe FA) | sr (aan ce we r GPE cee 8 TT Philip Kotler & Gary Armstrong <@r, "4 market is the set of alfactual and Potential buyers of a product or service," (aie 49 @ Crt AI 6 FST ROT Giice set aa) 1 Barer os .8. ert wafept : : Evolution of Marketing _setie cf oar eae oft wx uftadaure effets we): TR reTOR Saat Ta Font enon Shee Tice *_ybou-sooy TNE ser Wee Tea E “Felon eg Ren a eH TE A ems TAS weafterice Fira bona mrecn Borger eat S wafer | atx | ene | Rew forte | atatiee |) aeretatee [arate comet | oe w mt w wt | Resrgt erat |icrrer ee) Fra fara of eg, ee shack cece dave. oo fou: Fotiora aeaftas Ben fowe raaér ce e cy : eae me (Era rf st con ey) erate eran oot s, Tae ata Fie ge See # ce : cr eee hehe ae ar & RRRC ET (Era. ‘of exchay og Beers aT py cae ee ee RIE er ape ro cat OY CR Te BE ca ae é “SesneU MAT SsiniscaSees ot Rowe RABE re srneaTe aT ALL OT AAR feet afta ey Bt (Era of sale) + @.. SIAR BT (Era of marketing) : Fort fate > ATR AT) OR ae ATT FAT CTT CH, sree Bw sey eta CAT FACE ATC DATASET AM QCMTT CADTAT HTT | Ape ot wea aT Frera Bye ey TT : z vara Fee et) at — 0, SeiT WW (Era of production) : Sevo AI CATH ego APT one aTUCE AMT BT Beer 3 6 yor afte Beam, girs ST o Grete eRMRTO TI aafe Ged eT Praca Sad oSy GU aT) & cic omy Bena wits acricnt fire oF | sare crestor Scare fier wer Cems ean ae afast may wT RS CRT RA ANT SOA GT A AH CUTS TAHy | Se Berta J 3026 AI A saeo wT ew 7 Soa FS aCe war ins POAC aT, ae ORCA ACERT DIAC RL a AST OT OPT, fae ce are wa area Re Ficw oar we | Tg Fe aR @ RCT STEPH CCS ICH eR CORETAT HOOT LS MEETS Se ROTA Sree Rot Fe @ cate ae ie (Reenter we COTTER SCTE © eceH eRe Tree enfeoire Bom eet acy Re Re ania rena Bra acd PENA FH GF UTS AAT RT TITAS By) Rreelin se. iemaer © Ser eH ca wa aR wr firoieg efocmttera geht RT SA AT OR TET AT 2 are or Ror te Sm Greet @ Yet bre ancy creo ae Be commana sea sreToMTET we a TER one AOI Rermmeat efobrr efecafironr fice, ri CeNGTEM A CHTETT Fetal ATE aR OF ATA ety Beorery wet Fate at (Social marketing era) + spo mtcert se cota mere Fete BETA pat LTT crores al wma cer AROMA TeTTOTS aS eAETCA Za VT ne ee eee ocadlineu WItl varstafaster | : crsice aPRFaTE iP Reser freer oy Se Pent fe AA SETA aa, ts take $e St ecw Rvs Beet AST, , afcriste, SRS 5 cenit Prana as aed OFF aT OT BT | , 9, SHARE AAR MT (Relationship marketing era) + GPE @ SIT 4 foe, ory Free Fe Ceo aT at eAferaT oT HASHC ATCBE | yy og oe TBR MR ENT | TOT RE GOT Se, Rae, Saige sii spree aioe ae aoaT comet creme ape, PUitetrwote-c mesons aftows 8a @ corres AMIR aH aha ce, See ART eRe UB rae eT MMB It a Barre Rome FH, RT SCI acu) mre Ep A Meebook, Twitter, You Tube; Yahoo, Google “fics em a, Reetetay cafe: AIP Cmfesee BEATEN Ce aff Feta ara ot 6 URE Cmte en STAs, RT @ Beate TT SP acacy | oCadlneu wit LalnocaForty fae Sy we Petters APB =) Characteristics of Marketing, | pret 0A cor eT Aa] ewe ‘at aH “Marketing is the customer satisfaction at a profit.” GFT a Ceres *ef amt malt Rovers ee ray) Reread Rtg ones aenfie. arieor ae eters aed re sam ea Fre Faso eargeyt GaMBNeceT STATON aT RT- (sataifire efteut (Social process) _ Rennes mr sures meg Gee iT quae fered Aer Ser oT ae @ AME TET see Baa Acs & a OE AS STaTe FRoraTe Here afermT Ros SERS Fa TT 3 arerain eiferat (Managerial process) Cea a ofc: Gren fore 04 