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META TITLE Comprehensive Marketing Strategy of Oil India

Ltd | 2022| IIDE.

META DESCRIPTION. What should a comprehensive marketing

strategy comprise? We have unfolded the
marketing strategy of Oil India. Second largest
petroleum service provider.

FOCUS KEYWORD MARKETING STRATEGY OF Oil India.

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ALT TEXT. Marketing strategy of Oil India Ltd- Marketing

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Marketing strategy of Oil India Ltd-Oil India Ltd
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360° GUIDE TO THE MARKETING STRATEGY OF Oil India Ltd. Second largest
government-owned petroleum service provider.
INTRODUCTION.

In our last article, we discussed the complete marketing strategy of MAGGI which is
one of the biggest and leading selling products of nestle. In this article, we have
unfolded the comprehensive marketing strategy of Oil India Ltd which is the second-
largest government-owned petroleum service provider.

The main objective of this blog is to help our readers gain an insight into the
marketing strategies of Oil India Ltd which helped them attain the spot of being the
second-largest petroleum service provider in the country.

Marketing is considered the heart of an organization, a system of good marketing

strategy is what helps a company grow not only financially but also helps in creating
goodwill in the industry. Even though nowadays the structure of marketing has
changed a little and has moved towards the digitalization aspect, its importance is
only increasing.

If you want to stay updated with the recent marketing trends then IIDE has just the
right course for you which is a 4-month-online-digital-marketing-course which will
help you upskill your resume.
In this blog, we’ll take you through a complete 360 guide of the marketing strategy of
Oil India Ltd, i.e. their marketing campaigns, social media marketing strategies, and
SEO strategies.

Before we dig deep into the subject let us learn what is the company Oil India about,
who is the founder, and what products/services it deals with? Etc.

About Oil India Ltd.

OIL is the second-largest natural gas and crude oil producer in the country. Oil India
Ltd is a joint venture between the covenant of India and the Bumrah Oil Company of
the UK. It is generously involved in the exploration and production and transportation
of natural gas and crude oil. Besides this major expansion in the country, Oil India
has an interest in overseas countries like Yemen, Nigeria, Russia, and, Bangladesh.

Oil India limited goes way back to 1889 when they first found traces of oil in ASSAM
to now having fully integrated petroleum service in the country. The incorporation of
Oil India happened on the 18th of February 1995, the joint venture took place in the
year 1961.

The main services of OIL involve leveraging technology, pipelines, drilling, and
workover, harnessing hydrocarbons, etc. OIL has its headquarters in Duljaan,
Assam. An impressive contribution to Government campaigns, social media
marketing, CSR activities, and many flagship campaigns make the most of the
marketing strategy of Oil India Ltd. Recently, Oil India LTD was in the news because
it increased the price of gas by 2 times due to the war situation in the world.

Quick Stats.

CHAIRMAN AND Managing Director MR. Sunil Chandra Mishra.

Area Served Worldwide.

Industry. Oil/ energy and Gas operations.

Market share/Revenue. 12,028 Cr INR.

Vision. To become the fastest-growing energy

company with the highest profitability.
 Tagline Bringing Energy to life.

Marketing Strategy of Oil India Ltd.

The marketing strategy of Oil India Ltd is mainly focused on various CSR activities,
sustainability campaigns, and many flagship programs including social media
marketing, and SEO strategies which help them be in the news always. Oil India Ltd
acknowledges its competitors in the country like Indian oil and Hindustan petroleum,
and strategize their programs accordingly to not only provide but also sustain energy
for the future.

➔ SEGMENTATION, POSITIONING, AND TARGETING.

Oil India Ltd achieves and builds a customer value-driven marketing strategy through
appropriate steps of segmentation, targeting, and positioning to remain in the leading
of this consumer cyclic industry.

1. Segmentation.

Oil India Ltd breaks its overall market into smaller segments and groups based
on the similarity of their buying attributes and the energy needs of different users.
The segmentation of Oil India Ltd is generally based on the enterprises where they
provide their services. Apart from these, the next bifurcation is of the individuals who
use the services provided by OIL which is mainly based on their energy needs and
consumption.

2. Positioning.

Positioning is an important step for the marketing strategy of Oil India LTD in finding
and building their own unique and distinct place in the industry where there are
many other competitors with renowned names. The marketing strategy of Oil India
Ltd positions its brand and services in its market which helps in the future within the
country as well as globally. Oil India Ltd positions itself to be the fasting growing
energy company that provides value to its shareholder Many factors are involved in
the positioning of Oil India such as the Brand image of the corporation, etc.

3. Targeting.
After identification of various segmentation based on different factors, the marketing
strategy of Oil India Ltd's focus target is the global market and big entities within the
country which require oil, natural gas, LPG, hydrocarbons, etc.
➔ Marketing Campaigns.

One of the major aspects of the marketing strategy of Oil India Ltd is
marketing campaigns.

The marketing strategy of Oil India Ltd is heavily invested in keeping their
shareholder updated on their activities through the below-mentioned
initiatives. Oil India Ltd has been part of many government-created
campaigns, which has helped them remain in the news and also bring value in
the eyes of their shareholders.

1) ATMANIRBHAR BHARAT: One such campaign is the Atmanirbhar

Bharat campaign where Oil India Ltd decided to take up the challenge
of their skill to manufacture products and pieces of equipment required
for energy production and transportation.
 2) START-UP INDIA & MAKE IN INDIA: Oil India has mostly been
associated with similar campaigns like MAKE IN INDIA, and START-
UP INDIA, in this campaign, Oil India Ltd has decided to take this
initiative and provide nurturing to build and expand their potential
startups. This not only helps them maintain and bring goodwill to their
incorporation but also helps them maintain the obligations of being a
PUC.

