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  • Nghien Cuu Khoa Hoc

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    Như Tâm
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    The document discusses the relationship between perceived quality, perceived price, and purchase intention of iPhones among business students. It presents hypotheses that (1) perceived quality positively influences purchase intention, (2) perceived price positively influences perceived quality, (3) perceived price positively influences perceived value, and (4) perceived value positively influences purchase intention. Theories and definitions of key variables such as perceived quality, perceived price, and perceived value are provided to develop these hypotheses.

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    The document discusses the relationship between perceived quality, perceived price, and purchase intention of iPhones among business students. It presents hypotheses that (1) perceived quality positively influences purchase intention, (2) perceived price positively influences perceived quality, (3) perceived price positively influences perceived value, and (4) perceived value positively influences purchase intention. Theories and definitions of key variables such as perceived quality, perceived price, and perceived value are provided to develop these hypotheses.

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    3 views2 pages

    Nghien Cuu Khoa Hoc

    Uploaded by

    Như Tâm
    The document discusses the relationship between perceived quality, perceived price, and purchase intention of iPhones among business students. It presents hypotheses that (1) perceived quality positively influences purchase intention, (2) perceived price positively influences perceived quality, (3) perceived price positively influences perceived value, and (4) perceived value positively influences purchase intention. Theories and definitions of key variables such as perceived quality, perceived price, and perceived value are provided to develop these hypotheses.

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    of 2

    TOPIC:

    The Relationship Between Perceived Quality and Perceived Price


    Towards Business Student’s Purchase Intention Of IPhone
    1.Introduction

    2.Literature review and hypothesis development

    -(Theories)

    -Định nghĩa các biến, bao gồm biến nào (Variables), mối quan hệ giữa các biến

    -Model
    H2 (+) TA
    Perceived Quality
    H1 (+) Que

    H5 (+)
    Perceived Value Purchase Intention

    H3 (+) Thao
    consider
    Perceived Price
    H4 (+) HA

    DEADLINE: THU 5 (29/10)

    Ly thuyet nen: TA

    Perceived price HA
    quality QH

    Value T

    Value L

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