FV, TRIN, PHT @ Feats WOOT Teena AN TAS ane EMMETT SATAY OFA GT OA OT TARA eiferat . SOLE w FeATE (Creating and delivering value) : fetterr aperor Sig A em S51 BU COMPA TS ot cates ae areas yagi 4 Rt Sea a Ba Seg ager eee IO Oo te aH eat) / X\ ee ee Rw @ ‘30, “feat RCT HE (Buildin, | i i 8 Strong"customer relationships). : fart C&T om fis a relationships).: wa Leelee a : Cen 39. Rear ercantag (Marketing i. i 8 IS applicable) ; Fpersy serra Rear 4 Seer fm a He fe atey S — ras a eel ah CaPCe Fesscre ca, mam @ eect oCalneu with Valnsocafenrn fato he xe gy Berita e Feortert oT HE . Relation between Production and Mark ting eer xc: Rese ee. cot Fi Refit AR ater gern) Fae Saye Tees Ses SR Speer ate ret ett wea AAPAATEMIT Tw Crate Seon ar rete, ar gre cee rae ayeeIEle era | TT ATT CORT A GBI TAT STH BE S.A ace enone emmy A a RH | SATE eta eT TA AT tea I HATS Fae eee SPT | Tt ETT aAScaORETE Aet TET GOTT HVT AT COAT ATATAT S “qoitea suffers wien arene aver ott Senate Rete Gert eayet Sfiet ery see caer sia eye SHUNT te SO, we, eM, HATE « ores Scat CAD © afta crea citeerca Beat @ fae efferat cap YT IAAT ACH 1 SCAT S @ Rite set Raaras acace oT FCAT Ota RSM STATA EA * 5. gems Bacat (Form utility) Cacaa Sra BIGhS at ar ASA Sea ce SarcaT Ae SAT Seow ers Br Be LAE ee HA eT IE 9 wage aftaen aca AEH fey TOE at A aT VT | COT TS GMS Sea STARS CoE Le OR ere Baca A aT) Os oar Veatne AeA ATR CE IETS “opm FPTOT TRC RA | ACHR. Beortaee FR tT, FO AAT IR. mT CAAT Srrenrag Ay COR Sate wie aeater fre Freesat ware Faris Ce & WBTS BATA (Possessign utility) ¢ com acaa MPA AAS Ve a Saat AE Ure AETS Barca wer ) eters srr Bemces Techie 6 ram fier afar weg ST agre a wrens Bact wer GiR(GT ex-eTs TITAS agra Bact HB a) CE. Ga CATR CeCe eM Dre Face GAIT TT AT IA ABTS Borcenmt fe wat 1 elie Veerey l, BRT AE RT A A TAT CORR FEA RS AT | ETT RT arte HIMES CO TET ABCOT AT CTR a fe Recaba Fes B. Bere ET Fate | - ©, MEMS Vacant (Time utility) AG Te AH- FAT VSIA AAT AAS VATSTHT BT Soca He er one MTS Sacer ae) Rrra Geaces Ceonfins te Fret Beater Tee aT CeIRTOTTERA Fer AAS VACA fe aL A COTTA HiRRaT SP AASS FA SATS ATH AY HAAR Fal AVA WA Oa ATTA Beets eaTaewot FATT ance | CoM. Beefs sry, cae, sferparaalt eres we Hat Te ‘cca fafa a GI r hi nv 8 BAMw SACU (Place utility) 4 GH UT OST THT TATUTAT WH Sorc fe eer wee error Berea ace) efrrecr mTagN Deere eCuTERAT Wore (cere Sora, eS Beni) Beat core Are eH AT Behe AAT cet GoaecaTes Cena er areca mo) ac Fee BATE Sacer BE scr eee DIeT aR COTETA COI BON ve arIow wap SAT ANNE | CHA. aTEPTaOS PES oCaneu with Valnscafaerert Beer as wren set wer gre Soe YR NY RC apy my Borcarst HE RAT AUC | j arabe (Serviée utility) + SAT ITEC VACATE xy | Sorcat ae Jor aber Beara ate a er FARR MoE Cr toga G watts Cra, afer ora, ee TATE TA Cra Re, Beorre Bere fatSz ferete eobrera FIT CIC Cor ATC 1 bi Bacar SICIOAT coc MBS eSHETT BW CH, SRT © FEIT FARE EB tr a Ricafoe aero wre a Fits sree FTI CHER | 7 38 ‘39 tein e Reem aer anes lat we ) Seer wer elfiamee Boney Ga Geen OH Te eS WER atta eae aaeT sey at =e aR an loner em fear ‘ ees aos ee | [Reeser aft aperar wrart Te Cory cae, ae Betcers. Fiver wer} re 0(Sifosere arerar 2 oft —~Tersiaas cape 1 AS TRC (CET@ICAA) feat ng aa iat psa SPIT 15 ar aca i] |. m & Rete, aed eft ara arent Conca BifReare aafe feet aa