Ashok Capstone - 2019

PRODUCT
DESIGN
DIPLOMA PROJECT
T.Ashok Suresh
UG1505
Industrial Design
Semester - 8
D J ACADEMY OF DESIGN
Approval
The following document is duly examined and approved by the designated jury as credible work
on the chosen subject, carried out and presented in a manner and at a level that is appropriate for
acceptance as diploma project qualification of this Institute.
This approval however does not necessarily endorse any statements, comments or conclusions
drawn in by the author in the document.
This is a partial fulfillment for the award of the Undergraduate / Postgraduate level Diploma
in Industrial / Communication Design.
This Project/Thesis study of 26 weeks duration in the curriculam has been completed in ……..
Weeks.
Title of the Project : …………..…………………………………………………
……………………………………………………………..
Student’s Name & : ……..……………………………………………………....
Signature
Guide’s Name & : …………………………………………………………….
Signature
………………..……………………………………………
………………………………. … …...……….………………………
Internal Jury External Jury
Name & Signature Name & Signature
…..................…………………….
Place : Coimbatore Dean / Jury Chairman
Date : ……..…………. Name & Signature
Coimbatore – Pollachi Highway, Othakkalmandapam (P.O.), Coimbatore – 641 032. India
Contact: 9488611174 Website: www.djad.in, E-mail: office@djad.in
Acknowledgement
I would like to start by thanking my family life which helped shape me to be the human Noah Abraham in particular for their constant
without whom I wouldn’t have the support being I am today. The Industrial Design wing love and support. We have all watched each
to live in a strange city for almost half a of DJAD would not have a single mock-up or other grow to become good designers and
year. I would also like to thank the dean model ready to showcase without the help of even better individuals.
of DJ Academy of Design, also my guide Bipin Bhai who have tolerated our mediocre
for the diploma project, Prof. Atul Kedia command over his workshop. Above everything else I am ecstatic about
for his guidance. I express my gratitude to achieving what was promised to all students
Mr.Sudhakar Damodarswamy for teaching The past few months have provided me with and parents of DJAD from the very beginning, I
me how to merge design and technology and much-needed learning and understanding of started to ask the very important question -
“Why ?
realize how difficult achieving simplicity actually the industry. I had an amazing opportunity to
is and for always pushing me to go further , work with a very diverse team at Design Flyover
Mr.Mohan Chinnasamy for sharing his values (DFO). I would like to thank them for the worldly
and knowledge, Mrs. Kanaka Ananth for her wisdom they imparted and for the many-many
confidence and patience in guiding me , Mr. chicken dinners. Without their sponsorship,
T.N. Subramanya for sharing his inspirational this project wouldn’t have been possible to be
spirit for knowledge, Prof . S. Balaram for realized.
teaching me valuable lessons on empathy and
sympathy and various teachers/mentors/guides I would also like to thank my dear friends,
“
that helped through these, personally, illustrious batchmates the many dude and dudettes
4 years. Their undying support has helped me who have helped me by providing the perfect
through thick and thin. They have guided me atmosphere to learn and grow in. I would like to
across a very important phase of thank Arundati Mathew, Dhruv Thambe and
ASHOK SURESH / DJAD / 2019

The process aims at dissecting
consumerism to see what today’s Synopsis
definition of value means. This would
be made possible through studying
different sections of the general
marketplace and the general homes This thesis project aims at providing an overall highlight to
of today to see how the products emerging trends, empathizing consumerism and consumers,
communication and generating a balance in insights and the
affect consumers and how the design process to provide what I feel is a feasible solution for
the future.
consumers affect the product. This link of problem-solving and certain - uncertainty provides
a breathing swpace that would be informative of the future
and most importantly our role in it.

