Weath-the more people that have an excess money ,the more the demand for bond is active

Rates-the lower the rate of the bond the higher the demand for it

Risk relative to alternative-the less risk the bond have, the more it is attractive for those who want to
lend their surplus money rather than to buy share where the return is not guaranteed.

Liquidity relative to alternative-the more the bond is easily converted to cash by the lender,the more it
is attractive to buy bonds.