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Financial Disclosureand Entryto the
European Capital Market
FREDERICK D. S. CHOI*
major suppliers of funds to the market are reportedlywealthy individuals around the
world. See Lawrence A. Meyer, "The World's Freest Money Markets," Fortune (April
1968), pp. 167-68.
8 While investors within a
given countrytypically have access to a variety of com-
159
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160 JOURNAL OF ACCOUNTING RESEARCH, AUTUMN, 1973
Selectionofa ProperTestEnvironment
Corporatedisclosuremaybe affected bothby forcesof supplyand de-
mandforinformation in thecapitalmarketsand by legallyadministered
minima, suchas prescribedinformationrequirements containedin various
formsof legislation.
Therefore, the environment withinwhicha test of
effectsof entryon disclosurecan be made shouldnot consistof any
highlyregulatedcapitalmarket.Onlyif themarketdoes indeedprovide
somefreedom forenterprise
ofchoiceis therea possibility actionsto be a
offreemarketresponse.
reflection
Sincemostnationalmarketsare controlled by nationallegislationaf-
fectingcorporatefinancialreporting practices,I restricted
my analysis
marketforforeign
to the international securityissuesor the European
capitalmarket.5 ofthemarketfollows.
A briefdescription
petinginformation sourcesabout a particularfirm,this is generallynot truein the
internationalsphere.In view of the limitedinformation available on foreignbor-
rowers,it appearsreasonableto assumethatinternational investorsrelyveryheavily
on information providedby theborrowing firm.
'Note Bevis: "Informationabout the companyis one of the conditionsbeing
imposedmore and moreby the sophisticatedsuppliersof capital or theiradvisors.
Institutionalinvestorsand the analystsof financialhouses are contributing to the
pressures"(HermanBevis,Corporate Financial Reporting in a Competitive Economy
[NewYork: MacmillanCo., 1965],pp. 9-19).
'The marketis also referredto as the Eurobondmarketin view of the preponder-
ance ofbondissueswhichhas characterized the marketin the past.Factorsprecipitat-
ingthe developmentofthismarketwerethe U. S. InterestEqualizationTax and the
seriesof voluntary(eventuallymandatory)restraint programsinitiatedin the mid-
1960s to remedyan adverse United States balance of payments.Both measures
generatedpressuresto mobilizepools of capitalbeyondnationalboundaries.For an
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ENTRY TO EUROPEAN CAPITAL MARKET 161
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162 FREDERICK D. CHOI
Selectionofa DisclosureResponsePeriod
The period selected for measuringexpected disclosurechanges was a
five-yearspan coveringthreeyears priorto and a year subsequentto the
year of entry.The priorperiod was chosen in the belief that corporate-
financingplans and disclosurechanges are not likely to be made more
than threeyears in advance of tapping any particularfinancialmarket
for funds." The subsequentyear was added to capture any lags which
might characterizea company's competitivedisclosure response to the
evententry.
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ENTRY TO EUROPEAN CAPITAL MARKET 163
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164 FREDERICK D. CHOI
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ENTRY TO EUROPEAN CAPITAL MARKET 165
DISCLOSURE IMPROVEMENT
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166 FREDERICK D. CHOI
Selectionofa Population
The initialpopulationof Eurobond participantsexaminedconsistedof
239 private industrialenterpriseswhichtapped the Euro-currencybond
marketfor financingpriorto July 1971.26 Governmentaland municipal
obligationswere excluded because they tend to carry the guaranteesof
their respectivegovernments.Similarly,utilities and banking institu-
tions were excludedsince they are oftensubject to unique disclosureand
reportingrequirements.Aside fromconsiderationsof data accessibility,
therewould be no reason to eliminate fromconsiderationfirmsof any
particular national origin. However, certain conditions in the United
States and the United Kingdom suggestthat participantsin these coun-
triesmay be less subjectto competitivepressuresregardingdisclosure.
First,the London and the U.S. capital marketsare generallyregarded
as having high disclosurerequirements,due in part to their relatively
long recordsof experienceand expertisein handling both domestic and
foreigndebt and equity flotations.Second, the relativelyadvanced stage
of developmentof the accountingprofessionin both countrieshas ex-
erteda large influencein shapingdisclosurestatutes.In fact,an examina-
tion of the annual reportsof a randomsample of British Eurobond par-
ticipantsand a controlgroupof nonparticipantssupportedthis suspicion.