content
Nature
Of
Project
This bachelor thesis project is what I would like to This mindless consumerism has given birth to what is mean how can we get the most value out of what we
consider an experimental product design conducted now being called technology/ gadget clutter. Even after consciously decide to own. Why should we own 7
by me as part of my final semester. It was to be the first all this, there is an uneven rise in the technology-driven product that can essentially do one thing? In the end, we
time I got to be a designer and not a student of design. design seen today, this project aims at evening out the aim to undermine consumerism with more consumerism
It follows the general design process related to the most odds and bringing everyone to the same playing field. It hoping hat this vicious cycle would suddenly disappear.
technically complex products. Most importantly though, poses an important question of how much is too much As more time passes we find it more and more difficult
it provides an emerging view of the future of the kitchen and also that as a designer, you can provide to reduce to break away from such thoughts. Most of our everyday
space, a space sacred to many, survival to all. the effects that this phenomenon poses in today’s society. economy is highly dependent on consumerism as a
base for their bread and butter. There will be a backlash
Rising trends of improved technology without a doubt Today’s housing units no matter the place is on a steady at every step and murphy’s law will become the norm
promises us a very relaxed and fruitful future. But with pace at becoming smaller and smaller and due to combined with cynicism but it’s important that we design
this plethora of choices, it is important to know what habitual hoarding, the space to move around in our living with a bigger picture in mind.
you need. This is where mindless consumerism has quarters has also consequently reduced. Without a check
the greatest of impact and where all logic goes out on these things soon the homes of the future would be From what you have read before, this project aims to
the window. If you take early homo sapiens as an a place where we keep the stuff we own and not the at least fulfill some of what I’ve mentioned and I’ve
example, their main goal was to own as little as possible place where there are deeply rooted values and human considered this as the first step towards what could
and to make the most out of it, lately all you see is connect. possibly be futurism. The process provided guidance to
“human beings “ so closed of by materialistic thing they make change through meaningful design intervention.
accumulate it has become a daily battle to see who has To accommodate for these changes in lifestyle we need
the most number of gadgets and how much they pay for to design for the future and it doesn’t mean making the
it. smallest version of something, according to me it would

DJ Academy
of Design Philosophy of design education and the story of 4 years.
DJAD commenced in 2004 to a felt need in the country. The potential

for offering design services within India and abroad expanded as India
matured as an economic power. But there was a shortage of trained
designers within the country. DJAD’s inception was to cater to this need
in a small yet significant way.
D J Academy of Design belongs to the illustrious GKD Charity Trust,

set up in 1983 by the industrialist par excellence, (Late) Cavalier Dr. G
K Devarajulu. His pioneering efforts saw the emergence of Coimbatore
on the global industrial map and the LMW Group as a major force to
reckon with. The Group now comprises a staggering 20 companies
with LMW being the flagship brand. The idea to start a Design Institute
under the GKD Charity Trust was born under the aegis of Mr. Sanjay
Jayavarthanavelu and PAR Kumar who visited NID, Ahmedabad.
After having studied the facilities and observed the culture of design
learning, the team held talks with the NID Executive Director for future
collaboration.

The undergraduate diploma programme at DJAD starts with a one-year
Design Foundation Programme that concentrates on learning basic
concepts of design involving courses that build a strong foundation for
Dean, D J Academy of Design (2019) : design thinking and practice. The programme helps students decide their
area of specialization. The students need to select a discipline at the time
of applying to DJAD.
Prof. Atul Kedia
The learning is interdisciplinary as some of the courses offered to
Industrial, Communication, and Animation film design students are
common encouraging them to work across disciplines. In the fourth year,
they specialize in one of the following areas by choosing design projects
from their area of interest. Fourth-year also consists of an internship,
colloquium paper, and a six-month diploma project.
Industrial Design
Permanent Faculty at DJAD
1. Good design is innovative
2. Good design makes a product useful
3. Good design is aesthetic
4. Good design makes a product understandable
5. Good design is unobtrusive
6. Good design is honest
7. Good design is long lasting
8. Good design is thorough , down to the last detail
9. Good design is environmentally -friendly
10. Good design is as little design as possible
DIETER RAMS

(START TOP LEFT) Prof.Atul Kedia , Mohan Chinnasamy
Sudhakar Damodarswamy , Kanaka Ananth
TN Subramanya , Prof. S. Balaram
Faculty list
2015 - 2019
DJ Academy of Design has an impressive armory of internal

faculty. Specializing in various fields including but not limited
to - Design management, Plastics design, Furniture design,
Usability design, Toy design, Interaction design, etc.
In addition to this wonderful mix of permanent faculty, the

institute also hosts a range of revered external faculty to give
an extra feel of the industry outside the institution.

