DTM 5043 – TOURISM AND HOSPITALITY MARKETING

ASSIGNMENT 2

ASSIGNMENT 2 (GROUPWORK)

Assignment 2 shall be conducted after student has done their assignment 1. (inter-related)

Assignment 2: (CLO 2 , C3)

In previous assignment, they were ask to do marketing research on ONE (1) chosen product. As continuously effort, they need to include
segmentation, positioning and targeting in this assignment by answering the question stated below.

This assignment should cover(s):

 What is market segmentation, positioning, target market and niche market according your point of view?
 If your company is working with very limited resources. Which alternative in segmented variable would you recommend and explain
why?
 Illustrate your strategy in targeting customer in digital era.
 Explain your own way in product positioning and briefly state its relevance to the hospitality industry.
COURSE : DTM5043 – TOURISM AND HOSPITALITY MARKETING
SEMESTER / SESSION : JUNE 2020
ASSESMENT : ASSIGNMENT 2
DURATION : SUBMISSION WITHIN 2 WEEKS

I pledge to neither give nor receive unauthorized aid during this assessment.

Front Cover Format:

Font 14 (Bold,
ARIAL)
ASSIGNMENT 2:
TOURISM AND HOSPITALITY MARKETING 1.5 (Spacing)
(DTM5043)
SESSION: JUNE 2020

GROUP MEMBERS: Name & Matric

1. __________________ No.
2. __________________ Font 11 (Bold)
3. __________________
1.5 (Spacing)

*Marks deduction is applicable for group who are not fulfilling all the requirements.

TOTAL MARKS: 30 MARKS SUBMISSION DATE: AS PER REQUESTED