THE

PITTSBURGH
PIRANHAS

By. Eryn Price, Maria Santana,

Patricio Sandoval, Marquan Murray
LOCATION • City information and climate
INFORMATIO • The Pittsburgh Piranhas are in Pittsburgh Pennsylvania,
which has a population of 300,431 people. Pittsburgh is
N
situated in the Appalachian Plateau Province, west of the
Appalachian Mountains. The three largest suburbs outside
of Pittsburg are Hampton Township, McCandless, and
Mt. Lebanon. Pittsburgh, Pennsylvania, experiences a
humid continental climate with relatively low annual
temperatures and substantial seasonal precipitation.
Snowfall is also typical during the winter season in the
city, frequently gathering minimal to considerable
amounts.
THE THREE LARGEST SUBURBS

• Hampton Township .
• Mt. Lebanon ​
Population: 18,181 •Population: 32,124 ​
• Median Home Value: $232,800 •Median Home Value: $252,500 ​
•Median household income $107,914/
• Median household income $106,917/ $50,923 $61,156 per capita
per capita
• McCandless
• Population: 28,311
• Median Home Value: $239,500
• Median household income $91,244/ $55,023
per capita
THE THREE • The Ratio of males to females in Pittsburgh is 47.6%
male, 52.4%Female. The largest industry in
LARGEST Pittsburgh is the steel industry and the three largest
companies include PNC bank, Highmark Health,
COMPANIES Giant Eagle inc.
• PNC bank- Banking
• Highmark Health- health insurance, health care
delivery, population health management, dental
solutions, reinsurance solutions, and innovative
technology solutions.
• Giant Eagle Inc.- Giant Eagle is a regional
supermarket chain
 TARGET MARKET INFORMATION

The target market for the Pittsburgh Piranhas consists of the people living in the city of Pittsburg

and the surrounding suburbs. We will also be targeting people who love basketball and watch it

for an average of 5 hours or more a week, those who may be visiting from surrounding states and

like the team. Or people that may just like to attend basketball games in general.
BRANDING • We will create an image/”name” that
will “speak” to our audience the
image will based on the needs and
wants of our audience. Consistently
pushing our brand’s image out on
social media to build up familiarity
ensures our brand is easily
recognized whenever a tough and or
aggressive and intimidating team is
thought of.
BRAND • We will post sharable material to encourage the
sharing of brand content with people outside of our
AWARENESS following base in order to raise brand recognition.
(EX. a post on Instagram being "sharable" so many
people can see it and become accustomed to our brand
through sharing. co-branding: Pittsburgh Steelers, we
will partner with them because it will look good and
boost our team by showing that the fans CAN be
shared, steelers, fans can also be piranha's fans. If
steeler fans see a collab between the two, steeler fans
will be more likely to rot for the Piranhas as well.
BRAND • Pittsburgh Steelers, we will partner with them because it
will look good and boost our team by showing that the
EXPANSIONS
fans CAN be shared, steelers, fans can also be Piranhas
fans. If steeler fans see a collab between the two, steeler
fans will be more likely to root for the Piranhas as well.
• We will have a collaboration with Coca-Cola where the
Pittsburgh Piranhas star players will be featured on the
bottles and cans, there will also be a QR code to scan on
them which will lead to a link of a raffle that could win
you up to $5,000 in team tickets, experiences, and/or
merchandise
BRAND EQUITY

• We will make sure to maintain our audience engagement to

maximize brand equity. Email distribution, Q&As, and the
utilization of our social media platforms are some ways to
achieve this. All of this ensures that our brand will be trusted
by our audience, allowing us to increase sales and generate
profits.
BRAND • We will use our social media platforms to
LOYALTY establish a connection with our audience in
order to guarantee brand loyalty. We'll use
the shared values of our audiences to
establish a solid connection. Our aim is to
establish lifelong ties and collaborations
with our viewers to gain their loyalty.
PROMOTIONAL PLAN\PROMOTIONAL EVENTS
• Pre-game promotional event: live music featuring mascot and team representatives
the day before games, food trucks and children's activities will be present.
• Half-time promotional event: T-shirt cannon, Slam Ball performance, and host-
attendee games like making shots from half court, etc. All participation will come
with cash and merchandise prizes.
• Post-game promotional events: Honoring players of the match, event ticket holders
may have access to exclusive time with athletes, drinks, and souvenirs.
CHARITY/ • This season the Pittsburg Piranhas will be involved with: The
Hillel JUC of Pittsburgh, Pennsylvania Women Work, Brother’s
FOUNDATION Brother Foundation.

