Professional Documents
Culture Documents
BOX 53
TEL: 0700873640
E-Mail: benardkimasar@gmail.com
PAPER NO.:2306
iv
TABLE OF CONTENTS
Declaration………………………………………………………………………………………………………………………….i
Dedication…………………………………………………………………………………………………………………………………ii
Acknowledgement……………………………………………………………………………………………………………………..iii
Table of content………………………………………………………………………………………………………………………….1
DECLARATION...........................................................................................................................1
CERTIFICATE OF SUPERVISION...........................................................................................2
DEDICATION...............................................................................................................................3
ACKNOWLEDGEMENT............................................................................................................4
CHAPTER ONE............................................................................................................................5
v
3.6 Advertising and promotion........................................................................................................................... 18
3.7 Distribution strategy............................................................................................................................................... 18
3.8 Economic changes............................................................................................................................................. 18
3.9 Changes in fashion and references to customers.................................................................................19
CHAPTER FOUR.......................................................................................................................20
vi
DECLARATION
I declare that this is my original work from my own research and studies and that it has never been
submitted in any institution for any examination purposes.
SIGNATURE: __________________________________________
DATE: ________________________________________________
1
CERTIFICATE OF SUPERVISION
SUPERVISOR:
SIGNATURE: _________________________________________________
DATE: _____________________________________________________
2
DEDICATION
I dedicate this work to my family members who have been of moral, financial and material support
throughout my entire education and especially during the time I was carrying out this project, May God
bless you all.
3
ACKNOWLEDGEMENT
I would like to acknowledge my supervisor, madan rency who guided me throughout this project. I
would also like to acknowledge my entire family for their love of me and lastly the entire OL’LESSOS
TECHNICAL TRAINING INSTITUTE administration and students body for all the support needed for the
success of my studies.
Above all I would like to acknowledge God Almighty for the gift of life and sustainability without which I
would have not made it. Glory be to His name.
4
CHAPTER ONE
The business is a processing and manufacturing industry that deals with molding of
materials and production of desired products e.g. culverts, roofing tiles, building blocks
among others. The following are essential for the start of the business;
Insurance policy
Banking services
Legal bingle
Auditing
Security.
Molding of Culverts
Molding of bricks
Molding of tiles
Selling of timber
BENA constructions is to ensure that products are known to public and those who live
within Kabarnet and its outskirts. It can be done by broadcasting through Radio T.V and
putting posters at the strategic places, in order to be known by the surrounding, produce
high quality of products.
Advertising
i. Assisting the needy
The sponsor shall have to acquire entrepreneur skills. This may assist him to expand his
business by opening new branches where a customer have problems of communication.
5
The following may ,make BENA contractor to be known and attract more customers are:-
i. Personal savings: - Each month I shall make sure Kshs. 10 000 is saved as share in one
of the banks like teacher’s Sacco society, I ,shall do business as well as farming and
ensure that each business earns a profit of not less that Kshs. 10 000 for at least one
year which will make a total of Kshs. 120 000 shares.
ii. It shall have many go ;rounds which I will invite all my friends during my turn which
shall contribute ,not less that kshs. 100 000.
iii. Bank Loans: - It shall borrow loans of Kshs. 300 000 according to my share after
investing in one of my shares of Kshs. 120 000
The business shall be located at Kabarnet town at Kabarnet Nakuru road within
Kabarnet ;town in Kabarnet County. The business shall be next to Kobil Petrol station;
opposite Kabarnet high school.
Business address.
BENA CONTRACTOR
6
CHAPTER TWO
Survey of Business.
Quick decisions
The business shall be managed by BENA CONTRACTOR. The sponsor undertakes various
seminars ,and training, he attends all level of education from lower level to middle i.e from
primary education, secondary education and attained to entrepreneurship at Ol’lessos
technical training institute where he pursued a diploma in Building and construction.
v. Moulding of tiles
i. Selling bricks.
7
v. Selling of timber.
