1.

Match the Word with the corresponding meaning:

a. Supply can only be purchased in stores

Expensive

b. Demand put the item on promotion

Desire to buy any product

c. High designer brands

price All people
d. Mass market SELLS BEST The lifetime of goods and services.
e. Life cycle ---------------Disposition to offer products

2. According to the text, mention the things people take into account to
determine the demand.
________________________________________________________
_________
________________________________________________________
_________
________________________________________________________
_________
________________________________________________________
________
3. Write F for false or T for true
a. Production cost depends on Technology F ( ) V ( )
b. As greater the expectations are, the lower will be the offer from the
companies. F (X ) V ( )
c. One of the four Ps of marketing mix is Package F ( ) V ( )
d. Price is the amount a customer pays for the product F ( ) V (X )
e. Planning is to transform and develop marketing objectives to
marketing strategies
F()V()
4. Answer the following questions
a. What is Benchmarking?
Benchmarking is a continuous process by which the products, services
or work processes of leading companies are taken as a reference, to
compare them with those of your own company and later make
improvements and implement them.
b. What is the process of Benchmarking?
BENCHMARKING PROCESSES
1. decide which process you want to improve
2. identify the organization
3. start the investigation
4. collect the information 5. analyze the information
6.adapt the best aspects
7. monitor
8 continuously review the competition

c. Number the aspects to be taken into account in Benchmarking:

FAVA - Formación en Ambientes Virtuales de Aprendizaje
________________________________________________________
_________
________________________________________________________
_________
________________________________________________________
_________
________________________________________________________
_________ ________
5. Write the vocabulary (20 words) from the reading, and make a
Glossary: Organize the words in alphabetic order and write the
meaning of each word.
________________________________________________________
_________
________________________________________________________
_________ __________________
6. Write a ten lines text that summarizes the topic of the activity.
________________________________________________________
_________
________________________________________________________
_________
________________________________________________________
_________
________________________________________________________
_________
________________________________________________________
_________
________________________________________________________
_________
________________________________________________________
_________
________________________________________________________
_________
________________________________________________________
_________ ____