Sponsor It started with honesty,
passion and innovation.
Design Flyover
A multi-disciplinary Design House specializing in

providing-
Branding, Environmental and Signage Systems

Design, Product and Industrial Design,
Packaging Design, Publication Design, Retail
Design, UI and Website Design, Exhibition
Design Services to their clients.
They started 10 years ago with the commitment

to create a positive change with all the things
design could do. Coming together as designers,
artists, engineers and writers, they have strived
to add maximum value to every project with
our multi-disciplinary approach. Today, we
are working towards building and supporting,
brands and products with the same design
thinking. They work with their clients in perfect
creative symbiosis, forging friendships and long-
term alliances along their journey.

Industrial Design project
Zebronics Jellyfish
Work
samples
Communication Design project
Yearbook Book Layout, Jal Mhal publication,
VISTAR branding
As a multidisciplinary studio, the

work encloses a plethora of project
genres. These are a few examples
of the type of projects done in the
studio.

Co - owners
Nachiket
Shreya

Strart date :
15th December
15th December - 15th January :

Research
15th January - 6th February :

Conceptualisation

Project timeline
12th February - 15th March :

Digital modelling , client meeting
15th March - 15th April :

Protyping , mockups
End date :
15th April
To design a mixer grinder.
Brief
The given brief was to introduce a state-of-the-art kitchen
appliance (mixer grinder).To make meaningful steps of
innovation towards the future in this product which would
become their U.S.P.This would help them in marketing and
selling their product to a more wider user base.

Product Example of the product to be redesigned.
Example

WHAT? What exactly is a mixer grinder?
A kitchen appliance widely popular in India that is used to mix

food into powder or paste. Used frequently as a kitchen aid.
They are used to do things like mixing, blending and grinding
of different food ingredients. The mixer grinder comes with at
least two different jars - one used for wet sauces and another
for making dry powders. The jars are made of stainless steel
with the wet jar being larger than the dry jar.
In a recent trent, more attachments are available with the

machine like vegetable mixer jar, meat mixer jar, and food
processors.

WHY? What is the objective of the project?
To improve the quality of life of users through thoughtful and

essential design considerations.

Diachronic
Looking at the timeline of how a particular function has been carried out
over our very long and versatile history.
of mixing To assimilate the history of mixing and grinding and how it

evolved through time we need to head back all the way to 2.6
million years ago. That is when the first recorded use of abject
and
to crush and combine food was of evidence. This exercise
was done to gain a deeper understanding of the subject at
hand.
grinding :

2.6 million years ago 6500 BCE 1550 BC
2.6 million years ago Stone core and flake 6500 BCE Metate grinding stone in India. Mortar and Pestles were described in the Ebers papyrus
from Lokalalei, Kenya from Ancient Egypt - dating back to 1550BC. It is the
oldest preserved piece of medical literature discovered.
They are unique in that their design has largely remained
unchanged over the last 10,000 years. They were also
commonly used in Egypt for the grinding of cosmetics.
Mortars and pestles are also mentioned in the Old
Testament - they were an essential tool of civilizations
everywhere.

1500 A.D (Circa) 1859 A.D 1885 A.D
The first mixer with electric motor is thought

Attu kallu or Rubbu rollu J.F. and E.P. Monroe in 1859 patented a mechanical egg
to be the one invented by American Rufus
mixer in the U.S.
Eastman in 1885. U.S. Patent 330,829 The
Hobart Manufacturing Company was an
early manufacturers.

