Kaylyn Bodwine

10/31/16
Per. 6 Kiehl
Annotated Source List
Better Nutrition "Check us out on social media!" Oct. 2016, p. 8. Research in Context,
go.galegroup.com/ps/i.do?p=MSIC&sw=w&u=howardapp&v=2.1&id=GALE%7CA464448325&it=r&a
sid=6e4c8886b39a712a42c7ab945d5af32e. Accessed 28 Oct. 2016.
Summary: Database Media
Better nutrition, a nutritional and food health company made an online advertisement, promoting their
social media websites. The main social media networks that they promoted were Twitter, Facebook, Instagram, and
Pinterest. For each social media website, better nutrition referred to integration on that website, in terms of that
website. For example, like us on Facebook. Better nutrition mainly makes posts on tips, recipes, and contests. In
the ad promoting the social media accounts, the ad stresses that the social media accounts are to motivate
customers.
Application to Research
In connection to my research, this is a real world advertisement of social media. Better nutrition promotes
their social media accounts, because they feel social media is an effective platform for their business. If a business
like better nutrition can market through social media networks, then why not other businesses? As a researcher, I
must consider, why did they have to advertise their social media networks if social media is an effective marketing
platform, as is? This could, perhaps, show that social media platforms may be more of a liability, than an outlet. In
order to access the market of potential clients on social media, you need to promote your social media accounts in
order to develop target audience, online.
"Digital platforms are driving sales; Best Use of Digital and/or Social Media: Winner: CosyRoof."
Belfast Telegraph. Web. 28 Apr. 2016: 8. Belfast, Northern Ireland. World History In Context,
ic.galegroup.com/ic/whic/NewsDetailsPage/NewsDetailsWindow?disableHighlighting=false&displayGr
oupName=News&currPage=&scanId=&query=&prodId=WHIC&search_within_results=&p=WHIC%3A
UHIC&mode=view&catId=&limiter=&display-query=&displayGroups=&contentModules=&action=e&
sortBy=&documentId=GALE%7CA450795024&windowstate=normal&activityType=&failOverType=
&commentary=&source=Bookmark&u=hcpub_hebron&jsid=7b0d879e59b4b128d306c7dbe600b647.
Summary: Database Newspaper article
Company Cosyroof partnered with, Engage, a digital company to foster a strategy to increase sales.
CosyRoof claimed that business success has increased over the months that it began using social media to market.
Cosyroof increased business growth by 50 percent. The companys is popular in interaction with online users,
yielding fifty-thousand likes. Nearly 90 percent of Cosyroofs website traffic now comes from social media
networks.
Application to Research:
Companies claim that social media may not be as effective as claimed to be by so many. Cosyroof, a small
business company in Ireland, has utilized social media to its advantage, and made it a main factor in its marketing
strategy. Majority of Cosyroofs website traffic is flowing from social media websites, not to mention that it is
increasing the companys business growth. This proves that social media networks can be effective platforms for
marketing and branding.

"Entrepreneurs Urged to Embrace Online Marketing." Africa News Service 20 July 2016. Student Resources in

Context. Web. 28 Oct. 2016.

