Research Proposal for Market survey

Stevens Business School, Batch: 2009 - 2011

Research Proposal for Market Survey of

Progesterone

For
Troikaa Pharmaceuticals
Prepared By
Nirav Patel (Roll No: 21)

Under Guidance of:

Ms. Hiral Bhatt (Troikaa Pharmaceutical)

Dr. Raashid Saiyed (Stevens Business School)

 Research Proposal for Market survey
Stevens Business School, Batch: 2009 - 2011

Title
 Research Proposal for Market Survey of Progesterone.

Research Objective

1) To find out which are the highly prescribed brands of Progesterone in

Ahmedabad.
2) To find out market shares of top brands of Progesterone in Ahmedabad.
3) To find out indications in which doctor prescribe progesterone, its
substitution and preferred dosage form.
4) To study price range. Credit policy of available brands.
5) To find out and analysis the promotional activities.
a. Doctors
b. Retailers

Research Method

Data collection
Stages Data required Data Sources
instruments
1 Brand name Retailer Questionnaire
2 No. unit sold Retailer Questionnaire
Indication and
3 Doctor Questionnaire
Substitution
MRP, Credit
4 Retailer Questionnaire
policy
Doctor and Personal
5 Promotional tools
Retailer interview
 Research Proposal for Market survey
Stevens Business School, Batch: 2009 - 2011

Sampling Design
 Target population: Retailers, Dealers and Doctors of Ahmedabad.
 Sampling techniques : Convenient Sampling
o Doctors
o Retailers
o Dealers
 Total Sample Size:
o Retailer : 120
o Doctor:20
o Dealer:10

Cluster design
Cluster Area Retailers Doctors Dealer
Civil Hospital 30 5 3
V.S. Hospital 30 5 3
Maninagar 30 5 2
Satelite 30 5 2

I choose above clusters because these are representative of whole Ahmedabad. It

covers east as well as west area. It also includes urban area like satellite. There are
various hospitals and medical shops in these areas.
 Research Proposal for Market survey
Stevens Business School, Batch: 2009 - 2011

Time scale

Sr. No. Function Days

1 Finalize objectives 1st to 5th July 2010
2 Derive research objectives 6th to 15th July 2010
3 Develop questionnaire 16th and 17th July 2010
4 Pilot test and revise questionnaire 18th and 19th July 2010
5 Administer questionnaire 20th to 25th July 2010
6 Enter data into computer 26th to 28th July 2010
7 Analyze data 29th July to 3rd August 2010
9 Submit to guide and await for feedback 4th to 9th August 2010
10 Revise draft and format for submission 10th to 13th August 2010
11 Print and bind 14th August 2010
12 Submission 15th August 2010

Resources
o Transportation expenses for market survey for fill up of questionnaire and talk with
doctors and dealers.
o Stationary expenses for printing of questionnaire, report.

References
o Research Methods for Business Students (3rd Edition) by Mark Saunders, Philip Lewis
and Adrian Thornhill (2007), Dorling Kindersley (India) Pvt Ltd, New Delhi
o Marketing : An Introduction (7th Edition) by Armstrong and Philip Kotler (2005),
Dorling Kindersley (India) Pvt Ltd, New Delhi.

Proposal Approved By

Company Guide : _______________________________________

Academic Guide :_______________________________________