Importance of International Trade:

The importance of international trade cannot be denied. The world has become more closely
connected not only with the Internet but with the need to expand sales for products and
services across the globe. Companies can no longer rely on customers in their own country
but many develop marketing strategies to attract new customers across the world. Developing
countries are acquiring a taste for more products from other countries and as such increase
the demand for products all over the world.

 One basic principle of international trade is to develop global linkage that binds many
countries, institutions and individuals much more closely than ever before. These
linkages have been become intense on individual level and have developed relations.
 International trade is that one should buy goods and services from a country which
has the lowest price, and sell his goods and services to a country which has the
highest price. This is good for the buyers and for the sellers. Another, with free trade,
the less developed countries have the opportunities to accelerate the pace of their
economic development. They can import machines and adapt foreign technology. 
 The standard of living of the people all over the world would have no chance to
improve. Because of international trade, people with money can acquire goods and
services which are not available in their own countries. Hence, satisfaction of
consumers can be maximized.
 No country in the world can be economically independent without a decline in its
economic growth. Even the richest countries buy raw materials for their industries
from the poorest countries. If every country produces only for its own needs, then
production and consumption of goods would be limited. Clearly, such situation
hampers economic progress.

Opportunities in International Marketing:

The growth of global business activities offers increased opportunities. International activities
can be crucial to a firm’s survival and growth. By transferring knowledge around the globe,
an international firm can build and strengthen. Some of the opportunities are:

 Firms that heavily depend on long production runs can expand their activities far
beyond their domestic markets and benefit from reaching many more customers.
 Global business changes have increased the opportunities available for many domestic
firms and by doing so they can reach more customers and expand their markets.
 Consumers all over the world can find greater varieties of products at lower prices
and it also improves their lifestyles and comfort.
 Product life cycles have been lengthened, sourcing policies have become inconsistent
and new jobs have been created.