London Davidson

Ryann Richards

September 12, 2019

Brink

Fantasy Football Promo Plan

I. Target Market Information

The Chicago Windfire will be targeting people with the demographics of white and

black, the age range from 18 to 65 years old, and the discretionary income of about 15,791

dollars. The geographic segmentation of the Chicago Windfire is the Midwestern region mostly

Illinois, the northern part of Indiana, and the southern part of Wisconsin. The behavioral

segmentation of the Chicago Windfire’s fans are who watches football over the weekend. While

the psychographic segmentation is someone who likes football and who likes to represent their

state teams.

II. Brand Development

The origin of our logo is based on the Great Chicago Fire and because Chicago is

nicknamed the windy city, Chicago WindFire. We plan to brand power through brand awareness

by targeting younger kids. The Chicago Windfire would like for their image to be associated

with family unity, family fun, and winners. Our professional football team is made more

valuable because we have Dak Prescott and Odell Beckaham Jr and they are some of our best

players. To expand our brand we plan to partner with Battle Sports. Battle Sports is a football

apparel line that sells football equipment, clothes, etc. The product we will create with Battle

Sports is a water bottle because Battle Sports do not currently have a water bottle.

III. Promotional Plan Goals

 What the Chicago Windfire is trying to achieve is customer loyalty. We want the citizens

to become fans whether the The Windfire win or lose. We achieve this goal by doing more with

the community of Chicago and areas around to promote a positive image. Another goal the

Chicago Windfire is trying to obtain is a sponsorship from a well developed company that

already developed a brand name and that is in the interest of our target market. The last goal is to

host promotional events such as contests, meet and greets, etc.

IV. Promotional events

Promotional events include contests and drawings, meet and greets, festivals, pre-season

practice visits, and private events to get fans more involved. Featured in these drawings will be

opportunities to win tickets to games, team merchandise, cash prizes, stadium food vouchers.

Meets and greets will include chances to meet the team's players with the purchase of special

memberships. The Half Time promotional event that we would like to do is have Chance the

Rapper perform. He would be a good performer because Chicago is his hometown. Chance the

Rapper would perform in September on the 29th. At this time of his tour “ The Big Day Tour” he

will be in Chicago. Festivals will be sponsored by the team to help promote. At the festivals

there will be music performances, kids areas, vendors, food trucks, and prize giveaways

throughout the event. At preseason practice visits fans who purchase a special membership will

have the opportunity to watch the team practice at their stadium before the season starts. Private

events will also be available for fans who purchase a special membership. These events will

include access to VIP tailgates, after parties, networking events.

V. Social Media Campaign

Through social media we will hold our contests and giveaways. Using Instagram,

Twitter, Facebook, and Snapchat promotional features so that our team can target specific
 demographics. Using Instagram stories and promotional tools we are able to promote giveaways

as well as host polls on our story or have athletes answer fan questions using the ‘questions’

feature. On Twitter we can host polls for the public as we would on Instagram and send out

tweets reminding fans about upcoming games and dates they need to know about. On Facebook

we would be able to promote to the older demographics. Snapchat will be used for posting on

stories, creating special filters for fans when they’re at games or fan events and the promotion

tool to reach a younger demographic.

VI. Public Relations

The charity the Chicago Windfire will be involved in this season will be the Peration

Blessings organization. Peration Blessing is an organization that helps disaster victims. Victims

that are survivors of major hurricanes, tornadoes, earthquakes, and other major disasters. The

Chicago Windfire chose Peration Blessing because this organization Chicago is a city that has

faced a lot of disasters such as The Great Chicago Fire and a trio of F4 Tornadoes that went

through the state of Illinois in 1967.

VII. Sponsorships and Endorsements

Sponsorships and endorsements will come from Residco, The Jordan Company, and

Amalgamated Investments Company. Residco provides financial management options and

marketing services for freight cars and locomotives. The Jordan Company provides buyouts and

management for buyout investments. Amalgamated Investments Company provides a banking

service.

VIII. Appendix
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