3) SHIKHSHYA RATNA PURASKAR(CSR): Oil India has an impressive

CSR personnel with various activities happening like the OIL
SHIKSHYA RATNA PURASKAR held in 2019 for awarding teachers
who contribute towards literacy and help build the nation. They’ve
been majorly involved in energy sustainability for the future years all
these years.

The marketing strategy of Oil India Ltd is actively associated with all the activities
that help build the nation and derive positive outcomes out of it for both themselves
as well as the government. OIL also took a spot in the leading corporations on the
FORBES list.
➔ Social Media Marketing.

Social media has become an important aspect of marketing in recent times.

Even though most companies are yet to explore this section of marketing, the
marketing strategy of Oil India Ltd stands at a mediocre place in this section
compared to their competitors.

Oil India Ltd can be found on Facebook, Instagram, Twitter, and, LinkedIn.

FACEBOOK. (24k+ Followers)

Oil India LTD has a significantly impressive place on Facebook with around
24 thousand followers on its page and this is also its most followed social
media handle. They are very active on their page, posting about all the recent
activities of the company like new deals, new campaigns, new programs, etc.

.
INSTAGRAM (1.4k+ followers)

Oil India Ltd has a little disappointing image on Instagram with mere
1.4thousand followers on their handle.
 TWITTER. (19.2k Followers)
Oil India Ltd has a stellar presence on Twitter with around 19 Thousand +
followers on its handle where they post almost everything similar to what is
being found on Facebook.

LinkedIn. (11.9k Followers)

OIL has a very significant reach on LinkedIn with around 11 thousand

followers, but it fails to remain active on this social handle, it is a very poor
move on their end considering how LinkedIn is important in recent times. Oil
India Ltd generally posts about its new programs, and new launch deals, and
even uses them to promote sustainability and preservation of energy on
Facebook as well as Instagram.

Despite being such a renowned company, the marketing strategy of Oil India fails to
impress in the social media marketing presence. Apart from Facebook and LinkedIn,
Oil India doesn’t stay much active on Instagram and which is believed to have
reached millions of people these days. A good social media presence can not only
be useful in increasing sales but also useful in making a brand image of yourself in
front of millions of people
 ➔ SEO Strategies.

SEO strategy is one of the most important components of marketing and there
is no other alternative for it these days. The marketing strategy of Oil India Ltd
involving SEO strategies is great. There are more than 44 thousand organic
keywords of the company. The official website has traffic of more than 2 lakh+
organic visitors per month. Considering these numbers. We can conclude that
Oil India Ltd has an effective SEO strategy.

➔ Influencer Marketing.
The Marketing strategy of Oil India Ltd does not engage in influencer
marketing. It is very rare for such a company to involve in influencer marketing
since the business model of Oil India Ltd is very peculiar and influencer
marketing would not be of much use for the company and it's a smart move
from their end to not spend on the medium of influencer marketing.

➔ E-commerce Strategies.
E-commerce doesn't take up much space in the marketing strategy of Oil
India Ltd. Oil India Ltd does not have an E-commerce portal through which
they can allow their clients to order their products, However, they do have
ample information on their official website regarding various offices of their
 through which a potential client can reach out to them for any business-
related inquiry.

➔ Mobile Apps.
Oil India Ltd does have a mobile app that provides information to the client
and is mainly for the employees of the company. Through this app, they share
information about the sales of the different products sold by them i.e the crude
oil sales, petroleum services provided, etc. this app. This app doesn't fit the
marketing purpose as it is mainly designed for the facilitation of their
employees. They do have a website through which their potential clients can
contact them. Primarily, Oil India Ltd deals in supplying and production of
natural gas, and crude oil to their potential target customer, consideringly that
a mobile app doesn’t feel appropriate for a business that's based in the
energy industry.

But for a company that provides LPG gas to individuals, having a mobile app
would be a great marketing aspect, through which they can provide this
service to individuals more easily.

➔ Content Marketing Strategies.

Content Marketing is yet another important aspect of a good marketing

strategy. Content marketing is a very important and effective aspect of the
marketing strategy of Oil India Ltd. Oil India Ltd has been relatively much
more active in this section of marketing than others by posting different
articles on their website about their campaigns, new partnership deals, and
many more such things. Content marketing is an informational form of
promotion, Oil India Ltd certainly makes most of it. Nearly all activities ranging
from promotions, investing, campaigns, everything is being posted on their
official website in the form of blogs. This is a great method of keeping their
investors and shareholders aware of all their activities.

CONCLUSION.
The marketing strategy of Oil India Ltd is one of a kind. I have mixed responses to
this, as the marketing strategy of Oil India Ltd is not as good as compared other
companies in the same business, but since Marketing gives life to a business and is
an important aspect of a business, an effective system of marketing and promotion is
necessary.

With an impressive SEO strategy, marketing mix, appropriate segmentation,

positioning, and targeting, Oil India Ltd derives positive results from its marketing
strategies. Since the market and industry follow the principle of ‘survival of the fittest’
It is very important for the company to understand the importance of digitalization
and how it is changing the whole meaning of marketing. Making appropriate use of
digital marketing in their strategies will help them survive in the future.

If you are interested in learning more about the whole digital marketing world and all
its aspects then we have a 45-min fast-paced digital marketing masterclass for you
that will give you an introductory knowledge of digital marketing.

If you liked reading about this 360 guide of marketing strategies of Oil India Ltd and
wish to read about more such comprehensive case studies then do visit IIDE's
knowledge portal.

We are grateful that you took your valuable time to read this blog and we hope it
gave you some insight regarding the subject.

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