Scanned with CamScaerst oifatohe oe antcers fan ‘aes fare fy. aeracer | TenTaCer at {forts errr Perera | We ATA (Classification) |" Comet steko _ansofie Sy 9 serene fee 1° oat ate 9, eifgeat rea trent oreR fara ace Ferra aniere @ area eras (Process) [STSITS (GEST ST CSTE) AHS | saree THR | fo. [atric Pie ara or rae faster fey ore afee etee aT (Party) go POT AT CSTET Ceres, rere, were TET CorOT at coret Bortha | ; So ETAT TOR AT FRC WG AT TT ANAT HATS | HS ATT AT STE CGI TB, coe Fae Rong taRoTOTE wafeRaace aH ante Sor weet wero eT eT | | yt dio Rar cae faetera aces ater Difference between Selling and Marketing \ are SAE SITS Ree Ars ast sifeeiae faces Facabat ea fee fer oe Pero erg site antes sere | Ra wef erie wa ompyf ser writes Reta eg cal mints aragrse etfeeat aT tes aT rat Fafa Tce HESS | a SPICE BICHIOAT Paw fica Peter F. Drucker SM, "Selling and marketing are anti-thetical rather than synonymous or éven complementary.” (PRFT ae feta aR TICE Ferats, web ar arardes aT otRRepser) 1 eT PRP CAT CRT ALT TT AT Tara IAT CaCI FAT CORA AIC FPS STAT | pre aTe, FRM ACA TONSA MICHTETT @ CET ABARAT ATT enfebiire Sore welers acer sme arta | Fon aro faertcrs acer omnes Borge sat wn ontara fax | ‘ort Ratt >. Comey [Revert Soemy A Ay aI raalcoroa AwtelauIre ATTEN eIfEETETA| (Objective) aeretat argc walters welt eae fertcr ay) . oom 1 8. fae earn Finale a aoc ae (Ae SMerT FeAtTT TEES (Scope) leven Romie oat fae Hef | ROMA 4 AAA ICTS TTT | ho. earptcart Fern ACO ACTER aR ACTA FACT COTwICTA SIRT AAT Ae (Emphasis) Sas warpcat FCA | lutea af warpicatt Fat BI ocdineu Will vandhdM» | Fo 5 saeco Rear ‘fare Rory pret [e_ceet_rerne fT ABORT aie, aR (Utility) [Steam ea | repre Baca a ae, ae. Peet Ror ate aap) ealeeral aes Ta OT a (Inyolvement) Pate pe | TS @ URE STE gs Cea Frere enter sae ey Beaimera al aaa SET sey te (Start) ROS Oa BT | CoCr a 8. arta Ren wie ser stern, creliamn_eneie wo mi i SPM, rete watteeas, | fra, OATES, ay 9, fee cater ahs Berea | atroert, CaiPraeat, care j erie Serra | . iar por Tht “oy atin Fitalocon seliucw aa Se (Step) [rear Reale er er Se corere®t ears ae wn bar Rom afina Boe care Crt Bt alaaey (Profit) sfebrors gate eave seer sca | So. etferat Farr get tera_safseia area fetta oa rufre ¢ yegei + se eS TIRE _|(Process) —Rati) dearer 1 99. afm afebion Ran Reica She a : (Manggement) frerht war Rome anehe atetirelatoinmE wets cee isn € ler store ee |. : D2. treRAT : [ESE eran eR | em emee set Ae o (Planning) SOR Cra ASAT oraT ae THRO TMT otc apne ae Fee farmer sat xa | 0, CRT are ae Beene ae [Sar rats ote srt eat Bt apaa, Sofie oreo cero ze aig, for wae Fitter weg haeee oie @ fer aves aeace | 3.0 Restor way Importance of Marketing oCadneu Wit Ualnscafara ofA xftaioe, ster piret xis orca ster TAR a -eICT Peter F, Drucker art afafee Saas qu vieret fe feet Te Tate careatite 78 oettatioae mie aatine fea | aR etcaTers «@ feet cobras wt Premiers Aer afore ene Feet wea | sre Glace Fae FIAT aH IR TT @ SAAR SHCA arti a OY STE eT gS |” Fog ater Ay STCTOA FAT AAT Reatcicat oar antftis ory FRAO Be FRET >, afte ots reate Difiate caters wes sari || |S. SRS ar cent 9, TRA 5 CST AO a ye 5 com ues _ COSTE TaPe RTT , setow Fafestrer et rea AeA : z 8. anaes seyret ateT vy, Sarat aA Ba TSH SRT ge BAe Frome aaa Bay do, TAG By 6 ae AeeT