Strengths in the SWOT analysis of Air Asia

Strengths are defined as what each business does best in its gamut of
operations which can give it an upper hand over its competitors. The following
are the strengths of Air Asia:

 Steady and Consistent positioning: Air Asia has been positioned as a

low-cost airline The airline has been successful in ensuring that they
consistently keep their operating costs as low as possible and this means
that the benefits of this trickle into the pricing.
 Weekly flights: Through customer research, Air Asia realized that
many customers travel from Trichy to Chennai and then onward to Kuala
Lumpur, Singapore, and Bangkok which was proving to be expensive.
This made the airlines start weekly flights to Kuala Lumpur priced as low
as Rs 12000 as return fare in comparison to Rs 21,000 of other airlines.
 Extensive coverage in India: Air Asia was quick to realize the huge
prospect that India offered and thus moved into the region. The airline
operates around 120 flights to India connecting various key destinations
and ensuring that economic travel option is offered to customers.
 Innovation in service: Air Asia has been using cutting-edge
technologies for innovation. Some of their service innovation include
online ticket reservation printing and even e-check-in. The airline has
also been streamlining costs by replacing human effort with technology
through online services.
 Successful cost-cutting: Air Asia is a low-cost airline and they have
taken all possible measures to cut down on costs. One strategy that has
been followed by the airline is to transfer the onus of service to the
customer making most of the work as self-service.

Reference: https://www.marketing91.com/swot-analysis-of-air-asia/
The first phase of the swot analysis is the strengths analysis for Air Asia. There are some
unique strengths of Air Asia that others company could not defeat them. First and foremost,
Air Asia has a very cooperative and strong management team with strong connections with
the government and the airline industry leaders.This is because Air Asia consists of different
background of executive management members team from different kinds of industry
professionals and ex-top government officials. For an example, Shin Corp in the past which
owned by the family of former Thai Prime minister which name ThaksinShinawatra have
hold around a fifty percent of shares in the Air Asia branch which situated in the Thailand.
Due to this reason, it has help to create and explore up yet attract a sizeable market in
Thailand. Besides that, Air Asia have a strong working relationship with Air bus which help
them to purchase aircraft for discount and this air craft can save more fuel which is fuel
efficient compared to Boeing 737 planes that many airlines company are using currently.

Besides that, air asia management team is also famous in strategy formulation and
execution.The strategy thatthey have created at the beginnings was a brilliant blend of
strategies that have proven by other low cost airlines which situated in US and Europe.
Those strategies include Ryanair’s operational strategy which is mean no frills or landing in
secondary airport, second is the Southwest’s people strategy which also named as
employee comes first strategy, third is the Easyjet’s branding strategy which mean a link
between other service providers such as hotels, car rental and so on.On the other
handAirAsia’sbrand name is well established in Asia Pacific. Ignoring the common print
media advertising and promotions, Air Asia’s top executives also expert in making
promotions through news with their slogan of ‘media friendly’ and provide free sharing and
advertisement of the latest updated information of Air Asia which include current packages,
fees, discounts and the others. On the other hand, Air Asia have a good partnership
relationship with the other service industry such as hotels, hostels, car rental firms, medical
tourism such as hospitals, buses, taxis and others. Meanwhile, Air Asia also have partner
with Citibank to create an Air Asia Citibank Card and have master and visa card. This have
really convenient the tourism and hence create a very special image among the travellers.
Air Asia also have alliance with Galileo Global Distribution System that convenient the travel
and tourism agents internationally to check the flight information such as the flight fees and
schedule and make booking which also consequence strengthen Air Asia string brand
name. Moreover, Air Asia have some strong branch in other country such as Indonesia Air
Asia and Thailand Air Asia have successfully improve the brand to become a regional brand
and can compete with Malaysia branch of Air Asia. Air Asia also has invited one of the
world’s famous football team Manchaster United and the AT&T Williams Formula One team
to advertise and increase the quality reorganization image to a greater extend.

Meanwhile, AirAsia is the low cost leader in Asia. Through Air Asia Academy, Air Asia
has successfully produced a low cost airline mentality and image among their
working environment and workforce. This workforce is very important, flexible and
high competence and promises in letting Air Asia become the leadership of low cost
airlines in Asia. This low cost leadership can let all various income customers to
have enjoyed the affordable air fees.With the excellent utilization of IT and
technology, Air Asia can directly involved in their promotional activities which
include email to customers and desktop widget which was partner developed with
Microsoft for new promotions, with over three millions hits per month and the
most famous surfed booking engines internationally brand building activities and
also maintaining their low cost strategy through enable customers directly
purchase tickets and hence can save the airline agent fees. The main vision of the
Air Asia that have make Air Asia being successful is the logo of “A low cost carrier
which offers five-star service where everybody can fly.”

Furthermore, Air Asia hasprovided various local Malaysia foods for all the Malaysian
customers andoffers in-flight services that promote Malaysian hospitality with their
friendly and warm welcoming service. Besides of providing a good hostility service,
Air Asia also has provided internet and mobile services as mediums for check-in
and booking. Customers can always use their mobile phone to serve internet and
online booking the seats or reserves. Moreover, it is quite convenience for
customers is, Air Asia provide fly schedule and the prices from Malaysia to other
countries or other countries to Malaysia price. Besides, customers can easily check
out the time of fly schedule of Air Asia. With all the convenient, Air Asia become the
most favourite airline in Malaysia for the customers. On the other hand, Air Asia
provides comfortable seats, secure safety and a cleanliness environment for the
customer so those customers feel comfortable during their fly times with the low
price.

Furthermore, Air Asia have a very strong promoter and media of advertising. Air
Asia always have promotions that attract customers interests. Besides that, Air Asia
have good marketing skills employees and technology of advertising which can
influence customers attractions and choice of purchase. Moreover, Air Asia is a
well-established LCC operating out of South East Asiaand it has operations in over
25 countries and over 400 international and national destinations, and the most
famous destination is Bali- Indonesia, Thailand – Bangkok, Korea-Seoul, Japan-
Tokyo and Nagasaki, Taiwan and the other. Meanwhile, it has subsidiaries in
Indonesia, Thai, Philippines, Japan and it has a fleet size of nearly 300 aircrafts.

Reference: https://www.ukessays.com/essays/management/swot-analysis-for-air-
asia-strengths-management-essay.php
Reference: ausanneurbanfestival.com/strengths-the-first-stage-of-the-swot-analysis-is-the-strengths-
analysis-for-air-asia/