A good way to enter the market further, would be through a joint venture, and the

reason is because in addition to being optimal, it manages to empower customers,

learn from the technological activities of the other company.
However, one of the most important advantages of a joint venture is that it can help
your business grow faster, increase productivity and generate greater profits. Its
benefits include entering new markets and distribution networks, increasing
production capacity, and sharing risks and cost with partners, acquiring new
knowledge and expertise including specialized talents, and acquiring more
resources such as technology and finance.
In addition to the above, joint ventures can generally achieve growth without
borrowing funds or seeking outside investors. This is possible by sharing your
partner's customers, providing partner products and services to your existing
customers, and conducting joint purchasing, research and development.

After reviewing the effectiveness and positioning of competing brands in the

chocolate market in Ghana, the corresponding company, selected to participate in
joint work with Ab Ovo Chocolate would be Delfi Ventures, a company cited in the
same location (Accra, Ghana ) with an experimental journey in the market for more
years, and with a penetration in other countries.
This would be a great opportunity for Ab Ovo chocolates since they would allow the
growth momentum of this same learning from the Delfi Ventures line of experience,
in addition this company has already been part of joint ventures in association with
other companies and is a member of the World Cococa Foundation.

This company offers the opportunity for joint growth with other chocolate producing
companies, with farmers and more members of the chocolate market, to promote
economic growth in the region, so it would not only be obtained by the benefit of
joint ventures if not for that of an entire economy, and not for the agricultural
population of Ghana.
 Contact and information:
Delfi Ventures contact information;
Telephone: 024 4741557 / 024 4534881.
Email: delfiventures2011@gmail.com

Sources:
Joint venture advantages and disadvantages | nibusinessinfo.co.uk.
Nibusinessinfo.co.uk. (2020). Retrieved 5 November 2020, from
https://www.nibusinessinfo.co.uk/content/joint-venture-advantages-and-
disadvantages.

Gracia, Z. (2020). Did you of these cocoa processing companies in Ghana.

Yen.com.gh - Ghana news. Retrieved 5 November 2020, from
https://yen.com.gh/112232-list-cocoa-processing-companies-ghana.html.

Delfi Limited. Delfilimited.com. (2020). Retrieved 5 November 2020, from

https://www.delfilimited.com/about_company_history.html.