I found,for example, that disclosureimprovementson the part of the
experimentalgroupwere not significantly fromthat of the con-
different
trolgroup. Details of the examination are providedin AppendixB.27 The
by majorcustomer, and so on. Each incremental added anotherpointto
classification
the firm'sscore.Similarly,in the financialstatementsection,each additionalbalance
sheetor incomestatementclassification, deemedto be decisionrelevant,constituted
a disclosurepoint. In the financialsummarysection,however,a slightlydifferent
approachwas adopted.In view of the myriadof detailed financialand operating
statisticswhichcould be disclosed,an aggregationschema,thoughtotallyarbitrary,
was adopted.This was imposedto guardagainstthe possibilityof oversensitizing the
disclosureindexin thisarea of disclosureand therebyaddingan upwardbias in any
measuredresults.A 3 X 3 matrixwas therefore constructed, witheach row standing
fora selectedquantityof financialor operatingstatisticsand each columnstanding
fora numberofyearsconstrued as an additionaldisclosureitem.
10Quotationservicesutilizedin defining the populationof Eurobondentrantsin-
cluded: (1) WhiteWeld and Company,Ltd., WhiteWeld Securities, U.S.A. (weekly);
(2) Strauss,Turnbulland Company,ForeignBond List, London (updated periodi-
cally); (3) European QuotationService,Rate Sheets (weekly); and (4) Morgan
GuarantyTrust,WorldFinancialMarkets(monthly).
'7 The UnitedStates is generallyknownto possesswhat many considerto be the
highestdisclosurestandardsin the world.This fact,togetherwith other practical
considerations,promptedme to limitmypilotinvestigation to a Britishsample.The
presumption underlying thisposturewas thatifBritishentrantsexhibitedlittleor no
changein theirdisclosurelevels upon gainingaccess to the Eurobondmarket,then
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ENTRY TO EUROPEAN CAPITAL MARKET 167
Sample Selection
The workingpopulation,as finallydefined,consisted of seventy-two
accessible firms.I decided to sample exhaustivelyall seventy-twoEuro-
bond entrants,receivingresponses fromsixty-four-a response rate of
89 percent.Respondentsactually selected for inclusion in the sample,
however,had to satisfythe followingcriteria: (1) Each firmmust have
provided annual reportsfor each year of the study interval; (2) the
numberof firmsselectedshould not be overlyrepresentativeof any one
countryor industry; (3) there should be available a nonparticipating
counterpart(with the same data requirements)similar in most respects
to the Eurobondparticipants,withthe exceptionthat the formerdid not
entertheEurobondmarket.
The firstcriterionwas intendedto assure a relativelyconsistentset of
observationsamongthe sample of Eurobondparticipants.The secondwas
designedto assurethatthe sample selectedwas representative, and the last
was introducedto avoid any confoundingeffectswhich might obscure
any observedcompetitiveresponses.
To minimizethe chance that any observeddisclosureresponseto entry
could be due to variables extraneousto the researchquestion of interest,
I attemptedto matchEurobondparticipantswitha controlgroupof non-
participants.Ideally, each control firmshould publish annual reports
over the same time interval as the Eurobond participant,be of com-
parable size, and be selectedfromthe same industryin the same country.
In addition,it should participatein the same capital market as its ex-
perimentalcounterpart,prior to the latter's entry into the Eurobond
market.
However,it was difficult to findcontrolfirmswhich met all four cri-
teria. Reevaluation of the criterialed me to the conclusionthat the in-
dustryvariable was perhaps the least crucial. Cerf, for instance,found
little correlationbetweenindustryconcentrationand disclosurelevels.28
Moreover,examinationof the Eurobond participantswhich enteredthe
marketin the past revealed that entrywas not dominatedby any par-
ticular industrygroup.But even if there was an industryeffect,its ex-
istence would only tend to introducea downwardbias in any observed
differencesin disclosure scores between the experimentaland control
firms.To the extentthat the Fortune list of the 200 largest foreigncor-
Americanfirms, becauseof theirrelativelyhigherforthrightness
in financialreporting,
couldbe expectedto exhibita similarresponse.
