NAME - SIMRAN YADAV

CLASS - MBA
ROLL NO. – 20MGT4MBA0364
SUBJECT – IMMERSION PROGRAMME

IMMERSIONE PROGRAMME

ABOUT OF TWO COMPANY

1.TATA
2 RELIANCE
INTRODUCTION:-
1. TATA COMPANY :-
Tata group is an Indian multinational conglomerate manufacturer of

automobiles airplanes end other products headquarters in Mumbai

Maharashtra India founded in 1868 by Jamshedji ,Tata the company gained
international recognition after purchasing several global companies . It is
one of the biggest end hold oldest industrial group in India. Each Tata
company operators on dependently under the guidance and supervision of its
own board of directors and shareholder. In 1991 Ratan Tata become
chairman of Tata group list of this was also the year of economy clear
liberalization in India opening up the market to go for a competitors. During
this time Tata group began to acquire a number of companies including
Tetley, corus group and Jaguar and Land Rover. In 2017 Natarajan
chandrasekharan was appointed chairman.3 Ever wonder new how the Tata
group image bullet list celebrate recognition in dog for itself the Tata group
is one of the oldest and largest industrial group in India for stop it is known
for its been standing brand image and consumer trust . The marketing mix of
a company provides the company outline of its marketing plans and
strategies and is it does imperative in Best ending its core marketing efforts
list of be will know,hens, take a look at Tata Groups marketing mix.
Marketing mix of Tata group:- The marketing mix of a company combo
means all the elements and parables Susan Boyd theme to develop a market
offering fully stop the combination of the elements of the marketing mix
determines that extend to book size of a company in the market today stop it
consists of four elements namely product, price place end promotion. Let’s
break down the marketing mix of Tata group. Product strategy :- The Tata
group owns 30 companies data for service says to customer in A variety of
sectors. Play this comprises the groups 4 product mix.Each enterprise
operates Under its separate board off directors end is free form the
supervision of Tata sons, the principal investment holding company. It
functions under the following sectors:

1.Information technology • Tata Consultancy Services established over 50

years ago, it is one of the oldest it companies in India. • Tata elxsi

2.Telecom and media • Tata communication • Tata sky • Tata teleservices

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3.Steel • Tata Steel it is one of the largest steel producers in India with a
production capacity of 33,000,000 tonnes per annum.

4.Automobile

5.Consumer and retail

6.Financial services

7.Infrastructure

The above list includes all the major sector in which the Tata group
specialises.

5 Promotional end advertising strategies : - The Tata group doesn’t follow

the same promotional end advertising strategy for all the companies. The
companies formulate their own promotional and Advertisin Plane.Some of
The advertising techniques used by them during recent years are as follow. •

Use of televised adevertisement

• Use of print media search as Newspapers magazines and printed journals •

Online advertisements •
 Providing sponsorship for world famous event Marketing Strategy of Tata
group The Tata group makes use of a variety of marketing methods and
tools while constantly enhancing and developing its marketing strategy.
Let’s talk about their core marketing strategies. Influencer marketing -6 The
Tata group utilise influencer marketing to expand its audience. Under
influencer marketing a company collaborates with content creators who
already have a large fan base end utilise their creativity to reach a new
audience for team sales. Tata capital for example hired a standup comedian
in online fitness coach in duck take teacher as a part of the We count on you
social media Campaign. It encouraged people to share their positive
lockdown stories to raise the moral of people and insteel positive sentiments
among the society. Another campaign was the get set bold campaign which
made use of influencers which proved to be successful. It is discussed in
detail later in the blog . Digital marketing The Tata group makes use of
Google as well as YouTube advertisements to encourage customers to go to
their website.through Google ads they use a set of keywords tool target date
the customer kids most likely to enter while using the search engine. This
process aids them in increasing product awareness and attracting add
interested audience. The use of 7 Facebook advertisements including bad
generation ads is also Emphasised buy the Tata group. Instagram – The Tata
Group A message an army of 2,84,000 followers on Instagram. They make
use of Instagram stories and posts to reveal daily like and Comments are
giving by the followersAnd watch aids and stories in daily routines of the
Follower they must are very proud of the company and #tata Steel company
Use of any post and any videos is very useful for the marketing That airline
of the campaign helps recall the well known lion we also make steel. The
campaign was influential In emphasising The importance and the role of
15:00 in the future. The campaign depicted the role date Tata Steel is
playing in developing new and creative products for the future. It brought
Break the focus on the production of history and made people realise duck
important contribution of Tata Steel. The futuristic Approach adopted by the
company was appreciated by the audience. Successful marketing campaigns-
8 The Tata group has undertaken various successful marketing campaigns
over the year helping them to increase their rich and expand their consumer
base list of let’s take a look at some of these campaigns
INTRODUCTION:-