est ; i ub fra: Rete ery Fertera wats ory (Economic significance of marketing) : RAST Vettes HAM (Facilitatin; large-scale’ prodcution) « Feortera TCT TT TWA vit ae ae arena epee 2 ARS DiRT Gitte GAT aborts wes otay ery Fae eT TA AT TACT CNT AT OR AE GI PATTO Reon effobrera came ate Berta tay aH Fa aR afOCUTEH ETE A ae ea | CORPAT UMTS PH ICH ety Cetra BRET tT |” DiRT @ Cutter mCHT TETRA isting supply ith demand) (cerbcee STs Bers fife ae ane ASIC teers cHMTETA WH WA (Proper distribution) + Beste sar cart @ Pe ARIAT HUTS Veeiacrt Hefest werat BS wee carer wife FreaAer eon eRe cae COM cate ‘Serco UAE wie tr CARICA AL TN GIRLY CORETAT , ocadineu WIT vamnstawv do, fanaa | rere STRATE HTS ANA GEN FACS AACA AW | MT TAT OAT a y aoe ara | wee Corte Sa ICA Bt a THEA IETS APTA | 2 ‘Barcant BB (Creating utility) = Co 5 GFT FARE A SCT FR a, : Facer re CE TG CAT CHR CR CCR fre AT PIA RUTCLAT ap, : Boca, tay eC STO AS VercaPT as AAT APPA ATCT say TET? een qa ‘wartiie $A (Reducing business risk) - Bernratais ed cae coreM ys. THT Aretc efirae By rere Ge wo ace) aa AT SHC WR oh, | FE erRTETataT Te, HPA 6 Tey aTTal Be Porritt wT FER, - Beoreia ey Remcra Baeg wa Genie Gear ore Bhat ney Fe a wae RSet wT (Mainienance of economic stability) : corer ¥ wit aaaae foo ee zor YeTa UPS Soa ora MEAT) GET aCe ag: Reo ace carers Oeifoe fester Ter opel Bret Te BUT | . we Racaftie aificena aN (Developing foreign trade) : WF feet Teele aTCT & Freres tetra amet viet ae ea | Be viet aera arcaT Pare ce eB ehifoe fore FIC FPS RUS | Eas re tacahe aaCETe Bauer Rete Sher eT eH | . wrest wht ZF (Increasing national income) + AICBe A OT TRAST Cea FRG. OR GMB STS Te mR ae AH | ae ATT CAEN GD Becta ae ofa; 1 ase, aicaibe erste rm gare Rote hirer ete seat | z ‘git o FRowa yaw Ba (Balanced grdwth of agriculture and industry) = FATE SI ghicrea Bente storms (COTA. TB, BM, TE erefS) fice Aaearg sat eT eae fire! ve Bete 55 (COA. i, FOAM, PE mae ele) ge HaTaTE wat VT) oT a aft 6 fiema aaa Bae afew a) ‘wera fay 6 stSAeTeT wT (Protecting survival and mobility of business) : 7 afer ae Somer oy Rarer anor wate he at) ware aay RRawcrs aet Seorrere afetieror fe war a wR fe bore star Reon aca afohteae ait aT are AEA Bere oaryeyt Bhi Her aE | “ Fertetora staf ey (Social significance of marketing) ; 4 aggeha4a3 2 44D DAS a4 devel societ, Furey srate (Regular supply of product) = ace wa ateron Raftwetce rats FAB ty HaaMTe At VT oa Wer coer gE ay cont @ Tae HEE Arca | ocadlineu WIUl Ae| faorerr fab » k * {+ 2) saeettie sty cemt (Consuming Unproduced products)’: crea acy Beontfns eu ar aa corer oro Woes Bees eA aa aT COT CMM AMT | & AR SNT CePt (Consumption of new product) + erafien BaMCTA we AR ABT Ay 4 Seotrrn at FUT OR | eae NTT HH MT COTTA RR HAAR A A | COTTA GFR TT BET RR COM AT HANIA TA, AC | 7H YLT FF. CSP (Consumption:of products ata low price) « faaster Beafecarert eT EAS RI AL AL. CIC TCR A EAT ROR HHT OTT TCT eon FAFSA RETR eT TH 9 COM BATE TAT | : cont. « COTE ABR (Consumer, satisfaction) + Feseters ROTH CORBA DiRT eA Se FARES FSW GFT TAR TS COT STARA. ARTO: CSTST-STH wie OR Ba ace | rE eyes BMA ITT ART ART Sera wat AST ORL TPE CSTE "a eae Fao ace BOMTCTR T SA CSP RCS TTR ‘PERACTA WANT AE. (Creating employment opportunity) ::GU CHR CET: AH ATT FRAT AIAG BoA Bre ery Bea IC | MMR ae eT SE RTE Tea, URS, FU, ARR, CUTSART. 