Baun Limited

Nigeria
November 2019
Business Plan - Strategy

Company Mission Statement

Customer / Market identification and analysis

5 year financial plan

• P&L
• Transparency around revenue streams including breakdown by Class of Volumes, Revenue
and Margin
• Other revenue stream analysis
• Cost of operations expenditure (overheads)
• Dealer capability around LTR, STR and Used Trucks (as appropriate)

• Growth Strategy
• Best, Worst & Expected case scenario consideration

Marketing strategy

CRM process, systems and reporting capabilities

Dealer SWOT analysis

2
Business Plan – Market Analysis

A more detailed analysis of the economic climate in the region and industry in
which GAM will be operating

Economic climate within the region

Local market overview

Industry analysis

Competitor analysis, including locations of all major competitors (presented in map

form) showing also their strengths and weaknesses

3
Business Plan – Financing

What is the source and value of the funding for the enterprise?

• Investments (buildings, offices, premises)

• Working Capital requirements/capacity analysis

• Primary funding partner to cover Capital Expenditure, STR, LTR (if applicable)

• Credit line requirements

4
Business Plan – Structure

Resource structure and recruitment progress

Organisational structure
• Org charts required for start up and future organisation, with timescales

Candidate identification/recruitment
• Status of recruitment
• Candidate experience where identified/recruited

Dealer Network Structure

• How will the territory be managed? What will the sub-dealer network look like? Who
will be signed up?
• Create a map which shows locations and future locations of sub-dealers, branches,
work shops etc...

Sales Coverage (no. of salesmen) and performance expectations (with historic evidence of
performance capability where possible)

Service Technician capacity (no. of techs)

5
Business Plan – Timelines
Proposed go live date with detail of all activities leading to this point

• Consideration of the timescales to complete the following activities

Funding
Company registration
Legal process
Facility/building completion
Resourcing
Training
Website
Promotion and launch activity (including branding)
System readiness

• Expected phasing of orders placed on HYG

Stock requirements (units and parts)

First customer orders