UTAS

MATERIAL HANDLING
SALES
2009-10 Performance
2010-11 Projection
2011-12 Projection
35
32.23

30

25

20 HAND PALLET
STACKER
15 13.35 FORKLIFT
11.36 RACKS
10
6.77

0
TOTAL SALE OF MH YTD (Including Plc)
 BUDGETS VS ACTUAL YTD
250 240

200

150
PROJECTION
100 94 94 ACTUAL

62.1
50
30.91 32.23
21.5
13.35 11.36 6.77
0
HPT OE FL R TOTAL
BUDGET VS EXPECTED SALES CLOSE FY 09-10

250 240

200

150
BUDGET
105
100 94 94 EXPECTED

50 42 37.86
30.91
14 21.5
12
0
HPT OE FL R TOTAL
 STOCKS
30
25.11
25

20
HPT
15 12.65 STACKER
FORKLIFT
10 7.5 RACKS
5.14
5

0
TOTAL STOCKS = 50.5 MILLIONS
 INQUIRY
CUSTOMER QUOTED FOR QUOTE VALUE CONTACT PERSON

GEETA PLASTIC RACKS + STACKER 2,500,000.00 TONY

NEIMETH FORKLIFTS 3,947,000.00 AYAO
BERTOLA STACKER 450,000.00 ALBERT
MANTRACK RACKS 1,200,000.00 MUSTAFA
UNIQUE HPT 145,000.00 Mr Dass
VEEPEE FORKLIFT 6,000,000.00 SATINDER SINGH
PRESTIGE COSMETICS FORKLIFT 3,450,000.00 MURGAN
KNORR CONSTRUCTION DOCK LEVELER 820,000.00 ISMAIL
MANTRACK RACKS 760,000.00 MUSTAFA
ICL FORKLIFTS 7,000,000.00 ANUP
OLUCHI RACKS 18,000,000.00 OLUCHI
LEVENTIS SNACKS FORKLIFT 7,000,000.00 FELIX/OLUFEMI
VEEPPEE RACKS 6,500,000.00 Mr Ajay
ASL FORKLIFT 3,600,000.00 Grace
RANBAXY RACKS 1,200,000.00 Kailash
NESTLE WATERS RACKS 28,000,000.00 Staurday/MD
CFLEXGLOBAL RACKS 8,000,000.00 Mr Tayo
DN MEYER PLC FORKLIFT 4,000,000.00 MD
MAY & BACKER STACKERS 1,500,000.00 Mr SANTOSH
DAILY NEED FORKLIFT 3,500,000.00 GM
INDOMEE DOCK LEVELER 1,500,000.00 TECH MGR
MUDAGO FORKLIFT 3,500,000.00 TECH MGR
GSK RACKS + FORKLIFT 34,000,000.00 LUKE/GOKE/CHIDI
INQUIRY
CUSTOMER QUOTED FOR QUOTE VALUE CONTACT PERSON

FAN MILK PLC FORKLIFT 12,000,000 MR TITCOMBE

ICL STACKER 350,000 ANUP
FANMILK PLC SPARES 1,200,000 TITCOMBE
DANSA FOODS HPT+SPARES 250,000 ARORA
VEEPEE RACKS 18,500,000 AJAY WASWANI
BOL-KAYSERVICES LTD RACKS + STACKERS 3,100,000 AYO
VEEPEE FORKLIFT+ROLL CLAMP 7,600,000 AJAY WASWANI
PRIMA CORPORATION HPT+SERVICE 350,000 THOMAS
ASIAN MOTORS RACKS 34,000,000 ASIM
VOLTIC WARTERS RACKS 12,000,000 CHETAN
DN MEYER PLC FORKLIFT 3,500,000

TOTAL
92,850,000.00

  TOTAL INQUIRY 238,422,000  

 MARKET SIZE
 PALLET TRUCK 3000 UNITS/YEAR
 DIESEL FORK LIFT( UP TO 3 TONS) 300 UNITS/YEAR
 DIESEL FORK LIFT (FROM 5 -7 TONS) 75 UNITS/YEAR
 DIESEL FORK LIFT (FROM 7 TO 48 TONS) 30 UNITS/YEAR
 LPG FORK LIFT (UP TO 3 TONS) 30 UNITS/YEAR
 GASOLINE FL (UP TO 3 TONS) 10 UNITS/YEAR
 ELECTRIC FL (UP TO 3 TONS) 60 UNITS/YEAR
 ELEC. STACKER 50 UNITS/YEAR
 LIFT TABLE 100 UNITS/YEAR
 DRUM LOADER 100 UNITS/YEAR
 LOADING DOCK/DOCK LEVELER 20 UNITS/YEAR
Competition Analysis

