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Introduction to the Hospitality Industry

ENTERTAINMENT & RECREATION


HOSPITALITY MANAGEMENT 1.ATTRACTIONS
2.GAMING
This involves the planning, organizing, directing and 3.PARKS
controlling of human and material resources within 4.CLUBS
lodging,

HOSPITALITY INDUSTRY TRAVEL AND TOURISM


1. TRANSPORTATIONS
Hospitality industry comprises of business that
2.TRAVEL AGENCIES
provide accommodation, travel, food and beverage
3.TOUR OPERATORS
and entertainment to the traveling public. restaurants,
travel and tourism.
CAREER OPPORTUNITIES
HOSPITALITY INDUSTRY
Until the late 1950’s, management personnel in the
1.One of the fastest growing sectors of the economy hospitality industry were not normally college
of our time today. educated. Those who are interested in hospitality
management typically began their careers by taking
2.A multi-billion dollar enterprise. lower-level jobs to learn the business and eventually
worked their way up through the organization.
3.Diverse enough for people to work in different areas
of interest and still be employed within the industry CAREER OPPORTUNITIES

CHARACTERISTICS OF THE HOSPITALITY Until the late 1950’s, management personnel in the
INDUSTRY hospitality industry were not normally college
educated. Those who are interested in hospitality
• Hospitality business are open 365 days a year and management typically began their careers by taking
twenty-four hours a day. lower-level jobs to learn the business and eventually
worked their way up through the organization.
• It depends heavily on shift work (morning and
afternoon) EXPERIENCE REQUIREMENTS

• Has a graveyard shift (starts from 10:00 pm and until Still important consideration to many employers, and
6:00 am) a number of students have found that good work
experience gained while attending classes has been
• Produce guest satisfaction instrumental in their finding good jobs after
graduation.
• Products of the hospitality business are intangible

and perishable.
Entry Level Management Position
SCOPE OF THE HOSPITALITY INDUSTRY
In hotels, individuals might be given such job titles as;
LODGING SEGMENT
1.HOTELS 1.Managers
2.INNS 2.Assistant Managers
3.MOTELS 3.Supervisors
4.PENSIONS 4.Service Associates
5.RESORTS

FOOD AND BEVERAGES


1.RESTAURANTS
2.FASTFOOD
3.CATERING
Entry Level Management Position (cont.) – Inns and taverns were well established

In restaurants and similar foodservice operations throughout the empire. Their taverns were called
might carry such title as;
“tabernas,” and the attached inn was called a
1.Managers
2.Management Trainee “caponas.” but the general quality of the taverns
3.Assistant Manager
4.Dining Room Manager and inns available to the public was poor.
5.Steward
6.Bar Manager
7.Banquet Manager Taverns in Roman Days
8.Service Staff
– In early days in the Near East, caravans crossing
QUALIFICATIONS AND EMPLOYER ASSESSMENT vast desserts,
• ATTITUDE AND CHARACTER
• COMMUNICATION SKILLS stopped at caravansaries. These were
• SKILLS AND EXPERIENCE accommodations that

History of the Lodging Industry surrounded large courtyards.

Ancient History – These were simple structures consisting of four


walls that
• Classic Greek and Roman Days
provided protection against marauding enemies who
– In ancient Greece, hospitality was provided by
certain attacked under cover of darkness.

elements of religion: missionaries, priests and pilgrims – Within the walls, platforms were constructed upon
which
formed a very large part of the traveling public.
the traveler’s slept.
– The accommodations were meager, providing only
shelter and the barest of sustenance. Caravansary

– In the earliest times, they were operated by slaves • In the last years of the Roman Empire, taverns and
who inns provided

belonged to the temples or holy places. shelter for traveling merchants, actors, and scholars.

– Gradually, freemen replaced the slaves, but even • Accommodations were still primitive. There were
they were rooms for people

considered to be of low social prestige. but no stables for the horses, more often there were
stables but no
– In ancient Rome, the inns were large mansions.
rooms.
Owners of these inns would not allow guests to
» The high point of this era in terms of hospitality was
stay unless they carried a “letter of eviction.”
the development of the post houses along caravan
Which was permission to travel from government
routes.
officials.
» In his writings, Marco Polo described post houses

known as yams as apartments suitable for a king


Bible Reference Colonial Period

The most famous inn is the one in Bethlehem. The • Public coach service was put into effect around
1650. The
great crowds reporting there to pay their taxes had
coaches ran between major cities and stopped
overburdened the lodging industry of the small town. wherever

In the old testament, we are told about Jacob and passengers wanted, similar to the way bus lines
his operate today.

brother traveling in Judea, going to an inn, and • Coach inns were built along the routes primarily at
points where
foddering their mounts (feeding domesticated
teams of horses were changed. The British use the
livestock.) to these inns, travelers would bring their term ordinary

own supplies. to describe such inns.

