Executive Summary

Case Statement

Ford Motor Company is a type of business that is offered locally and internationally with the

different types of vehicle products. They have many competitors in the automobile industry that

persuades the company to advance in every aspect.

Mission and Vision Evaluation

In the evaluation section Ford Motor Company does a good job of keeping customers, employees

and the world surrounded by them to take care of the important aspects of the targeted market.

Milestones

Ford Motor Company started with one of the first models of introducing it to the roadways of

society. In 1908 starting a business in the city of Detroit Michigan to later expand in different

parts of the world. To have the opportunity of continuing the Ford last name representation from

family members in the industry.

External Assessment

This section focuses on the price models of Ford Motor that puts pressure from other models

within the company. This focuses on the losses that it has gone through over the years of

operations from vehicles recalls to the prices.

Internal Assessment
This section focuses on keeping up to the eco- friendly vehicles and the environmental benefits

Ford Motor Company tries to include with its brand. This also many ways its brand profited from

the ways of operation from facilities.

Industry Analysis

The industrial analysis is how the company compares itself to other competitors and ways of

overcoming the hardships of running a company. From different ways to hire the amount of

suppliers to the number of suppliers worldwide. As well as creating ways to improve its brand

for customer loyalty.

Financial Analysis

The financial analysis focuses on the survival of how Ford Motor Company has taken to over the

years of many turnovers. This allows research ways to keep it running from different facilities on

the budget needed.

Competitive Strategies

The competitive strategies includes the SWOT matrix where the strategies are expanded to

include the strength and weaknesses of Ford Motor Company. Suggestion throughout this section

is coming up with opportunities to overcome.

Recommendation

The Ford Motor Company is seeking more advanced ways to save the planet and ways for it to

gain more customer loyalty to keep bringing back customer’s or include new ways to promote its

brand. The inclusive of promoting new ways to gain research of products and promotions.
Implementation Plan

This implementation plan focuses on how Ford Motor Company has advanced their vehicle

models to the inside of the vehicles to customer wants and needs. It includes the ways of finance,

marketing and operations dealt with by managers working in certain positions to success goals.

The Company changes operations to keep up with competition and promote a 3 billion dollar

program for better vehicles in the future. It also includes promoting funds done by its employees

for a better life for people around the world to get help in need.