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    Mark jan Lepornio
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    The document discusses the impact of evolving technology and social media on businesses. It notes that as new technologies like computers, the internet, and e-commerce were introduced, they significantly changed how businesses operate and market. Similarly, the increasing role of social media technology may have a large impact on current and future business. Businesses that learn to utilize new technologies, including social media marketing, can gain significant benefits, as demonstrated by the success of technology-driven companies such as Microsoft, eBay, Amazon, and Google.

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    The document discusses the impact of evolving technology and social media on businesses. It notes that as new technologies like computers, the internet, and e-commerce were introduced, they significantly changed how businesses operate and market. Similarly, the increasing role of social media technology may have a large impact on current and future business. Businesses that learn to utilize new technologies, including social media marketing, can gain significant benefits, as demonstrated by the success of technology-driven companies such as Microsoft, eBay, Amazon, and Google.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views1 page

    Chapter 1

    Uploaded by

    Mark jan Lepornio
    The document discusses the impact of evolving technology and social media on businesses. It notes that as new technologies like computers, the internet, and e-commerce were introduced, they significantly changed how businesses operate and market. Similarly, the increasing role of social media technology may have a large impact on current and future business. Businesses that learn to utilize new technologies, including social media marketing, can gain significant benefits, as demonstrated by the success of technology-driven companies such as Microsoft, eBay, Amazon, and Google.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Chapter 1

    THE PROBLEM AND ITS SCOPE

    INTRODUCTION

    Rationale of the Study

    As the world revolves, the technology evolves too. This evolution

    make changes for a more efficient, easier, and rapid access for businesses

    improvements. The introduction of the computer, the internet, and e-

    commerce have a huge impact on how business operate and market. The

    involvement of accelerating social media technology may have similar impact

    on businesses now and into the future. As the new technologies became

    applicable, businesses that learn to utilize the new technologies gains great

    benefits. Some of the best-known examples include technology-driven

    companies such as Microsoft, eBay, Amazon and Google. Social Media

    Marketing is the hottest new marketing concept

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