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Paralanguage in business communication:

Paralanguage is the area of non-verbal communication that emphasizes body


language and voice nuances as means of expressing thoughts and feelings. People
normally use paralanguage multiple times per day and are sometimes not even
aware they are doing so. The ability to interpret this kind of human
communication correctly is considered an important competency in both personal
and professional settings. Body language often conveys just as much meaning as
spoken words. Good communicators also have the ability to gauge how their own
paralanguage affects others. Various aspects of paralanguage include posture, eye
contact, hand gestures, and tone of voice. Vocal qualities such as volume and
tempo are also part of non-verbal communication.
Example: Paralanguage is commonly referred to as that which is left after
subtracting the verbal content from speech. The simple language is what is said,
paralanguage is how it is said, can be misleading because frequently how
something is said determines the precise meaning of what is said.

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