Pillow Icons

Presented By: Alyssa Pellegrini, Jack Holmstrom, Jason Freer,

Jules Walther, Kaitlyn Rines, and Katie Anderson

EI 201: Section 5 Professor McKneight

 Our Products

➔ A high quality, sublimated,

decorative throw pillow
➔ Made of polyester
➔ Architectural sketch of
historic Hinkle Fieldhouse
& other historic sights

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 Executive Team

CEO CIO CFO CMO COO CDO/CSO

Kaitlyn Rines Alyssa Jules Katie Jack Jason Freer
Pellegrini Walther Anderson Holmstrom
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Loan Request: Expense Breakdown

LOAN REQUEST: $4,000

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 Survey

Initial Market Survey Results

◆ 48% Parent
◆ 41% Student
◆ 11% Other

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Target Market

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 Competitor Analysis

Pillow Icons Butler Bookstore

PRICE $30 - $40 $18.99 - $30

DESIGN Unique sketch of Illustrations of Butler

Hinkle Fieldhouse bulldogs & logos

SIZE 18” x 11.5” 14” x 14” OR 14” x 22”

GRAPHIC Printed Printed 7

 The 4 P’s of Marketing

PRODUCT PRICE
Bring History Home with
The Hinklow
Double-sided, sublimated
decorative pillow

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 Promotion

➔ Social media marketing

◆ Instagram -- students
◆ Facebook -- parents

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 Place

➔ Sales online through website, pillow-icons.com

➔ In-person distribution outside Starbucks
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Proof of Concept Key Learnings

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Fall 2020 Proof of Concept Income Statement

➔ Sold out of product in 3

weeks
➔ Added Additional Bulk
Order Sale on 11/3
➔ Gross Margin 49%
➔ Profit Margin 34%

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 Spring 2021 Financial Highlights

Sales Gross Profit

Revenue Margin Margin
$6,125 50% 31%

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 Spring 2021 Projected Income Statement Breakdown

➔ Sales: $6,125
➔ Total Expenses:
$4,203
Bulk Orders Individual Orders ➔ Net Income:
➔ 25 COPHS, 50 LSB ➔ 75 Hinklows, 25
$1,922
➔ Set-up Charge COPHS
➔ Art Commission ➔ Packaging 14
Spring 2021 Detailed Expense Breakdown

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 Sales Assumptions

DESIGN COMING
SOON

LACY SCHOOL OF
HINKLOW COPHS PILLOW
BUSINESS PILLOW
Individual Sales of 75 units Individual and Bulk Sales for 50 total units 1 Bulk Sale of 50 units

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Weekly Sales

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Total Cash Flow

CASH FLOW
Beginning Cash Balance $0
Sales $6,125
Total Operating Expenses ($1,184)
Inventory Purchases ($3,019)
Net Borrowings $0
Salaries Returned $300
Net sales $2,222
Distributions paid $2,222
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Ending Cash Balance $0
Total Cash Flow

Loan Repaid

Distributions Paid

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 Contingency Plan

Sales Performance Action

Sales Higher than ● Continuous sales log that directly reflects inventory on the Pillow
Expected Icons website
➔ Bulk Orders
● Generate a preorder survey prior to all individual sales to gain ➔ Interest
market interest for a second order Survey
● Additional orders will be placed
➔ Oversell
●
Sales Lower than
Expected ●
Excess pillows will be liquidated and sold at a discounted rate
Pillows will be sold at a minimum price of $23 to break even
➔ Undersell

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 Thank You

@pillow_icons Any Questions?

pillow-icons.com Katie Anderson, Jason Freer, Jack Holmstrom, Alyssa Pellegrini, 21
Kaitlyn Rines, Jules Walther
Spring 2021 Projected Income Statement

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