PERSONAL BRAND EXPLORATION

Jacinda Proctor
Project & Portfolio I: Week 1
10 26 2020
 IDENTITY

The second eldest of four siblings and a mother of

five herself; Jacinda Proctor grew up in Raleigh, NC
and currently resides in an outer city of Washington,
D.C. After working for over 15 years in customer
services, Jacinda decided to pursue her dreams in the
music industry as Musique LoveSoul. Still feeling the Picture of You
need to further her education, she enrolled herself Goes Here
into the Full Sail Bachelor of Science in Music
Business program to become an Independent Artist
Manager and Public Relations Representative.
 PROFESSION
Music Business for Artist Management and
Public Relations
Potential Job Titles:
• Artist Manager
• Public Relations Representative
• Public Information Specialist

Creative Magician Archetype - I

see what others want or cannot see
and help bring it to life through
words. I am a visionary. I promote the
curiosity, inspirations, and engage in
your artistry.
 TARGET AUDIENCE
Artist Management firms like ICM Partners, WME Agency,
and Creative Artist Agency

DEMOGRAPHICS: 90% Males, 30-40; Mostly

White, Primarily located on the West Coast of the
USA, Single or Married, College Educated

PSYCHOGRAPHICS: Luxurious lifestyle, willing to

make risky business moves; free spirited; and keeps
up on new marketing and music innovations and
talent.

IDEAL AUDIENCE MEMBERS: David Rosen-Agent

at ICM Partners; Ikenna Ezeh - Agent, Celebrity
Endorsements at WME (William Morris Endeavor);
William Scott - Music Touring at Creative Artists
Agency
Short Term: (Immediately After Graduation, 2022)
• Return to FullSail to obtain Music Production Degree.
‣ Connecting with FullSail 60 days in advance
and follow up with 30 days of start of class.
That would boost technical education and
mixing and mastering to my background by at
least by July 2024.

GOALS
Mid Term: (2025-2028)
• PK Entertainment Studios LLC launches.
‣ Obtained a small business loan of at least 25K
to obtain correct paperwork is together, such
as a LLC registration and location.
‣ Work with at least 50 PR clients, and
depending on response, start working with at
least 1 new artist by December 31, 2026

Long Term: (2029-2040)

• Success and Debt Free
‣ Sales and profits at up by 60% and investor
loan has been paid in full
 SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Clerical 70%
HARD

Customer Service 80%

Computers and Electronics 65%

SOFT

Time Management 60%

Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Coordinating the Work and Activities of Others 20%
HARD

Analyzing Data and Information 20%

Administration and Management 55%

SOFT

Customer and Personal Services 60%

 PROMISE

I help give artists the materials they need to be

viewed in the publics eye. Through public
relations, I will reveal the artist’s story and
works of art.
 CREDENTIALS

Work Experience:
• 14 years Customer Service
• 12 years Homemaker

Leadership Roles:
• Lead Sales Associate (1 year) Picture Relevant
• Client Management Services (10 years) to Your Industry
• Artist Manager (5 years) Goes Here
Education:
• Music Business, B.S., Full Sail University
(2022)
 COMPETITION
DeMar Davis Jacinda Proctor HEADSHOT

Industry Experience: Industry Experience:

• Marketing and Promotions Intern (Oct. • Artist Manager (5 Years)
2010- May 2011)
Education: Education:
• Music Business B.S from Full Sail (2015-2017) • Music Business B.S from Full Sail (2020 - Present)

Leadership Experience:
Leadership Experience: • Artist Manager (5 years)
• A &R • Client Management Services (10 years)
• Artist Management • Homemaker (11 years)
• Lead Sales Associate (1 year)
Skills and Proficiencies:
Skills and Proficiencies:
• Customer Service- Zero endorsements
• Digital Media - Zero endorsements
• Microsoft Programs- Zero endorsements
• Music Licensing - Zero endorsements
• Time.Management - Zero endorsements
• Recording - Zero endorsements

Overall Online Presence:

Overall Online Presence:
• Over 500+ connections with customized banner. Semi-
• Less than 20 Connections with no change to LinkedIn
professional headshot, semi-detailed profile, with a few
banner or URL. No professional headshot. Very little
outdated published articles. Slim to none activity on other
details or updates to social media accounts. Grade: Poor,
social networks i.e Twitter, Instagram, and Facebook,
20 out of 100
customized LinkedIn URL. Grade: Poor, 30 out of 100
 COMPETITION
Jamie Cerniglia Jacinda Proctor
Industry Experience: Industry Experience:
• Marketing and Promotions Intern (Oct. • Artist Manager (5 Years)
2010- May 2011)
Education: Education:
• Salisbury University, Business Administration and • Music Business B.S from Full Sail (2020 - Present)
Management B.S (1989-1993)
• Dante Certification 1 and 2, Audinate Aug. 2019 and Oct. Leadership Experience:
2019 (Continuous learning) • Artist Manager (5 years)
Noteworthy Experience: • Client Management Services (10 years)
• Audio Producer (11 years) • Homemaker (11 years)
• Independent Engineer (9 years) • Lead Sales Associate (1 year)
• Instructor (6 years 2 mos)
Skills and Proficiencies:
Skills and Proficiencies: • Customer Service- Zero endorsements
• Recording - 15 endorsements • Microsoft Programs- Zero endorsements
• Sound - 10 endorsements • Time.Management - Zero endorsements
•
• Voice Over - 15 endorsements
Overall Online Presence: Overall Online Presence:
• Over 200 connection with unchanged profile banner a • Over 500+ connections with customized banner. Semi-
semi-professional headshot. Very detailed information, professional headshot, semi-detailed profile, with a few
however no real social media presence. Has not posted in outdated published articles. Slim to none activity on other
a long time on social sites. No customized LinkedIn URL, social networks i.e Twitter, Instagram, and Facebook,
however alternative websites listed for personal and for a customized LinkedIn URL.
blog • Grade: Poor, 30 out of 100.
• Grade: Average, 65 out of 100.
 BRAND POSITION
JACINDA “MUSIQUE LOVESOUL”PROCTOR