MARKET SHARE - FORK LIFT

OTHERS, 15% NEXEN, 5%

MITSUBISHI, CAT, 30%

5%

HYSTER, 25%
TCM, 5%

TOYOTA, 15%
 PROJECTION 2010-11
TOTAL = 231.51M
100
90
80
70 HAND PALLET
TRUCKS
60
STACKERS
50
40 FORKLIFTS

30 RACKS
20
10
0
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr TOTAL
 PROJECTION 2011-12
TOTAL=314.06M

140

120
HAND PALLET
100
TRUCK
80 STACKER

60 FORKLIFT
40
RACKS
20

0
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr TOTAL
ACTION PLAN FOR ACHIVING THE PROJECTED SALES
PRODUCTS STRATEGY

 eZeelifter
 Periodic advert in print media
(Hand pallet, stackers, tables & drum
 Foot print
handling)  Dealers
 Product signage
------------------------------------------------------ -------------------------------------------------------
 NIPPONLIFT Equipments  Foot print
(Electric stacker, Reach Trucks & Forklift)  Product literature
 Advert in Print media
 Local talent (Sales & after market)

------------------------------------------------------ -------------------------------------------------------
 NIPPONLIFT Racks  Foot Print
 Product Literature
 Advert in Print media

------------------------------------------------------ -------------------------------------------------------
Opportunity Statement

•Good demand for Pallet Trucks, Electric

stacker, FL & Racks
•Increase reach to the customers
•Two Sales Engineer
•Service Engineers (for electric and diesel
forklifts)
•Many Industries looking to procure locally
POTENTIAL SUB -DEALERS - LAGOS STATE
 AFRIGUE FIVE
 TOOLS & ALLIED PRODUCTS NIGERIA LIMITED
 ROCKPETERS NIGERIA LIMITED
 BERTOLA MACHINE-TOOL LTD.
 NOZAN TECHNICAL SERVICES
 INTERNATIONAL TOOLS LIMITED
 AKPOYIBO ENGINEERING COMPANY
 AWAKE ENGG. SERVICES LIMITED
 MET NIG. LTD.
 OBD INTERLINK CO LTD.
 IMPACT MARKETING COMMUNICATIONS LTD.
 M.SHOBANDE TECHNICAL CO. LTD.
 SULEIMAN MOHAMMED TRADING CO NIG
 FARADAY ENGINERRING CO LTD.
 SONATO ENGINEERING SERVICES
Present Constraints

 Brand Equity
 Chinese product
 Manpower requirement – Sales & Service
 Branch Sales force – Kano , PHC
 Service back up
 Product Service Training
 Spare parts stocking
 Lack of periodic adverts
 Warehousing & Delivery support
Problem Statement

Market - Unorganized
EP/Aceally/Dalian – Long Ex-works delivery
Supplier – Need to be fine tuned
Service – No Service Line available
Support Staff – Time loss in administrative
work (like Service, way bill, Gate pass,
Assembly, Quality check..)
Projects – Time devoted in other projects
12 months Sales Situation:
Problem Statement

Sales Order Processing Clearing follow up

25% 10% 0%

Data processing
Assembly 5%
10%
Leaflet Dessign
10%

Advertizing
Service calls
5%
20%
Admin work Recruitment
5% 3%
Stock Taking
2% Training
5%

Time sharing
Marketing & Sales
 SUPPLIERS (FORKLIFTS)
FORKLIFT EP HU-LIFT HANGCHA DALIAN
Battery GOOD GOOD GOOD POOR
Transmission GOOD FAIR GOOD GOOD
Fasteners GOOD FAIR GOOD GOOD
House Pipes FAIR FAIR GOOD FAIR
Electrical FAIR POOR FAIR FAIR
TYRE FAIR FAIR GOOD GOOD
Assembling of Equipment FAIR POOR GOOD GOOD
Engine Make NISSAN NISSAN NISSAN ISUZU
FUEL CONSUMPTION HIGH FAIR GOOD GOOD
Turning Radius 2375 2440 2375 2440
FORK GOOD GOOD GOOD GOOD
OIL SEALS FAIR POOR GOOD FAIR
POWER GOOD FAIR GOOD GOOD
DRIVING SYSTEM GOOD GOOD GOOD GOOD
COOLING SYSTEM GOOD GOOD GOOD GOOD
WHEEL BRAKE GOOD FAIR GOOD GOOD
HAND BRAKE GOOD GOOD FAIR GOOD
ENGINE MOUNT FAIR FAIR GOOD FAIR
EXHAUST SYSTEM GOOD GOOD GOOD GOOD
AIR INTAKE GOOD GOOD GOOD GOOD
OIL PUMP FAIR FAIR GOOD GOOD
FUEL INJECTOR PUMP FAIR POOR GOOD GOOD
Rating of Suppliers *** * ***** ****
Support form Supplier on equipments GOOD POOR POOR GOOD
Support on After market GOOD POOR POOR GOOD
 MH Team as on date
Material Handling
Equipments

Ezeelifter Nippon-lift

Sales Service Sales Service

Lagos Lagos Lagos Lagos

Michael Philip Michael Phillips
Chetan Sheel Chetan Sheel
Sheel Sheel

Kano Kano

Abuja Abuja
Femi Femi

PHC PHC
Thomas Thomas