I.

Executive Summary
A. Name of the Business: DREAMDAY “we’ll make your day a Dreamday”
B. Nature of the Business: Retail sales of decorations, paper goods and accessories for
birthdays and all types of kiddie parties.
C. Location:572 Libis Espina St, Dagat-Dagatan, Caloocan City, Philippines

 It is near to many commercial establishments and businesses.

 Near to different schools and Institutions (Elementary, High School, College)
 It is near to Caloocan City Hall.
 There are near residences in the said location.
 It is accessible by: Jeep, Tricycle, Taxi Cab and Private Vehicles.

D. Objectives
 Dream day supply all kinds of party items needed in birthday parties. We have varieties
of party equipment and tools for rent and supplies to make your party possible. Dream
day aims to have the best service, best products, client satisfaction and suits to your
budget without overspending. Our main objective is to build a good and lasting
relationship with our customer by providing the quality products and best services and we
wanted to be the leading party needs and to be known in Caloocan city.

E. Philosophy
 We are Creative
At Dream day we give customers the opportunity to be special, we give
remarkable ideas and quality products in every aspect of kiddie party.
 We are Customer Focused
We get to know our clients and help plan for their kid’s celebrations. We are the
pros and we make a difference in people's lives.
 We are Team Players
We work in a collaborative environment. While we each accept responsibility to
be the best we can be, we actively help each other towards our common goals.

F. Vision
 Dream day delivers personal and unique experiences that are beyond expectation
and create long term loyal relationships as one of the best party needs company
in the country.

G. Mission
 Dream day loves to celebrate with children. We pride ourselves on making it
easy and fun to celebrate kid’s special day with their lives of their family and
friends by offering a complete selection of fresh and exciting merchandise at
great value in a fun shopping environment.

H. SWOT Analysis

STRENGTH WEAKNESSES
 -Superior, specialized service  -The concentration of a small niche of
offerings. the market that will limit the potential size of
 -Well-trained, enthusiastic the market.
employees.  -The difficulty of generating
 -Strong relationships with awareness and visibility of the company in its
complementary service providers. first few years of operation.
 -The inability to rapidly scale to meet
large, unexpected increases in demand.

OPPORTUNITIES THREATS
 -A growing market of companies that -A slump in the economy that could
are outsourcing event planning activities. have a ripple effect on service providers.
 -Being one of the first service  -Future competition from existing
providers concentrating on this specific service providers competing in different but
niche. complimentary market spaces.
 -Relatively low overhead.  -The inability to find qualified, high
quality employees.
 -Natural Disasters

II. Management Aspect

A. Company Logo and Business Signage

B. Company Identification

Dream day is a retail business of decorations, paper goods and accessories for
birthdays and all types of parties. We are also affiliated in an event planning business
to manage an event and to make it enjoyable and entertaining.

C. Forms of Business Organization

Dream day will be operated as Partners. Dream day was partnership business
accounted as limited firm and owned by the following persons: Ms. Johanna Mariel
Cuarteros, Mr. AlmarOrsolino, Ms. Dylloyd Murillo, Ms. Teresa Magbanua, Ms. Anna
NickolLamanilao, Ms. Sheila Mae Rabida and Mr. Randy Paul John Balistoy. The
business will start with a capital amounted to Php. 350,000.00 having equal contributions
of Php. 50,000.00 each from the owners.

D. Job Qualifications
 No. Of
Job Qualifications Employee Salary
Needed
 Highly skilled in providing prompt and friendly Minimum Wage
Cashier customer service 1
 In-depth knowledge of operating cash register and Contract: 6months
maintaining cash drawer Renewable
 Well versed in performing monetary transactions
such as giving and receiving change.
 Able to maintain clean, neat and correctly stocked
check stand and safe and secure work area.
 Demonstrated ability to balance all transactions
run through assigned register, including payments,
checks, register receipts, currency and credit card.
 Proven record of processing exact and efficient
sale and return transaction.
 Able to maintain knowledge of current product
location.
 Dedication and meticulous- high level of accuracy
and attention to detail.
 Computer: Skilled in MS Word, Excel and outlook
 Able to answer phone calls.

