Philippines Product

That
Went International
By: Kathleen Fung 8A/17
 Table of contents

01 02 03
Introduction Product History
Introducing the Product that is History behind the
Philippines chosen to be product that when
explained international

04 05
Why? Where?
Why it can go here have it gone
international? international?
01 Introduction
 Philippines
Philippines is an island in
Southeast Asia and one of the
members of ASEAN. Philippines is
one of the countries that has a
lot of islands and it is also
considered to be a “ring of fire”
area, because there’s a lot of
volcanoes.
02 Product

Jollibee
 03 History

1 2 3 4
Founder The Idea Start World Wide
Tony Tan Caktiong opened a family business before having an
idea of opening Jollibee in 1975.
 His family business was an ice cream parlor. As time goes they
started offering hot meals and sandwiches upon the customer’s
request. When the food items become more popular than ice
cream the family decided to convert the ice cream parlor into a
fast restaurant which become the first Jollibee outlet in 1978.
 Management consultant Manuel C. Lumba advised the family on
the change of strategy. Initially Jollibee named “Jolibe” but,
changed its name to “Jollibee”.
The company that would be managing the chain of fast food,
Jollibee Foods Corporation was incorporated in January 1978. By
the end of that year, there were seven branches in Metro Manila.
The first franchised outlet of Jollibee opened in Santa Cruz,
Manila in 1979.
 Jollibee experienced a rapid growth. It was able to withstand the
entry of Mcdonald’s in the Philippines in 1981 by focusing on the
specific tastes of the Filipino market, which differed from the
American fast food company. The first Jollibee store overseas
opened in Taiwan in 1986 which is now closed. Jollibee continued
to expand and set up outlets both within country and abroad. Mr
Tan Caktiong, the son of poor Chinese immigrants, is now a
billionaire.
 04 Why?

Investor are really interested in opening franchised

due to it has experience rapid growth and it was able
to withstand the entry of Mcdonald’s in the
Philippines. With that a lot of franchised open due to
the big income.
05 Where?
"The way to get started is to
quit talking and begin doing."

—Walt Disney