6 ST Ten aebers Boe eT MT ATCT aE ricer PRATT AAMT HAE BA 1 2 RE sartfere FATT (Social welfare) + Saree Mca eee afoteraT ae ST STATOR ST RAT TOS Cor HFS a Ra Cac Fine eee GAT BT aaR oTeNA AER ete STAT AIR AICS to Sat AT CAA FTE AIP feet Ato, aor Fees, SPIRIT Proce far fa Berth | vy. Sheeran RITA (Improving staridard Of living) # NICE Coro wren wok ap eee i Seats wT ek BE RT MF FHA efShMe MTGE COMT wIPraTe FET AEA oy Tee es Stem waar eH! aM TCE ee Ass AE Paul ML. Mazur, ward AACR “Marketing is the delivery of standard of living to society.” | Sect cera ATTEN ST weIS on CoremR RRRt fae, are MET Geta Sane ancetibe earpeyt hirer omer wer ete | wR exist sere sf, “Marketing not only i develops the economic conditions of a country but also improves the standard of living to Society,” ': > ? ar : i oCaneu with GalnocaPe . feet crear tafe BART FMC Bh in the Economic Developmen, 0 9,90 cette cor SEH Role ‘of Marketing i Developing Country Like Bangladesh —- SAT aT pean er ee ARIAT AIT HEMT ATT ATTA TTS Ro Care a cart cares wtae SyMET OHETT BAT ot, » Rotace CAE Bauer vies ser aT) FITS TART FTA Hoty © Peter. Drucker) force setatoe Baucrt adie wrest Rat ROT aS Req areca TT Bam CHota ete Caer rte GAT AICO Bat Be. >. “gt Prema ae BaF (Balanced growth of agriculture and industry) : Feter, “oo aftewea Beefs stort (Cora nb, yen, Vy erelS) Free AATAHe Tat ST aR Pes HRMS ty (cam. ae, Fas, ge ces ae) gira Haare Fat Mg © eft e Rem sew Bama aw ae] : 8, tate ates mer (Improving forcign trade) : War Roses apegra wTTEN ORNS eR ree ore AR er ew rR ope aT rae wheeler Reta TS SPS QOS ar | ete act Frerstsrertar eofere sey sent iment eststehe oe * Er rere, HR, koe BBs fee Beoniiw iby ART zene i t aH opel Phat act anes | "SE pte | oS. Fee. Betty (Large-scale»production) :.-3ferq TT -ariercrr sre | oop 9 Rtret sens vier AB a1 SRO aE ERT Renee ertCTH Ber ¢ Fea RT a amy acs afro ature Hf! : a ig i A 4 ————__ SAAT AIC | oCalneu with LalnscaRenn oifatere xX wefan Wart >fF (Creating emiployment opportunity)». Fare carts WRITER bry ROT OAT TIL | Oe ATH GTO AYA AGH Fire Gea afer cy ech | OTT FET ARTS TLE PREM. BT! CHA. Re, fear, tae, onmeneeat Fort RT TAT ART H AIL PHN FIM FYE LOHR | tow 3ftet (Facilitating competion) (ots ape ea ae | feos ar FafSy afecant ace seca aCe exforabrer wet AAG. MH Ay HOT CSTR BR Brgy aT a — RICA FRTTST BCH For at oat Core eT esiCnR area safe aT was Corea A a fate ata ae BH TART A COM FA HT so. Bearcat HE (Creating utility) ? wise ‘e5h 6 Grete Rib gore Sorc a ea GO. “Rarer re cae MET © CAT caroTE ER ce Fen war NHTAT ORECAR ARICA GTS Pe Brrr, ay aaeent aes Bate Vaca ae sey Epeacts ATT aAOTS Bacon © © af ea we wera a cts Sow Se a ee TAT TS 39. Gat FT (Service marketing) : wICeBe, eae yey Rete ware rn Risq eacrt rat Fret ac | cata omy ares, ray CBtacaiaT| rat Fonte a eae . “OTRAS Cre ee Ba RE GATT“ SAR . . Sa. Rteraane a Byer (Improving standard of living) + 7 Ret — ot ort Sem, farica, whey, SRL e com ge wer) Tr ATCT Shera iT STAT BS r RH Gro Seer Strut ne ERG, OF ore AG CS RR TH He OOS | : Se, eet FAOATOT TT (Maintaining of economic stability) «a Ree ape ATC Corstens ifr erga ore rare MPSS RE AoE aTMe BSAA CA aT TE Swe, fetes 157 eT feoAheT crow coe Betafow PAO Aerer wT eMPt Ge TA ‘ea aetow FRSA. ec Ca CHCA ee Bee TER TENS Baise ences ceirce zen ane, fer ae Bare cree Satins Sa omg GET AT CH CERT OE AHFC, creat BEATA, fiom, whey, wr, com Borie ye aT! a “OUT W. Jv Emlen WIPR cert, "Production may'be'the\ door to ecdnoniic growth of the “underdevelopment countiies,:but marketing is the! key that uirns the lock." (Setar SAS CPR SMFS Cae ar RUS AT, FR Teh CHR UE cares BIE) 1 | a oCadlneu Wit ValnscaR Revit a cere 1et (Activity)® 2 faortert eetafor ory ft ih . 