Faster

Checkout for Online Ads

The Internet trends – 2017 report suggests that around 26% of the customers who clicks
an ad in facebook makes a purchase.

source: http://www.kpcb.com/internet-trends

Whenever a customer clicks an adword, the app redirects it to the merchants web page
and lets the customer checkout an existing product. There are multiple hops involved in this
process
1. Redirect to the product page
2. Add to cart
3. Proceed with payment (Which may involve multiple hops if not PayPal one
touch)

More hops = More latency = Bad customer experience = Failure in purchase.





 Faster Checkout for Online Ads

E.g: Sample ad on Instagram



Below are steps in purchasing a product on Instagram

 Faster Checkout for Online Ads

Google Ads:

Similarly, when you search for a product in google. It suggests sponsored links to buy the
product which will redirect to Merchant’s website.

 Faster Checkout for Online Ads

The idea is to make the process a single hop by creating a custom PayPal checkout URL
for the products being posted in ads / social networking sites.

While paypal.me/user uniquely identifies a user. Similarly, we can create product
checkout urls that can used in adwords. With one click, the customer should be able to
purchase the item.

Pros:
1. PayPal is the default payment option for all the purchases
2. More merchants and consumers will be on-boarded to PayPal


Sample solution:

Q: How does the merchant generate product URL.
A:
Step 1: PayPal supports web crawling of the Merchant website to uniquely identify all
the products and publishes checkout URL’s for the same.

Step 2: While creating the adwords, merchant contacts PayPal for product URL’s


 Faster Checkout for Online Ads




Paypal Merchants
Crawler website

Google/Fb
ads

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DataSource
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