Primary activites:

Inbound logistics:

It includes receiving and storing inventories. Iserv is an online delivery service .Their inventories
are basically the equipment they use to deliver their services. The equipments are by-cycles,
computer, cell phone, Wi-Fi and containers to deliver their product or food. In case of their
laundry service they have washing machine dry machine iron powder medicine etc. They have
fixed supplier to collect their material and equipment cost effectively

Operations:

Iserv has their online facebook page and an app in playstore to receive orders. But mainly
customers prefer to call them on mobile phone . After getting their orders they provide services
as far as possible . This has given iserv a competitive advantage. They repack them in containers
and packets to maintain the quality . In case of delivering tickets and laundry they do take extra
safety and security .Thus they create value to their customers.

Outbound logistics:

Iserv’s most competitive advantage comes in outbound logistics. They are faster then their
competitors . They try to deliver as soon as possible. They have enough delivery men at a certain
distance to deliver product faster.

Marketing and sales:

Iserv does their promotional activities through Facebook. But word of mouth has brought great
turn for them. Sadly they are not doing anything to increase sales. For this reason they could not
compete well . Nor they have any extra special actvites to attract customers.

Service:

The service they provide are listed below:

 Online cash on delivery

 Laundry service
 Rent car,ambulance
 Hotels booking
 Food delivery
 Serial of doctors
 Delivery of daily necessities

Among all the options they could gain create value to customers on food delivery section.
Here they have gained a good reputation for asking reviews and satisfying customers if
they complain. They ask instant reviews , app rating review on the page for customers
satisfaction

Support activities

Firm infrastructure:
They have only one outlet for their business. Three managers who work by shifts and 20
delivery man. It basically works as an intermediary . Iserv gets profit by the service
charge except laundry service they take charge for cleaning ironing aswell.

Human resource management:

In case of recruiting iserv basically focuses on minimum knowledge to understand
English and good communication skills. They train them well as they are the main media
for their image. Iserv gives employees freedom to choose their and shift.

Technology development:
As it is an online service technology plays significant role here. They try to stay
responsive towards their customers . But the main media is calling on cell phone and
asking for the needed service. They need to work on making their technology system
better and give special focus to update their app.

Procurement:
They have started their business with very low investment and as they don’t need much
equipment and inventories. They collect their necessary items from a fixed source
regularly at lower cost as mentioned. They get profit by service charge and few amount
from the source they collab with.