They are similar to khans, or rest houses, found in • The United States Postal Service, established in
the Middle East today. 1710, called its primary routes between major towns
along the Atlantic Coast Post roads.
Middle Ages
• With the establishment of these post roads,
• The term hostelers, meaning “inn holders” were not
entrepreneurial farmers converted their farm houses
used until 1473.
into inns. Passengers from the coaches slept in the
The term may have come from the Old French word hostel’s long room with their feet towards the fire.
ostel.

• Gradually, “hostelers” shifted from “owner” of the inn


Public coach
to”inn-servant.”
Nineteenth Century
The h is sometimes dropped to “ostel.”
The introduction of railroads had great influence on
• The term hostel, meaning inn was not used until the
the hotel/motel industry. In the early 1800s, as train
1800s.
tracks were laid throughout the Western world, depot
• In modern usage hostels are accommodations of hotels began to arise.
lesser quality, and
In most cases the hotel was connected directly to
hostelers are guests who stays at the hostels the train station.

• During the Crusades, the hotel industry grew. The Similarly, think of the masses of hostels around
design was fairly
airports today with shuttle busses carrying
standard. The enclosed courtyard was surrounded by
passengers directly to their lodgings.
the kitchen,
Railroads
tavern and public rooms on the front façade. On each
side, winging out Spas and Resorts

from the front, were the sleeping rooms. Along the • Spa, which are mineral springs or pools are
back of the building
believed to be medicinal or healthful, have been
were stables. tourist sites since Roman days.
The advent of trains caused beautiful resorts.  First major hotel chain to have a bathroom in every
room
The most famous spa in the 1830s was Saratoga
Springs, New York. Other noteworthy innkeepers

• Spas at Baden, Germany; Marienbad, Bohemia; and • Conrad Hilton, “King of the Innkeepers,” opened his
Vichy, France, which has been popular for centuries, first hotel, the Mobley in Texas in 1919. From there
became more accessible to the public via rail. the Dallas Hilton opened in 1925. Today the familiar
Hilton is seen in almost every major city.
• In 1841, Englishman Thomas Cook arrange his first
tour. It was a one-day train excursions. He is • John Willard Marriot Sr. is the founder of the Marriot
considered the first travel agent, by Hotel Chain.

1856 he was taking groups of North Americans to • Kemmon Wilson, founder of Holiday Inns.
hotel on his

“Cook’s Tour of Europe”.


Tourist Courts
• Another benchmark for the hotel industry in the 19th
century was  The automobile led the hotel industry into a
booming business in the 1920s.
the opening of the Tremont Hotel (Tremont House) in
Boston.  The term motel, coined from “motor hotel.” goes
back to the time when a farmer owning land along the
• It was the first luxury hotel and boasted the first major routes would build wooded 10 foot by 10 foot
indoor toilets and the first private bedrooms with locks cabins along the road in front of his property.
on the doors
 A car would pulled right of the cabin, where a
• The Tremont also had a version of today’s bellhop, traveler could spend the evening.
then called a “rotunda man.”
 The owners of these motels soon expanded to
• In 1889, the famous Swiss hotelier Cesar Ritz perhaps, 15 cabins. These were called tourist courts.
became manager at the Savoy in London. Eventually,
he opened his own London Ritz and subsequently  These businesses proved profitable during the free
opened famed luxury hotels in Paris, New York and economy of the 1920s.
other countries.

Tremont House
Tourist Courts
Twentieth Century
Advent of Air Travel
 A bed with a bath for a dollar and a half. This was
 At the end of World War II, a new mode of
the motto that lead the hotel industry into the 20th transportation had matured. Air travel was now
available to the masses, and business was booming,.
century. Ellsworth Milton Statler opened his first
 Conventions and conferences became an integral
hotel in Buffalo, New York, in 1907. part of successful commerce. Companies opened
regional and branch offices. Thus business travelers,
 Individual rooms with private baths and Statler’s in their vast numbers, became the most important
ability to cater to business travelers set this hotel lodging guests.
apart.

 Statler’s name is legendary in the hotel industry


today.
 The advent of air travel prompted resort hotels to Guest House / Tourist Homes
spring up around the world.
Refers to privately owned homes where the owners
 Many resorts offered package plans, some in rent individual bedrooms to visitors.
conjunction with the airlines where one price pays for
airfare and accommodations. Bed and Breakfast or B&Bs

Dimensions of Lodging This refers to guest house in the United Kingdom and
North America; they are smaller; more intimate; and
Lodging Properties Defined less expensive than hotels and motels.

