Professional Documents
Culture Documents
Accounting
Recommended Textbook.
Kieso D E., Weygandt J.J., Warfield T.D., Intermediate Accounting, XVI Edition, Wiley & Sons, 2016.
Alternative textbook.
Scagnelli S., Gromis di Trana M., Venuti F., Introduction to Financial Accounting - Concepts, cases and Exercises,
Giappichelli editore, Torino, 2019.
Recommended Textbook.
Rice A., Accounts Demystified: The Astonishingly Simple Guide to Accounting, Prentice Hall, 2015
Recommended Textbook.
Miskin F., The economics of money, banking and financial markets, XI Edition, Pearson, 2016
Recommended Textbook.
R.A. Brealey, S.C. Myers, F. Allen, Principles of corporate finance, McGraw Hill, 2014, XI Global Ed.
Business Strategy
Business Management
Recommended Textbook.
Grant R.M, Contemporary Strategy Analysis (Text and cases Edition), Wiley, 2016, IX edition
Part 1. Introduction
Chapter 1. The Concept of Strategy
Introduction and objectives
The role of Strategy in Success
The Basic framework for Strategy Analysis
How is Strategy Made? The Strategy Process
(excluded summary, self-study questions, notes)
Marketing
Recommended Textbook.
Kotler P., Armstrong G., Opresnik M.O, Principles of marketing, Pearson, 2017
Chapter to be studied: