Kaye Q.

Velarde 1-BSIS
Fundamentals of Organization and Management

Activity 5: SWOT Matrix

The external opportunities and threats, and internal strength and weaknesses were
identified in the 2 previous activity taken in this course. This time a SWOT matrix will be
conducted in the company JFC to formulate new possible strategies for the company to execute
as response to the result of the industry and SWOT analysis.
Jollibee Foods Corporation is one of the largest and fastest growing fast food and
restaurant company in the world. From a franchised Magnolia ice cream parlor to one of the
largest group of companies today. According to JFC’s Chairman, Tony Tan Caktiong, they have a
total of 15 brands in year 2019 after acquiring the California-based coffee chain Coffee Bean and
Tea leaf ®. (p.3)
 INTERNAL FACTORS
Strengths Weaknesses
➢ Customer-based marketing ➢ Products of JFC
strategy considered as Junk
➢ Dynamic and optimistic to
SWOT management
foods

➢ Careful staffing and consistent

Matrix employees’ training
➢ Exact on target market
Of ➢ Diverse products from each
brand
Jollibee Foods ➢ Superior products
➢ Consistently improving
Corporation ➢ Adaptive to the environment and
modern technology
➢ Use franchising and acquisition of
brands for business expansion
➢ Doing Corporate Social
Responsibility.
Opportunities Maxi-Maxi Strategy Mini-maxi Strategy
➢ Practice Corporate ➢ Acquire spaces leave vacant due ➢ Encourage farmers to
Social Responsibility to to pandemic for store or grow more organic-
community franchise expansion grown products through
➢ May have new store ➢ Acquire collapsing reputable their program Farmers
spaces leave by some restaurant and coffee chain Entrepreneurship
businesses that closed brands after pandemic. Program.
during pandemic ➢ Provide more community and ➢ Acquire new restaurant
➢ Some reputable coffee employee assistant. and coffee chains which
and restaurant brands are known to offer
may possibly collapse healthy products.
after this pandemic.
EXTERNAL FACTORS

➢ Support program for

small suppliers of raw
materials.
Threats Maxi-Mini Strategy Mini-mini Strategy
➢ The ever-increasing ➢ Must expand their programs ➢ Add healthier products
inflation rate in the concerning the community and in their menu line up.
Philippines due to new natural resources. ➢ Use organic-grown raw
tax regulations ➢ Must introduce healthier products.
imposed. products.
➢ Global GDP contraction ➢ JFC must expand Farmer
due to pandemic Entrepreneurship Program (FEP).
➢ Health awareness of ➢ Improves their best-selling and
individuals superior products to maintain
➢ Similar products and their place in their competition
closed prices with main with the main competitors,
competitors. specifically for JFC which is
➢ Their increasing McDonalds.
demand versus ➢ must maintain their optimism
decreasing sources of and stay adaptive to survive the
raw materials. current pandemic.
 Due to the Corona Virus 19 many stores were closed as the community quarantines were
imposed in some countries, some were temporary closed and some were completely shut down.
These vacant spaces leave by other businesses that closed is an opportunity for JFC to continue
its expansion. JFC should acquire these spaces to open new stores after the pandemic or space
for franchises. They may also focus on expanding in EU countries. Collapsing restaurants and
coffee brands affected by pandemic is an opportunity for JFC to acquire more reputable brands.
Much better if they also acquire European-based brands.
Doing CSR especially in the midst of crisis is one of the best they company do to maintain
and even improve their reputation. It does not only win the heart of consumers and employees,
but also to investors and future business partners. Also, companies doing Corporate Social
Responsibility qualifies the corporate donor for tax benefits.
As JFC is customer-based and ever improving in many aspects of their business, JFC must
also introduce healthier products in their menu line-up or improved their current products into
healthier ones as a response to the growing health awareness of individuals.
To continue to reach their growing demands for raw products as their business expands,
JFC through their economy support program – Farmer Entrepreneurship Program must
encourage the beneficiaries to grow more organic products aside from vegetables and rice, may
include chickens and coffee beans.
Lastly, JFC with their company leaders declared themselves as adaptive to crisis, must remain
optimistic and stay adaptive to survive the current pandemic.