• An establishment that charges fees for providing Condominium (Condos)


furnished sleeping accommodations to persons who
are temporarily away from home This refers to apartments in high-rise buildings
located mostly on recreational areas.
• An establishment that provide food, beverages,
cleaning services, and a range of other services Dormitory

Hotel Buffet Area This refers to a lodging facility affiliated with some
Cleaning Services educational or other institution that provides sleeping
Housekeeping Services accommodation for those in residence.
Laundry Services
Other Services Nursing Home
Hotel Gym Hotel Spa
This refers to a residential facility that provides
Hotel Conference Rooms Hotel Concierge
lodging and food service for people requiring nursing
or related care.
Basic Terminology for Lodging Facilities

Hotel
Classifications of Lodging
Refers to multistoried lodging facilities which range in
size from 20 rooms to hundred of rooms Establishments
• Size
Motel
• Target Markets
A lodging establishment that caters to travelers with • Quality Ranking
automobiles and provides self-service parking on • Ownership and Affiliation
premises. • Levels of Service

Inn Hotel Size


• Small Hotel - Under 150 rooms
This refers to a small, typically rural, lodging • Medium Hotel - 150 to 299 rooms
establishment that may or may not serve food. • Large Hotel - 300 to 600 rooms
• Very Large Hotel - More than 600 rooms
Lodge
Target Markets
This refers to a lodging establishment associated with • - Two of the most important marketing challenges a
particular type of outdoor activity, such as ski lodge or hospitality
hunting lodge. property encounters faces are: "Who stays at our
property?“
Resorts
and "Who else can we attract?“
A lodging facilities usually located at popular locations
which offer recreational such as golf, tennis, or casino
gambling
Commercial Hotels Vacation Ownership and Condominium

• Located in downtown or business districts, areas Hotels


that are
• Referred to as timeshare or vacation-interval hotels.
convenient and of interest to their target markets. Vacation ownership properties typically attract
individuals who purchase the ownership of
Commercial hotels form the largest group of hotel accommodations for a specific period of time—
types. usually one or two weeks a year.

Airport Hotels • Condominium hotels are similar to vacation


ownership hotels. The difference between the two lies
• hotels appeared near airports and typical target in the type of ownership involved.
markets include business clientele, airline passengers
with overnight travel layovers or cancelled flights, and Casino Hotels
airline personnel.
• Hotels with gambling facilities and the guestrooms
Suite Hotels and food and beverage operations in casino hotels
may be quite
• These hotels feature guestrooms with a living room
or parlor area and a separate bedroom. Luxurious, their function is secondary to, and
supportive of, casino operations
Extended-Stay Hotels
Conference Centers
• Extended-stay hotels are similar to suite hotels, but
usually offer more complete kitchen amenities in the • Specifically designed to handle group meetings.
guestroom. Extended-stay hotels are designed for Meetings are their focal point, conference centers
travellers who intend to stay five nights or longer and typically place great emphasis on providing all the
require reduced hotel services. services and equipment necessary to ensure a
meeting's success.
Residential Hotels
Convention Hotels
• Residential hotels provide long-term or permanent
accommodations for people in urban or suburban • designed to accommodate large conventions—often
areas. offer as many as 2,000 rooms or more.

Resort Hotels Quality Ranking

• Guests often choose resort hotels as their planned Ownership and Affiliation
destination or vacation spot, setting resorts apart from
other types of lodging operations. A resort may be  Independent / Single Owner Hotels: They do
located in the mountains, on an island, or in some not have identifiable ownership or
other exotic location away from crowded residential management affiliation with other properties.
areas. Example of the same would be family owned
and operated hotel that is not following any
Bed-and-Breakfast Hotels corporate policies or procedures.

• B&Bs range from houses with a few rooms
converted to overnight facilities to small commercial Ownership and Affiliation
buildings with 20 to 30 guestrooms.
• Chain hotels: Hotels which are part of a hotel chain
and these kinds of ownership usually imposes certain
minimum standards, rules,

policies and procedures to restrict affiliate activities. In


general the more centralised the organisation the
stronger the control over the individual property.
Levels Of service Cost Centers

• World class service: These are also called luxury / • Interpreted as ‘support centers’, mainly assist the
Five Start hotels, they target top business executives, functioning of revenue centers with no generations of
entertainment celebrities, high- ranking political any direct income for the hotel, e.g. human resources,
figures, and wealthy clientele as their primary purchasing, accounting and engineering departments.
markets. They provide upscale restaurants and
lounges, Valet, concierge services and also private Front-of-the-House
dining facilities.
Refers to those departments or areas which are
• Mid-Range Service: Hotels offering mid-range or accessible and visible by guests, e.g. front desk
otherwise 3 to 4-star hotels service appeal the largest counters, restaurants concierge and bell services.
segment of the travelling public. This kind of hotels They are the points of service encounters where
does not provide elaborate service and have a service staff usually have direct contacts and
adequate staffing. They also provide uniformed interactions with guests.
service, food and beverage room service, in-room
entertainment's and also Wi-Fi etc. Back-of-the-House