The business potential comprises of industry and also institution customers. The individual
customer shall be the resident of Kabarnet town and other parts of of Kabarnet division
and its surrounding e.g Kabarnet High school, Kabarnet youth polytechnic, Kenya School of
Gorverment(KSG), Baringo technical institute(KAI) , and National irrigation board(NIB)
and in the Government sectors.
BENA CONTRACTORS will offer services from Monday to Saturday, and working hours
from 7:30am to 6: 00pm.
2.2 Products.
The main products of BENA CONTRACTORS will be selling of the following items:-
Bricks
Tiles
Moulding of ridges.
BENA CONTRACTORS are aiming at selling products for construction they are selling
cement .of all types, iron bars, paint and steel for reinforcement and all building items.
BENA CONTRACTORS will colour the products during the processing stage, all products
shall have a maroon colour and a pink colour according to construction.
The products of BENA CONTRACTORS shall be issued with a receipt containing the logo
and name of the company.
8
market of products to be offered was convinced beyond any reasonable doubt that
business will not leak ,market and so it justified because of high demand
BENA CONTRACTORS will be benefiting the community by offering and promoting the
customer by offering free seminars concerning preservation of environment. BENA
CONTRACTORS will be participating during tree planting day and clearing of the town and
also they will be attending fund raising for the community they will be offering food and
wheel chairs to needy people, disabled and books to schools.
BENA CONTRACTORS will be dealing with construction they will be owning construction
from institution and environmental sectors the firm of its own. All other personnel will be
engaged in building and construction in order to promote and support the company.
The business has been their but due to task management and skilled personnel whereby it
collapses.
BENA CONTRACTORS will use the new technology and modern machine and recruit skilled
personnel to meet the standard of the products.
Following feasibility study carried out in the area there are two competitors who have
made more experience in running the contractor’s firm despite the method used. This
competitors are:-
i. Bonis Builders
2. Weakness.
9
a. Poor relationship
d. Poor managerial
BENA CONTRACTORS – will aim at, manufacturing of high quality products to the
customer.
Being punctual i.e the business will be opening at 7.30am and will be closing at 6.30
pm
The business will observe good public relation between the business employee and
the customers.
Business will observe high standard cleanliness and safety in its premises.
10
Short term Goals
BENA CONTRACTORS will ensure that by the mend of the year the business
will have
Achieved a profit of Kshs. 82 000 the business will also increase stock from Ksh.
135 000 to Kshs. 162 000 within the first one year the business will aim at
capturing a market share of 45% for the year in operation.
The business will purchase a center lorry to distribute the products to open up branches in
the next three years about three branches will be opened up at Marigat town, Kabartonjo
and Iten town.
BENA CONTRACTORS intends to enter the market strongly through the use of
advertising through media before the business commences.
Various posters will be placed at the strategic places in town where everybody will’
see it and also by advertising the business through sales men radio station and local
newspapers.
Growth strategy.
the owner intends to make business in places where the population growth is high
the business hence will grow and thus employ more skilled personnel and increase
its stock plan for .growth and expansion of the business will be through the
following strategies.
11
CHAPTER THREE
1. Potential customers
2. Market share
3. Distribution a strategy.
4. Sales tactics.
Local customers includes the individuals who buy for repairing and maintaining their
houses. This customer will purchase directly from our company with reasonable prices.
Commercial customers are those people who purchase molded products for purpose of
making profit. BENA CONTRACTORS will deal with all types of people from old age,
medium age and small age groups and will also be relating with all characters rich and
poor.
12
The table below shows the categories and age sets of customers of BENA CONTRACTORS
Civil servants Over 21 yrs 11 000 and From Support Primary , Both Male and
and teachers above 5 000 staff - College and female.
Teachers university
District
commissioner
s
Company and Over 21 yrs 20 000 and Technical staff Secondary , Both male
institutions above 70 000 to managers college and and female.
and directors Universities.