3.35. fates Sarat ate Pine 2 Marketing is the Delivery, of Standard of, Living... | srgeen tran Shesearry eqn, Sheeran, eH AT STORM AT, CST. ey ART PAO ARE TT ATREYU AAMT NTT Tf o regen UTNE, I BAO HCG A ACH TT. MA, CTE ICR Fa, a (Paul M. Mazur) *4ertt }9969_ Cer (Fortune) waieiee aio. aaa y "Marketing is the delivery of standard of living to society." (Fray >acerg Saat ‘Sauer were) | fot Fea ree arenas Me BS CH ST FH SCBA ATR. >, Batcapt 4B (Creating utilities)» TET OT cibTeate. ETCH Seca aT | & MR BOTS, TBS, AIMS, AAT 8, ATE. BLT A a AI cOMT ee eT aT TAT TA AE swt Diet captor Aer ATEN (Adjusting. supply -with: demand) "> coverena viet aA oT. at CORT ARATE. we HRA. CUTER CTR CH . Grunfite aiftcens Ba (Development of foreign trade) + we RMN aeEa HTH CAT Reeser eet my Cw A ATT COTS cM Acewa Fala Mac AROIS oy Cert at ee ea grea ATE BS AL ee | eT do, eee amc meTeRIA (Proper cpa ll of natural resources) :.c7eta ifSq wast E Feo aR APSE a, aA RUM GST OE: oT COM at eT wee ote Serra ae Bye sae cH |: a ee ae 59, abner Fett (Social welfare) : Wana Rory eMea-oiRiorAt eaM AAT Corer, 1 HRI aT cat RICw: Cora ARATE a ea cafes RCA TA GAT BA aR erent ‘afore et argees ca aera aT RA ACE SACHA A RE CONT. RCH TY al, qaorier Freenew ear, Pree Beat crm, mera HB Rone | aa we core NET FOOT BH AN | ATS COTTA Shearer A eat BAS VT | ; SS. SNGFe Fissit wr etcret (Implementation of modem marketing concept) + CSTet Wh, ore, viet wan eOTC RacamaTT Cac ace Rast mr pA De Tar FHT AT ACS COSTA COM, FAB, MEH Reni AeA wat HUT VN Gee Cea am Bye a f ocdineu WItl vamseax8 _ standard of living. mdsdQ, 2 y » BARBS crema Sere ashe SE! heer Mtge Saratate ae Sp Philip Kotler "*ery, ""Marketing’ touches everyone's Tife. Wis the ‘means bye ~ “Consumer is the King’ Explain” ; eR eer ors tee Stoica HT aT ES as AT ie ag? Dias a AR. Cree, Be IS sat aA | AIA Teg A SAT eT “Consume? > King”. 2ehs, core ate. Freq @ fac RORY ICON FA AM cr SS OTR Ray Weal '(Modern” marketing concept)”: “erga faafetay a TSA 2 TOIT aR SfeaTR 1 oe are” MT “corer ae 2 PE OT A ey sift IS WH he . STE Srar OTT Fe T_L| Ge eT eres : 38 ar i 3 i Sa: fesse Riser corm a oCaNneu wit Lalnscafeos ta ae poy ster ReeeAt (Market =a «Geran frofreat arg aa GF efferent as TTS Nar Com oz ACOH ere MOM ST TE : oes Ror fies By Tat gee weer wee Bore ase Pifos Fat | aT ar a aera wes Actios Fra aca enbrtre Bow rele at ART AT] “8 EASA FAT (Goals of marketing system) : Se Philip Kotler We#ioe rater Dye Reem noe ae Bar TET ee eA con AAA, Coe Be FAA, TET ACT, Kara aeAsAt | TCA tals alice COT CTE AAI, TST @ cet ee mL eR ATS COT” ‘gate metre Fed | Ieas Coat THT RAR sreoes® er ares zocor at | J See ovate eeafesr [ot Farr COTETCS ATT ROT SABO A AMAT AAS ~ ee di ea ee ‘Bur (Answers of Knowledge-Ra: . Questions) D> Sela AG 15 east ste PCR a Pui a Ret “enbaietatiee