• Budget / Limited Service: These hotels provide Refers to those departments or areas which rarely
clean, comfortable, safe, inexpensive rooms and meet have staff-to- guest interactions, e.g. kitchen,
the basic need of guests. Budget hotels appeal housekeeping, human resources and engineering
primarily to budget-minded travellers who want a departments.
room with minimum services and amenities required
It should be emphasized that some
for the comfortable stay, without unnecessary paying
‘back-of-the-house’ positions would
additional cost for costly services.
also come across and interact with
Introduction to Hotel Industry guests. For example, a room attendant
may meet a guest while cleaning the
Functions of the Hotel guest rooms. However, they are not
considered as ‘front-of the-house’
The primary function of a hotel is to provide lodging positions since their major duty is room
accommodations. cleaning rather than communicating
with their guests.
Classifications of Hotel

Departments Organization of Hotel Departments and Their


Function
Classification which are commonly used in describing
the nature of hotel departments: The day-to-day operations of a hotel are the key
factors determining the success or failure of its
1. ‘Revenue centered’ and ‘Cost centered’ service. It is necessary to understand the structure of
Departments; and hotels in order to get an overview of how the
organization fits together.
2. ‘Front-of-the-house’ and ‘Back-of-the-house’
Departments. The Duties of Key Executives

Revenue Centers General Manager

Departments or units which generate direct income to The main responsibilities of the general
the hotel through the provision of goods and services
to guests, e.g. front desk, restaurants, room service, manager (GM) include:
gift shop and business center.
• Providing leadership to the management team;

• Coordinating the work of all departments;


• Participating in the formulation of hotel policies and Security
strategies;
Security is an important concern in every hotel. The
• Leading the hotel staff in meeting the financial, security department is responsible for implementing
environmental and community responsibilities; and procedures which aim at protecting the safety and
security of hotel guests, visitors, hotel employees and
• Assuming full responsibilities for the overall the hotel itself. Examples include monitoring
performance of the hotel. surveillance equipment, patrolling the hotel premises
and maintaining security alarm systems.
Resident Manager
Human Resources
The main responsibilities of the resident manager
include: The human resources (personnel and training)
department is responsible for hiring, orientation,
• Holding a major responsibility in developing and training, wages and benefit administration, labour
executing plans developed by the owner(s), the relations, employee relations, and staff development.
general manager and other members of the
management team; Food and Beverage

• Checking on operations, providing feedback and The food and beverage (F&B) department provides
offering assistance when needed; food and beverage services to the hotel guests and
visitors through a variety of outlets and
• Completing, reviewing and summarizing statistical facilities/services. Examples include lounge, bar,
reports and sharing them with the general manager; coffee shop, restaurants, banquet service, room
and service (also called in-room dining) and cake shop.

• Assuming responsibilities for the daily operations Sales and Marketing


and management of the hotel.
The main functions of the sales and marketing
Functions of Major Hotel Departments department involve generating new businesses for the
hotel, coordinating advertising, as well as sales
Rooms Division
promotions and public relations activities aiming at
The rooms division of a hotel includes a variety of enhancing the hotel’s image.
departments, including reservations, front desk,
Accounts
housekeeping, concierge, guest services, and
security. This department attends to the needs of the The accounts department is headed by the financial
guests, from their first contact and reservations to controller who, as a key member of the management
check-out. team, can guide the hotel to an increasing profitability
through better control and asset management. In
Engineering
addition, this department is responsible for monitoring
The engineering department is responsible for all of the financial activities of a hotel.
maintaining the physical plant of the hotel such as
Rooms Division
electricity, plumbing, air conditioning, heating and
elevator systems; and for overseeing all mechanical The Rooms Division
and technical conditions of the hotel.
• is the heart of the hotel, notably responsible for the
guest first and last impression.

• the “nerve center” for the most operations

• most responsible for the hotel’s main product, the


sleeping rooms.
Rooms Division Manager Functions of the Front Office

• This position was used to be called as Resident • To sell rooms, which includes
Manager, however, some hotels still use the title until
now, while other hotels also use the Director of registering the guests and assigning
Rooms title.
rooms
• Rooms Division Manager is presently used by most
hotels because of the longstanding responsibilities for • To provide services such as handling mail,
coordinating the operations of room-related hotel telegrams and messages for guests and furnishing
functions. information about the hotel, the community, and any
special attractions or events
Functions of the Rooms Division Manager
• To keep accounts, determine credit, render bills and
• Manages the areas of the hotel rooms division receive payments.

• Supervises employees engaged in the operations of Director of Services


the front and back areas of the hotel
• “behind-the-scenes” version of the front office
• Ensures proper staffing, purchasing, and budgeting manager.

• Maintains open communications with other divisions • responsible in the housekeeping and laundry
and within his/her division operations where.