Farmers and Over 21yrs 5000 and Farmers and Primary , Both male and
below above30 000 cattle keepers Secondary female.
and colleges
35%
slab
13
slobs; 4
tiles
blocks; 10 bricks
slabculverts
bricks; 15 2nd year
block
tiles; 4
calverts; 2
40%
slab
slobs; 4
Tiles
Bricks blocks; 10
slabCulverts
bricks; 15
block
tiles; 4 3rd year
calverts; 2
slab 50%
BENA CONTRACTORS have done a feasibility study that Kabarnet town is growing very
rapidly, new buildings are constructed and migration of people from ,rural into the town
approximately there are 15 000 residents living within the town.
3.3 competition.
Due to government support towards the building industry and increased demand of
building products the rate of population growth it has raised of .competitors to
establishing of BENA CONTRACTORS.
1. Bonis Builders
P.o Box
Kabarnet
14
2. Dalmas okwang Builders and construction company.
Kabarnet
SWOT ANALYSIS
Strength and weaknesses opportunity analysis table.
After free transportation to the customer who normally transport within the town and also
to the stage.
15
Use of modern facilities.
Use of heavy and compressive machinery to finish the shop and also colour the products.
Price is the value on good or service of customers at the same time for any products to gain
power to make it well, most to be well priced with current libration of the economy the
management shall take initiative of pricing of its various products.
To stabilize prices
Storage
Production cost
Economy.
Quality of products.
The company shall produce quality products which shall be used in various parts of the
building structure, the selling price shall range 50 – 1500 per product in away that the
roofing tiles shall be water proof and also molded curve shall be also of water proof
material.
Production cost.
16
Cost of labour.
The factors to be considered from the construction purchasing power in that if there shall
be high demand lof products the construction shall increase by 5%.
Economic factors.
BENA contractors shall enhance selling of the products and also it shall discourage
discrimination.
Profitability factors.
Factors that are vital for any business must have continuity therefore the management
must price the products with the aim of making profit of 30%.
Time management
Increase promotion
And also the business will increase sales representatives who will venture in to
developing sales interactive so as to make the company aware of the product offered,
the product shall be produced according to customer need the product shall be
identified by each ,and every customer. According to production. The company shall be
rate its customers in percentage as in:-
o Institution -50%
o Community – 20%
o Outsiders – 10%
17
This is done after survey has been carried out.
Placing of posters and signboard at strategic points and should be written BENA
contractors.
Promotion method.
Demonstration
Displays
Exhibitions
shows
Display.
BENA contractors shall display its products in field in which customers shall be accessed
to the products.
Shows.
All products shall provide with a shade and room enough space for customers to view the
products.
Since the business is easily accessed to the main road at Kabarnet Nakuru Raod.
18
Due to crisis of economic the customers shall have items which shall be reduced to a
reasonable price and also some service like transportation shall be offered.
19
CHAPTER FOUR.
MANAGER
20
The management team will compose of the manager, a designer/ builder, accounts clerk,
supervisor and two sales clerks.
The owner will be the manager taking control of all the activities occurring in the business,
being the owner manager, he will manage the workshop and the entire transaction made
into the business will be finalized in his office.
He will be structuring and staffing the firm so that people fit to the position well enough to
achieve the organization’s goals.
The other managing personnel will be working hand in hand to ensure smooth running of
the business.
Recruit of employees will be done by the manager and the supervisor, the manager will be
responsible for recruitment of the supervisor and an accounts clerkand builder and sales
officer, the supervisor is responsible for recruitment of security officer, builders and casual
workers.
Training.
The successful applicants will be oriented to the working field for a week before the day,
there will be an on job on training, which will start immediately after recruitment, the
business will not sponsor any employee for further studies but will give the them a chance
for their own advancement though will sponsor them for seminars and workshops and
exhibitions this will help them adjust with the changing technology.
Promotion.
The promotion will be done on merit, the management team will be entitled to the success
of an employee, there will be a gift and a reward for hard working employee these will be
done annually as to the business end its financial year on 31 st June.