1919 A.D 1922 A.D 1950 A.D
In 1919 Hobart introduced the newly The first electric blender was developed The Bamix company was founded in 1950 by Roger
named KitchenAid Food Preparer (stand in 1922, specifically for making malts and Perrinjaquet, the inventor of the first handheld mixer.
mixer) for the home. Aimed at home bread milk shakes at soda fountains. In 1932 its Featuring multiple accessories, Bamix is not just a
bakers, the first 5-quart KitchenAid weighed inventor, Stephen J. Poplawski, received handheld mixer but also a multi-functional kitchen robot,
65 pounds and sold for $189.00, patents for a machine that would reduce capable of whisking, chopping, grating, and much
fruits and vegetables to a liquid. more… an everyday assistant that has a place in the
kitchens of top chefs and amateur cooks.Every year,
around 400,000 Bamix mixers are fully manufactured
in Mettlen, Switzerland, where the same passion
for excellence has been nurtured for over 60 years.
Perfection by Bamix staff, guaranteeing the faultless
efficiency and robustness of Bamix products.
1963 A.D 1969 A.D 1978 -NOW A.D
Sumeet Mixie first appeared in India in 1963. In 1969, the company released the Vitamix With presence in over 10 million households across India
Sumeet Mixie was the first ever Indian Mixie or 3600, the first blender that could make hot and abroad, Preethi is India’s largest mixer grinder brand
Indian Mixer Grinder and for a very long time soup, blend ice cream, grind grain, and knead and a leading Kitchen Appliances company.Preethi, now
was the only Indian Mixie available. bread dough. In 1985, John Barnard and his seen as a giant in the industry, had a humble beginning
brother created the Mix’n Machine, the first in 1978. From a small mixer-grinder brand, it has grown
high-performance commercial blender. into a nationally reputed kitchen appliances company.
Auto-Cooker/ Warmers, Induction Cook Tops, Electric
Pressure Cookers and Coffee Makers are just a few
among our products to enter the hearts and kitchens of
many families across the world. And it keeps evolving to
support and often improve the lifestyle of many a people.
The Indian mixer grinder market is estimated to be around
Rs 3,200 crore and approximately 12 million units are
ASHOK SURESH / DJAD / 2019 sold every year
STORY OF THE FIRST
INDIAN MIXER GRINDER
The Story of Sumeet Mixie, the first Indian Mixer Indian housewives. So Satya Prakash Mathur,
grinder an employee of Siemens India, ventured out to
The history of ‘Sumeet’, the first Indian mixie is make a factory for Indian made mixer grinders
very interesting. This is how the first Indian Mixie suitable for the Indian Kitchen.
or mixer grinder came into existance:
In 1963 Mr. Satya Prakash Mathur floated a
The inventor of the first Indian Mixie or Mixer company called Power Control and Appliances
Grinder, Mr. Satya Prakash’s wife asked him Company. 4 other employees of Siemens India
to repair a Braun mixie she was using. Satya also joined Mr. Mathur. By 1965 they had a
Prakash inspected the burnt Braun mixie and it good design of a workable small electric motor
dawned on him that the foreign mixies were not for the mixie. By 1970 they designed a single
suitable for the rough and tough Indian cooking jar for both dry mixing and wet grinding. By
needs. These foreign mixies did not have the 1980 Sumeet were selling about 50,000 mixer
power to handle the spice grinding , dosa grinders every month.
grinding and other tough jobs required by

THE IOT Products
FUTURE
This thesis project aims at providing an overall highlight to
emerging trends, empathizing consumerism and consumers,
communication and generating a balance in insights and the
design process to provide what I feel is a feasible solution for
the future.
This link of problem-solving and certain - uncertainty provides

a breathing space that would be informative of the future and
most importantly our role in it.
?
To enable artificial intelligence and the internet of things to take control of
Costs our kitchen we need to look at the initial capital required to set about that
process.
In the current economy remodeling a kitchen take lakhs of our money,
remodeling it with appliances fitted with AI and IOT would be a significant
cost for a regular Indian household.
Although recent models like the Samsungs smart fridge - family hub
has dropped to a semi-affordable price it still wouldn’t make up the
ecosystem as most people would prioritize upgrades with longevity, for
example, cabinetry and counters.
Waste Management
AI/IOS devices also have the power and ability to