ic.galegroup.com/ic/suic/NewsDetailsPage/NewsDetailsWindow?disableHighlighting=false&displayGr
oupName=News&currPage=&scanId=&query=&prodId=SUIC&search_within_results=&p=SUIC&mode
=view&catId=&limiter=&display-query=&displayGroups=&contentModules=&action=e&sortBy=&doc
umentId=GALE%7CA458786365&windowstate=normal&activityType=&failOverType=&commentary
=&source=Bookmark&u=hcpub_hebron&jsid=1038f41a046406b261e6a9626453569e.
Summary: Database Newspaper article
In east Africa, businessmen are growing in favor or online advertisement to promote business growth in the
East African market. An online marketing website has been created called, Kaputana.com. The marketing manager
of Kaputana says that the website has millions of monthly visitors and is growing. The websites marketing service is
free to businesses generating a lot of success. Many others agree that the website is a good way to market and
connect with their clients. As well it's a good way to attract customers from different countries. As ads increase on
the website, however, premium ads are being offered.
Application to Research
In connection to my research, social media networking is becoming a growing phenomena. Even
businesses as far as East Africa say that social media marketing is effective. The article points out that there are
slight flaws in online marketing, such as, the number of ads that are on these platforms. Even with slight flaws,
however, social media networking consistently proves to be an effective way for businesses to grow and market
themselves. What's more, businesses can connect with individuals from different countries, yielding an abundance of
potential clients at their fingertips.
"Facebook still dominates social." Campaigns & Elections [2010] Web. Jan.-Feb. 2014: 12. Opposing Viewpoints
in Context. Web. 13 Oct. 2016.
ic.galegroup.com/ic/ovic/MagazinesDetailsPage/MagazinesDetailsWindow?disableHighlighting=fal
se&displayGroupName=Magazines&currPage=&scanId=&query=&prodId=OVIC&search_within_re
sults=&p=OVIC&mode=view&catId=&limiter=&display-query=&displayGroups=&contentModules=
&action=e&sortBy=&documentId=GALE%7CA363013672&windowstate=normal&activityType=&fai
lOverType=&commentary=&source=Bookmark&u=hcpub_hebron&jsid=0c4689f1fe63ab39a9e2e7ef
530627ee.
Summary: Database Book
Facebook is in the lead among social media networks. Out of the 42 percent of adult who are registered to a
social media account, approximately 72 percent have facebook accounts; where as it was 67 percent. Around 21
percent of adults are registered a Pinterest Account and 18 percent to Twitter. This data was collected in 2012.
Although Twitter doesn't have many adult users, Twitter has a larger scale of younger users. Facebook remains in the
lead when it comes to online users, and majority of facebook users, access their accounts daily.
Application to Research
Social Media can prove to be a strong marketing outlet for small businesses. The number of adult users
who have social media is already high, but more, and more people are registering for a social media account
everyday. These social media networks provide a pool of online consumers waiting to be converted to clients.
Because the amount of adult users with social media networks is so high, there is a higher chance that businesses
brand will be seen by someone who is likely to become a client.
There are multiple social media networks, however, the leading figure among adult social media users appears to be
Facebook. The statistics show that facebook could prove to be the most effective way, for businesses targeting an
adult audience, to market themselves. Twitter occupies majority of youth social media users, which some could use
to argue that Twitter may be a better marketing outlet for younger users.

Gabbert, Elisa. What Is SEO Content? A Beginner's Guide to Creating Content for SEO. Word stream.com. N.p., 26

Aug. 2016. Web. 06 Oct. 2016. http://www.wordstream.com/blog/ws/2012/01/17/seo-content-beginnersguide

Summary: Website Article
The article is an introduction to SEO for those who are new to the online marketing business. SEO
represents search engine optimization, which measures and configures how easily things that are searched on
google, can be found. Google has an algorithm to configure the search engine, however, it may still be optimized by
website content. Content includes articles, blog posts, etc. Some of the many ways to improve your rank in google
search is to set your goals for your website, monitor when content on your website is changed, and what content is
added.
Application to research
The company I am interning at specializes in SEO and Web Development. Lynne and Frank, my mentors,
understand the importance of increasing their clients ranks in Google Search Engine. The higher a business's rank in
google search engine, the higher the chance that the business with accumulate more visitors to its website; and thus,
more business. At my internship, we are always using analytics to monitor a business's progress. A lot of times we
find that it can be tricky to find certain websites that we publish in the search engine. In times like this, we play
with the content and use the analytics to measure which changes have the best outcome.
@GSThomas22. "Why Every Business Should Use Popups to Drive Engagement and Conversions."
blog.justuno.com. N.p., n.d. Web. 06 Oct. 2016. http://blog.justuno.com/marketing-overlays-increaseengagement-conversions
Summary: Website blog article
Pop ups play a critical role in generating more visitor conversions for a web site. Pop ups can often be
annoying, however, they force visitors to interact with the website. They are clever ways to navigate a visitor
through the website. On many occasion visitor hardly interact with a website, which leads to a lower percentage of
conversions. The more offers are thrown at visitors through pop-ups, the higher chance that they will be interested,
sign up, and visit the website in the future.
Application to research
At my internship, we have been testing new ways to generate traffic to the company website. Although we
often use analytics as a tool in deciding new techniques, we have been looking at other software to help us. One
software we have tried so far is called Optinmonster. Optinmonster is a website/software that offers tools such as
pop-ups, split tests, and lots of other great web development tools that are effective in generating website traffic. At
Buzzquake, my internship, we found that when adding a pop-up to the website we acquired more conversions than
we had in a month. After reading the article, I think that using pop ups is a good thing and will continue to generate
great results with conversion.
Meyer, Stephen. "Percentage of online adults who use Twitter or another status update service, by demographic
group, 2009." Electronic America. 2011 ed. Detroit: Gale, 2011. Information Plus Reference Series.
Opposing Viewpoints in Context. Web. 13 Oct. 2016.
ic.galegroup.com/ic/ovic/StatisticsDetailsPage/StatisticsDetailsWindow?
displayGroupName=Statistics&prodId=OVIC&p=OVIC&mode=view&catId=&view=statisticsDocDisplay
&limiter=&displayGroups=&action=e&documentId=GALE
%7CEJ2220005014&windowstate=normal&source=Bookmark&u=hcpub_hebron&jsid=487b2b9e87e7dd5
8670e77640ba3ed85.
Summary: Database Media
A survey was conducted August 18th to September 14th 2009. Results showed that approximately 19
percent of online users have a social media account. Apparently more women have social media accounts than men,
with 17 percent of social media users male, and 21 percent female. Racewise, the statistics proved to be pretty equal;
showing that race doesnt really play a role when it comes to using a social media network. Majority of social media
users, especially on Twitter, are between the age range of eighteen and twenty-nine or have less than a high school
diploma.
Application to Research
The amount of online users who have a social media account has risen since 2009, according to the
previous source. More and more traffic is being generated to social media outlets everyday. It is important for
businesses to keep in mind who their target audience is. Statistics prove that Twitter is a popular network among
todays youth. Because of this, Twitter may be the best marketing strategy for businesses who want to appeal to a
younger audience.