 Has an excellent organizational administrative. Minimum Wage +

Sales  Excellent communication skills. 1 3% Commission
Coordinator  An ability to deliver high standards of customer in Every event
service. they get.
 Persuasive
 Coordination, adjusting actions in relation to Contract: 6months
other`s actions. Renewable
 Good In time management
 No formal education is required for the job. Php. 500.00/
Delivery Man  Has a driver`s license and a clean driving method. 1 Deliver
 Punctual.
 Dedicated.
 On Call

Party  Has an experience in organizing/Decorating Minimum Wage +

Decorator Parties (kids) or events. 1 3% commission in
and  Must be creative in setting up decorating party every event they
Organizer venue. get.
 An ability to deal with the customer`s demand.
 Can accept understand and accept customer`s Contact: 6months
opinion. Renewable
 Willing to work together with the sales
coordinator.

 Need a sense of humor. Php. 1,000.00/

Clown  Good comic timing, and the ability to let loose and 1 Magician
be silly.
  Can do magic tricks and can entertainment
audiences.
 Able to provide your own materials.
 Able to deal with the kids and give them a
memorable show.
 On Call

 Need a sense of humor. Php. 1,000.00

Mascot  Good comic timing, and the ability to let loose and 1
be silly.
 Able to provide your own materials.
 Able to deal with the kids and give them a
memorable show.
 On Call

Total Salary On Call and Commission not Included, only for those 3 Php.32,976/Mo.
expense who have minimum wage.

E. Organizational Policies

Dream day offers a complete selection of party supplies for kids. Different kinds of
balloons are available from flying balloons, stick balloons and balloon arches and to fit
up a social event. Dream Day offers Kiddies Birthday Packages, Party Rentals, and Party
Entertainment. Dream Day Rules and Regulations.

1. Cancellation of Party Services/Packages must be at least seven (7) days before

the party.
2. No cash refund on deposits of cancelled Party Services / Packages but can be
change with other items of equivalent amount.
3. Party Packages – Tarpaulins and Loot Bags – Tarpaulin order already printed and
Loot Bags already prepared should be paid in full.
4. Cancellation of Party Services such as Clown Host, Magician, Balloon Twister,
Etc. made within two (2) days from the scheduled party for emergency reasons –
No cash refund however services can be re-book within 6 months from date of
cancellation.
5. RETURN POLICY - Bought items can be change only with other items of
equivalent amount if receipt can be presented.

TASK NAME START DURATION END DATE

DATE
Market Research 3/1/2016 3 6/1/2016
Secure Intellectual Property 6/3/2016 2 8/4/2016
Decide on Branding 8/4/2016 1 9/4/2016
Incorporate 9/5/2016 2 11/5/2016
Choose a co-founder 11/4/2016 1 12/18/2016
Write a Business Plan 1/6/2017 3 4/3/2017
Pick a Workplace 4/4/2017 2 6/3/2017
 Find a Mentor 6/5/2017 1 7/5/2017
Apply for an Accelerator Program 7/6/2017 2 9/6/2017
Raise Capital 9/7/2017 3 12/9/2017

9/18/2014 4/6/2015 10/23/2015 5/10/2016 11/26/2016 6/14/2017 12/31/2017

Market Research
Secure Intellectual Property
Decide on Branding
Incorporate
Choose a co-founder
Write a Business Plan
Pick a Workplace

Find a Mentor
Apply for an Accelerator Program
Raise Capital

F. Gantt Chart

G. Organizational Chart

Dream day is a business that is owned by partners.

Johanna Mariel G. Cuarteros

Business Owner
 Almar Yang Orsolino Dylloyd B. Murillo Teresa M. Magbanua
Marketing and Sales Manager Accounting Director Human Resource Manager

Anna Nickol Lamanilao Randy Paul John C. Balistoy Sheila Mae R. Rabida
Sales Assistant Customer Service Representative Operations Manager

 Duties and Responsibilities

Business Owner

Business owner are responsible for the growth, stability, direction and daily operation
of the business. Owners should be knowledgeable on marketing plans, production
plans, sales forecasts and budgeting plans before he/she hired the employee who is
capable of handling each responsibilities and tasks.

