MD BGMT 110 - Learning Activity 1 & 2

MD BGMT 110 - Learning Activity 1 & 2

Question

two questions for a discussion review. In APA format and references

two questions for a discussion review. In APA format and references.

Learning Activity #1

Conduct research and present to the class an example of effective branding. Was it an example
of private branding, generic branding, manufacture branding? Do you think that the company
targeted a specific consumer group? What sort of variables (demographics, geo-graphics,
behavior, psychographics) do you think the company was trying to target? Do you think
packaging and labeling were effective? Why or why not?

Learning Activity #2

If you were developing a marketing campaign for the Harley-Davidson Motorcycle Company,
what group of consumers would you target? What if you were marketing an iPod? What about
time-shares (vacation-ownership opportunities) in Vail, Colorado? For each of these products,
explain if and how you would market these on the internet or social media and identify at least
five segmentation characteristics that you‘d use in developing a profile of your customers.
Explain the segmentation category into which each characteristic falls—demographic,
geographic, behavioral, or psychographic. Where it‘s appropriate, be sure to include at least
one characteristic from each category.

MD BGMT 110 - Learning Activity 1 & 2

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