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BP STRUCTURE

The Business
 The Business Name
 Business Logo
 Prime Function
 Location
 Vision Statement
 Business Mission
 Legal Structure and Ownership
 Staffing Qualifications
 Staffing Requirements
 Licensing and Legal Requirements

Marketing Plan
 Market Objectives
 Target Market
 4 P’s (Price, Product, Place, Promotion)
 Competition
 SWOT Analysis

Financial Plan
 Financial Objectives
 Setup & Start-Up Costs
 Sales Forecast
 Cash Flow Data

Future Prospects

Appendices
 Logo, Business Card, Market Research, Market Survey, Breakeven Analysis, Expense Budget,
Sales Forecast, Cash Flow Forecast, Revenue Statement, Balance Sheet, etc.

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