• Monitors availability of control systems • carries a vital role in the rooms division, thus,
interaction with the Front Office Manager is significant
• Develops monthly plans for a smooth flow of hotel operations.

Department Heads of the Rooms Division HOUSEKEEPING

• The areas of the rooms division are also managed This department is responsible for the cleanliness of
by department heads. There lookout is to manage the hotel. And responsible for cleaning the following
and control the system of their specific area to ensure areas:
the safety of the hotel’s operations, workers, as well
as, guests. These heads are directly reporting to the • Public Areas – lobby, restrooms, offices, reception
Rooms Division Manager or the Hotel’s Resident areas, employee locker room, and more
Manager.
• Guestrooms – elevators, corridors, stairs,
• The department heads significantly work hand in guestroom
hand to ensure that the hotel operations, especially
the entire Rooms Division operation, is running • Laundry – preparation area, supply area, guest
smoothly in accordance with the company standard linen storage area
operating procedures while considering the hotel’s
ultimate goal - that is to give satisfaction to guests.
The staffs under the Front Office
Front Office Manager
Manager are the following:
– This person is responsible for a large
portion of the most visible aspects Front Desk Manager
of hotel’s daily operations. S/he
oversees the functions and Responsible for the daily operations of the front desk
performances of the front desk and and closely communicating with housekeeping
the uniform services. department
Front Desk Supervisor The following are the staffs reporting to the
Director of Services:
• Ensures the quality and efficiency of front desk
activities while supervising the works of the front desk Executive Housekeeper
staff
Responsible for the daily operations of the
Front Desk Clerk housekeeping department and closely coordinating
with front desk
Ensures efficient guest check-in and checkout.
Assistant Executive Housekeeper
Bell Captain
Ensures quality and efficiency of housekeeping
Leads and supervises the bell staff, and ensures activities (guest rooms cleaning and other areas for
staffing levels are adequate maintenance) while supervising the works of the
housekeeping staffs
Bell Staff
Senior Housekeeper
Assist guests to front desk for registration, to their
rooms, and out of their rooms during check-out Ensures standards of cleanliness are maintained and
works closely with housekeepers
Doorperson
Room Attendant
Greets and assists guests arriving at the hotel
Cleans and prepares guestroom
Valet Supervisor
Laundry Manager
Also called as Garage Supervisor; supervises the
valet parking and parking/garage staff • Responsible in supervising, monitoring, and
managing the internal laundry operation of the hotel
Parking Attendant
Linen Attendant
Parks, cares, drives, and retrieves guests’ vehicle
• Monitors and ensures adequate supplies of linens,
PBX Supervisor uniforms, and towels

Closely monitors the hotel switchboard and the staff Tailor/Seamstress


of this unit
Ensures that employee uniforms are properly cleaned
PBX Operator and arranged and repairs linens when needed

Ensures smooth flow of internal and external hotel’s Security and Loss Prevention
telephone communications
The security division is responsible for maintaining
Concierge Manager security alarm systems and implementing procedures
aimed at protecting the personal property of guests
• Monitors and manages staff in providing assistance
and employees and the hotel itself.
to guests on their personal requests
Front OfficeOperations

The Guest Cycle

• Pre-arrival
• Arrival
• Occupancy
• Departure
Pre-arrival Occupancy

• Guests choose their hotels during this stage of the – During the occupancy stage of the guest cycle, the
guest cycle front desk is responsible for coordinating services for
guests
• Hotel choice is affected by: type of travel (business
or pleasure); previous experiences with the hotel; – A major objective during this stage is to serve
advertisements and promotions; company travel guests so well that they will want to come back to the
policy; hotel

recommendations from travel agents, friends, or – Guest complaints should be resolved as quickly as
business associates; the hotel’s location and possible
reputation; frequent traveler rewards programs;
preconceptions based on the hotel’s name or chain – Security is of concern throughout every stage of the
affiliation; ease of making reservations; hotel’s guest cycle but especially during the occupancy stage
reservations agent or website
– Hotel goods and services are purchased by guests
• When a guest makes a reservation, a reservation during this stage of the guest cycle
record is created, which initiates the guest cycle
– Front desk accounting records for guests must be
Arrival periodically reviewed for accuracy during this stage

– Includes registration and rooming functions Departure

– During this stage of the guest cycle, the guest – The final stage of the guest cycle; guest services
establishes a business and legal relationship with the and guest accounting aspects are completed during
hotel this stage

– In world-class, upscale, convention, casino, and – At check-out, the guest vacates the room, receives
resort hotels, uniformed staff greet guests at the an account receipt, returns the room key(s), and
property’s entrance leaves the hotel

– The front desk agent should determine the guest’s – Once the guest checks out, the front office system
reservation status before starting the registration automatically updates the guestroom’s availability
process status and closes the guest’s account