Accounting Director

 Accomplishes accounting human resource strategies by determining

accountabilities; communicating and enforcing values, policies, and procedures;
implementing recruitment, selection, orientation, training, coaching, counseling,
disciplinary, and communication programs; planning, monitoring, appraising,
and reviewing job contributions; planning and reviewing compensation
strategies.
 Provides financial projections by coordinating budget/forecast preparation;
collecting, analyzing, and consolidating financial information; advising
departments on the collection and analysis of data.
 Maintains sufficient funds by forecasting cash requirements and obligations.
 Minimizes legally required taxes by studying regulations; presenting tax
strategies to management; filing returns.
 Maximizes sales by recommending product and service pricing policies.
 Minimizes inventory investment by analyzing turns; recommending inventory
levels and reorder points.
 Updates job knowledge by participating in educational opportunities; reading
professional publications; maintaining personal networks; participating in
professional organizations.
 Accomplishes department and organization mission by completing related results
as needed.
Marketing and Sales Manager
 Achieves marketing and sales operational objectives by contributing marketing
and sales information and recommendations to strategic plans and reviews;
preparing and completing action plans; implementing production, productivity,
quality, and customer-service standards; resolving problems; completing audits;
identifying trends; determining system improvements; implementing change.
 Meets marketing and sales financial objectives by forecasting requirements;
preparing an annual budget; scheduling expenditures; analyzing variances;
initiating corrective actions.
 Determines annual and gross-profit plans by forecasting and developing annual
sales quotas for regions; projecting expected sales volume and profit for existing
and new products; analyzing trends and results; establishing pricing strategies;
recommending selling prices; monitoring costs, competition, supply, and
demand.
 Accomplishes marketing and sales objectives by planning, developing,
implementing, and evaluating advertising, merchandising, and trade promotion
programs; developing field sales action plans.
 Identifies marketing opportunities by identifying consumer requirements;
defining market, competitor's share, and competitor's strengths and weaknesses;
forecasting projected business; establishing targeted market share.
 Improves product marketability and profitability by researching, identifying, and
capitalizing on market opportunities; improving product packaging; coordinating
new product development.
 Sustains rapport with key accounts by making periodic visits; exploring specific
needs; anticipating new opportunities.
 Provides information by collecting, analyzing, and summarizing data and trends.
 Protects organization's value by keeping information confidential.
 Updates job knowledge by participating in educational opportunities; reading
professional publications; maintaining personal networks; participating in
professional organizations.
 Accomplishes marketing and organization mission by completing related results
as needed.

Operations Manager
 Improve the operational systems, processes and policies in support of
organizations mission -- specifically, support better management reporting,
information flow and management, business process and organizational planning.
 Manage and increase the effectiveness and efficiency of Support Services (HR
and Finance), through improvements to each function as well as coordination and
communication between support and business functions.
 Play a significant role in long-term planning, including an initiative geared
toward operational excellence.
 Oversee overall financial management, planning, systems and controls.
 Management of agency budget in coordination with the Accounting Director.
 Development of individual program budgets.
 Invoicing to funding sources, including calculation of completed units of service.

Human Resource Manager

  Maintains the work structure by updating job requirements and job descriptions
for all positions.
 Maintains organization staff by establishing a recruiting, testing, and
interviewing program; counseling managers on candidate selection; conducting
and analyzing exit interviews; recommending changes.
 Maintains employee benefits programs and informs employees of benefits by
studying and assessing benefit needs and trends; recommending benefit programs
to management; directing the processing of benefit claims; obtaining and
evaluating benefit contract bids; awarding benefit contracts; designing and
conducting educational programs on benefit programs.
 Ensures legal compliance by monitoring and implementing applicable by
conducting investigations; maintaining records; representing the organization at
hearings.
 Maintains management guidelines by preparing, updating, and recommending
human resource policies and procedures.
 Maintains historical human resource records by designing a filing and retrieval
system; keeping past and current records.
 Maintains professional and technical knowledge by attending educational
workshops; reviewing professional publications; establishing personal networks;
participating in professional societies.
 Completes human resource operational requirements by scheduling and assigning
employees; following up on work results.
 Maintains human resource staff by recruiting, selecting, orienting, and training
employees.
 Maintains human resource staff job results by counseling and disciplining
employees; planning, monitoring, and appraising job results.
 Contributes to team effort by accomplishing related results as needed.

