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  • Cases Reading Marketing Management PGDM Term - I

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    Siddharth Singh Tomar
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    This document contains a list of 6 marketing management cases and 6 reading materials from Harvard Business Review. The cases discuss sustainable growth of Wingreens Farms in India, marketing strategy of Mahindra & Mahindra's mini-tractor, product positioning and communications strategy for weight-loss drug Metabical, and Coca-Cola India's entry into frozen dessert market. The reading materials discuss concepts like marketing myopia, value innovation, understanding customer jobs, market segmentation, importance of branding, and role of social media in branding. Links are provided to access the cases and articles from the EBSCO database.

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    marketing mangement

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    Cases Reading Marketing Management PGDM Term -I (4)

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    This document contains a list of 6 marketing management cases and 6 reading materials from Harvard Business Review. The cases discuss sustainable growth of Wingreens Farms in India, marketing strategy of Mahindra & Mahindra's mini-tractor, product positioning and communications strategy for weight-loss drug Metabical, and Coca-Cola India's entry into frozen dessert market. The reading materials discuss concepts like marketing myopia, value innovation, understanding customer jobs, market segmentation, importance of branding, and role of social media in branding. Links are provided to access the cases and articles from the EBSCO database.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    57 views4 pages

    Cases Reading Marketing Management PGDM Term - I

    Uploaded by

    Siddharth Singh Tomar
    This document contains a list of 6 marketing management cases and 6 reading materials from Harvard Business Review. The cases discuss sustainable growth of Wingreens Farms in India, marketing strategy of Mahindra & Mahindra's mini-tractor, product positioning and communications strategy for weight-loss drug Metabical, and Coca-Cola India's entry into frozen dessert market. The reading materials discuss concepts like marketing myopia, value innovation, understanding customer jobs, market segmentation, importance of branding, and role of social media in branding. Links are provided to access the cases and articles from the EBSCO database.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Cases

    Marketing Management

    Sl. No. Title Author Publisher Code

    1 Wingreens Farms: Sustainable Growth Rajeev Kumra, Anjali Ivey Case W17794-
    Malik, Smitha Girija Publishing PDF-ENG

    2 Mahindra & Mahindra: Marketing a Low- Rakhi Thakur Ivey Case W16470-
    Priced Mini-Tractor Publishing PDF-ENG

    Metabical: Positioning and


    3 Communications Strategy for a New John A. Quelch, HBS Brief Cases 4240-PDF-
    Heather Beckham ENG
    Weight Loss Drug

    4 Coca-Cola India's Frozen Dessert Plan Sandeep Puri, Shreya Ivey Publishing W18455-
    Heats Up Competition Gupta, Archit Kacker PDF-ENG
    Link Source

    https://hbsp.harvard.edu/tu/f59f98cb Harvard Business School


    Publishing Cases (Ivey)

    https://hbsp.harvard.edu/tu/dc6f115f Harvard Business School


    Publishing Cases (Ivey)

    https://hbsp.harvard.edu/tu/c6d24596 Harvard Business School


    Publishing Cases

    https://hbsp.harvard.edu/tu/1ecfc114 Harvard Business School


    Publishing Cases (Ivey)
    Reading Material
    Marketing Management
    Sl. No. Title Author Publisher

    Harvard Business
    1 Marketing Myopia Theodore Levitt
    Review

    Value Innovation: The Strategic Logic W. Chan Kim, Renee A. Harvard Business
    2
    of High Growth Mauborgne Review

    Clayton M. Christensen, Taddy


    Know Your Customers' "Jobs to Be Harvard Business
    3 Hall, Karen Dillon, David
    Done" Review
    Duncan

    Daniel Yankelovich, David Harvard Business


    4 Rediscovering Market Segmentation
    Meer Review

    The One Thing You Must Get Right Harvard Business


    5 Patrick Barwise, Sean Meehan
    When Building a Brand Review

    Harvard Business
    6 Branding in the Age of Social Media Douglas B. Holt
    Review
    Link Source

    EBSCO - http://search.ebscohost.com/
    http://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=6&sid=61accffd-521b-4305-9176-ec1444a205ca%40pdc-v-ses
    User ID - imib
    Psw - library@123

    EBSCO - http://search.ebscohost.com/
    http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=4&sid=8f24fe62-29aa-4594-8ba6-dd1e9eac9e99%40sdc-v-sess
    User ID - imib
    Psw - library@123

    EBSCO - http://search.ebscohost.com/
    http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=13&sid=8f24fe62-29aa-4594-8ba6-dd1e9eac9e99%40sdc-v-se
    User ID - imib
    Psw - library@123

    EBSCO - http://search.ebscohost.com/
    http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=15&sid=8f24fe62-29aa-4594-8ba6-dd1e9eac9e99%40sdc-v-se
    User ID - imib
    Psw - library@123

    EBSCO - http://search.ebscohost.com/
    http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=17&sid=8f24fe62-29aa-4594-8ba6-dd1e9eac9e99%40sdc-v-se
    User ID - imib
    Psw - library@123

    EBSCO - http://search.ebscohost.com/
    http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=35&sid=8f24fe62-29aa-4594-8ba6-dd1e9eac9e99%40sdc-v-se
    User ID - imib
    Psw - library@123

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