"Niche Marketing: Branding For Success - Peppermill Projects." Peppermill Projects. N.p., 14 Sept. 2016. Web.
http://peppermillprojects.com/niche-marketing-branding-for-success/
Summary: Website blog article
It is common for new business owners to target consumers in order to generate more success into their
business. This technique does more harm than helping in marketing, however. By appealing to everyone, the
authenticity of the brand lessens; thus, the impact of the brand to the market. It is wiser to use the niche marketing
strategy because it conveys a clearer message to clients. By shrinking its market base a business can more
effectively focus on the needs of its client and possible clients. Deciding on a target audience and how to appeal to
the needs of the target audience can be a hard step for a business, however, it will increase businesses chances of
success. By Trying to Appeal to the Masses, Your Brands Message Gets Watered down to the Lowest Common
Denominator. And as a Result, Your Product or Service Doesnt Have Much Impact. Instead, Your Brand Should
Identify Your Strengths and Differentiators.
Application to research
When designing a web page for a client it is most important to pay attention to the image ,of the
business, that you are conveying. It is basic rhetoric to know who ones audience is, in order to understand what
image, of whats being marketed, needs to be conveyed. In Google Analytics, website visitors are separated into
various categories that tell web developers what different types of people appeal to web developers often advise
their clients in the process of designing their website. Web developers can use Google Analytics to help narrow
down and guide their clients toward the best target audience for their brand. Niche Marketing may be an even more
effective tool when combined with social media. Social media provides the basis for a business to cast a wider net
to its target audience.
ProQuest Staff. "Advertising Timeline." Leading Issues Timelines. 2016: n.p. SIRS Issues Researcher. Web. 13 Oct.
2016. http://sks.sirs.com/webapp/article?artno=0000292483&type=ART
Summary: Database Scholarly Journal
Advertising has been a thing since the beginning of time. According to this timeline, it began, in the
United States, with the first American newspaper in 1704. After that point there were advertising conventions, and
even more advancements in advertising were being made; such as the establishment of The American Association of
Advertising Agencies. Further down the timeline, between 2000 and 2003, advertising was introduced to the
internet. In 2004, Facebook was created as a way for people to stay connected. As its user-base grew, marketers
began to take an interest in Facebook as a marketing outlet. In 2011, Facebook allowed Marketers to start targeting
consumers under 18, and in 2012 Facebook granted marketers more access to the database, in order better
understand how market to market themselves.
Application to Research
It is fundamental for the direction that I am going with my hypothesis to have a strong knowledge on the
background of advertising and social media. This article did not include information on a lot of social media
networks, however, it gave a general idea on a major one, Facebook. People often view Facebook as the social
media marketing superpower. The timeline showed that Facebook was practically the first social media network to
emphasize marketing. Not to mention, Facebook is consistent in their support of marketers, as they are constantly
making changes to assist them. This could be the reason that facebook is such a popular marketing outlet for small
businesses.
"Usage of Major Social Media Platforms." Gale Opposing Viewpoints in Context. Detroit: Gale, 2016. Opposing
Viewpoints in Context. Web. 13 Oct. 2016.
ic.galegroup.com/ic/ovic/StatisticsDetailsPage/StatisticsDetailsWindow?displayGroupName=Stati
stics&prodId=OVIC&p=OVIC&mode=view&catId=&view=statisticsDocDisplay&limiter=&displayGr
oups=&action=e&documentId=GALE%7CVMSEIA412328050&windowstate=normal&source=Book
mark&u=hcpub_hebron&jsid=27424400e65660d4958bab387a267e7b.
Summary: Database Media
A survey was done, online, in 2012. The survey was done to determine the percentage of online adults
that use each social media outlet. The data from the survey was collected from 2012 to 2015, with Facebook,
consistent, in the lead, all three years. Facebook yielded about 60 percent of online users in 2012, which rose to 70
percent by 2015. Instagram was behind all of its social media competitors, when the survey began in 2012, however,
its user-base has increased, whereas it now occupies 27 percent of online users , as opposed to 13 percent. Twitter
was among the popular social media networks in 2012, however, now twitter only occupies 23 percent of online