2.RELIANCE COMPANY:

The company was go founded by dhirubhai

Ambani and champaklal Damani in 1960s as reliance commercial
corporation .In 1965, the partnership ended end nearby continued the
Polyester business of the firm. In 1966, reliance textiles engineers private
limited. Bhasin corrupted in Maharashtra. it established a synthetic Fabrics
meal in the same year 8 naroda in Gujarat on it may 1973 it become
Reliance Industries limited. In 1975 the company expanded its business in to
textile with vimal becoming its major brand in letter year. The company held
its initial public offering in 1977. The issue was oversubscribed by seven
times police stop in 1979 a textiles company sidhpur mills was amalgamated
with the company.In 1980 the company expanded its polyester yarn business
by setting up a polyester filament yarn plant in patalganga, raigad,
Maharashtra with financial and 9 technical collaboration with E.I.du pont de
Nemours & co.U.S. In 2001 Reliance Industries limited end reliance
petroleum limited becomes India’s to largest companies in term of all major
financial parameters. 2001-02,Reliance petroleum was merged with Reliance
Industries. In 2002 reliance announced India’s biggest gas discovery in
nearly three decades end one of the largest gas discoveries in the world
during 2002 full list of the in place volume of natural gateways in excess of
7 trillion cubic feet, equivalent to about 120 crore beryl’s off crude oil. This
was the first ever discovery by an Indian private sector company. IPCL is
the India’s second largest petrochemicals company from the Government of
India In 2005 and 2006 the company reorganised it's business by demerge in
its investment in power generation end distribution financial service and
telecommunication services into four separate Entities.10 In 2010 reliance
entered the broadband service sez market with acquisition of infotel
broadband services limited which was the only successful bidder for pain
India 4th generation spectrum auction held by the Government of India In
2016 Reliance Industries come back to mobile users provide jio network so
4G internet are available In India. This network is free service for customer.
This is the biggest marketing plan for Reliance Industries. There are very
successful plan of the company. In 2017 Reliance Industries limited set up a
joint venture with Russian company Sibu for setting up a bottle rubber
planting jamnagar Gujarat to be operation by 2018 in August 2019 reliance
added find primarily or its consumer business end mobile phone service in
the ecommerce space Reliance Industries is heavily in inclined towards
advertising and brand promotion.

The promotional strategy in the marketing mix of Reliance

Industries
is focused towards 360 branding and aggressive brand promotion. Reliance
use is the tagline growth 11 is life and His encapsulated it’s sentiment of
taking people together. Reliance Industries marketing mix strategy
Marketing mix of Reliance Industries analyze says the brand company
which covered for PS product price place promotion and explains the
Reliance Industries marketing strategy. There are several marketing
strategies like product and service etc.Which have helped the brand grow.
Marketing strategy helps companies achieve business goals and objectives,
end marketing mix is the widely used framework to define the strategies.
This article elaborates the product koma pricing advertising and distribution
strategies used by Reliance Industries . Late ask start the Reliance Industries
marketing mix and strategy. Reliance Industries product strategy: The
product strategy and Mix in Reliance Industries marketing strategy can be
explained as follows: Reliance Industries is one of the biggest
conglomerate’s in India. Reliance Industries has 12 invested into several
sectors end it contributes 20% of India’s exports. Its business is present in
various sector, which can be studies to understand reliance is product
strategy in its marketing mix. Retail sector includes reliance fresh, big
bazaar,reliance Mart,reliance market, reliance home kitchen, reliance istore
end many more. In production and selling of solar energy in to rural areas, it
introduced reliance solar flare stop reliance life sciences Is involved iIn
medical coma plant end biotechnology as it specialises in branding,
manufacturing and marketing Reliance Industries product in bio
pharmaceuticals. Reliance logistics is involved in transportation,distribution
komala distichs,supply chain related Activities and Tele maitri solution.
Reliance jio infocomm limited.Is a broadband service provider. Which
provides 4G service. Really code is owned by reliance life sciences and
provides code blood banking services. Reliance industrial infrastructure
limited deals with Construction and operation of pipelines for transporting
petroleum products. Hence,this Gives on overview on the offerings of
Reliance Industries.13