' Cerf,pp. 35-36.
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168 FREDERICK D. CHOI
TestingtheSignificanceofDisclosureImprovementsUpon
Entry
If entryintoa broadlybasedcapitalmarkethas a significant influence
on disclosurebehaviorof borrowing thenthe sum
enterprise-investors,
of the ranksof the negativedifference scores,(Di's), shouldbe small
relativeto thesumoftheranksof positivescores.Unweighted measured
difference scoresforeach matchedpair of Eurobondparticipants and
nonparticipants aregivenintable1.The tableshowsthatafterthevarious
Di's had beenranked,onlythreematchedpairsshoweddifferences in the
directionof lesserresponsiveness to the phenomenon entryon the part
oftheEurobondparticipants. Andthesedifference scoresare amongthe
smallest,theirranksbeing1,2, and4.
Recourseto theappropriate tableofcriticalvaluesofT in theWilcoxon
matched-pair signed-rankstestrevealsthat T = 7 is less (actuallyre-
markably less) thanthe criticalvalue,T*, fora single-tailed
significance
levelof .05 and N = 18.31 Therefore, we can rejectthe nullhypothesis,
Ho,in favorofthealternative hypothesis,H1, sincethesumof the posi-
tiveranksis greaterthanthatofthenegativeranksby an amountthat
wouldnotoccurbychancemorethanfivepercent ofthetime.
The foregoing resultinvolvedtheuse of an equallyweighted measur-
ing deviceand is thussubjectto possiblebias. Variousfinancialitems
contained inthedisclosureindexcouldbe considered to be moreimportant
bits of disclosurethan others.To determine whetherthe findingwas
sensitiveto a weighted measurement scheme,I replicatedthetestusing
an indexsimilarto the one employedby Cerfand Singhvi.Their dis-
closureweightswerebased uponan analysisof the demandforvarious
financialitemsexpressedby capital marketparticipants in the United
States.32Weightedmeasuresof disclosurechangesforbothcontroland
experimental groupsaresummarized intable2.
As illustrated,useofa weighted indexcausedsomechangesin therank-
29"TheLargest200OutsidetheU.S.,"Fortune(August1971),pp. 151-54.
' No countrywas represented by morethantwomatchedpairs.
I Actually,a T = 7 permitsone to rejectHo at a .005level ofsignificance.
8 Weightsof financialitemsin AppendixA appear as parenthesized numbersfol-
lowingeach item.These weightsare, of course,subject to the limitationthat they
have notbeenvalidatedinternationally.
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ENTRY TO EUROPEAN CAPITAL MARKET 169
TABLE 1
DisclosureImprovement
Unweighted Scoresof Eurobond
Participantsand Nonparticipants
Disclosure Disclosure
Improvements Improvements Di RankwithLess
Pair of theExperi- of theControl (AiE - .C) Rank ofDi FrequentSign
mentalGroup Group(AiC)
1. 15 1 14 11
2. 18 7 11 8
3.8 10 -2 -2 2
4.......... 32 6 26 18
520....... 8 12 9.5
6...... . 16 4 12 9.5
713....... 7 6 7
823....... 3 20 15
9...... 5 -12 17 12
10...... 20 2 18 13
11.1 -3 4 4.5
12....... 9 13 -4 -4.5 4.5
13. 20 -4 24 17
14. 32 11 21 16
15.4 5 -1 -1 1
16. 31 12 19 14
17. 19 15 4 4.5
18. 18 14 4 4.5
T =7.5
TABLE 2
DisclosureImprovement
Weighted ScoresofEurobond
Participantsand Nonparticipants
Pair
Pair AiC Di Rank ofD, Rank withLess
AiE Aic ~~~~~~~~~~~~~~~~Freq
Sign
1. 21 0 21 12
2. 21 10 11 5.5
3. 15 17 -2 -1 1
4. 63 5 58 18
5. 24 8 16 9
6. 19 7 12 7.5
7. 31 19 12 7.5
8. 45 -1 46 17
9. 11 -17 28 13
10. 27 7 20 11
1. 5 -3 8 4
12. 17 28 -11 -5.5 5.5
13. 36 -9 45 16
14. 49 13 36 14
15.6 12 -6 -3
16. 49 11 38 15
17. 28 32 -4 -2 2
18. 51 34 17 10
T 11.5
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170 FREDERICK D. CHOI
ConcludingRemarks
Positive resultssuch as those reportedhere are encouraging.However,
care shouldbe exercisedin the interpretationoftheseresults.In view of the
difficultyof definingthe theoreticalpopulation,reliance on the property
of mathematicalrandomnesswas not possible. Thus, there is a possible
bias due to the exclusionof the disclosurepracticesof a largersample of
Euro-marketparticipants.