Sales Assistant
 Greeting customers who enter the shop.
 Be involved in stock control and management.
 Assisting shoppers to find the goods and products they are looking for.
 Being responsible for processing cash and card payments.
 Stocking shelves with merchandise.
 Answering queries from customers.
 Reporting discrepancies and problems to the Marketing and Sales
 Giving advice and guidance on product selection to customers.
 Balancing cash registers with receipts.
 Dealing with customer refunds.
 Keeping the store tidy and clean, this includes hovering and mopping.
 Responsible dealing with customer complaints.
 Working within established guidelines, particularly with brands.
 Attaching price tags to merchandise on the shop floor.
 Responsible for security within the store and being on the look out for shoplifters
and fraudulent credit cards etc.
 Receiving and storing the delivery of large amounts of stock
 Keeping up to date with special promotions and putting up displays.

Customer Service
 Customer Service duties includes phone calls, email messages and follow-ups
concerning product delivery and quality issues.
  Attracts potential customers by answering product and service questions;
suggesting information about other products and services.
 Opens customer accounts by recording account information.
 Maintains customer records by updating account information.
 Resolves product or service problems by clarifying the customer's complaint;
determining the cause of the problem; selecting and explaining the best solution
to solve the problem; expediting correction or adjustment; following up to ensure
resolution.
 Maintains financial accounts by processing customer adjustments. Recommends
potential products or services to management by collecting customer information
and analyzing customer needs. Prepares product or service reports by collecting
and analyzing customer information. Contributes to team effort by accomplishing
related results as needed.

III. Marketing Aspect

A. Services Offered

Dream Day party needs offers decorations, paper goods and accessories for
birthdays and all types of parties. Our products such as; Party hats, name tags, paper plates,
disposable spoon and forks, cups, party blowers, party poppers ,different types of balloons
(balloons on stick, balloons with helium, metallic balloons, twisted balloons and different
shapes, colors and sizes of balloons), Party decorations and accessories (Garlands, banderitas,
banner, back drop, cartoon characters, masks, toys, etc.), Loot Bags, Birthday invitations,
Party give a ways, Parlor Games Materials (Pabitin, Pinata, and Palayok) and etc. Dream Day
offers Kiddies Birthday Packages, Party Rentals, and Party Entertainment, Venue and
Catering service. We can also organize your desired party.

 AVAILABLE THEME:

 Hello Kitty  Frozen

 Barbie  Justice League
 Dora  Mickey Mouse
 Disney Princess  Ben10

 Affiliated Business
Event Planning Business— Manila Secrets

 Packages

PACKAGE A

Venue: Axon Event Place Cost: Php.40,000.00

Makati City Mark Up: 20% Php.10,000
Up to 200pax Total Cost: Php.50,000.00
THE PLACE

AXON is designed to be a versatile creative space that may host an art exhibit one
day and serve as a silent film theater on another. Much like a blank canvas ready
to be transformed into any permutation the contemporary artist's show or exhibit
may require, AXON also serves as a unique and flexible venue for staging events.
The surrounding it is a lower level gallery space ideal for both visual arts and
product exhibits. It is also fully equipped with professional lights and sound
equipment that can add a cool but elegant vibe to the space, and has Sony
projectors that allow innovative demos and presentations.
But to break out of the norm, you may also choose to keep the exhibited artwork
in place on the day of your event. They are sure to add a different character and
depth or simply an artistic touch to the occasion.

THE SPACE
PROPERTY TYPE: Event Place
AREA: 600.00 sqm

INCLUSIONS
The space
- 24 hours use of the venue inclusive of Ingress, Egress and 5-hour event proper
(12:00mn to 11:59pm)
- Specified electricity consumption for air-conditioning and house lights
- Basic Security, Engineering and Maintenance Staff
- Support
Excess Time Charges
- P 4,000 per hour for ingress/egress
- P 6,000 per hour for event proper
Projector System Package
- 4000 ANSI lumens Laser Projectors (9 units)
- Use of equipment for 5 hours
- Technical Services
Lights and Sounds Package
- Lights System: Par 64 Stage Lights with Aluminum Canister & G.E Lamp, 18
x 1w LED Par Lights, Quantum XLR Female and Male Connectors, 6 Channel
DMX Dimmer Pack, DMX Control-ler, Distributor, Splitter, Cables and
Connectors
- Audio System: 16 Channel Digital Mixer, Loudspeaker Proces-sor,
Microphones and Mic Stands, Speakers, Subwoofer and Speaker System,
Tablet Computer, DVD Player, Amplifier, Ca-bles and Connectors
- Use of equipment for 5 hours
- Technical Services
Upon confirmation of the Event
- 2 hours Technical Run and Rehearsal
Excess Time Charges
- P 2,000 per hour of Technical Run
Use of Air-conditioning
- First 2 hours is P 1,500.00 (min. of 2 hours)
- Succeeding hours: P 1,000.00/hour
- See more at:
http://manilasecrets.com/venue/axon-event-place#sthash.bRLOqlPv.dpuf
 PACKAGE B