– Guests without reservations (walk-ins) present a – Guests should be asked during check-out how they
sales opportunity enjoyed their stays

– When a guest presents a form of identification – During the check-out process, a guest history file is
and/or a payment card during check-in, that is proof of automatically created or added to; this file is a
intent to establish an innkeeper-guest legal collection of guest history records
relationship
– Late charges occur if charges are not posted to a
– Gathering guest information during registration guest account until after the guest checks out
helps the hotel satisfy guest needs
Room Status Terms
– Front desk agents must be sensitive to accessibility
issues when checking in guests with disabilities • Occupied (O): A guest is currently registered to
guest the room.
– Registration is complete when the guest has
established a method of payment and departure date; • Complimentary: The room is occupied but the
the guest is then issued a room key and allowed to guest is assessed no charge for its use.
proceed to the room.
• Stay-Over: The guest is not expected to check-out
today and will remain at least one more night.
• On-Change: The guest has departed, but the room Room Status Terms
has not yet been cleaned and readied for re-sale.
• Due out: the room is expected to become vacant
• Do Not Disturb (DND): The guest has requested after the following guest checks-out.
not to be disturbed.
• Check-out: the guest has settled his or her account,
• Out of Service (OOS ): Rooms kept under out of returned the room keys, and left the hotel.
service are not deducted from the hotel inventory.
This is a temporary blocking and reasons may be bulb • Late check-out: the guest has requested and is
fuse, TV remote not working, Kettle not working etc. being allowed to check out later than the normal/
These rooms are not assigned to the guest once standard departure time of the hotel.
these small maintenance issues are fixed.
• MUR - Make-Up Room
• Sleep-out: A guest is registered to the room, but the
bed has not been used. • NS - No Show - A guest who made a room
reservation but did not register or Check-in.
• Skipper: the guest has left the hotel without making
arrangements to settle his or her account. • OC - Occupied and Clean - Room is Occupied and
Cleaned by the Housekeeping.
• Sleeper: the guest is registered to the room, but the
bed has not been used. The guest has settled his or • OD - Occupied and Dirty - Room is Occupied and
her account and left the hotel, but the front office staff yet to be cleaned by the housekeeping.
has failed to properly update the room’s status.

• Vacant and ready: the room has been cleaned and


Types of Rooms
inspected and it ready for an arriving guest
Single Room
• Out-of-order (OOO): The room cannot assign a
guest. A room may be out-of-order for a variety of • A room that sleeps only one person and has been
reasons including the need for maintenance, fitted with a single, double or queen-size bed.
refurbishing and extensive cleaning.
Twin Room
• Lock-out (LO): the room has been locked so that
the guest cannot re-enter until he or she is cleared by • A room that can accommodate two persons with two
a hotel official. twin beds.

• DNCO (did not check out): the guest made Double Room
arrangements to settle his other bill (and thus not a
skipper), but has left without informing the front desk. • A room that can accommodate two persons with a
double or queen-size bed.
• VC - Vacant and Clean - Room is Vacant and
Cleaned by the housekeeper. Double-Double Room

• VD - Vacant and Dirty - Room is Vacant and Dirty. • A room that can accommodate two to four persons
with two twin, double or queen-size beds.
• VR - Vacant and Ready - Room is Vacant and
Ready for Check-in Triple room

• A room that can accommodate three persons and


has been be fitted with three twin beds, one double
bed and one twin bed or two double beds.
Suite Queen (60”x80”)

• A room with one or more bedrooms and a living • Designed for two persons; wider and longer than
space. The bedrooms might be singles, doubles or double beds for better comfort of guests.
twin doubles.
King (78”x80”)
President Suite
• Designed for two persons; wider than queen beds
• The most expensive room provided by a hotel. for better comfort of guests.
Usually, only none president suite is available in one
single hotel property. Similar to the normal suites, a Roll-away Bed
president suite always has one or more bedrooms
and a living space with strong emphasis on grand in- • Extra bed temporarily added according to guests’
room decoration, high quality amenities and supplies, requests; extra charges are usually required.
and tailor-made services (e.g. personal butler during
Baby Cot
the stay).
• Provided to those guests who bring along with their
Connecting Room
babies; usually requested in advance by guests in
• Two rooms that are side by side and their reservations.
have a connecting door between
Types of Room Rates
them.
• Rack Rate- The standard rate charged for the room
only.
Adjoining Room
• Corporate Rate-Room rate offered to executive
Rooms that are side by side, but do not have a
personnel who are regular guests or employees of a
connecting door between them.
corporation that has a contract rate with the hotel
which reflects all businesses from that corporation.

Adjacent Room • Commercial Rate- Room rate offered to executive


personnel of an enterprise who have infrequent visit.
Rooms close by or across the corridor, but are not
side by side. • Airline Rate- The rate agreed between an individual
airline and the hotel as determined by the volume of
business the hotel obtains from the airline.