21
The business will remunerate its employees by their salaries and wages according to their
posts and qualifications.
The business will also meet the part of material bills for the employees.
The salaries allowance and fringe benefits offered to the employees have been tabulated.
REMUNERATION.
22
Medical fee – 350
- Have management skills. Striving and staffing to achieve the goal &
objectives of the organization.
Supervisor - Should have a craft certificate in building and Supervision of daily activities.
construction
Training and recruitment of casual workers
- Three year experience in relevant field. builders and security
Builder - Should have a craft in building and In charge of all production and processing
construction. materials.
Accounts clerk - Posses a KATC final certificate. Control of all financial transactions of the
business.
- Work under minimum super vision.
Handling of cash and issuing of receipts
- Two year experience in relevant field.
Book keeping.
In charge of stores.
Sales officer - Sales and marketing certificate. Selling of the firms products.
Security - Form four leaver with an experience. Responsible for the general security of the firm.
personnel
- Should be over 25 yrs of age not involved in
any criminal activities.
Masonry - Posses certificate in masonry grade II Responsible for production of bricks , blocks
and molding tiles.
- At least four year experience
23
4.6 support services.
The business and employees will be insured against any accidents it will insure with the
African Insurance accompany on accidents and assets. The business will also hire other
services from established individuals, organizations or institutions. These include banking
services ., book keeping, business ,management, consultancy services, book keeping and
accounting services and postal services.
a. The banking services are most required in the business. All the cash will be kept in the
bank and teachers Sacco societies limited in Kabarnet town where business
transactions will take place.
b. Legal services: - the business will hire the service of Kiplenge and Advocates company
to represent the firm in any legal activity.
c. Consultation services:-these services ill include editorial and will be provided by Tarus
and Advocates company
d. Postal services – letters of inquiry will be send to the supplying business men via the
post office, these will be provided by Kabarnet post office which will include the
telephone and delivery of mails.
License for the business running will be obtained from the Kabarnet county council the
migration form, free the form will be indicated the nature of the owner. These license will
be renewed annually.
4.7.2 permits
Permits and bylaws are as governed by the local district trade office in conjunction with
the ministry of local government and the ministry if trade and industry.
24
CHAPTER FIVE.
Production strategy
Production process
Totals 451030
25
All tools and molders should be washed clean and creased parts after which the machines
are serviced after every two weeks in a month and also wearing out parts should be
replaced.
FUTURE PLAN.
The BENA contractors headed by the owner intends to purchase a weekly machine with
high capacity of produce quality and quantity of moulding bricks and blocks and cutting
and sawing machine for timber.
Electricity 2000
Telephone 1500
Postage 1500
Rent 3500
Transport 2000
Advertisement 4000
Water bill 3800
Total
26
SITE LAYOUT
Sand office
Fiber
Totals
27
To ensure proper running of the business and quick service there will be such services as
electricity, telephone postage, rent , transport, advertisement and water the charges are to
be made at the end of the month.
Environment regulations
The business has insured that there is a proper way of disposal of water materials and
ensure that they are not harmful to the public there is a proper drainage system.
All safety attire shall be provided to workers the materials will be gloves, booths , aprons
and also there will be a first aid kit well equipped, the running machine will have guards
and danger zones.