Venue: Drew`s Rooftop Cost: Php.12,000.00

Pasig Mark Up: 20% Php.3,000.00
Up to 70pax Total Cost: Php.15,000.00

THE PLACE

With an impeccable view of the bustling metropolis that is Makati, Drew's

Rooftop is perfect for barbecues and open-air events. The venue offers a great
chance for guests to experience the sights, sounds and tastes of the metro through
the eyes of a local. There's never a dull moment as there is an events venue at the
roof deck. And once you've had your fill of the excitement, indulge in an
afternoon siesta in one of their peaceful hotel rooms or  simply kick back and relax
with the rest of the guests. Drew's Rooftop is also a bit on the  artsy side as the
place is graffiti-covered, perfect for your Instagram posts.
 
THE SPACE
AREA: 250.00 sqm

RULES
- No drugs or firearms allowed 
- No loud music or unreasonably noise after 10 pm
- Companies must secure permit from Barangay 
- We are not liable for any property lost or stolen during the event
- See more at: http://manilasecrets.com/venue/poblacion-
rooftop#sthash.MUyLxswG.dpuf

B. Market Description

This will be a retail operation on the Birthdays and all celebrations side and both
wholesale and retail of the business. In general, the demographics of the retail customers, reflect
the broad spectrum of income and lifestyles of the surrounding community. Sales in the areas I
have selected are not limited to any specific segment of society or level of income. However, the
level of spending per event rises with the level of income of the particular customer. The products
will, in general, appeal more to women than men. Hobbies, education, profession, or age will not
impact the buying decisions. Customers tend to purchase on the basis of price, quality, location,
and service.

Our Specific target market is La Consolacion College Caloocan, wherein there are Grade
School Students that may avail our products and services. We are also Targeting Caloocan City
South which has 164 Baranggays from Sangandaan Area to Sta. Quiteria area with 580,668
population of households

C. Price Study

DREAM DAY (PRODUCTS) PRICE REJOYS WORLD OF ART AND

PARTY NEEDS (PRICE)
Loot bags Php.20.00/10pcs Php.40.00/ 10pcs
Paper Plates Php.30.00/10pcs Php.50.00/10pcs
Party Hats Php.25.00/10pcs Php.35.00/10pcs
Party Blowers Php.35.00/15pcs Php.50.00/40pcs
Invitations Php.20.00/12pcs Php.30.00/10pcs
Straw Php.20.00/20pcs Php.35.00/20pcs
Cupcake Cup Php.50.00/25pcs Php.100.00/100pcs
Balloons ‘’12 Php.55.00/25pcs Php.70.00/20pcs
Balloons ‘’5 Php.85.00/60pcs Php.90.00/65pcs
Balloons ‘’ 9 Php.80.00/50pcs Php.85.00/40pcs
Balloons ‘’11 Php.75.00/30pcs Php.80.00/25pcs
Balloons ‘’16 Php.55.00/25pcs Php.60.00/15pcs
Balloons ‘’18 Php.45.00/20pcs Php.50.00/15pcs
Balloons ‘’24 Php.35.00/20pcs Php.45.00/15pcs
Balloons ‘’26 Php.30.00/15pcs Php.30.00/15pcs
Balloons ‘’30 Php.25.00/15pcs Php.20.00/15pcs
Balloons ‘’35 Php.15.00/5pcs Php.10.00/5pcs
Foil Balloons Php.80.00/12pcs Php.160.00/12pcs
Twist Balloons Php.60.00/25pcs Php.80.00/25pcs
Flying Balloons Php.25.00/ pc Php.35.00 /pc
Balloon on Stick Php.130.00/12pcs Php.150.00/12pcs
Party Poppers Php.115.00/ pc Php.120.00 /pc
Name Tags Php.7.00/pc Php.10.00 /pc
Piñata “S Php.95.00/pc Php.105.00 /pc
Piñata “B Php.105.00/pc Php.120.00 /pc
Bandiritas (12 Triangles) Php.30.00 /pc Php.45.00
Souvenir Cupcakes Php.25.00/pc Php.25.00 /pc
Pabitin Php.25.00 /pc Php.40.00 /pc
Garland Php.75.00/pc Php.100.00 /pc
Candy Cups Php.30.00/12pcs Php.35.00/ 10pcs
Forks Php.20.00/12pcs Php.35.00/10pcs
Spoons Php.20.00/12pcs Php.35.00/10pcs
Banners Php.65.00 /pc Php.85.00 /pc
Palayok Php.30.00 /pc Php.35.00 /pc