Replication of the presentstudy on an expanded scale is obviously
warranted. Of even greater interestwould be a comparison between
financialdisclosurein regulatedversus nonregulatedmarkets.A study of
this nature could providevaluable insightsregardingthe question of the
value of requiredfinancialdisclosurelegislationvis-A-visthe "competitive
disclosurehypothesis"arisingout ofthepresentstudy.
APPENDIX A
ItemsIncludedin DisclosureIndex
Narrative
1. Discussionof economicvariablescorrelated with sales/performance of the
(1)
enterprise
2. Discussionofmajorindustry trends(1)
3. Discussionofothermajorfactors tending to affect
future business(2)
4. Discussionofcompetitive positionofthefirm(2)
5. Forecastofcompany performance (4)
6. Breakdown ofsales/earnings performance
a. Consolidated
group-Parent-Subsidiaries (3)
b. Domestic-Foreign (2)
c. Majorproduct line/activity (2)
d. Majorcustomer (2)
7. Discussionofreasonsforchanges in currentoperating performance (2)
8. ListofDirectors/Managers (1)
9. Emoluments ofDirectors/Managers (1)
10. Discussionofbasicpolicies/objectives ofmanagement (2)
11. Discussionofmarketing network forfinishedgoods/services (1)
12. Discussionofrecentacquisition-formation/spin-off activities(2)
13. Descriptionofmajorproducts/operating activities(1)
14. Physicalproduction statistics (3)
15. Ordersbooked(1)
16. Backlogs(1)
17. Supplyofrawmaterials (1)
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ENTRY TO EUROPEAN CAPITAL MARKET 171
FinancialStatements
26. Incomestatement
a. Single (3)
b. Comparative(4)
c. Relevant subclassifications(1)
27. Distributionof incomeschedule(1)
28. Dividends (1)
29. Balance sheet
a. Single (3)
b. Comparative(4)
c. Relevant subclassifications
1. Subclassification(1)
2. Method of valuation (3)
30. Auditor'sreport(3)
31. Statementofaccountingprinciplesused in statementpreparation(3)
32. Multiplelanguagetranslations(1)
33. Multiple currencytranslations(1)
Information
Supplementary
34. Sourcesand uses of funds/cashflowstatement
a. Single (3)
b. Comparative(4)
35. Statementof reconciliationof earned surplus(3)
36. Summaryof importantfinancialstatistics
a. 10 years or more (3)
b. 6-9 years(2)
c. 3-5 years (1)
APPENDIX B
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172 FREDERICK D. CHOI
TABLE 3
U.K. EurobondParticipantsand Nonparticipants
Studied
Date of Experimental GroupCompany ControlGroupCompany
Entry (Size: Industry) (Size: Industry)
TABLE 4
DisclosureImprovement
Unweighted Scoresof Eurobond
Participantsand Nonparticipants
Disclosure Disclosure
Improvements Improvements Rank withLess
Pair of te Experi-
mentalGroup
of theControl
Group(us C)
Rako
~ FrequentSign
1........ . -2 5 -7 -5
2. ........ 5 -1 6 4 4
3......... 6 15 -9 -6
4.. 1 2 -1 -1
5. ........ 4 -1 5 3 3
6. ........ 2 6 -4 -2
T= 7
TABLE 5
DisclosureImprovement
Weighted Scoresof Eurobond
Participantsand Nonparticipants
Pair i AC X
~~~~~~an
Di
f
Rank ofDi
Rank withLess
FrequentSign
1.......... -8 9 -17 -6
2.......... 9 -1 10 4 4
3.......... 11 25 -14 -5
4.......... 0 6 -6 -2
5.......... 4 -1 5 1 1
6.......... 0 8 --8 -3
T = 5
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ENTRY TO EUROPEAN CAPITAL MARKET 173
APPENDIX C
List of Eighteen Matched Pairs
EurobondParticipants Nonparticipants
Australia
Company:Comalco Limited Company:AmpolPetroleum Limited
Periodstudied:67-71 Periodstudied:67-71
Assetsize:$161,000,000 Assetsize:$191,000,000
Industry:Steel Industry:Oil and Gas
Company: IronPty.Limited
Hamersley Company:TheBroken Hill Proprietary
Periodstudied:67-71 Co. Ltd.
