AP06-EV04 “TALLER EN IDIOMA INGLES SOBRE SISTEMA DE DISTRIBUCION”

APRENDIZ

VALENTINA RODRIGUEZ GIRALDO

TECNOLOGO EN GESTION DE MERCADOS.

SENA

BOGOTÁ D.C

2020

2. Anexo PDF con desarrollo de punto 1 y print de solución en caso de errores

con el archivo adjunto.
3.
STRATEGIC PLAN OF DISTRIBUTION
 It´s a tool that organizes
and interconnects the
marketing process to
improve the customer
services and costs

One of those factors refers to the distribution channel

Route through which goods or services pass from the

producer to the end consumer

way since producer Manufacturers of IT IS LOCATED BETWEEN The commercial

to the end goods and services THE PRODUCER AND THE target of the
consumer CONSUMER distribution channel.
Distribution Producer Intermediary Consumer
Channel

determining factors for selecting distribution channels

Market Product
The features of
who has a need to products that could be
satisfy. tangibles and
intangibles
Intermediaries
Example:
Company
Organizations formed
wholesalers,
distributors and by people with
retailers. common goals

4.
5.
DISTRIBUTION CHANNELS
 Way since producer to
the end consumer

There are two types of distribution channels:

It´s the shortest connection Requires the participation of different

between the fabricator or producer intermediaries in order to accomplish
and the end consumer, the full process.
Direct Indirect

Who´s involved in the process?

Manufacturer Consumer Short Channel

Manufacturer Retailer Consumer

Long Channel

Manufacturer Wholesale Retailer Consumer

With the correct model of distribution channels, it is possible for intermediaries to

participate in national and international markets

Most important functions intermediaries People who allow the transfer of the product from the
manufacturer to the final consumer: Investigation, Contact, Physical, Promotion, Negotiation,
Adaptation.

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