D. Factors affecting Target Market

 Advantage

Trend – Parties nowadays is a trend, many people are willing to purchase a party
needs to surprise or make a party for their special someone or especially for their
children who celebrate his/her birthday.
 Time – Time is very important to everyone, we offer our product and services for
the customers to save time to go to other retailers and less hassle for them.

Accessibility – Surrounded by institutions like schools, hospitals, church,

barangays and City hall and accessible through tricycle, jeep, taxi & other private
vehicles.

 Disadvantage

Money – Not all the people can have the ability to purchase the products and
services that we offer to give a celebration to their special someone, but we are trying
our best to give what we have to them.

Competitors – Dream day party needs is a newly open for these king of business
therefore, there is more related business who have their name by our target market,
but we promised that we offer a quality services to meet the customers expectation or
better to exceed.

Disaster – Natural disaster are the naturally occurring events that occur in an
accidental way and changes the state of the natural environment and bring dramatic
changes in the life of human being.

E. Advertising and Promotions

Type Inclusions Company Year Cost

Website  Responsive CMS Template Original SKYLITE 5 yr. Php. 15,000.00

Concept and Design
 Create Main Site Navigation or Pages
 Mega Dropdown Menu with Text, Photo
& Video
 Up to 40 Pages for Website Contents
 Up to 6 Dynamic Slider on Header
 Elegant Designed of Blog Section
 Design Web Contents with
Custom Graphics
 Create Photo & Video Gallery (Photos
Provided)
 HTML5 Video Player for Streaming
 We will Submit your Website to Google,
Yahoo & Bing
 We will integrate your Twitter and
Facebook
 Free Domain Registration (.com, .net)
 Free Web Hosting 3.5GB Space
(Php3000/yr)
Business  1 set SKYLITE Php. 46,500.00
Signage  8ft width x 3ft Height of Sign Backing
 Delivery and Installation
  Name of the Company
 Lettering: 3mm Acrylic Buildup
computer cut
 Lighting: LED lights and accessories
 Box and Framing: 9mm clear acrylic
plastic with reversed sticker
 Mounting: Stainless decorative bolts
 Thickness: 3 Inch build up
 1 year warranty

Pull up  Free Lay-out and Design SKYLITE Php. 8,750.00

Banner  5 pcs.
 Free-delivery
Newspaper  1/16 page (Weekday Rates) Manila Php. 9,450.00
Bulletin
Leaflets  Free delivery Alibaba Php.3,600.00
 Binding: Saddle Stitching
 Printing Type: Offset Printing
 Paper Type: Coated Paper
 300 pcs.
Total: Php. 83,300.00