Types of Bed • Group Rate- Room rate given to bookings for a


large group of people made through a travel agent or
Single / Twin (39”x75”) professional organisation.

• Designed for one person only; single and twin beds • Children’s Rate -Each hotel has a specific age limit
sized the same; the term ‘twin beds’ implies they are for the child to stay with their parents in the same
in pairs and the room type is always described as room free of charge or at a nominal rate.
‘twin room’.
• Package rate- Room rate, which includes goods
Double (54”x75”) and services and the rental of a room, is developed
by the hotel to attract guests in during low sales
• Designed for two persons; easily confused with the periods.
term ‘twin beds’ in Chinese translation.
• Complimentary rate (Comp)- Guest is assessed no
charge for staying in a hotel. The management of the
hotel may
• grant comp rooms for guests who are tour directors,
local dignitaries, executives from
• the hotel’s head office and so on.
The Front Desk Room Reservations

– Most front office functions are performed at the front • Reservation is defined as blocking of room for a
desk guest for particular period of time.
– Guests register, request information and services,
relate complaints, settle accounts, and check out at • It is a booking in advance for a space for a specified
the front desk period of time. E.g. Hotel ballroom, restaurant
– Most front desks are prominently located in the booking, airline seat, a theatre seat, a hotel
hotel lobby guestroom, a doctor’s appointment.
– Front desk design should provide front desk agents
with easy access to the equipment, forms, and • It is beneficial for hotel to maximize room revenue
supplies necessary to efficiently serve guests and plan.
– There are straight-line, circular, and semicircular
• The guest also benefits as he can get secure place
front desk
to stay and will not be in trouble during peak season
– Some hotels have experimented with a no-front-
time, if rooms are not available at last moment.
desk lobby arrangement
– At least a portion of the front desk must be What is a reservation?
accessible to guests with disabilities
– In some hotels, the front desk features items for • From a guest’s point of view, the most important
purchase that guests may need while traveling outcome of the reservations process is having a
– Support devices at the front desk may include guestroom ready and waiting when the guest arrives.
computers, point-of- sale terminals, electronic
payment readers, and security monitors • To achieve these outcomes, the hotel must have
efficient reservation procedures in place.

Front Office Documents Introduction

Pre-Arrival Documents • Conduct reservation inquiry.


• Reservation files • Determine room and rate availability.
• Reservation confirmations • Create reservation record.
• Confirm reservation record.
Arrival Documents
• Registration records • Maintain reservation record.
• Credit verification/authorization • Produce reservation reports.
• Research, plan, and monitor reservations.
Occupancy Documents
• Guest folios Reservation Activities
• Vouchers (charge, allowance, transfer, paid-out)
Types of Reservations
Departure documents
1. Guaranteed Reservation:
• Guest folios
• Payment card vouchers, cash vouchers, transfer
vouchers Insures that the hotel will hold a room for the guest
• Guest history files until a specific time of guest’s scheduled arrival date.
The guest must provide us a method of payment. If
Property Management System (PMS) the guest does not show up or cancel properly, the
guest will be charged for one night accommodation.
• hotel property management system was defined as
a platform that enabled a hotel or group of hotels to
manage front-office capabilities, such as booking
reservations, guest check-in/check-out, room
assignment, managing room rates, and billing. Hotel
PMS delivered a software platform that replaced time-
intensive, paper and spread sheet-heavy processes.
In order to guarantee a reservation, guests can The seven steps reservation sales process
choose one of the following methods:
1. Greet the caller. ( thank you for calling Holiday inn.
The reservation can be guaranteed by This is Mary speaking How can I help you today?)
• Prepayment
• Credit card 2. Identify caller’s need ( arrival date, departure date,
• Advance deposit preference ....)
• Travel agent voucher/miscellaneous charge order
(MCO) 3. Provide an overview of the hotel’s feature ( number
• Corporate (direct billing account) Guaranteed of restaurant, swimming pool )
Reservations
4. Make a room recommendation and room rate.
2. Non-guaranteed Reservation: 5. Ask for the sales ( Would you like me to book the
reservation for you?
• Insures that the hotel agrees to hold a room for the
guest until a stated reservation cancellation hour 6. Create a reservation record according to the hotel
(Usually 6 p.m.) on the day of arrival. procedures.
• It is common for hotels planning on full occupancy or 7. Thank the caller. Closing a call as warmly as
nearing full occupancy to accept only guaranteed opening a call, leaves the caller with a sense of
reservation once a specified number of expected confidence that they have made the correct decision.
arrivals is achieved.
Sources of Reservations
Reservation Inquiry
• Central Reservation System
• Guests can communicate their reservation inquiries • Global Distribution System
in person, over the telephone, via mail, through • Intersell Agencies (for example flight centre)
facsimile, telex, e-mail... • Property Direct
• Internet
• While getting a reservation inquiry, the reservation
staff shall obtain the following guest-related
Central Reservation System(CRS)
information:
A central (or computerised) reservation system that
• Guest’s name, address and telephone number
controls and maintains the reservations for several
• Company or travel agency name
hotels in one location, and automatically redirects the
• Date of arrival and departure
reservation to the required hotel.
• Type and number of rooms requested
• Desired room rate • The majority of hotel groups belong to one or more
• Number of people in the group, if applicable Central
• Method of payment and/or guarantee
• Any other special requests • A central reservation system is composed of a
• Most of the above mentioned information is used to central reservation office, member hotels connected
create a reservation record. together via communication devices, and potential
guests.