28
CHAPTER SIX
29
6.3 PROFORMA CASH FLOW STATEMENT FOR THE YEAR ENDED 31ST DEC 2019 (1ST YEAR)
PARTICULARS JAN FEB MAR APRIL MAY JUNE JULY AUG SEP OCT NOV DEC
Cash Inflow
Beginning cash 1,800,000 793,683 897116 960779 1011512 1058745 11077638 1135171 1148404 1185737 1212520 1251153
Sales 332,400 350,600 320350 290400 310400 280060 240800 260150 270400 272450 290300 300120
Debtors - 6,000 - 6000 - 7000 - - 9000 - 8000 -
Total cash inflow 2,132,400 1,150,283 1217466 1257179 1321612 1345805 1348438 1395321 1427804 1460187 1510820 1551273
CASH OUT FLOW
Purchases 166,200 152,300 160200 150600 170400 141100 120600 150450 150200 150200 160200 160200
Furniture and fitting 191,500 - - - - - - - - - - -
Tools & Equipment 885,000 - - - - - - - - - - -
Premises / rent 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000
Registration - - - - - - - - - - - -
Trade License 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500
Creditors - 5,000 - 3,000 - 5,500 - 4,500 - 6,000 8,000 -
Advertisement & 500 500 500 500 500 500 500 500 500 500 500 500
Promotions
Water bills 200 200 200 250 300 150 400 250 200 200 200 200
Transport 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500
Telephone 300 300 300 300 300 300 300 300 300 300 300 300
Electricity bills 450 450 450 500 550 600 450 400 350 450 450 450
Insurance 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000
Postage 300 300 300 300 300 300 300 300 300 300 300 300
Loan repayment 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667
Salary 66,300 66,300 66,300 66,300 66,300 66,300 66,300 66,300 66,300 66,300 66,300 66,300
Interest on Loan 250 250 250 250 250 250 250 250 250 250 250 250
Miscellaneous 500 1000 1500 1500 2000 2000 2000 1500 1500 1000 1000 1000
Total cash out flow 1,338,717 253167 256667 245667 262867 238167 213267 246917 242067 247667 259667 251667
Balance b/d 793,683 897116 960799 1011512 1058745 1107638 1135171 1148404 1185737 1212520 1251153 1299606
30
6.3.1 PROFORMA CASH FLOW STATEMENT FOR THE YEAR ENDED 31ST DEC 2020, (2ND YEAR)
PARTICULARS JAN FEB MAR APRIL MAY JUNE JULY AUG SEP OCT NOV DEC
CASH INFLOW
Beginning cash 1299606 1693239 2267772 3046605 3457838 3910121 4438604 4914887 5377490 6120073 6641206 7277389
Sales 997200 1120400 1300000 991200 1031200 1061000 990700 1000400 1290600 1080600 1227000 1345950
Debtors - 2000 2000 4000 - - 4000 6000 - 3500 3500 -
Total cash inflow 2296806 2815639 3569772 4041805 4489038 4971121 5433304 5921287 6668090 7204173 7871706 8623339
CASH OUT FLOW
Purchases 498600 450300 420100 480600 480600 430500 420350 440200 450200 460300 490800 498500
Furniture and fitting - - - - - - - - - - - -
Tools & Equipment - - - - - - - - - - - -
Premises / rent 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000
Registration - - - - - - - - - - - -
Trade License 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500
Creditors 6500 - 4500 2500 - 3500 - 5500 - 5000 4500 -
Advertisement & 500 500 500 500 500 500 500 500 500 500 500 500
Promotions
Water bills 250 250 250 250 250 250 250 250 250 250 250 250
Transport 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500
Telephone 300 300 300 300 300 300 300 300 300 300 300 300
Electricity bills 400 400 400 450 450 350 350 350 350 500 550 450
Insurance 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000
Postage 400 400 400 400 400 400 400 400 400 400 400 400
Loan repayment 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667
Salary 66,300 66,300 66,300 66,300 66,300 66,300 66,300 66,300 66,300 66,300 66,300 66,300
Interest on Loan 250 250 250 250 250 250 250 250 250 250 250 250
