Project on lead generation and sales

Submitted by:
Sushant Kohli
13020541138
Batch 2013-15
Marketing & finance

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 Table of Contents
Sr No. Topic Slide no.
1 Company Detail 3
1.1 Executive Summary Abstract 5
1.2 Company Overview 6
1.3 Mission, Vision Statement 7
1.4 Services 8
1.5 Industries 9
1.6 Products 10
2 Task Performed during Internship 11
2.1 Understanding of company Product & 12
Services
2.2 Understanding entire sales process 19
2.3 Pre-sales Proposal (generic view) 20
2.4 Client visit for Cost finalization of the product 22
offering

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 1. Company detail

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 Manacle is an industry leader in providing custom
software services and solutions. Manacle offers end-
to-end solutions focusing in Business Intelligence,
Microsoft and Java. With Manacle's unique approach
to integrate our proven expertise with latest
technology needs, we become your extended
enterprise. It has a large product portfolio and the
products have penetrated into the market within a
very short period. Working on a live product was a
very inspiring experience through which I got to know
more about Sales process in India.

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 1.1 Executive Summary Abstract

 The Project on SALES OF M-SELL at MANACLE

TECHNOLOGIES PVT LTD deals with the parameters
that a manager has to look into while dealing with the
clients and knowing more about the sales cycle.

 In Manacle Technologies customer’s satisfaction is

more valuable and our team tries to remove
difficulties of each end-user in every phases by
providing information or any related issue with that
product after on deliver that product to the clients.

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 1.2 Company Overview

Manacle Technologies (An ISO 9000:2001 Certified)

was founded on 5th November 2009 and received its
corporate recognition as a Private Limited company
on 16th September 2010. Manacle started with a very
dynamic team with a vision of being best in the
chosen domain. Within a short span of time, Manacle
Technologies Pvt. Ltd. has established itself as a
front-runner in the software development sector with
careful planning and meticulous project execution.

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 1.3 Mission, Vision Statement
Mission Statement
At Manacle Technologies we don't just do the job— we do it right.
Perhaps, this obsession of doing things right, along with attention
to detail that brings customers back to us time and again.
Vision statement
"To be the best in class by forging long-term strategic relationship
with our clients and leveraging our technological acumen and
industry expertise to provide quality and cost effective solutions.
To attract, engage, develop and retain the best talent and to
create an environment in which our employees grow personally
and professionally"

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 1.4 Services

Services provided by manacle

1. Software development
2. Mobile application development
3. Web development
4. Telecom services
5. BPO services
6. Consultancy

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 1.5 Industries

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 1.6 Products

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 2. Tasks Performed During Internship

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 2.1 Understanding of company Product &
Services
M-sell : a cell phone based software
Daily sales report
 Has been around for ever in retail
business
For online business manager DSR contains
 Sales data
 Web usage
 Analysis
Final form
 Sales data stored in the companies
database accessed by manager/admin

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 Importance
 There are plenty of businesses that don’t follow this
 Companies not following are the ones where
management can’t answer simple questions about the
performance of the business
Android based attendance system
To mark check in attendance of each and every field
Options while marking attendance
1)Leave 2)Sunday 3)Meeting 4)In-transit

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 Management can track
 Actual position of all the field workforce
 On leave workforce
 Timing of entering the market
 Auto-tracking system which is enabled in the
application is quite flexible

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 DSR importance
 Filling sales detail at every retailer where the sale is
made
 Complete understanding of whether the day was good
or bad from the sales perspective
 Data analytics comes into picture
 For the management and business teams to develop
or change strategy
 KPIs identified

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 total sales summary
 Total calls
 Total no. of primary sales
 Total no. of secondary sales
 Total value of primary sales
 Total value of secondary sales
 Miscellaneous expenses by sales staff

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 Monthly tour plan
Field workers can fill the monthly tour
plan that can be viewed by their resp.
Managers
Retailer data mapping
 Field officer goes to new retailer
 Details of the new retailer filled
 Full address, contact information
 Visiting card captured by camera

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 Some key features

 User’s location tracked as per admin requirements

 Deployed at branch level, headquarter level
 Stationery costs relating DSR saved
 All reports can be exported to excel
 At a particular time, we can track how much of our
staff is in their respective beats or out of beat
 Capturing photograph
 No paperwork required

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 2.2 Understanding entire sales process

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 2.3 RFP
Following documentation is done as per customer
requirements
 Overview
 Deployment stages
 Rolling out of the software
 Training , deployment & support
 Deployment dependencies

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 Benefits of Proposed System
 Reduced travel costs
 No need for workforce using the software to return to
office and submit reports
 Managers are kept updated as the communication is
instantaneous
 Adoption of technology is simple, little resistance from
the employees
 No missing data
 Improved management reporting as data is reported
in real-time and can be acted on directly
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 2.4 Client visit for the cost finalization of the
product offering
 Time analysis with the technical team of the project
 Cost analysis meeting of the technical team and the
sales
 A final valuation before the client visit
 Client visit
 Negotiations with client for the price of the product
 Deal closed
 Contract signed between the parties enlisting the
support and deployment activities

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