For artist who are looking for a creative

manager and great PR work, I provide a variety
of services from management to press
releases, electronic press kits, and biographies.
 NETWORKING &
MARKETING
Industry Events & Organizations
• Flex Your Vote: Your Freedom. Your Choice, SAF-AFTRA
‣ Nov. 2nd 2020 | youtube.com/sagaftra
• Demo Reel Workshop with Final Cut Pro X Online, SAF-
AFTRA
‣ Nov.2nd | Online
• Society for American Music
‣ Hotel Murano, Tacoma, WA, March 17-21, 2021
Digital Marketing Picture of You
• Primary Content: Use of testimonials and digital ads to Goes Here
create material that shows previews of the services
received.

• Primary Tools: In the format of promotions, such as deals

and photos of artists who were satisfied with my services.
Through 15 sec ads per Instagram and Apple Music; we’ll
use LinkedIn, Instagram, Spotify, and Twitter.

• Website: I will have links to my site to showcase work and

bring awareness to my existence and what it is I can do for
artists.
 PROFESSIONAL DEVELOPMENT
Formal Education
• Complete Music Business B.S by supposed graduation date of July
2022

Technical Skills
• Operating System Software - Complete Full Sail Music Production
B.S program within 29 months of 2022
• Music or sound editing software - Complete Full Sail Music
Production B.S program within 29 months of 2022
• Computer and Electronics - Use LinkedIn Learning Computer skills
online 10/2020 - 10/2022

Soft Skills
• Customer Service- Continue working with artist and people to assist
and provide exceptional services 10/2020 until my work is completed.
Allowing clients to provide feedback and reviews.
• Monitoring- Making sure that along with time management, I set
performance goals for myself. Starting present (10/2020) until I can
no longer be perfected.
• Time Management- To date continue to work off a schedule base
and sticking to it. Use weekly planning to stay organized.

Mentor
• I look for. Mentor who is willing to teach. I would like for them to
have at least 5 years of experience in a public relations. I’d like to be
mentored by someone close who is family oriented as well as
dedicated by 04/2021
Jacinda “Musique LoveSoul” Proctor

“
Many indie artists are missing one thing. A written
presence of existence. I offer just that. The words
to draw attention to an artist’s story; while bringing their creative works to
the spotlight through biographies, electronic press kits, and press
releases. Here’s my contact information, look at my work and let me know
what it is I can do for you. 
 REFERENCES

25th Street Recording. (n.d.). Retrieved October 31, 2020, from

https://www.25thstreetrecording.com/ Log In or Sign Up. (n.d.). Retrieved October 26, 2020, from
https://www.linkedin.com/

Business Software and Tools Online Training Courses:

LinkedIn Learning, formerly Lynda.com. (n.d.). Retrieved (n.d.). Retrieved October 30, 2020, from https://
October 30, 2020, from https://www.linkedin.com/learning/ www.google.com/search?q=recording+studio+jobs
topics/business-software-and-tools?u=50813145

Mickely, R. (n.d.). Send a video. Not a thousand words.

Coordinator, Music Programming Job in Washington, DC at
Sirius XM Radio Inc. (n.d.). Retrieved October 30, 2020, from
https://www.ziprecruiter.com/ojob/
ca57d9f065225956816fb42455a07f2e?
lvk=y_h8VnbHh9pvmxhfroXSPQ.--LmhPeFSk-
Retrieved October 26, 2020, from https://www.loom.com/share/
e9618b15a2fc40638460e9b623041e66
P. (n.d.). Professional Recording Studio in Houston. Retrieved
October 29, 2020, from https://www.peerspace.com/pages/
listings/5c6d7d0883c666000e26d9cc

Details Report for: 27-4014.00 - Sound Engineering

Technicians. (n.d.). Retrieved October 27, 2020, from https://
THE CUTTING ROOM STUDIOS. (n.d.). Retrieved October
www.onetonline.org/link/details/27-4014.00
27, 2020, from https://www.thecuttingroom.com/