ST AR 19 SAA AT AISTS BO: WER, | Ua bei ee oferatce aegibe at fatty eT) iF "TA WC AIA SA | 2. oS Se ae Ren ate one eer wea ERR Th i: Ais) + ARC, TAT CHET, AGS G: ATHHH aT ACTS AAT ATCT HM: ATT FST AA | ve Demands) + CS GTS AAA TP TOTT MS TT THE HLA SICH HvAT ATT 7 HELA “aay A AWA a fart, wt (Marketing offerings) + Re ea ola de A, CHAT, SOY AT SOO HAT AI BAI AT TY mets (Products) + AAT ROM COTOOTA NCATE HEE, ORT, TAA AT COTO ATT | [areas ieriaen ar At (Services) + Al WPA FU CHET ECHO @ TST, sete Set ONS CRT | _/ cor as + Gate Perm sacs wee aIUT GHATS BASVTST ACT | OCANNeU WILT Lalnocddo, *BfB (Satisfaction) 3 AR ee ores BE aT | dd. RT (Exchange)--; Since WT sory, SS PRR Rt (Relat AR ANTTY corer, sificars, AS, Haat fe > SE A TO ey Ca FR, eraTCT MTC ATE FR Ce TH ay onshin marketing) « 34S Rear zen ay Pofaster fate aa sreretey Asem see er eet nes nein Pee mere TB Ger mICABE WT AAT | ‘ ee A . RHR catmttcatst/catatter AIcABR Wt (Social networking/Mobile’imarketing era) #ffeq SIRs ctreu sera orca errtanerar enor ayaa eH aoe ACH Feet are eer cobra sare ars cae a caer MABE BT TH . RIFT (Sales): Fee 0 he a EU ye. 1 , errs Becart (Form utility) + BC eLetter rena come ae VCMT TC ninlqaile “eesvore Isivagennni 9 2i oh “WENT Brcat (Possession utility)! ce ee eee ores ABTS Becat AL | “Re. Beratt (Time utility):+ a eH ETS eS EE OH ery Oram z . Sorat (Place “utilty) + Gat aT cee Ora WC. TT a Berar ae BA wee EMME GAM LH | \ 29, Gleratant ater (Standard of living). 7 a acy ae RON] IE SHORT 0 GM ME NAT MH TENT ETT Cicer Cran ACA ACT | ; Gua (Answers of Soren Based Questions) (“Marketing is a consumer orientéd process” -Explain:) i wad Bea reborn CTO HF,“ ~fenih arated 2B ce ore ater enfant FAT ACH | ; severe mam ef GEC ce] WERE emBOIT HU | SH RITCR COTS THI , Ser eH ee EM at eT a et Ree SH Roca WAST Fat A | ocadlineu —w isi 3 | A ee) a ( “Marketing is a dynamic process” -Explain.) 5 Sr Rat enter ech rE RETRO “Re Term ares etferarte Rota ae ' Cs ' : } Par st et ce, ‘ CSTE OT FRAT en TAT CMBR eae TI A aCe seer at SATE By «| IRB eh Bey etfrm Reema SRR wat aH | eat Segersretiea” ait er: (Marketing is a managerial process” Stet ete OLA Re ema ane Brserre Soicr crores meee, “RTT Cre Ao Tore at atoms Feere et | He PIB ig -Explain.) OF IRE Rover xem Sc af een” apn (Marketing iS a process of créating utility" Rom: aco or aR 6 emtera sterem -Explain,) Ser act t - Teer Boren corre seta jae ret Po Tom arte etree Fen ae nn Sr APR @ Som ates : > oCalneu with LalnscaRest HABE a Pore ow iis Rew erug RR a vat cote err @ ke ARNT ty cororat HBT ty stro TAT Racamce ef es mem ut wha AAT ere eNO 1 Be 9 feasratats tae Soret ehS. eT! RAT AAT Sefer aafGRA" ini 38. Fart odo Rees ere SUNT FEL mys i (Ho CMarketing is applicable” -Explain,), SS. Ber: ache ony Ro SOR WER MTSE BACH, RCTEAR HUREKA, seen may te F Ro sa ate eee Fee ae Teor si an aSant . otice TR ee RR we ren cafes ere rs ences wrt Ser FreT | IE Rete z FARE rs Fats xcdY «FoI Ther Baw se? TOT ae oS eee “(How-does marketing improve standard of living?.