Assetsize:$500,000,000 Periodstudied:67-71
Industry:Iron Assetsize:$1,300,000,000
Industry:Steeland Oil
Belgium
Company:Petrofina S.A. Company:Cockerill-OugreeS.A.
Periodstudied:54-58 Periodstudied:54-58
Assetsize:32,000,000BF BF
Assetsize:30,000,000,000
Industry:Oil refining Industry:Ironand Steel
Denmark
Company:Carlsberg Og
Bryggerierne Company:The East AsiaticCompany
TuborgsBryggerier A/S Ltd.
Periodstudied:68-71 Periodstudied:68-71
Kr.
Assetsize: 1,000,000,000 Kr.
Assetsize: 1,300,000,000
Industry:Beer,Wines,Spirits Industry:Shipping,Exports,etc.
France
Company:Ciments Lafarge Company:Vallourec
Periodstudied:62-66 Periodstudied:62-66
F
Assetsize: 1,250,000,000 F
Assetsize:900,000,000
Industry:CementandBuilding Industry:Steel
materials
Company:Farbwerke AG
Hoechst Company:Mannesman AG
Periodstudied:67-71 Periodstudied:67-71
DM
Assetsize:8,000,000,000 DM
Assetsize:4,500,000,000
Industry:Chemicals Industry:Machinery andEquipment
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174 FREDERICK D. CHOI
Italy
Company:Finsider S.p.A. Company:DalmineS.p.A.
Periodstudied:67-71 Periodstudied:67-71
L
Assetsize:2,500,000,000,000 L
Assetsize: 222,000,000,000
Industry:Iron,Steel,and Chemicals Industry:Coal,Iron,and Steel
& C.
Company:Ing. C. Olivetti Company:PirelliS.p.A.
Periodstudied:64-68 Periodstudied:64-68
L
Assetsize:310,000,000,000 L
Assetsize:380,000,000,000
Industry: Office
Generalengineering, Industry:Electricalengineering,
machines Rubberproducts,etc.
Japan
Company: HondaMotorCompany Company: ToyotaMotorCompany
Limited Limited
Periodstudied:66-70 Periodstudied:66-70
Assetsize:Y 202,000,000,000 Assetsize:A 371,000,000,000
Industry: Autos,etc.
Motorcycles, Industry:Autos
Company:Oce-van derGrinten
N.V. Company:MaatschappijVan Berkel's
Periodstudied:66-70 PatentN.V.
f.
Assetsize: 175,000,000 Periodstudied:66-70
Industry: Photo-
Generalengineering, f.
Assetsize: 170,000,000
copying equipment Industry:Generalengineering,
Meas-
uringinstruments
Norway
Company:NorskHydro-Elektrisk Company:ElkemA/S
Periodstudied:64-68 Periodstudied:64-68
Kr
Assetsize: 1,400,000,000 Assetsize:668,000,000
Kr
Industry:Electricpower,Chemicals, Industry:Miningand Metals
etc.
Sweden
Company:AtlasCopcoAB Company:Electrolux AB
Periodstudied:67-71 Periodstudied:67-71
Kr
Assetsize: 1,300,000,000 Assetsize: 1,500,000,000
Kr
Industry:Generalengineering,
Heavy Industry:Electricalengineering
compressed airequipment
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ENTRY TO EUROPEAN CAPITAL MARKET 175
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