F. Supply and Demand Analysis

IV. Technical Aspect

A. Plant Layout
  55sqm. Area for Dream Day Office. This Plant Layout is based on the size of
the Location we choose.

B. Facilities and Equipments

 Facilities
- Guest Lounge
- Store
- Board Room
- Toilet

C. Equipments

 Party Equipments

 Party Suppliers
 Suppliers: Fortune Party Needs

Party Supplies Cost Amount

Loot bags Php.15.00/10pcs Php.6,000 / 400pcs
Paper Plates Php.20.00/10pcs Php.6,000/300pcs
Party Hats Php.20.00/10pcs Php.6,000/300pcs
Party Blowers Php.30.00/15pcs Php.9,000/300pcs
Invitations Php.15.00/12pcs Php.7,500/500pcs
Straw Php.15.00/20pcs Php.4,500/300pcs
Cupcake Cup Php.50.00/25pcs Php.7,500 /150pcs
Balloons ‘’12 Php.50.00/25pcs Php.7,500/150pcs
Balloons ‘’5 Php.80.00/60pcs Php.12,000/150pcs
Balloons ‘’ 9 Php.75.00/50pcs Php.11,250/150pcs
Balloons ‘’11 Php.70.00/30pcs Php.10,500/150pcs
Balloons ‘’16 Php.50.00/25pcs Php.7,500/150pcs
Balloons ‘’18 Php.40.00/20pcs Php.6,000/150pcs
Balloons ‘’24 Php.30.00/20pcs Php.4,500/150pcs
Balloons ‘’26 Php.25.00/15pcs Php.3,750/150pcs
Balloons ‘’30 Php.20.00/15pcs Php.3,000/150pcs
Balloons ‘’35 Php.10.00/5pcs Php.1,500/150pcs
Foil Balloons Php.70.00/12pcs Php.7,000/100pcs
Twist Balloons Php.50.00/25pcs Php.7,500/150pcs
Flying Balloons Php.20.00 per piece Php.2,000/100pcs
Balloon on Stick Php.120.00/12pcs Php.12,000/100pcs
Party Poppers Php.110.00 per piece Php.11,000/100pcs
Name Tags Php.5.00 per piece Php.1,250/250pcs
Piñata “S (Content not Php.90.00 per piece Php.9,000/100pcs
included)
Piñata “B (Content not Php.100.00 per piece Php.10,000/100pcs
included)
Bandiritas (12 Triangles) Php.25.00 per piece Php.2,500/100pcs
Souvenir Cupcakes Php.15.00 per piece Php.2,250/150pcs
Pabitin (Content not Php.20.00 per piece Php.2,000/100pcs
included)
Garland Php.70.00/per piece Php.7,000/100pcs
Candy Cups Php.25.00/12pcs Php.5,000/200pcs
Forks Php.15.00/12pcs Php.3,000 /200pcs
Spoons Php.15.00/12pcs Php.3.000/200pcs
Banners Php.60.00 per piece Php.9,000/150pcs
Palayok (Content not Php.25.00/per pc. Php. 2,500/100 pcs.
included)
Total: Php.210,000x.20= 42,000
210,000-42,000= Php.168,000
(20% Discounted)

 Office Supplies

Office Supplies Cost Brand Name

Staple and Staple Wires Php.140.00 Arrow Gun Tacker
Pen Markers Php.300.00 Tire Pen Marker
Scotch Tape Php.150.00 Scotch
Bond Papers Php.125.00 Hard Copy
Ink Continous Php.1,000.00 Canon
Total: Php. 1,715.00

E. Transaction Flow Chart

Step 1 Step 2 Step 3

Choose a package Choose add-ons Fill up the form

Mode of Payment:

*Bank deposit (BPO,

BPI, Metrobank, Union
bank)
Pay thru Bank
*Money Transfer deposit/Money Choose payment order
(CebuanaLhuillier/ M transfer
Lhuillier)
 Step4

Step5

Step6 Wait for the confirmation of your

order within 24hours
Scan or take photo of deposit slip and send to
our email dreamdaypartyneeds@gmail.com

Step8

Step7

Inquire / ask for

assistance

Receive Order

Prepare
Materials
 Assemble
Order /
Reservations

Deposit
Walk In Transaction Flow Chart Payment (atleast
half or total
amount

Deliver Order

Final Payment

F. Utilities
 Electricity
 Water supply
 Telephone and Internet

V. Financial Aspect
 A. Opening Balance Sheet

ASSETS
CASH 125,990
INVENTORY 168,000
CURRENT ASSETS 293,990
OFFICE SUPPLIES 1,715
OFFICE 54,295
EQUIPMENT
NET FIXED ASSETS 56,010
TOTAL ASSETS 350,000

LIABILITIES
ACCOUNTS 0
PAYABLE
BANK LOANS 0
TOTAL 0
LIABILITIES

OWNER’S EQUITY
PAID IN CAPITAL 350,000
TOTAL NET 350,000
WORTH

B. Income Statement

The Income statement is estimated from the opening year until 5 th year of the business.

VI. Socio Economic Aspect

A. Government and Community

National Government

 Formation: 1898 (official)

 1987 (de jure)

 Country: Philippines
 Legislature: Congress
 Leader: President
 Appointment: Election by popular vote
 Headquarters: Malacañang Palace
 MainOrgan: Cabinet
 Court: Supreme Court

The Government of the Philippines (Filipino: Pamahalaan ng Pilipinas) is the national

government of the unitary state of the Philippines. It is a presidential, representative, and
democratic republic where the President of the Philippines is both the head of state and
the head of government within a pluriform multi-party system.