-Explain,); ~ <>. oA sine) ares: et ie (" rosy Src crore mafhfeur, Heer Grats : 3 o wae a etfermcer Reet ace | - 7 N en: i xfs cae Seat 3H Ft wer ut cone eae ct am ae @ eae bi Wy frets matic 8 aca" amt ae. ¢ 3 yey ("Marketing creates employment” -Explain.) = ‘a a POSTE TER Moar Boe cer ate, crate fe eae are afararees Fae eT | . ae Rte ro ee AR Sc et eer ce ae FefeH were ara, =a, afiae, CARTIER 6 UIT aene efebreae Bee ROOT cca ere EMI HE EH | ‘ PRS Scanned with CamScaferry afb wy | 9, Fron tetera afer wor TTT | (How does marketing satisfy consurtiers?:«Explain.) Son See org aR o eons ace meme Sar carr Hae, emt crt meré | aff 6 tera arate atfeeaice Faery act | Fomers meee coronene areata oat eri a Hee separa eT. Com aT Se a eT SRT Ete x | eater or ATT ere errs 2 38, Foory freica Taf Se NET Sea? TROT AT ~es | > (How.does marketing d6 social welfare? -Explain:): Bese aes ome AR @ entra ore srewee Boer arctern wa, 1 sem caren om © 38 sore arate etfs Fame eT | Ror eae aNary firenat wag art ate aicac ATE Car “eRe A eT Gatice Fore sere cra eT ay ar Fafoy eras SEINE ANA oT at 1 CAR mR AM facet Ao, ‘guerra Favor, i race Oat fea Rent 1 wren Roem eet TEE oo fufio_e * oe a FEU FT BA | (Why marketing is called-a Social process? =Explain: “Sea: ete or a eee ate TERT Boner caaTETE AeA, Ren cet ore 2 6 wate area effermTe Feotery aT | Ferma sre stem racer SAR, ORT se eH a eACN Retna er ae Ro a eee Tt OE Mew ema ona we op Rerice art Rots SABRE FAP RMIsee i Oy x re eel create aettatow Baer via” amet aa 1 a Marketing is the key in the economic development of a country"“Explain.) _ ber ets orm a @ eter st Soa Eo caster maT, ~sfeME CreT EE PR ce ares ate Fr ae | OCANNeU WIL Uadlllocaee 4 0 cor oe eg a 2 AON oe IT RT TARTAT STITH enc tee SIME OE Afi,” mictibe CH COT See ee eee pee ne FO IE MEE eo ve eee crore wetter Baer RoITAT GAIPTS ACH |. 4 “fae ema care PH APE EA” Ora AA “(Marketing creates strong ‘customer relationships” -Explain.) all scone een TT eR BE ICA TAT, “PETA coy 2 Tare ara arm FOI TA . i free cram tars wore arta mera en eT aPTO) form org acoA af, Ser ofS @ comma aS COTTE ATA e ATTY Fe : aes a a afer oe aes ot abo Arm near caren wl ter “ee ee SEE A, ee 8 @ aera eras etferatces Fett aT | feortera aren tere AGA DIA AB MMe ste HEC eT Pe aS BIRT CIBC aftobrace afer sey Deore aCe RM A WCF. Bereta eT at ce BPE _ TR SST ATRIA CORR SALT Ay STON APT TL AT RC A ‘fata qeaTon eotires sere wet) datas Pgh ag. de. “Feowet Gheretg a Bay ea” “Oro et So ee STE «eee ere nme Boer arcing sags : eater mar * 3f8 6 orn ares enferartce era acer | : oCaNneu Wit ValnscaRots fat : 0 20, “Ft DIRAT S CAUMTTCAS AET TOA BA” -AATT TT | (“Marketing adjusts between demand and supply” -Explain.) Bee: edie Sry Bo TCA ATTEN ASOT Vetter RIOT aTUReAUTT, MRT amt ame ‘fe 6 se ares etferance Rotts ACH i STRICT STAT G ES Aaa eet Fee SN NEL SOT ET NTL AO ee L&. oe =O FA (“Marketing maintains economic stability” -Explain.) _ Se RG mE oe ee NT OR ROA. oT FE sey s sere ats efferarce fertt eer Seen wer coin sat cee EE Ee ee ey ort one eee Ae ere re [sir ese [ bass aR fi gf @ Prewe opes ye a ee “TIT FT| (“Marketing helps balanced growth of agriculture and industry energie Bein ek ener eee cout err bree ET Pane | Rete are gore Ventre soe (CH! a, GN, Sp age) Per aaaaty ear Er ae Praca Serine ty (ca aH, Boars, aon te) qHtewed rea oa BH as CT BAR we Freee aE aA aes ee) Ro, Fear Bey ere FEN eT ae FAT RT” ATT AT | (“Aggressive selling techniques are taken in the era of sale” -Explain.) 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