Feeding Our Kids

Strategic Plan

Target Audiences
● People (age 16 - 34) who are interested in getting involved in local nonprofits.
● People (age 35 - 64) who are concerned about child hunger.
● Retirees (age 65+) looking to give back to the community.

Goals:
● Reach the $20,000 donation goal.
● Maintain current food donation strategies.
● Increase email subscriptions.
● Increase inquiries about board and internship possibilities.

Objective 1:​ Reach the $20,000 donation goal by August 2018.

● Strategy:​ Revisit past contacts to refresh the community’s memory and create
awareness.
○ Ask for a post reboot on ​chambanamoms​ blog.
○ Pitch an article to the​ News Gazette​.
■ Contact the Gazette about a local event ​here​.
○ Reboot WIXY Community Breakfast.
■ Join the WIXY Community Breakfast ​here​.
● Strategy:​ Partner with local grocery stores to generate donations.
○ Ask local grocers to participate in a “round-up” month.
■ “Round-up” for Feeding Our Kids asks shoppers to round up their bill to
the next dollar and donate the change.
● Mahomet IGA
○ ​(217) 586-4988
● Aldi
○ ​(855) 955-2534
● Ruler Foods
○ Country Fair Dr: ​(217) 373-1450
○ Town Center Blvd: ​(217) 356-7100
● Valu Check
○ (217) 356-8242
● Asian Supermarket
○ (217) 356-3733
● Anapoorna Stores
○ (217) 355-5215
● Fresh International Market
○ (217) 607-1665
● Far East Grocery
○ (217) 352-7137
● Harvest Market
○ (217) 355-7878
● Green Onion Asian Market
○ ​(217) 359-5370
● El Progresso
○ (217) 359-5370
● Bombay Market
○ (217) 363-3069
○ Ask local grocers to offer a “buy-a-bag” donation in their stores.
■ Offer a donation to buy a bag of food in store.
● See suggested list of grocers above.
■ Also offer an online, symbolic bag to buy.
○ Partner with local restaurants.
■ Ask if they will give a discount to people who bring in a Feeding Our Kids
flyer on a designated day.
● El Toro
● Chipotle
● Red Robin
 ● Portillo’s
● Monical’s
● Applebee’s
● Marble Slab
● Strategy: ​Make donating quick and easy to encourage donors.
○ Create a new donation form and add a link or button on the home page of the
website.
○ Hand out brochures at community events to educate and create awareness of
the need.
● Strategy:​ Post flyers to create a larger, more diverse donor group.
○ Place flyers at local grocery stores and community bulletin boards.
■ See above list of grocery stores.
○ Place flyers at local churches/places of worship that serve diverse groups of
people.
■ Churches in Champaign County
● United Way Champaign County
○ (217) 352-5151
● The Vineyard Church
○ (217) 384-3070
● Meadowbrook Community Church
○ (217) 351-3019
● New Horizon United Methodist Church
○ (217) 359-8909
● Exaltation of the Holy Cross Catholic Church
○ (217) 352-8748
● Twin City Bible Church
○ (217) 344-0641
● St. Matthew’s Catholic Church
○ (217) 359-4224
● St. John’s Lutheran Church
○ (217) 359-1123
● Unitarian Universal Church of Champaign-Urbana
○ (217) 384-8862
● Korean Church of Champaign-Urbana
○ (217) 367-4172
● St. Mary Catholic Church
○ (217) 352-8364
● Baha’i Center
○ (217) 337-1808
 ● Sinai Temple
○ (217) 352-8140
● Central Illinois Mosque & Islamic Center
○ (217) 344-1555
● Contact: Hindu Temple Cultural Center
○ (217) 355-0770

Objective 2: ​Increase email subscriptions by 50% by August 2018.

● Strategy: ​Create a consistent template and emailing schedule for a MailChimp
newsletter.
○ Send newsletters in July/August (back-to-school), November/December
(holidays), April/May (Summer break).
○ Come up with a theme or topic for each newsletter.
○ Create fun subject lines and previews.
○ Make sure each section is informative, concise and current.
○ Incorporate a section channeling traffic to the website.
■ Include contact information.
● Strategy: ​Bring attention to the newsletter by offering it to web visitors and donors.
○ Add a newsletter pop-up form that appears 1 minute after arriving at the site
(MailChimp provides a code for this).
○ When filling out the online donation form, have a subscription box pre-checked.
■ The donor will have to uncheck it to opt-out of the newsletter.

Objective 3:​ Increase inquiries about board and internship possibilities.

● Strategy: ​Introduce board members on social media to generate interest.
○ “What’s it like to be on our board?” video or article.
○ “Are you interested in joining our team?” promotion.
■ This would fit well once more board positions are available.
● Strategy: ​Pull board members from community members already engaged with the
organization.
● Strategy: ​Create an internship description and application form.
○ Look for appropriate media and communications skills.
○ Consider length of commitment.
○ See appendix A for internship recommendations.
○ Create an internship form.
■ Post it on the “Volunteer” page on website.