Resa at Teesat ice woo Rafe e erate xf at Conmcad rH BS 1 Feresrcarny mf at Sorocen Ze rear, Arte, wT. THM, see, RocATAT aR earerat | Sra Frrart afage wifes at Borers ACK STATE SPRATT, adtaise, angiss, carafe, TORAER, CES Bem 1 a eT Fare e PIAS ere Ferre Gores 7 Sete OPE CHAR AGH AGA YC YAR CH TAHT COMM ee AR ea 1 Fate aT TCR Sedan IPSS AMAT BAT A VATA FRTAT TOR MMC FRHRTATE AHOA STATE BE | fitey a (Learning Outcomes) pie & o. = Peete oPACaA TRL TNT PATS. TART 5 8, ABE AACA STAT TT FATS TACT “3M |e, abe aifacacstt Sart TROT FACS AAT eA | RRB eMC MTR TTT FACE: TAT a 4. arabe ifacacets Beret WNT FACS. AACA 3 : vy, afte facet @ arabe often WAT MINA TNT FATE AAA: b, Fay at coraransett Rooter aafBer oiRicacota ener Facarat ACE TATA $0, 15 at Tartan Faetster mae eiacacots ever FRCL eT ACS AACA 95, ateertocet Foret facet Baer 9 Aer fer FAcaa ATS ATATAT * ocdiNed WILT] Gdllldee doo MfReTORT eet ¥ ? (PRP aT ore ORS oT fare Ze Oren, x ARLEN 4 Foon : ao f = } fin Pte afta _ oe AAT @ aie Fe Ne PTeeTen CA eMC Fafige ance AD APT WCAC | ANT, GIR carey. ararcey fiten « ecn Fe “Concept'of thie Environment AIK, AA, Mretp- rhe, SENT SRC Pe AC ec oy om eee wm eee Te ee OT | 9 RPST AEN ETE AAR. a Sor GTM OME CHT ANT ORs | ae a CHC arfeAcere gen ey, wea Atos wa Pea err ror he tt ice te ete e environment is the iP Kotter am, totality of forces and entities that are external and potentially :k' é | 10 the particular agen (afi EMT Ra a Pair Wt fra me cot NS SRF cH rare eM) UFR of) beg ftcet Fee CATT crt tA: $ fice em reece fi fant 1 at or at a * AIR @ Uta anfesie SPICE sR Cace FU sremFef aes | : = 7 COPE RO er ac Wier | rs scanned with CamscaFreier otfttet 2 ARCH STEVES oT COT RBA at corny aca | CTIA, get, AFA TINT ATI, SIRES, TRE ae RTE ote alte ACNE | : ae TOTS TAT A, CHIR eAAOAARR a Crear Bore aim merarerea meme em, Me AT 7 _ Reset effofeemta wee co onthe saa PE eH Sete fee Ac R20 RAT eae att ‘ . Concept of Marketing Environment BAR SIPTE Diets eTaReCe wat APT FTAA | Dials CAE sto acA re wa Grafs Bore FMR SBTC ere RT RRR BARS | fies ATTA aA Cote ENCE Prams ora MRT BR Sra wae TMS cerca seater ARC eter eTeTC ATL TT ceCAE TCA uieet fo Seihaee care ems ara UTA MEET | MERON ee wee TEE Fret oT AO Te AVS CaMTTCAT Beate Braet CTE ACT Te Petter @ aera coe POR ore Ata TT Tetafee whee ere ore wer BOM, ome, Ger afehefe Benhy sracT TIS TNS SR efeeriS eps Gro My Tae ae ST Bqu ene @ we afte aa wa fo rectioe ana Prats ane Sera s forty aca Booney aes Unis oes Sra | FSP Crt AUST Raa SCT Beast @ seh Sagas ces eT ACS PAT ATT GF Face Frere @ carter | afacertarad oa Beat 6 Sreat TaaeTe SRT TRAIT | fo oT etfobrers affre-mipiiiers Roy ene crite Carte oat SCI | A BT Stat AAS wrefieet for afebrers Ror ere ser es fastens orem Fert cower orient Ty werttas tra wa eae) were’e oA waftcrr Prefs anal fret croT Teer were aifge Bonn oers from ware are Sara feta orderces Sam cod sere OR GoM onarrore crore Ret war a SoaTOCA GAT Sart UBTE @ wre afer Sree FrerwercaTy, SA CATAL aPC, COTA MATTE ATR CTATS NFAT | SH TST frame Sorarores waPrw wee Fatt CT ACT 0 aorta aifaicet Ice OT f ¢ What is Marketing Environment ee Ne a ee nes \.