The Tata Group's extensive

strong brand aids them in

effectively countering this
competition. It
also makes it easier for
businesses to break into
emerging businesses.
Summary
The

Topic

Tata group marketing strategy

Summary
The Tata group is a major group in the Indian market and a
forerunner in the internationalization of Indian enterprises. The
Tata Group is worth $ 311 billion (Rs. 23.6 trillion) in total.
Over the last year it has an expanded at a level of 48 percent. It
is one of the India’s oldest manufacturing conglomerates. It has
had a great deal of success throughout the years and it’s still
going strong. As a consequence, we will look at Tata group’s
marketing mix. Which includes 4ps and 7ps as well as the
company’s marketing strategy and successful marketing
campaigns.

Table of Contents
Introduction.......................................................................3
Marketing Mix...................................................................5
Marketing mix of Tata Group...........................................5
Introduction
The Tata Group is a major group in the Indian market and a
forerunner in the internationalization of Indian enterprises. Tata
has various distinguishing characteristics, such as the
involvement of Tata Sons and Tata Manufacturing in integrating
managerial and financial operations and marketing the Tata
brand, as well as a major priority on corporate responsibility,
primarily through the Tata trust. The Tata organizations operate
over more than 80 enterprises in many key business categories,
including chemicals, products, electricity, technology, data
management, material and communications. Mumbai is the site
to the company’s headquarters. It hired over 9,00,000 Individual
across India, making it’s the nation’s major private business. Mr.
Ratan N.Tata has effectively headed the illustrious Tata. He
studied architecture at Cornell University in New York, but
instead chose to join his family business. He was chosen head of
the group in 1991. Ratan Naval Tata, the president of Tata
group, has decided to step down in order to hand over full
control to cyrus mistry.

The company passed Tata Group

through Logo organizational stages
important
under Tata’s leadership, including rationalization, globalization,
and now innovation, as it aims to achieve an estimated $500
billion in profits by 2022-23. The organization focuses on
raising the level of living for all customers while also creating
client trust. It was among the first corporations to implement
worker activities to create employment for locals living beneath
British control at the time. The corporation contributed over 4%
to India’s GDP in 2018, making it one of the leading
contributors to the nation’s Gdp.

Marketing Mix
Marketing Mix of a firm lays out the entire scope of its
marketing strategy, making its critical to comprehending the
organization’s score marketing activities. As a result, we’ll
examine at the marketing mix of the Tata Group.
Marketing mix of Tata Group
A firm’s marketing mix is a combination up of all the
components and factor that it chooses to construct a marketing
strategy. The marketing mix variables combines to assess the
degree of a company’s commercial viability, product, price,
place and production are the four aspects that make up the 4Ps
1. Product
The Tata currently acquired 35 companies that sell items to
client in several of sectors. This is what the companies
marketing mix is composed of. Every company has its own
executive board and is not monitored by Tata Sons, The
company’s main property holding limited. It operates in the
following fields:
Information Technology
The consultancy service is one of India’s oldest IT enterprises,
having been found over 50 years ago.
Tata Steel
Tata Steel have manufactured capacity of 34 million tons per
year, this is one of India’s leading steelmakers.
Automobile
Tata Moters is India’s biggest automaker, producing global cars
in variety of pricing levels.
Consumer and Retail
Tata Chemicals, Tata Consumer products, Titan Company,
Voltas.

Infrastructure
Tata power having an electricity production of 12770
megawatts, it is one of India leading electricity providers.
2. Price
Each of the Tata Corporation’s companies has its own pricing
model for the convenience of its consumers. Furthermore, the
Tata Group as a whole employs a different pricing policy. As a
multinational business, it has the privilege of being able to
provide different prices of different users depending on their
locality, age, and other criteria.
The model enables the corporation to enhance earnings while
keeping a market capitalization of over 13 trillion dollars. The
company use fair rates, in which they set a reduce cost than the
accepted standard in the order to get into the market and gain
client acceptance. This method allows them to gain a larger
market share and create a positive reputation in the public’s eye.
3. Place and Distribution
The Tata Group has operations in more than 100 countries
world- wide. It serves a significant worldwide marketplace.
Company not only customs physical distribution networks to
make good and facilities immediately accessible to consumers,
but it also uses online stores such as webpages to do so.
The Tata Group maintains the perfectly functioning website for
several geographical areas throughout the globe. It encourages
online purchase via Tata Cliq and electrical product sales via
Croma, its online site.
4. Promotional and Advertising Strategies
The Tata Group does not have a uniform promotional and
marketing approach across all of its businesses. Companies
create their own marketing and advertising strategies. The
following are some of the ad campaigns they’ve utilized in
recent decades:
 Use of broadcast commercials
 Celebrity with a massive following and a successful social
media presence can help promote your product.
 Newspaper, journals, and published papers are used in
traditional media.
 Advertisement on the Internet.
Diagr
am of M: “Shows Diagram of
7ps of Marketing Mix of Tata
Group”
Tata Group Competitors
Several global companies
compete fiercely with the Tata
Group. Reliance, Aditya Birla
Group,
and Adani Group are among
their key competitors. The
following are the sectors in
which the
Tata Group competes:
Vehicles
Maruti Suzuki, which has a 46
percent market share, is a
competitor in the transport
sector.
Mahindra & Mahindra are
major competitors in the big
truck and passenger car
segments.
Power
Reliance Electricity and Adani
Power are its main competitors
in the electricity markets.
IT
Table of Contents

1. Introduction
2. Marketing Mix
3. Marketing Mix of Tata Group
4. Diagram of Marketing Mix 7Ps
5. Tata Group Competitors
6. Marketing Strategy of Tata
7. Successful Marketing Campaign
8. Recommendation
9. Conclusions
10. Works Cited