The government has three interdependent branches; the legislative branch, the executive
branch and the judicial branch. The powers of the branches are vested by the Constitution
of the Philippines in the following: Legislative Power vested in the two-chamber
Congress of the Philippines- the Senate is the upper chamber and the House of
Representatives is the lower chamber.

Executive power is exercised by the government under the leadership of the President.
Judicial power is vested in the courts with the Supreme Court of the Philippines as the
highest judicial body.

Local Government of Caloocan City (where the business located)

 Motto: “Moving from Vision to Victory”

Region: National Capital Region

Districts: 1st and 2nd Districts of Caloocan City

Barangays: 188

 Government:

Mayor: Oscar “OCA” Malapitan (UNA/NP)

Vice Mayor: MacarioAsistio III

 Area:

Total: 55.80 km2

 Population

Total: 1,489,040
 Caloocan City (Filipino: Lungsod ng Kalookan), is the third most populous city in the
Philippines. It is one of the cities that comprise the Philippines` National Capital region
of Metropolitan Manila. It was formerly a part of the province of Rizal of the Philippines
Southern Luzon Region. According to the 2010 census. It has a population of 1,489,040.
For so long the city`s name is colloquially spelled as Kalookan. The city comprises what
is known as the CAMANAVA area along with cities Malabon, Navotas, and Valenzuela.

 Government

Acquiring Business Permits and Licences

a. DTI Registration
b. Barangay
c. Mayor`s Permit, BIR, etc.

G. Environment

The most effective way to reduce waste is to not create it in the first place. Making a new
product requires a lot of materials and energy- raw materials must be extracted from the
earth, and the product must be fabricated then transported to whenever it will be sold.

As Result, reduction and reuse are the most effective ways you can save natural
resources, protect the environment and save money.

Ideas on how to reduce and reuse:

 Buy Used. We will find materials at specialized reuse centers and consignment shops.
Often used items are less expensive and just good as new.
 We will look for products that use less packaging. When manufacturers make their
products with less packaging, they use raw material. This reduces waste and cost. These
extra savings can be passed along to the consumer. Buying in bulk, for example, can
reduce packaging and save money.
 We will buy from our suppliers a reusable over disposable items. Look for items that can
be reused; the little things can add up.
 Maintain and Repair products, so that they won`t have to thrown out and replaced as
frequently.
 Renting items that are used infrequently, like some party decorations, tools or furniture.

VII. Appendices
A. Company’s Profile

Who We Are:
 Formally organized in this year, Dream day Party Needs rose into
prominence and gained stature by God’s grace to be the one of the fastest growing
Party needs supplier today in Caloocan City and the nearby area.

The business is relatively new but we assure that we lead or better to exceed
the customer’s expectation. We attribute our success to the dedicated employees who
work hard to ensure that we deliver quality products and provide quality services to
our customers.

We Guarantee:

We are working hard to create and develop long-term relationships through

every transaction we make. Our goal is your complete satisfaction. This is our
guarantee – your assurance of quality. We appreciate our customers and we are
working hard to meet all the needs and wants of every single customer we have.

If you have any questions or concerns regarding to your order, we encourage

you to contact us so that we may work together to achieved your complete
satisfaction.

Contact Us:

For questions, comments and other concerns regarding this offer, you can
reach us through the following ways:

+63062435514
+63258602956
Email address: Dreamday16@gmail.com
B. SSS Deduction Table

C. Phil Health Deduction Table

D. Registrations
Cost
 Department of Trade Industry PHP 300.00
 Barangay Clearance PHP 500.00
 Mayor’s Permit PHP 2,410.00
 BIR PHP
500.00
 SSS No
Cost
 PHILHEALTH No Cost
 Pag-Ibig No Cost

University of Caloocan City

Department of Tourism and Hospitality Industry Management

DREAMDAY
[Party needs atbp.]
Feasibility Study

Sumbitted By:

Johanna Mariel Cuarteros

Almar Yang Orsolino

Dylloyd Murillo

Teresa Magbanua

Ana Nickol Lamanilao

Sheila Mae Rabida

Randy Paul John Balistoy

Submitted to:

Dr. Ramona Prado