-- carr rey a corer Pareto Gr orm, at orf CoAT ore Sra STCA STS FTA | eta wee fater oe ae oe, MS onfamiPee Corare Revista @raIcs OTe @ crcarererc exert ect 1 ae mraer facet are Fate ite fw | eT OT | ancora core face exw aI | WHR atch etfrbrace Faerer afte FRcerest SACS | eae fecacera rare fred MBC Male fafa ow Uh @ WaREIEE eT Here ste ATS ea Restrnt Rrotetr afacacera Farah @ exPrrasteuity BerarTecettCe astray ee Peters FraTT ares ere ra RR I ACA HT CWT A fan FAT AIT TT RAS ACT | Wigrow once | WHR Reeve facet HMC ETH farateeprAle GHIA etaT MOTTE | CH Philip Scanned with CamSca= es ey Kotler & Gary Armstrong “4, "A Company's marketing environ Gai strong neny Co i ing mana, eh actors and forces outside marketing that affect marketing management's i : (qgapy blysteree and maintain successful relationships Ge abr: Sane Opgcm ela banshee i aticieas Bort STR, CCH).| ST Steve, 138 f nee environment includes all the forces outside an organ, 7 directly or indirectly influence its marketing activities." (FR ARC et eae Fee Re RY wares ere a new eS Ht eu Rot REE RE EW com te tees Cora tc fom: etfoobrere Rores set Principles of Marketing, RIE oa orton eae, Frets aficre aac Source : Adrian Palmer, Oxford University Press, 2000, P-) THR Rea ee cr ae {ft oer CEI I arREINCET Be a Berm 2 4 eS £5 2.2 a ARROAT ae RICA conareat >. FRET at : a Fer oferta erage: Feeney. \ - (Fret fice acer FAH oP, mo onfamtee ae r.. ioe are eer Oo More awe ee Ree a ii) 2 fg Borer Fiaraetcatsts a Fg Boren can i wf (iv) Fer com eebrse wrace, fi aft | ocalineu WI UallocdReerern fact ; a _ acre ae are, Fe fice ee ae arta RCA SORTS BI ATR A, CH Cet BEAT aR TREATNAT CHR erwTa Ret A | e x8 Ree aftertaste bad : Types of Marketing Environment 7 ae ; | rts aican mame corr st Fost cw Pfs fire crore Fratrert Sonar aT store Footer metre eta aerate SEH aE eH | CHE AUT FeaTeTAICS OTE OFIFT re co Seo Tere FATA ATE aE | FR aM AATEC CMT ATE ) | Rees icon = arr eafiergg AI CC rete Bom eRe ' Tom Feet ace ea ser Fie «whats se @ arab cect Sat a oT Ferret arent ao eSemnepre wre AR wea aobrera TTEMICE UE 6 ATS Recaoare cave efobrera Ror AAS, cette cenatera Bae BATT EE 7 Frew fone arama ae corm Feet ace errACER rete wT” a Faster afar i fbr: Rote sficace efron i four seg ent are, safer stfrcacera BorraTTAR we Cormmnfit, areata, Foret ery