Reliance Industries price and pricing strategy:

is the pricing strategy in reliance industries marketing strategy:
Reliance Industries follow different pricing strategy for different sectors.
Hence the marketing mix pricing strategy of reliance industries is diverse,
based on competition and market leadership in some sectors. It follows
penetration rising for retail, telecommunication and health police stop when
the company launched reliance jio, it Offered free jio services to its
customers during the lunch period to increase market share. Reliance
Industries promotion and advertising strategy. The promotional and
advertising strategy in the Reliance Industries marketing strategy is as
follows. Reliance Industries is heavily inclined towards advertising and
brand promotion. The promotional strategy in the marketing mix of Reliance
Industries 14 is focused to word 360 branding and aggressive brand
promotion. Reliance huge dar take line growth is life And has NK to lated its
sentiments of taking people together. Reliance Industries limited owner Mr
Mukesh Ambani acquired rights of the Mumbai Indians frenchy’s for 10
years and these acquisition is instrumental in bringing the reliance brand to
Limelight . Reliance Industries held roped in popular Bollywood actor
“Hrithik Roshan” For endorsing reliance telecom. It announces discounts
end conducts various promotional activities at various reliance outlets. Due
to its strong brand awareness, Reliance Industries has attracted customers
across its various stores.weekend discounts, bulk purchase and customer
loyalty point open lead to increase the customer base. Jio digital life tagline
is taken into consideration with #digital India their target youth using a
smart phones and other device to be digitally progressive full list of
hens,discovers the marketing mix of Reliance Industries.15 About Reliance
Industries : Reliance Industries owns business in sector like energy,natural
resources ,telecommunication, Petro chemicals, retail and many more.
Reliance Industries is 3rd largest most profitable company in India end is
ranked 215 of the fortune global 500 list off worlds highest corporation in
the year of 2020. Comparison of

Tata company and Reliance company :-

Tata is considered a
global brand. Whereas Reliance is much more Concentrated in India Despite
some of its companies having Interests around the world. When it comes to
revenues, the Tata Group earn greater as they made $106 billion in
comparison to reliance. Is $92 billion. TCS alone contributes up to 60% of
the Tata Group value. The company operates globally with a significant
market in North America. Reliance, on the other hand. Drives most of its
value from being in the tightly regulated Drumstick petrochemical 16
business.Reliance is come a long way Asks had been leading in terms of
Mcap from 2013 to 2017.It was in April 2017 dead Reliance overtook TCS
with a MCaP of Rs. 4.60 trillion. As January, 2021 Reliance industris
exceeds TCS Rs 11,70,875 crore To Rs. 1307141Crore. Mukesh Ambani is
currently the second richest man in Asia end fourteen richest in the world
with a net wroth of U.S. dollars 74 billion. In comparison Ratan Tata family
is dwarf Ed as he barely Max it to the list with a net wroth of dollar 1 billion.
This however is not due to the performance of the 2 companies. Mukesh
Ambani owns a 49.14% stake in reliance list of Ratan Tata on the other and
owns only 0.83% of Tata. This is because 66% of the Tata group is owned
by Charitable Trusts I.e.Sir dorabji Tata trust and Sir Ratan Tata trust and
their elite trusts. These trusts. These trusts are headed by Ratan Tata. If these
were not the case Ratan Tata. Conclusion:-
CONCLUSION -
.Tata company:-
All of the above lights depict date the Tata group is one of the top
multinational conglomerates in the world end of forced to be reckoned with
police stop being one of India’s largest private sector employers text players
end turn are off foreign exchange the Tata group is brittle to the economy of
the nation. The company has evolved with the times and heavily engage in
leveraging technological advancement to their benefit in their marketing
efforts However, the Tata group also faces it’s Shortcomings in operations.
Over the years some of their marketing companies have been unsuccessful
and they have failed to secure the desired market share in a few sectors.
Amidst play it all, the Tata group continues to strive to improve and move
forward in its approach and has proved to be company of national
importance.

2.Reliance Industries :- In all its market sectors Kumar Reliance

Industries limited enjoy global leadership in its O2C 18 business.With jio
being say it’s Faster growing business will stop it has all the proper
marketing companies and strategies to ensure it operates on its maximum
potential and cruise in offering customers a better experience with its
products and services. Reliance is the third most profitable company in India
having strong financial position it is The second largest company in India is
term of revenue Reliance Industries although a big brand is exposed to
several creates. They are facing intense competition from a number of
competitors and still they are the king of their market Pro its uniqueness and
providing date quality product coma RIL has made its name felt. It is a
company which has succeeded due to the hard work and sincerity of its
employees so it is truly the employees company police stop and all credit
must go to Mukesh Ambani. A person who also takes care of the corporate
social responsibility by means of Bal kalyan program Ahmed Aruba Ambani
hospital coma project jagrati and initiative to combat HIV and TB19 As
Mukesh Ambani rightly says one of his biggest abscission is that senior
people must give bride 25 year olds the opportunity to contribute
meaningfully Mukesh Ambani after recalling the opportunities he received
as a young man. On daily chart stock continuously moving above 50 and
200 DMA suggesting not only the short term but also the long term view on
his stop is bullish show one may go long on this stock

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