minimize waste generate d in the kitchen in terms of
both the food waste that human error brings about or
also effort put into carrying out activities in the kitchen by
a person. These devices can predict, efficacy, organize
and strategize everything from ordering groceries that
you have run out of for you to planning out meals to
reduce food waste due to expired food. This could come
in handy as almost 40 % off all food produced in India is
wasted.
Storage
Smart devices like refrigerator and storage solutions like

smart containers like slabs are designed to help users
with how to store food as the scan it, index it and further
processes. The physical barrier would still be similar as
the food would occupy the same space they always
have.
Layout
The layout of the kitchen would largely remain the same

as the physical space required to by their IOT counterpart
might be the same with some exception and overall the
kitchen space shall start looking more niche and modern.
Minimal clutter and maximum efficiency. We can start to
see more quality from products and their home space.
Room Functionality Should we be prepared ?
As more and more kitchen devices will be made to be So considering these upcoming changes, should you, as a
controlled by a mobile device such as your phone or a homeowner, prepare? You could start remodeling your kitchen
centralised kiosk we would transcend into a cultural shit from in anticipation of these new changes or investing in the latest
when the kitchen becomes a central place for socialization and greatest smart devices, but as most of these things are
to when your food is being prepared at the touch of a digital still first generation technologies they have their own set of
button and you can sit back and relax with your friends and bugs and errors that needs to be sorted out, so, you might
family. As more of this cultural shift happens we will see a be better off waiting.
new age with a more optimistic response to developing the
technology.

Synchronic
Looking at products that can replace the mixer grinder or appliances
which have similar a function.
of Mixer
There are multiple devices that function in the same manner
as the device in question, yet they cannot replace each other
function for reasons. In this section, we explore some of those
types of food processing devices that work on the same
guidelines. These include devices that are found in the global
Grinder :
kitchen and also in industrial contexts.

USB Rechargeable Juice Blender Food processors Hand blender
Food processors are similar to blenders in many forms. A handheld electric appliance for blending or grinding
USB Rechargeable Juice Blender Portable can be used The primary difference is that food processors use food with a protected blade that can be submerged in the
as both juice blender and water cup Can mix all fruits interchangeable blades and disks (attachments) rather food being processed. — called also hand blender, stick
and vegetables together Healthy and environmentally than a fixed blade. Food Processors are user-friendly for blender. Commonly used to puree and emulsify food.
friendly, which uses food grade non-toxic material that all users. This product has multiple features to separate
can be used safely It uses a safe switch that can ensure it from the blender. In half the time, the Food Processor
the safety. The fast stirring speed that can make a cup of can blend, chop, dice, and slice allowing for quick meal
juice within one minute preparation. A food processor typically requires little to no
liquid during use, unlike a blender, which requires a set
amount of liquid in order for the blade to properly blend
the food.

Meat grinder Blender Wet grinder
A meat grinder (also called a “meat mincer” in the UK), is A blender (sometimes called a liquidizer in British English) A Wet grinder is a food preparation appliance used
a kitchen appliance for fine chopping (‘mincing’) and/or is a kitchen and laboratory appliance used to mix, purée, especially in Indian cuisine for grinding food grains to
mixing of raw or cooked meat, fish, vegetables or similar or emulsify food and other substances. A stationary produce a paste or batter. Wet grinding is rare in western
food. It replaces tools like the mincing knife, for example, blender consists of a blender jar with a rotating metal cuisine but common in Indian cuisine. Wet grinders are
which is also used to produce minced meat, filling, etc. blade at the bottom, powered by an electric motor in the used to make pastes from grains and lentils and are
base. used extensively in South Indian cuisine for preparation
of popular dishes such as dosa, idly, vada, appam, and
paniyaram.

Eggbeater Electric hand mixer Dough mixers
Electric hand mixer: Basically, this is the more modern Dough mixers are used in bakeries to stir dough
A handheld mixing device. There are two primary types. version of an eggbeater type mixer, but with a motor. A ingredients together. Mixing arms stir ingredients in a bowl
motor is encased in a top section, which has a handle or trough to produce dough of even consistency.
Eggbeater: Also called a rotary hand beater, this is (not unlike an iron). It’s the motor that moves the beaters,
a handheld device with a crank on the side that’s rather than cranking a handle
connected to beaters (usually two). It is operated using
two hands — one to hold a handle on the top to keep the
beater steady, and the other hand to operate the crank,
creating the beating.