• It exchanges room availability information with


members hotel.

• Central Reservation Office [CRO] offers its services


via a 24-hours toll free telephone number(s) [Green
Numbers].
Global Distribution Systems Types of groups
• Tour groups
• Computerized system by which reservation- related • Conference/convention
information is stored and retrieved for multiple • Charity groups (fund raising)
organizations. • Flight crews
• School groups
• Global Distribution Systems [GDS]- System • Sporting groups
including several Central Reservation Offices
connected to each other. Group Bookings

• Selling hotel rooms is accomplished by Business


Pleasure
connecting the hotel reservation system with the GDS
Education
system.
Family
• GDSs have become a powerful force in hotel Religious
reservation . Special events (e.g.Olympic Games)

Property Direct Reservation System


Reasons for Travel
Even though many of the five-star hotels rely heavily
on central reservation offices and intersell agencies, F.I.T. – free/fully independent traveller
some potential guests still find it convenient, and Group
personal to call directly the hotel to communicate a Corporate
reservation inquiry. Government
Package
Property direct reservations are made in a several
ways
Types of Market Sources
· Telephone
· Mail • Location
· Property-to-property • Hotel Rating (Star/Flag/Crown)
· FAX Room attributes/aspects
· E-mail Hotel facilities
• Competition
•Internet distribution systems (IDSs) enable • Time of year
travelers from many different market segments to use • Intended client
desktop and mobile devices to reserve hotel rooms,
book flights, and select rental cars
Room Rate Factors
•Examples of IDSs include Expedia, Hotels.com,
• Know your product
Orbitz, Hotwire, Priceline, and Travelocity
• Know your guest
•Individual hotel websites commonly feature user- • Match the guest to the best alternative
friendly and secure procedures for making and paying • Be aware you are part of the sales team
for reservations • Always sell the product before the price

•Hotel websites also feature marketing tools such as


links to hotel products and services, and photographs Five steps to selling
and virtual tours of the property Internet Distribution
 Know your product
Systems
 Know your guest
 Match the guest to the best alternative
 Be aware you are part of the sales team
 Always sell the product before the price
Cancellation 3) Miscommunications with external reservation
systems:
 Retrieve original reservation Book a guest in the wrong hotel
 Note date and time cancellation received
 Record contact name of person cancelling
 Update manual and computer records Reservation Form
 File cancelled reservation
• Reservation form is important & base document for
 Apply cancellation fee as per hotel policy
any reservation system.
 Thank caller
• Hotel design own form based on need. This is a sort
of check list of information that must be collected from
Amendments guest before making any booking by hotel.
• In case of written mode, the request may come in
 Retrieve original reservation
various forms & styles such as letter, telex, fax,etC
 Note date and time amendment received
 Record contact name of person amending
 Update manual and computer records “ Use all your efforts, even when the possibilities play
 File amended reservation against you”
 Thank caller - Arnold palmer

Types of reports “ your talents and abilities will improve over time, but
for that you have to start”
 Occupancy - Martin Luther King
 Arrivals
 Cancellations “The man well prepared for the struggle has achieved
 Special requests half a triumph”
 V.I.P.S - Miguel Cervantes
 Black lists
“SET TOUGH GOALS AND DO NOT STOP UNTIL
Market Segments YOU GET THERE”
- Bo Jackson
Guest history
Types of Reports
“Bad” debts (previous accounts remain STUDY HARD, WORK WELL, DREAM BIG AND
unsettled) SOAR HIGH MY DEAR BHSM 1103.
Malicious damage to hotel property
<3 ate Ynah
Theft of hotel property
Verbal/physical assault of staff members

Black List

1. Errors in a reservation record:


a. Record a wrong arrival or departure date
b. Misspell the guest’s name or reverse it
c. Reserve for the caller instead of the guest
Potential Reservation Problems

2) Misunderstandings due to industry jargon:


Confirmed versus guaranteed reservation
Double room versus 2 beds
Connecting rooms versus adjacent rooms

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