Miscellaneous 3400 2500 3500 3800 3200 3500 3100 3000 2800 2500 3800 2600
Total cash out flow 603567 547867 523167 583967 578917 532517 518417 543717 548017 562967 5943178 596217
Balance b/d 1693239 2267772 3046605 3457838 3910121 4438604 4914887 5377490 6120073 6641206 7217389 8027122
6.3.2 PROFORMA CASH FLOW STATEMENT FOR THE YEAR ENDED 31ST DEC 2021, (3ND YEAR)
PARTICULARS JAN FEB MAR APRIL MAY JUNE JULY AUG SEP OCT NOV DEC
CASH INFLOW
Beginning cash 8027122 9760955 1147858 1316132 1523875 1730683 1965260 21969583 2424864 2661297 29036352 31673185
31
8 1 4 7 6 9
Sales 2742300 2730600 2671500 3046400 3032750 3349240 3271040 3259330 3358500 3428740 3643200 3656200
Debtors 3500 3800 - 4200 - 6500 5500 - 3000 - 3500 -
Total cash inflow 1077292 124955355 1415005 1621192 1827150 2066257 2293180 25228913 2761014 3004171 326833052 35329385
2 8 1 4 7 0 6 9
CASH OUT FLOW 914100 910200 890500 870400 866500 905200 860800 880900 895600 902300 910800 914050
Purchases
Furniture and - - - - - - - - - - - -
fitting
Tools & Equipment - - - - - - - - - - - -
Premises / rent 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000
Registration - - - - - - - - - - - -
Trade License 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500
Creditors - 8000 - 4000 - 3500 3500 - 3000 5000 - 5000
Advertisement & 650 650 650 650 650 650 650 650 650 650 650 650
Promotions
Water bills 250 250 250 250 250 250 250 250 250 250 250 250
Transport 1,500 1,500 1,500 450 450 1,500 1,500 1,500 1,500 1,500 1,500 1,500
Telephone 400 400 400 400 400 450 450 450 450 450 450 450
Electricity bills 450 450 450 450 350 350 350 400 400 500 500 450
Insurance 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000
Postage
Loan repayment 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667 16,667
Salary 66,300 66,300 66,300 66,300 66,300 66,300 66,300 66,300 66,300 66,300 66,300 66,300
Interest on Loan 250 250 250 250 250 250 250 250 250 250 250 250
Miscellaneous 2900 3600 3300 3800 3300 3700 3000 4400 3500 3000 4000 2900
Total cash out flow 1011967 1016767 988767 973167 964667 1007317 962217 980267 997167 1005367 1009867 1017067
Balance b/d 9760955 11478588 1316132 1523875 1730683 1965526 2196958 242486436 2661297 2903635 31673185 34312318
1 4 7 0 3 9 2
32
6.8 PROFORMA INCOME STATEMENT.
Total expenditure
33
Assets
Fixed assets 530000 750000 1600000
Equipment &
machinery
Less: depreciation 5%
Furniture and fittings
20000 25000 25000
less: depreciation 10%
Building Acc
depreciation
Total fixed assets
Current assets
Cash at bank 200000 950000 1050800
Stock working in 450000 380000 615000
progress
Debtors
50000 30000 -
Total current assets
Total assets
Liabilities
Current liabilities
Creditors
Total current liabilities
250000 480000 840000
Long term liabilities
Bank Loan 230000 350000 310000
Owner’s equity 240500 560000 950000
Total long term
liabilities
Total liabilities
34
= 2131000 – 110500
= 2020500.
conteibution margin
Contribution margin% = x 100
sales
2020500
= x 100
2131000
= 94.82%
salaries 1029600
rent 1050000
license 7500
insurance 8000
total 1205970
= contribution margin %
= 987500 X 100
= 987500
= 94.82% X 9787500 =
35
ITEM AMOUNT
Proposed capitalization
Item Amount
Profitability ratio.
gross profit
Gross profit ratio = x 100
total sales
1750000
= x 100
2131000
= 82.12%
362530
= x 100
750000
= 48.33%
Total investment =
80530+20500
= x 100
341000
= 6.24%
36
APPENDIX MAP.
TO NAKURU
KABARNET FARMERS
PETROL STATION
To kabartonjo
OFFICES
SHOPS
BENA
CONTRACTORS
KISUMU NAKURU ROAD
KIBILO PETROL
STATION
To KSG
SHOPS
37