Spice Grinder Stand mixers Garlic crusher
The Cadillac of mixers. Stand mixers have a frame that A handheld device for crushing cloves of garlic which
A Spice Grinder is a tool used to grind up hard, dried acts as the housing for a heavier-duty motor as well saves us the trouble of smelly fingers and sticky surfaces.
whole spices. You can grind them coarsely, or to a fine as the mounting base for a bowl, which is made to fit
powder. .The popular conception is that 2 seconds spent the mixer and lock in place while mixing. The bowls on
on a spice grinder yield better results than 5 minutes with home models will generally hold 4 cups of liquid, where
a mortar and pestle. commercial stand mixers can hold about of 100 cups.
Home models will be suitable to be kept on a countertop.
Usually, stand mixers have various mixing attachments,
including a flat beater (or paddle), which is ideal for
creaming and mixing, a whisk attachment, which can
be used for whipping cream or egg whites, and a dough
hook for kneading heavier dough, such as bread dough.
Juice extractor Grater Vegetable cutters
The juice extractor is a device used to obtain juice from A grater, also known as a shredder is a kitchen utensil A machine or device for chopping vegetables and fruits
citrus fruits and vegetables where the pulp, seeds, and used to grate foods into fine pieces. It was invented by that are to be used directly or canned. Some vegetable
the skin is separated, for you to get only pure juice of the François Boullier in the 1540s, originally to grate cheese. cutters are designed for use in the home. Commercial
fruit or vegetable. Crushing the seeds and skin gives a vegetable cutters are used by restaurants and in industry.
sour taste to the juice. The simplest type of vegetable cutter consists of a metal
screen with blades and two handles. Vegetable cutters
usually have a set of disks with different blades for
cutting, shredding, and grating. It is a semi-automated
version of a hand grater.

Studying
Understanding noise pollution and dealing with its adverse effects
the effects NOISE

of : POLLUTION
Noise pollution, also known as environmental noise or sound
pollution, is the generation of noise with a harmful impact on
the activity of human or animal life.

World Health Organization
Morality
Disease
Sleep disturbance , cardiovascular
Risk factors
B.P , cholesterol , blood clotting , glucose
Stress indicators
Autonomous response , stress hormones
Feelings of discomfort
Annoyance , disurbance
Number of people affected

Causes Of
Transportation: Poor adherence to sound control norms,
noisy vehicles, modified vehicle exhaust especially bikes
and heavy vehicles plying in residential areas also add to
the noise.
Poor urban planning: Congested houses, large families

sharing small space, fighting over parking space, frequent
fights over basic amenities leads to noise pollution which
disrupts the environment of society.
Construction activities: Under construction activities like

mining, construction of bridges, dams, buildings, stations,
roads, flyovers take place in almost every part of the world.
Noise
Household chores: Due to the infiltration of gadgets for
almost everything in our daily lives, homes produce noise
from gadgets such as TV, mobile, mixer- grinder, pressure
cooker, vacuum cleaners, washing machine -dryer, cooler,
air conditioners, etc. While this form of pollution may seem
harmless, it, in fact, has far-reaching consequences.
Social events: Marriages, parties, pubs, and discos or places

of worship, is where people normally flout rules set by the
local administration and create a nuisance in the area. People
listening to loud music and hawkers shouting their wares add
to this nuisance.
Industrialization: In our city industrial units are interspersed

between residential areas and almost all sounds produced by
Pollution
industrial machines exceed danger levels of 110 to 115 dB.
Newspaper clipping on the effects of firecrackers on Diwali in

different cities with respect to sound levels

Effect on Wildlife
Pets react more aggressively in households where there is constant noise.
They become disoriented more easily and face many behavioral problems.
This, in turn, disturbs owners both mentally and emotionally.
Effects of noise pollution on pets

and other animals (during Diwali)
Effects of Noise Pollution

Hearing Problems
Health Issues
Excessive noise pollution in working areas can influence psychological ill health.
At the cellular level, the body’s cells do not repair as they should and die off when
exposed to loud noise on a regular basis.
Sleeping disorders
Poor sleep due to noise disturbance causes irritation and uncomfortable situations.
Cardiovascular issues
Critical health problems
due to noise pollution Due to constant noise disturbance conversations may be misunderstood or poorly
understood.

