Question 1:  If you are asked to create a business from the start, please present a

plan with operational details (example)

Detailed Plan Of Zoey’s Florists
I. Overview
1. Purpose:
- Generate personal income.
- Meet current demand for flowers in HCMC
2. Business Maner:
- Rent a shop in Le Van Sy street, District 3, HCMC
- Flowers come from the garden in Dalat city.
II. Objective
- Payback for the first 2 years.
- Generate profits in the third year.
III. Marketing Plan:
1. Market Research:
- Market trends, customer behavior,…
2. Target Customer
- Wedding dress shops, Restaurants, Office agencies, Companies need flowers…
3. Analyze SWOT (strength, weakness, opportunity, threat)
4. Identify competitors: Dalat Hasfarm, Love Florist, Saigon Roses,…
5. Marketing Method:
- Offline Marketing
- Social Media: Fanpage in Facebook, Instagram,…

Question 2: Present your future leadership style and explain why do you would
choose that style?
If I become a manager in the future, democratic will be my leadership style. I like to
discuss, so I choose this style. The democratic leader will listen to everyone's opinions,
even though the final decision depends on the leader. I will have the chance to cultivate
my human skills. In this way, employees will feel respected and interacted with each
other. A synergy will be formed and the company's productivity will increase. It has the
encouragement of creativity, supports innovation in the working environment.

How would you apply your knowledge about Hofstede’s culture when doing
business globally?
Power Distance
For countries with big power gaps, employers will often make decisions. So if you do
marketing here, you have to convince the leader. This will be beneficial to you.
But if the country has a low index, you should convince the subordinates or staff.
Individualism 
Compared to Asian countries, Americans are more concerned about themselves,
preferring to work individually rather than group interests on the ground that the US has
a high personal index.

Uncertainty avoidance

Long Term Orientation

Uncertainty avoidance

Indulgence

Question 3: Why is corporate social responsibility important

Building model of corporate social responsibility (CSR) is playing the vital role for most
of businesses. As you all know, to sustainably develop in the long-run, businesses must
maintain their reputation. The higher the social responsibility, the more customers will
know your brand, it means your reputation will be more pervaded. There have been a
lot of scandals about corporate ethics leading to failure, Vedan was a clear example in
the year 2018.
CSR also affects business growth. Successful CSR campaigns will increase not only
sales but also customer satisfaction and loyalty.

Give examples of unethical and illegal organisational behaviour towards 5 related

groups
- Vedan Company discharged waste water into the environment
- Huy Anh Company sells fake masks during the epidemic season
- The ASANYO company declared tax fraud, tax evasion
-