The new workplace - 08-27-2020

by JWT Intelligence - Wunderman Thompson Intelligence - https://intelligence.wundermanthompson.com

The new workplace

by JWT Intelligence - Thursday, August 27, 2020

https://intelligence.wundermanthompson.com/2020/08/the-new-workplace/

Office culture has undergone a seismic shift in the wake of the pandemic, fundamentally changing how
and where we work. Many global employers are questioning whether they’ll return to the office at all;
fifty of the UK’s largest employers said they have no plans to return staff to the office full-time in the
near future, BBC reports. Google and Facebook have both announced that employees will continue
working remotely at least until July 2021, with Facebook planning to permanently shift thousands of jobs
to remote work over the next five to ten years. “The tech companies are leading the way on this…I think
big offices are finished,” host Kara Swisher predicted on New York Magazine's Pivot podcast.

Industrious at Wythe Hotel

While this may spell the end of the big, open, communal office, flexible solutions propose a new model
for the future workspace: hotels and restaurants, in the absence of their traditional clientele, are
repurposing their spaces as rentable offices.

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The new workplace - 08-27-2020
by JWT Intelligence - Wunderman Thompson Intelligence - https://intelligence.wundermanthompson.com

Industrious at Wythe Hotel

High-end hotels are redesigning their rooms into semi-permanent offices. In July, the Wythe Hotel in
Brooklyn partnered with workplace designer Industrious to transform one floor of guest rooms into
rentable offices. Bedroom furniture was replaced by desks, chairs and lamps in each of the thirteen rooms,
and the $200 per day price includes printing services, Wi-Fi, unlimited digital access to The New York
Times and complimentary coffee and pastries.

Offices at The London West Hollywood

On June 1, 2020, the Los Angeles luxury hotel The London West Hollywood at Beverly Hills launched

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The new workplace - 08-27-2020
by JWT Intelligence - Wunderman Thompson Intelligence - https://intelligence.wundermanthompson.com

Offices at The London West Hollywood, converting an assortment of the hotel’s rooms into private
office spaces. The offices can be rented on a monthly or longer-term basis, targeting not just individual
workers but nimble companies who want to work in close proximity but forgo annual lease agreement
and deposit required by most commercial real estate.

Starbucks

On July 30, Starbucks unveiled a new Tokyo store designed expressly for remote workers. Created in
partnership with Think Lab, the second floor of the café is effectively a business center, with enclosed
solo working areas as well as a larger space for collaborative meetings. Customers can reserve the solo
workspaces in 15-minute increments, using an app to book, pay and unlock the space.

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 The new workplace - 08-27-2020
by JWT Intelligence - Wunderman Thompson Intelligence - https://intelligence.wundermanthompson.com

The pandemic has fast-tracked growth in the short-term office rental market—pointing to a future where
the function of spaces like restaurants and hotels is much more flexible. “Spaces that can accommodate
that more variable use…are particularly important,” Wythe Hotel owner Peter Lawrence told Fast
Company. “I don’t think this is true just during COVID—I think this is a fundamental shift that’s going to
be durable, allowing employees to work from anywhere.”

The new workplace

by JWT Intelligence - Thursday, August 27, 2020

https://intelligence.wundermanthompson.com/2020/08/the-new-workplace/

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