Organic Paid

HERE YOU HAVE TWO COLUMNS

MERCURY VENUS

It’s the closest planet to the Venus has a beautiful name

Sun and the smallest one in and is the second planet
the Solar System from the Sun
 Let’s see some helpful statistics

More than 80 percent of A large number of consumers, or

consumers perform a search approximately 70 to 80 percent, prefer organic
online before they decide on search results, making SEO the better option of
making a larger purchase. the two. However, this is purely individual and
some marketers get much better results
through PPC than SEO.

Leads generated from search

engines have a much higher 3/4 of all searches
close rate than outbound stay at the first
leads generated from direct result page
mail or cold calling.
Search Engines

1
Why Does My Website Need SEO?

The thing here is to rank higher

on the search engines.
 On-page Off-page
SEO SEO
Incorporating targeted keywords Creating a high quality,
into title tags, meta descriptions, natural backlink profile,
heading tags, alt text and so on.
Conducting outreach,
Publishing a new blog post,
Optimizing social media profiles,
Improving page speed
Sharing content
Clean and formatting page URLS -
so called semantic URLs
 Search queries

03
Navigational Transactional Informational
Search Search Search
Queries Queries Queries
Name of webpage “order”, “purchase”, “What”, “When”,
or “buy” + product “Why”, and “Where”.
 Site Structure for SEO

03
It Is a Guide for It Increases the It Provides a
the Search Engines Possibility of Getting Great UX
Sitelinks on Google
 Optimization
Improve Your Site’s Internal
Linking Structure

Delete the Old Content

Decide on Same-Sized
Categories
Inbound Links
(Backlinks)
 Meta Description

Image Alt Text

 • Link Building
• Social Bookmarking
• Social Media
Marketing

‘Skyscraper Technique is a system for turning

content into high-quality backlinks’
Per-per-click
advertising
(PPC)
 PPC and CPC

PPC is a model of CPC is a metric

digital that measures
advertisement. your costs.
Flat-rate PPC Bid-Based PPC
fixed price “advertising network” Cost-per-click = Advertising cost / Ads clicked
auction
Search Advertising
 Google Ads Pros Google Ads Cons
Reaching Competitive Keywords
Large Audience

Targeting Your Audience It Can Get Expensive

Relevant Ads
People Trust
An Insight Natural Results More
of Your Growth
(Analytics)
 Social Advertising

Facebook Business LinkedIn Marketing Solutions Twitter PPC Advertising

Display Advertising
Remarketing
 Affiliate Advertising
People trust people, much more than they
trust companies.
 1.Optimize Your Landing Pages
2.Research Keywords
3.Set Up the Budget
4.Determine The Channel
5.Ads and Ad Tracking
6.Calculate ROI= (Value of Investment — Cost
of Investment) / Cost of Investment
 Pay-Per-Click Marketing Tips
Practice a Subtle Call to Action

Take Into Consideration Ad Extensions.

Pay-Per-Click Marketing Tips
Don’t Forget Negative Keywords

Use Remarketing

Beware of Click Frauds