10 Free Ways Facebook Will Blow Up Your Downline

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10 Free Ways to Use Facebook
1
university to Blow Up Your Downline
Yoobly
university
Disclaimer: All information in this book has been checked for accuracy. However, the authors and
Yoobly.Com accept no responsibility whatsoever for your use of this information. The information
is provided strictly on an ‘as is’ basis. No warranty of fitness or usability is offered, express or implied.
Copyright © 2014 Yoobly.Com All Rights Reserved. No part of this document may be copied or
disseminated in any form without the express written consent of Yoobly.Com. Images are copyright
by their respective owners. Google and YouTube are registered trademarks of Google Inc. The YouTube
logo is a registered trademark of Google Inc. Facebook is a registered trademark of Facebook.

Table of Contents
I. Introduction: Pulling A Takei 3
II. Facebook’s Value 5

a. Motivations
7
b. Profiles V. Pages
10
III. Mind-Blowing Survey On Facebook Pages
10
IV. Top 10 Ways To Get It Wrong
11
V. Top 10 Ways To Get It Right
12
VI. We’re Here To Help!
12

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I. INTRODUCTION: Pulling a Takei
It’s HARD to get your facebook marketing right, but do you know who
does it perfectly?
George Takei.
If you didn’t already know, he’s the reigning king of social media. He’s 76 years
old and best known for his role in “Star Trek” from the 1960s through the 1990s,
yet here we are in 2014 and his facebook page has almost 6 million likes. Even
more importantly than that impressive tally, his users engage through his page like
wildfire, commenting and sharing like it’s their job. It’s an unlikely position; for the
last 50 years, he stayed just on the perimeter of the public eye, attempting to carve
out space for himself and trying to call attention to his various books.
But his career was basically languishing. Not to be rude, but for the better part of 50
years, he was kind of a nobody.
Around 2010, thanks to terrific marketing tactics, his facebook page exploded, and
he began to experience a career renaissance.
In the last few years he’s secured a Sharp ad, an Old Navy ad, a best-selling (self-
published!) book, a perfume, and a YouTube show sponsored by AARP. Ads are
some of the most lucrative opportunities for celebrities, self-publishing a bestseller
is close to unheard of, and everything AARP touches turns to gold in the senior
community, so they surely paid generously for Takei’s affiliation.

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He’s gotten the balance of self-
promotion and sheer entertainment
absolutely perfect. About one of every
20 posts are self-promotion, and the
rest are funny or thoughtful. He has
as much engagement as any page on
the site, thanks to his strong new fan
base. Although probably close to 100%
of his fans 30 years ago were “Star Trek”
fans, most of his current facebook
connections haven’t even seen him
on “Star Trek,” based on a quick look at
comments.
He’s grown his marketability by leaps and bounds with this savvy marketing move.
Not only does he appeal to Trekkies, but he has a huge gay fan base now, and his
clout with the 20-40 year-old market is through the roof. The best part: it was all
free.
Presto, the power of facebook.

4
I. facebook’s Value
Facebook strategy – those mysterious words whispered in the wind – “What’s your
facebook strategy?”
Every business today is expected to have a

Trivia:
facebook strategy, and you should, because it’s a “gross” in Middle English,
free, exceptional opportunity to market yourself. French and German means
But way more often than not, it’s done grossly “large” or “fat.”
incorrectly.
Most importantly, it’s a more meaningful interaction with your prospects and
customers, because 50% of people trust a company’s facebook page more than
they trust its website.
A. Motivations
To even understand who is doing facebook well, you first have to understand how
to measure effectiveness, so you have to think about what MOTIVATES facebook’s
users. Why do people log in? Why do they promote some content and not others?
Users log into facebook to get access to messages, pictures, videos, and links to
interesting websites. They have one of these 3 motivations:
MOTIVATION #1: Want to see what the people they care about are
feeling and thinking.
MOTIVATION #2:Want to share what they’re feeling and thinking with

people who care.
MOTIVATION #3: Want to be entertained.

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Sometimes Motivation #3 is a part of #1 or #2, and sometimes it stands on its own.
B.Profiles vs.Pages
An individual person using facebook to connect with friends, family, co-workers,
acquaintances and frenemies will have a facebook PROFILE. It can be as public or
private as that user chooses, connections must be approved by that person, and
that person cannot have more than 5,000 connected “friends.”
A company or public figure using facebook to connect with prospects and current
customers will have a facebook PAGE. It can be connected to through an automated
LIKE button, and there is no limitation on the number of connections it can have
(through LIKES).
TAKE AWAY LESSON: Never, never, ever promote your business through your
personal profile. If you have both a profile and a page, a soft post on your profile
about your business every 100 or so posts would be okay, but anything more
than that and you’re just going to annoy and anger your friends and family.
As you’ll learn in our course, you will never make money by shoving your
business down the throats of your friends and family. The number one rule of
posturing is never to chase anyone. Why chase after a couple hundred people
who may or may not be interested when there are hundreds of thousands out
there who are definitely interested and looking for you?