eA, Bren, etforanT, aires Bont Fete wrfarcy oopweice erera Peat wea ce | CATACH TAPS | ftcaots Sommer eM wrPTeT, Mba, apfew, ery, aTetator aan atexfow | ‘ifr ar fetta orders Gore orcarrwics rer wt wr | { oCadlneu Wit Lalnscaey se ferent ations Ser (Activity)-S + Freon Cataecmt ie @ Correct TH ng ACT oCalneu with ValnscaReeterr otic «a og Sette stemroste eee atRe afte etc Rater arm MART ATE, Toe fi ofee caer Sormoce ent arene erorwers eta eH” coo (li) AtRReaOa ore, sf <1 SermaeceT cere Frat ater | oe fii). ore Sorarece coment mice uftbsta AES. oe sofacoicn Ser UT, « What is Macro Environment >” Ue ist8-OF the lager Societal forces that affect. the micro enviros rite sae Ce RT er He a a a ara erica SorArReCAt emt erpratE, Sitafea, erptie: SET, atta cme 4 ae or, ION SOME UT. irasce a aebe eed ee a et ce Ser re we oCalneu with LalnocaFretert stftet had ARON eT UTE, I ey Fete or aera ease. ster, ae ay Bonar Tarr FT Brae era rg ee aa AR. A OT aPMRrT wea e TABS ocr acer | - aaa: Components of Macro:Marketing Environment oTMRRS face ore ore, mi aT enon erate BracHT fe aT Reet antec oeaTrSTCA Se RE a Serene ee: eg Tr » SormmecaT wc SICTIOR wat R= > BFERATIT Aft (Demographic environment) + SACU SST, TY, SIAM, AA, fr, af, corte Saar afinenr Rane Semic Aan eric acer aoe Rerrertt sree ernest safer era ay Fare ser ae OIE cor aay Fare ee ie ee age oe Sc BERS SaaS fear Beare sat BT 9 ¢ cad erp 6 THF scat SSS BEM fo SPRUE WP. 6 Stone STE Te 6. ERTS seer tat . ssbaatec sib ; 7 ‘ef, wre hret we Cots Brea orth i RX etfie aftcet (Economic environment), aid edi Bee, aa aarates ae, Beers, aera apa Ret Ba sae ao Ce ae | wa cae atafonr ag, cor Faery afisbrere amie ofecac Sona Reoree Te ST wT ce Carr tt Fen Feri sete sr Fo Fre Heme NS ere ee CR setae orang Reece Bea wat emt © GAC STE FS TATA © area aN TST we TrERTATA erp: “Bra Bay © PETETA CETTE HAT ¢ TEPAfS ase ay WHIT ATR $Me ARMAS, HOA A 6 AA TTY RUTH | ergfoe oiftcrt (Natural environment) : atgfoe afc & mat are fee fe, Serer aT serora sare fe at fart anferore otatrera eee Fer | a HT STA AT BRAN, SRM, WHAM, Gaer! eA, were Bort | argo feos APTN cor res at Sacer BTCA Gherraat @ corer arm FMS ae | sare Paley acre fatto d OCaNNeU WIL Lalndscafanar 1 ae ava Ferre, wat angfom afcaet teat seine. wee pow oe care ener eins wel me ae | pec are Fe pt ie 8 ACM BG - mon orem a 0 4 NS As : facart yer nat —— ee CUP era Fete TA On. etter crn, ARCO Ben area FMR CE ire Arcane feemecnt Freaoat emg @ BATE $f fier area ’ “eT © Garten os arp . ‘fire Frat Rent i Setar ete (Political environment) MOE fica aire Free fine TTT PHA er fig Frere eres ry aes eer SEER ap he " = : Romer Been ER ets er COP eb Frenecn ata we so 00 ere 0 9 Reet revenge * rH te Ca, hee Rm, mi PH ebay fr a | : (Cultura : ' 1 Pong “nvitonmenty “i co See a a SCaNneu WI ValNsc =| Faery ice 2 afierce 5 aT, Cr tes Foster BARGE aire Sora at mM ASICS, ETT RAT . isatoa aagan- Tas > wv thinresnbeemee eer ee mS Ge Difference between Micro and Jviacro Environment cas ice o at fee eer eer ore ac em eet on TE | PR aga ASS eka Borger wat CAT ; ORS ACT: CT ET op, feo. nae Soars, ty serdar, rere zest Fete won ters fe ee sb cet cm | bo Tnsaoivedd oil to sonouti sits feet : Ci mem efieseAT oe, fie. Serre, sre. fares afore ee OE TLE ET, ENE N.Y, ET roca Pre WSS ARS RTT TT | ontar Rat Re aie | | >. Raat PT wits ae Rerrest omite aT | | Control) Sarre fer ce Fras | SerereAR erat ce er aT wae te 4 LSet Fee as a St Se We Ree GAT (Scope) fre 1 Me | ©. ITT Satie Cimeen ea a stats Ser Ry (nfluence) | ferere eoprens eeifae aca) | | eafeece seanretce epee er | 8. SAT oe afar Boramect | aes ican. Sec __| Location) corona sree ATE Fe WE | CoPmIT AE BATT fore a timer see facets Frcafe er { SMa TH ATT ° | ee ates acacia CHinmetat Ret | alee Aedes CaO ST (Clements) corn, Haaarertt, Nery | orPTTTY, wettafew, argfew, aenh, aroma, afer o Saferis, ATA o aIeR ee wacrst | facet | ©. RTT “ates aac SoraeTT aera | HNeS aacaeta DIMMOCTT Sor (Forecasting) opera FAT TTY op AT ARE AT > oCalneu Wit Lalnscafant acre «(RE STR [RRR be 5 as NC A, weesmissars (Opportunity wae e IAP 3p BPO SATS & PIR and threat) ; —~ aan DON aa oki GR Sr Wl Mt Ro OE COP g Reet ATO eee em RUAN a MAC RTT TS FY wu : " Xy0 see car en ater ARCATA ATE Influence of Micro Environment on Marketing shee eich cy fo Ren SHR TFET SIRT Fe caficacera Sormarreen Fey Te ATEN | cat corns aise aren THe BarATATATRR pers PACHA fe ATIC TCT TT" Source : Philip Kotler & Gary Armstrong, Principles of Marketing, 14" ed., 2013, PA ecg es rer Ree Bore ae Rect GoM TST STATON aT RT: >. caren (Company) = GHP TMT He raPTAR Fee eT a AT sere ee ek cova STERN cera Fes ere res wd 7 Fee enfare S HRTE | CHEMI oT ret FRart Feet ene eqcoprp re OT PRET A | PH Fro THEA TATA, SE, ACTA ia Saree are ore Rr Reni eg Bem an a «creel care Fi OTT POT TIE TEN CNT TH HME ICT RTE OCaNNeuU WIL LdlnscaSource : Philip Kotler & Gary Armstrong. Principles of Marketing. 9" ed., 2001, P-89 SRS fea. crt un, Bate erect ast: comnts fc: vet AReRAT < ater Bos sere Rott aca 1 Barearrat sera, comnts AN eer ah vaaet ae Fee esa fet ort Fert ae Fat TTT a ea OR ST TBAT Com RABE wee Froera ARCUBTOT aCATTA RF | : FERS (Suppliers) : oe at Ora BoA ware wear ecaTeHAh HM at STOTT AAS ST OPA FAY Hea VATS AAAS UT | HAMAR Ts GHAR feortet eagopt gitar er Fer | ERAT Tora ait AiSe ARCH, Ae AAT oe ASS AIC eT AT AT Ses CHAT OI ATCA AANA | CRIT FAAATNAA WISTS, aie ofed e wTMT fear aera Peace fee act) ae eer emai afore sare weir ae ae) TR 