Amongst all the respondents interviewed there, everyone was of their opinion of shopping

more than the shopping list

1. Majority o the respondents make their shopping list before going to the supermarket
2. When asked about following the list every respondent primary motive was to follow the list
but they had the perception in mind that they will go beyond the list
3. Respondents agreed to the fact that there is an impulsive buying at these outlets
4. Reason quoted for this was the beauty of these outlets as almost all the products are under
one roof respondents tend to roam around and look for new products
5. Another reason for going above the shopping list was attractive offers to certain products,
respondents also purchased items which were unique
6. Also, respondents were of a view that since they have travelled and took the time to go to
these outlets, they are mentally prepared to roam and take times of their interest which are
not in their list
7. But the limit of this out of box shopping is not more than the 30% than the intended budget
or the list
8.
9. Yes do stick to list but buy more than that as well n
10. Not sure I actually buy anything . sometimes make a physical list but do have a mental list
11. Since made an effort to go to a big retail outlet would definety shopo mor than the list if
found anything which I want
12. No sure roam around prioiritu is the list
13. Technically not pissible to stick to list as there are so many options
14. 90% is from the list rest is out of the box
15. 70% is from the list
16. 95% attracted by prosuctds woth dicounts or offers
17. Of new item seen then buy it
18. Out of thebox and impulse buying no list as such
19. New products try
20. Impulse buying
21. Can buy if better sub or comp goods available
22. Strict to list butu have a look
23. Flrxib;
24. Flexible
25. Fixed but look for substitute
26. Distance travelled so look for new itmes
27. No
28. Primary morive
29. Same
30. Sped more time in sections which I like
31. If busget allows then yes
32. 99%
33. Flrxible
34. Yes out of box on itmes of more use or interst
35. What we think at that poit of time
36. Product specs and price
37. Yes happens at these srore
38. Beuty of the the stores
39. Yes
40. Offers
41. Dicounts

 time hai yan hi , depends upon the urgency of the product , line at the payment counter
 also if the product is of normal cetogiry then wont spend time
 would not loke to spend time to aplce which is too much crowd and noisy would prefer to
buy in online rather
 depends upon the urgency of that time if no time then would get out as soon has I got my
products if time te spend overy ot
 depend upon the mood
 crowd more lone more more time so would not like
 buy less
 would make me annoyed frustrated if in the section I wamt then yes otherwise not

 Respondents were of view that the crowd gathered over a section creates a sense of
curiosity and excitement as a result they go for out of the list shopping

 respondents were of the view that yes crowd does influence but the degree of influence
depends upon the situation

 respondents were of a view that if there is urgency or the item is something which is not of
interest then they would not be affected by crowd

 also, respondent was attracted by crowd but at the same time worried by the long que at
payment counter so even though they are interested they are not willing to stand at the
payment counter

 also, respondents also view that If they have time and the product is of their interest then
they would Definity have a look at it

 also, it was observed that seeing a lot of crowd they would not go there at that point of time
but would definitely check out that item in future