Professional Documents
Culture Documents
The Business
The Business Name
Business Logo
Prime Function
Location
Vision Statement
Business Mission
Legal Structure and Ownership
Staffing Qualifications
Staffing Requirements
Licensing and Legal Requirements
Marketing Plan
Market Objectives
Target Market
4 P’s (Price, Product, Place, Promotion)
Competition
SWOT Analysis
Financial Plan
Financial Objectives
Setup & Start-Up Costs
Sales Forecast
Cash Flow Data
Future Prospects
Appendices
Logo, Business Card, Market Research, Market Survey, Breakeven Analysis, Expense Budget,
Sales Forecast, Cash Flow Forecast, Revenue Statement, Balance Sheet, etc.