(PUBLIC RELATIONS) • The Hillel JUC of Pittsburgh: Non-profit organization that

promotes Jewish students' education.
• Pennsylvania Women Work: nonprofit workforce development
organization dedicated to helping individuals find financial
stability. Support for women of all ages Brother’s Brother
Foundation: bridge the gap between aid and sustainability by
supporting local programs and providing essential resources in
the areas of healthcare, infrastructure, disaster response, and
education
• Partnering with these charities will give our team a good public
image and will also help children and adults going through a
rough time, The Pittsburgh Piranhas will donate 10% of all
merch profits to these charities.
SPONSORSHIP AND ENDORSEMENT

• Our team partnered with the Pittsburgh steelers and their sponsors, Heinz, PNC, and
Pizza Hut.
• We are working with these 3 brands because they are our partners sponsors, Heinz
and Pizza Hut will be promoted through the food stands since they will be
consumed there, and all 3 of them will be advertised through the screens
surrounding the court and will be featured on team shirts/ and or uniforms.
COBRANDING EFFORTS

• We will have a collaboration with Coca-Cola where the Pittsburgh

Piranhas star players will be featured on the bottles and cans, there will
also be a QR code to scan on them which will lead to a link of a raffle
that could win you up to $5,000 in team tickets, experiences, and/or
merchandise.
FINACIAL REVENU
PLAN • TV CONTRACTS $120 mil
• MERCHENDISING $95 mil
• SPONSORSHIP $70 mil
• IN STADIUM ADVERTISING $35 mil
• PARKING $15 mil
• NAMING RIGHTS $10 mil
• CONCESSION $60 mil
• Total- 405,000,000
SPONSORSHIP/STADIUM INFORMATION
(FINACIAL)
• Our stadium will have the name of Heinz, our primary sponsor. We share sponsors
with the Pittsburgh Steelers, such as PNC bank, Pizza Hut, and Heinz, because we
are partners with them. Heinz will annually pay $6 million for the naming rights to
the stadium. We intend to heavily promote Heinz on our end of the deal, and
we'll also use their condiments in our concession stands. By spreading the word
about our new stadium, Heinz will receive free advertising, and by having us use
their products, they will see an increase in revenue.
 • V: Naming Rights for HEINZ
• What’s in it for them? Increased brand exposure helps build up
familiarity with basketball fans, boosts brand equity, improves brand
NAMIN awareness and formulate new leads. Their company name HEINZ will be in
the stadium name and featured all over the stadium, also featured in jerseys,
souvenirs, and playing court.
G • What is in it for our team and facility? In the sponsorship our team

RIGHTS would require funding for the building of the stadium, player
equipment, inauguration of stadium, keeping stadium updated, modern,
and orderly.
• How long do they have naming rights? 25 years
• How much will they pay? 10 million
• How they will be represented in the stadium: Featured on
outside architectural design of stadium, on the court sidelines and in-game
playing spaces, displayed on jumbotron, on suites, seats, uniforms, practice
gear, and freebies.
TICKET SALES REVENUE
 NAME POSITION SALARY

Steph Curry PG 45 mil

PLAYER Bradley Beal SG 43.28 mil

BUDGET Paul George

Bam Adebayo
SG

C
42.49 mil

28 mil

Brook Lopez C 12.7 mil

Russell Westbrook PG 47 mil

Chris LeVert SG 1.5 mil

Josh Giddy SF 6.8 mil

Derrick White SG 17.5 mil

Malcom Brogdon SG 20 mil

Luka Doncic PG 25 mil

Anthony Davis PF 37 mil

Michael Porter Jr. SG 35 mil

Walker Kessler C 3 mil

Dillon Brooks SG 12 mil

Jusuf Nurkic C 12 mil

Total Budget Required: $385,000,000.00

MANAGEMENT
DECISION MAKING
• We will be cutting two players this offseason
• The first player we will be cutting is Dillon brooks he
does to much talking and does not live up to his talk.
• The second player we will be cutting is Reggie
Jackson he makes to much money on our team but
doesn’t play a big role.