MEDIA AND INFORMATION

LITERACY (MIL)
4. Types of Media (Part 2)
Mass Media
Media Effects

Mr. Arniel Ping

St. Stephen’s High School
Manila, Philippines MIL PPT 7, Revised: May 29, 2017
LEARNING COMPETENCIES
Learners will be able to…
■ discuss in class how a particular individual or
society is portrayed in public using different
types of media (MIL11/12TYM-IIId-12n);
■ define mass media and media effects
(SSHS);and
■ discuss and evaluate the different theories on
media effects (SSHS).
TOPIC OUTLINE
I- How Media Depicts People in Public
II- Mass Media
A. Definition
B. Media Effects
C. Importance of Understanding the Effects of
Media
 VIRAL: “THE UPUAN GIRL”

(Source: http://www.wattafox.com/2016/08/viral-upuan-girl-in-mrt-feels-sorry-for.html)
How is this person portrayed in public by
different types of media?

Source: www.philstar.com
How is this person portrayed in public by
different types of media?

Source: www.philstar.com
How is this person portrayed in public by
different types of media?

Source: www.philstar.com
How is this person portrayed in public by
different types of media?

Source:
https://twitter.com/ma
rshtmallow
How is this pair portrayed in public by
the different types of media?

Source:
http://cnnphili
ppines.com/lif
e/entertainme
nt/television/2
016/07/19/aldu
b-behind-the-
scenes.html
How is this group portrayed in public by
the different types of media?

Source:
http://www.ac
ademia.edu/30
866752/FACTO
RS_AFFECTIN
G_THE_CHILD
_BEGGARS_IN
_TAGUM_CITY
How is this group portrayed in public by
the different types of media?

Source:
http://www.g
manetwork.co
m/news/lifestyl
e/artandcultur
e/270462/filipi
no-muslims-
celebrate-eid-
l-fitr/story/
How is this group portrayed in public by
the different types of media?

Source:
http://www.ra
ppler.com/nati
on/119161-
ilocos-norte-
nueva-vizcaya-
new-police-
chiefs
How is this group portrayed in public by
the different types of media?

Source:
http://globalne
ws.favradio.fm
/tag/kadamay/
How is this person portrayed in public by
the different types of media?

Source:
http://www.soccerallia
nce.ca/Default.aspx?ta
bid=523520
 What is mass media?

(Source: https://planosophy.wordpress.com/2014/09/25/part-i-debord-social-media/)
 MASS MEDIA AND MEDIA EFFECTS
refer to channels of communication
that involve transmitting
Mass Media information in some way, shape or
form to large numbers of people

are the intended or unintended

consequences of what the mass
Mass Effects media does
(Denis McQuail, 2010)
 MEDIA EFFECTS
Third – party Theory
• People think they are more immune to media influence than
others.

Source:
https://ww
w.linkedin.
com/pulse
/death-
human-
conversati
on-awad-
abdelgayo
um
 MEDIA EFFECTS
Reciprocal Effect
• When a person or event
gets media attention, it
influences the way the
person acts or the way the
event functions.
• Media coverage often
increases self-
consciousness, which Source:
http://www.flickriver.com/photos/billyjo29/tags/kapamil
affects our actions. ya/
 MEDIA EFFECTS
Boomerang Effect
• refers to media-induced
change that is counter
to the desired change

(Source: http://uppiddee.com/blog/smiley-
faces-and-the-boomerang-effect/)
 MEDIA EFFECT
Cultivation Theory
(George Gerbner)
• states that media
exposure, specifically to
television, shapes our
social reality by giving
us a distorted view on
the amount of violence
(Source: http://mass.pakgalaxy.com/cultivation-
and risk in the world theory.html)
MTRCB (Movie and Television Review and
Classification Board) is the government
agency responsible for rating television
programs and films in the Philippines.
 MOVIE CLASSIFICATION RATINGS

(Source: http://pelikulangayon.blogspot.com/2016/01/what-is-mtrcb-what-mtrcb-does.html)

VIDEO PRESENTATION
MTRCB 2016 Infomercial
https://www.youtube.com/watch?v=6PVFQjIEZ-M
 MEDIA EFFECTS
Agenda-setting Theory
(Lippmann/ McCombs and
Shaw)
• process whereby the mass
media determine what we
think and worry about
• public reacts not to actual
events but to the pictures in
our head, created by media
Source: http://lessonbucket.com/media-in-
minutes/the-agenda-setting-function-theory/