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III. MIND-BLOWING SURVEY
on Facebook Pages
1,000 social media users were surveyed by genius market research firm Lab 42, and
the results are not only shocking, but they give us firm guidelines for our social
media blueprint:
Who Is Willing to Like Pages?

87% sometimes like brands
This is excellent because it means your company page has the potential to appeal
to almost all of your prospects and clients.

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Biggest Motivator to Like a Page:
34% for promotions/ discounts
21% free giveaways
14% loyal customer
Top 3 Ways Users Interact with Pages:

1. Print off coupons
2. Like/comment on brand’s page
3. Learn about products
Typical Savings
66% saved $20 or more through facebook-only discounts
17% saved more than $100 through facebook-only discounts
(Keep this in mind when deciding how much to discount.)
Lurkers
46% LIKE brands but have no intention of buying from them
WHY?
52% wanted something free
46% like the brand but can’t afford it
24% liked it to help a friend
(This is a little bit of a demoralizing statistic to see right now, but it’s important to
understand your numbers, once you start to build your base. With this in mind, it
makes giveaways a LOT less appealing, right?)

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IV. TOP 10 WAYS To Get It Wrong
We’re going to start with the bad choices because your first instincts on facebook
are probably going to be wrong. We’re not pointing elbows, it just seems like good
business sense to:
• Don’t beg for LIKES all the time or thank people for them. It’s desperate, and it
doesn’t add to the user experience.
• Don’t just post pictures of your product, front and center, without any people. You
look pushy and uninteresting.
• Alternately, don’t just post stock photos of people or animals or places without
your product anywhere to be found. You look illegitimate.
• Don’t ever express negativity to your

customers. This bakery is a dramatic
example

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• Don’t regularly sell directly to users, posting links to buy on your website.
• Don’t use formal marketing language or testimonials to make your product – you
think you’re looking professional, but it’s really just awkward.
• Don’t put an image of your product on your personal profile and tag a ton of friends
– you want THEIR friends to see it and they want you to JUST STOP. Although there
were a few shares, it’s obvious this woman has friends in her MLM.
• Don’t get the wrong attention – like making a joke out of a horrible newsworthy
event.
• Don’t end every post with a question, ESPECIALLY if you don’t have current
engagement. It looks really sad.
• Don’t abandon your page and let your negative reputation get out of control. If
there are negative posts, either: 1) comment, dealing with the situation publicly,
2) comment and ask to deal with the situation privately, or 3) delete the negative
comment. This seems obvious, and if you have unhappy customers you have to
be diligent. This company has let these negative reviews sit for weeks – it seems
they’ve either given up, or they’re just very sloppy.

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IV. TOP 10 WAYS To Get It Right
• Develop a space for sharing based

on rewards for commenting with
personal experiences and/or
spreading the word with their friends
• Develop a space for collaboration based on emotional fulfillment.
• Reward encouraging LIKES through discounts for passing on the word.
• When promoting your business in words, pair the message with an inspirational
quote or stock image to make it more universally-appealing.)
• Create images that appeal to your demographic, like an inspirational or funny

meme, with no branding. These are the most likely to get shared and “go viral” and
your name and profile image are always visible.)

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• Share personal, conversational messages from customers.
• Be a source of information or expert advice.
• Only rarely sell.
• Let images speak emotionally to users – motivational photography might snag

more LIKES than a picture of your product. Ideally, show your target market WITH
your product. Throw one party and hire a photographer to capture great images.
• Be consistent in your company

branding, emanating those key
marketable characteristics we identify
for you in our course.

12
Vi. We’re Here to Help!
If you have any questions, reach out to us on 800-530-5495
and we’ll be happy to help.
If you like the way we operate and you’re not currently a Yoobly University
student, call or email info@yoobly.com for more information. Or, of course, get
started at Yoobly.com. We guarantee you’ll grow your business through our MLM
marketing course.

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logo is a registered trademark of Google Inc. Facebook is a registered trademark of Facebook.

Yoobly Contact Us Today!

II. Facebook’s Value 5

Yoobly Contact Us Today!

Yoobly Contact Us Today!

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Presto, the power of facebook.

Yoobly Contact Us Today!

Every business today is expected to have a

MOTIVATION #2:Want to share what they’re feeling and thinking with

MOTIVATION #3: Want to be entertained.

Yoobly Contact Us Today!

Yoobly Contact Us Today!

Who Is Willing to Like Pages?

Yoobly Contact Us Today!

Top 3 Ways Users Interact with Pages:

Yoobly Contact Us Today!

• Don’t ever express negativity to your

Yoobly Contact Us Today!

Yoobly Contact Us Today!

• Develop a space for sharing based

• Develop a space for collaboration based on emotional fulfillment.

• Reward encouraging LIKES through discounts for passing on the word.

• Create images that appeal to your demographic, like an inspirational or funny

Yoobly Contact Us Today!

• Be a source of information or expert advice.

• Only rarely sell.

• Let images speak emotionally to users – motivational photography might snag

• Be consistent in your company

Yoobly Contact Us Today!

Yoobly Contact Us Today!

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