6 Tmag SOTA, Boa Ta @ SAITT Corea AAAs ATES ¢ aie eT aaeaIceR FONE | $ USCS WT AAA FA FATT | ¢ raw aay aT Bread FaaaCeT FromeT Beh | Rete erg aramnft (Marketing intermediaries) + Fara wary . wPREMT afseet (Demographic environment) + FARTS sfcet Ret fetes Freed oper Facaoy Fer rat aA TIC FMI TA IR THE ATTA AR ee 1 CATT eet agen Boras Peers TART Faoterera Coe SETA RET | TART, OTTER, HAY, wram, aaa, fort, wf, CTT @ corer safe Ferre Sottero AAT TRAITS ATTA ats) ermine aificacs tahiBs, oifowrat aR MtactOceT FeeIer sty @ Fat Fes woherroan Bore epere FRBA BOA ST FCA STCHTIDAT AT RCAT- urea aur abtcart Afaasét (Changing age structure of population) + fSq RET cemircerar Fay error wifenT CHIEN 1 CHT. Ua Gift IEA Frocnt vifat es NE SE Reoemranice wre ar crat Reet seine ARRON CHCA SEAMEN SUT wIBTCAT RCA AT SRS Tl R. aftafMe ontaifier Bar (Changed family lite) + Tuer Reve Bqw, CHAAR 6 EAT repre AAA aera FRAT PH, Aaa seronT Bou wit MATS Serer TT OCadNNeu WIL Ldlnsca” faster Mo jeographic shifts in population) , wae (Geographic shif URRY Olona fer ROT cate, catiponicaBat, 2M Corsi Bron » iy ar areca ereret FCAT ATCT | agpieg | a BHA WPV BE, voTfile HTC | ICKL RET pfaersr Pamela 4 BRIG STE A Hee i f ay, wotorergyt ROTI wm ft, aoratcora yout -yPAeT, MGIC, uuneY re ee FAS HCH TAF CUE | ART AACHT TICHAT AAD-MH OHEHG ‘ut Rasterreerscar ome Hlcel caval! PACH, BA | . Rest @ cortt (Education and profession) + wihrrwrca’ Fhe, PAPI az i Gere sree, wr ceruett Beoifr wees siefeny Mfr AT wR fae, er FETE wT ee FCAT BAC A | . tafbaret YF (Increasing: diversity) : aD cree, FARE one @ acefx ARR am, or safe, stomp, Reus, seca Ronit orca Req PPT =e AN | 2 Aeterna: 98 Rafbarrroe Real earcpst cet Rieawareace er 1 : me" ay setafee fice (Economie environment) + weisioer sificemn eTTw eeRUTATY SANTA TSH Ga ST @ are MACE sli ace | Selena Hace ‘Bonar SIS AT At (Ch Ti For ats ec ae | tteny ar tee “OPA TIER omar be SIRF @ arc a, Rea, Rg iv, “oat aa ryey CAC a Sofie recent Faoteera WOR cw apy ates | Neer GM CR ET aire Ricaar aac ar “ocarinieu WIL UdI ndaFetes oiftcert 2 areca FAA HT eR Boy Ht (Low rate of saving and high debt) + cetera caren fraser FETA, COT ATCT, TIT HA, AT ANT, wert RMIT Bona fer Pesce OTE Ate Feat FATS AT 3 aitgiée feet (Natural environment) + atgios aficert 2 mae etrgioe «fe, Borat at FT FTA ASS a A srtahice onatrera este ser) @ arate BAT SHER, SIRSH, AAA, BAGH, ehh, at-err Boh | ey acre Peter @ Bearer arian aigos afte ust Reqs quite wi COR. wT, Yea, ere Bony aT form wfore amfieers wftys er) wn Ramis argos afc fafeq tat o STO VAT FB FSA ae Bafa ef ACOA tere ad | Pew arefee afters ire eamrecet Be Fat VET SMT TARP "HET (Shortage Of raw materials): a, Ah, ate Zon wae FT TT TT PT FAB Saey AT | HE SNA