Honda Atlas

Introduction
Honda Atlas Cars Pakistan Limited is a joint venture between Honda Motor Company Limited Japan, and
the Atlas Group of Companies, Pakistan. 

The company was incorporated on November 04, 1992 and joint venture agreement was signed on
August 05, 1993. The ground breaking ceremony was held on April 17, 1993 and within a record time of
11 months, construction and erection of machinery was completed. The first car rolled off the assembly
line on May 26, 1994. Official inauguration was done by then President of Pakistan, Sardar Farooq
Ahmad Khan Leghari. Mr.Kawamoto, President of Honda Motor Company Limited Japan was also
present to grace the occasion. The company is listed in Karachi, Lahore and Islamabad Stock Exchanges. 

On July 14, 1994, car bookings started at six dealerships in Karachi, Lahore, and Islamabad. Since then
the Dealerships network has expanded and now the company has Twenty One 3S (Sales, Service and
Spare Parts), Eighteen 2S (Service and Spare Parts) and Five 1S (Spare Parts) authorized dealerships
network in all major cities of Pakistan. 

Since the commencement of production in 1994, the company has produced and sold more than
200,000 cars till July 12, 2012. 

All dealerships are constructed in accordance with the standards defined by Honda World over. 
Percentage of local parts conforms to the government's policy. Local vendors are continuously
patronized to develop parts locally. The quality of local parts is thoroughly checked to meet stringent
international standards. 

We always strive to give outstanding service to our valued customers. In addition to providing regular
service to customers, the company also regularly conducts Service Campaigns, to facilitate customer's
need for service. This has given our customers absolute confidence in our cars, clearly evident from the
ever increasing sale volumes. 

It is the constant endeavor of Honda Atlas Cars (Pakistan) Limited to achieve No .1 Customer
satisfaction. Honda Atlas Cars (Pakistan) Limited is committed to meet customer expectations, and to
provide good value for money. 

Currently, we are offering Honda Accord, Honda CR-V, Honda CR-Z, Honda HR-V, Honda Civic (four
models), Honda City Aspire (four models) and Honda City (four models) in wide range of colors with
advanced technological features. 

Vision Statement
Striving to be a company that society wants to exist by sharing joys with people throughout the world
creating products that maximize the joy of customers, with speed, affordability and low CO2.

1.Calculating the 3 period Moving Average and forcasting Profit of Honda Atlas for 2016

Year Profit (In Million) 3 period Moving Average

2013 244
n

MA=n
A
2014 1074 i=1
2015 3162 nt-i
M.A= (244+1074+3162)/3
=1493
The forecasted profit for 2016
would be 1493 Million.

2.Using Exponential Smoothing and forcasting Profit of Honda Atlas for 2016

Year Profit (In Million) Exponential Smoothing

Ft = Ft-1 +
2013 244

2014 1074

2015 3162

1)
Alpha= 0.4
Previous Forecast= 1074+244/2
= 659
Next Forecast= previous
forecast+alpha( actual-previous
forecast)
F(t)=659+0.4(3162-659)
=1660 Million
The forecasted profit for 2016
would be 1660 Million.

3.Using Regression Analysis and forcasting Profit of Honda Atlas for 2016

Year Sales (X) Profit/loss (Y) XY X2

2012 16600 (532) (851200) 275560000
2013 30275 244 7387100 916575625
2014 39153 1074 42050322 1532957409
2015 37764 3162 119409768 1426119696

N=4 123792 3948 167995990 4151212730

Ft = a
b=nn
(ty)
2 -
t -
t2y
(t)
+ bt or
Yt = a a=yn 
-bt
+ bX b= (4(167995990)-(123792)
F(t)= -3346+0.14(123792) (3948))/4(4151212730)-(123792)2
=13984 =183253144/1280391656
=0.14
The profit for 2016 using regression analysis would
be 13984 million rupees. a= 3948-0.14(123792)/4
=-3346