users. Twitters user-base has grown from its 15 percent of online users in 2012, however, it is consistently moving
to the bottom of the social network chain.
Application to research
Continuing to gather background information about different social media networks, this survey conveys a
general summary of the progress of social media networks, within the last decade. Facebook remains a consistent
social network superpower amongst its competitors, which shows that it may be the best place for businesses to
market themselves, because there is a larger, and growing, pool of consumers to be targeted. Twitter in comparison,
is not doing as well with improving and maintaining their user-rank. Less business owners are going to consider
twitter as a marketing outlet, because there is less of a chance that their target audience will be reached. Instagram
may be a growing marketing outlet, because its user-base is growing, consistently.
Vranica, Suzanne, and Mike Shields. "Doubts Rise on Digital Ads." Wall Street Journal. Web. 24 Sep. 2016: A.1.
SIRS Issues Researcher. http://sks.sirs.com/webapp/article?artno=0000386097&type=ART
Summary: Scholarly Journal
Marketers are beginning to doubt the effectiveness of Digital marketing. In some cases marketers are being
overcharged for their ad. Facebook admitted that it overestimated the time online users spend viewing ads by 80
percent. Marketers are suspecting ad agencies of being in cohorts with social media networks to scam clients. Social
media offers an alternative marketing route to traditional marketing. The biggest concern is that not enough people
are viewing these ads. Therefore, the investment may not be worth it.
Application to Research
The question is: Is social media marketing effective? It is argued by many that websites like Facebook and
Twitter are the most effective ways for businesses to market themselves. The preceding article argues that this is a
myth. Data shows that Facebook has misinterpreted Ad success data. Facebook claimed that its data reports were
off because of false information collected from certain companies. This means that Facebooks misinterpretation of
data is not as reliable, as thought to be. Small businesses want the best platform to target themselves, however, social
media may not be it.
@webmechanix. "B2B Facebook Marketing Strategy [The ULTIMATE Blueprint]." Webmechanix.com. N.p., 03
Oct. 2016. Web. Accessed 12 Oct. 2016.
https://www.webmechanix.com/b2b-facebook-marketing-strategy
Summary: Website blog article
Some companies tend to shy away from using Facebook for their marketing campaigns. Companies argue
that Facebook does not offer revenue and seldom offers client opportunity. More and more people are joining
Facebook, which means that there is a higher chance of people that could become opportune clients. Facebook offers
various applications that allow users to interact with their clients, and possible clients, more easily. Facebook also
offers conversion tracking, which allows companies to measure how many clients facebook is contributing to a
company's success, as well as which clients are being attracted to a company through Facebook.
Application to Research
Some web developers offer social media services. Although my internship does not offer social media
marketing services to its clients, plenty of our competitors offer social media services. When using social media to
promote a company it is important to consider which outlets will contribute the most success toward a business. For
some companies, Twitter may work better with their marketing campaign, depending on the image that a company
wants to convey. Each social media outlet offers different tools for businesses; So, for other businesses, Facebook
may work better because it offers tools such as conversion tracking.