Sra AOS a HT HOTT rT ANS CTCF POT GPRS FRE GAT TER oor Us Few faley fPet-oret ort freacg STAT aa CO HTH Ree ne TROT oreT FrcTR | wo ACT Shana SEAT RT THTR SRE GOT Sey ARSE Fer ta RN Meats STEN SHIN rap OTe Gere | Ae HT BO Be UR or wHEhTS aS IQ we rece a aT THT POT scare we Ba SICHBIA MTT PH ATH eT @ CTAT Beta FAlSy el Sata ATS AHR xfs Mora BA BPH (Increasing cost of energy) : Ra AKT CANT Gea @ LAAT wiae ca, om ale gaia Bar Feet) OR wa HTT TOS 6 oT ye farerentta wry gaferrsn 1 aSaT fey cre coca Fee Recs Giese, etree “Ae TANIA ACE DITICHR | . 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CTT ATC ANS ACR WT TPT, erect mat Frcog wraTER ease | Baraat feces er TT. coacrfecerst stares Ree effefarat earene Ag eau 1 cw oraeEa CMT eg low MTA sree eA Cra FACATR | ar erat career CHCA PHOT AMT HAS BUHL ICH aT IGT aT ATT A | eens eae, aerate Bare RTA (Government intervention in natural resource management) ; afacaeice areca fafea seer afodrr enfedt fier ser eace 1 CE [Reon are arerrenenra sere fa © caAONH (HR CUre Veer (EMR) fare wea Tread ommcweer rence | ASHI Be wibI wieda afaart empl fife sat ACUTE) TR foray qagirace Hari BIRTH Facanswr A wed CUTTER G AACA PACT Fa af aces earY AI FACT BW ocdlineu WIUT vamscaa + MORALE AAR (Political en mee ological environment) + efere fice 9 mm ater er eee RH FACE OTT AEN TET AAT ST a Genego ea Fr BRE FETE 9 Coat Core ATT A | TR AT TGA AT CST AT ae ay wR Roamartice atyftonw fica FICATe MTATOCATIS et Ree aCw BI ayers afacet (Techni HS aufste aftaer (Faster pace of technological change) : AEPES a éi PAA PATON MN aS, angers Garerata ww ifaw MTT ROH | AAT WRC OR brn | CHA: BRA cata aRrace SPHETICAT TART ARVs a, Gan eifobrr graft aiRrawers mice wre Farrer faereter ere HIT Face ay FRI case VIS AE | . 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Say SIA, SRTAT GMAT, ATT sifted ned, aficrt qat Raat Brecert Sortit ay ar cer Se FATE ABO RAT ASOITOTATCS SHR AFIT RT Fes aT Farts eres eteHfaw ea | . cevrdereraiteobroe me gh anes |Consamer Assoclaion oF Bangladesh | [ICAB) corer fers emt er ace OR. Reet eRRTTA AN, false ARCATA ATTA AA CATOTR | 9 PHIM S aera ew PAR fect mee AAS Ca IT Scrat Fatt SACS BA | . Aree afieet (Cultural environment) = eS thse TTS 9 eq DIMMs FT CE CNere TeTTATH, crores, Sanftrors aay STR ewHlIS wea | ACBSS CATT fafeq Bora at aif araeas CHiRre foam, TENA, tort, Meet Bort oven etora fers wa ante epee afacet Front Ratt Prete oats Se cere fait Ser OT ACT ‘Seba at BAT . sacgfoe qencatcrs feet (Persistence of cultural values) : AST AICS AS PEROT Cer Rarer we AROCATHCH MIR eA A TT FEMPT @ FTCA RT ARABS A AT HR sratcer fap caterer Pearce Pacaoat wea’ oterrerstce aRierN DTATOS BH | . 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