Causes Of Noise Pollution
Making barriers to insulate noise producers
Reducing sound levels
At home, turning off electronics when not in use,
Occasionally moving house if the ambient sound levels are too high and
cannot be controlled is the only option for some people whose health is
being seriously adversely affected by noise pollution.
Better urban planning can help in creating ‘No-Noise’ zones, where

honking and industrial noise are not tolerated
How can one avoid

noise pollution
The solutions can range from keeping yourself away
from loud noises by choosing where you live, to , consult
a doctor in case of big health problems you might
encounter.

Product Looking into the inner workings of a mixer grinder.
Dissection: I took apart a mixer grinder made by spherehot to know

what is inside it, how it works and what are the different
components. This process led to the understanding of why
the parts were designed and the assembly process.

Learnings :
How the fan of the motor thrown out hot air
accumulating inside axially through the carefully
located air vents.
How the assembling of the product is done.
The dimensional requirements of the product to

function properly.
To establish a basic guideline for design.
Sample images

B.O.M :
Part name Quantity Material Finish Remarks
Top cover 1 ABS Glossy silver paint Has a printed label of the brand.Visible
sinkmarks
Middle cover 1 ABS Glossy silver paint Sinking points are covered by badylines.Still Bill of Materials
visible around top corner.
Bottom cover 1 ABS Glossy black Well designed for air passage.
plastic
Dial control resting 1 ABS Glossy black paint Paing chips off at the sharp edges revealing the
panel plastic colour.
Motor mount 4 Volcanised rubber Matte rubber Helps absorb shock from the initial torque.
rubber
Flange screws 12 Steel Zinc coated Standardised screew used to fasten together
the top,middle and bottom cover sandwhiching
the motor. This list contains information
Rubber grip 4 Volcanised rubber Matter rubber Concave surface to allow suction while placed , regarding the different
projects out in this model but it also seen flush components of a mixer
to surface in some other models. grinder and description of said
Dial control 1 ABS Golssy silver paint Not an ergonomic design. components.
Coupler 1 Plastic Non coated , white Easily brakable, comes with or without
threading.
Led indicator 1 - Red colour Is used to indicate operation function.
Motor 1 - - 750 W universal motor with wiring and pcb.
Reset switch 1 Plastic, Metal Black,red plastic Used to reset the mixer grinder and is placed at
Silver metal the bottom.
`

General specification
of a mixer grinder :
Model No. : Platinum- MG 139
Voltage: 230V AC 50 Hz
Power Consumption: 750 Watt
Motor: Universal 750 Watt High Power Motor
Material of Body: A.B.S
Material of Jars: Stainless Steel & Transparent Plastic
Blade Assemblies: Stainless Steel, Machine Ground and Polished
Speed Controls: Rotary Switch with 3 Speed and Pulse
Flex Cord: PVC insulated 3 Core, Flexicord with Plugtop & earthing

Market
Observing and identifying problems and opportuni-
ties at the point of sales.
research : To be aware of the competition in the market today is to

observe and analyze benchmark products and places that sell
them so that you can design carefully to stand out and make
your product sell the most. You need to see where its sold,
how its sold, and why its sold. This will eventually lead to your
product selling better.

The high-end seller of fmcg of premium quality.Multinational chain of stores that sell a LULU CONNECT
wide range of products carefully picked. Have a lot of on-floor staff that is always ready
to help. A lot of foot traffic in the store especially on weekends as it is in a mall.
The store is very spacious and things displayed are usually kept in customized shelving
units except for the regular kitchen appliances.
This store attracts a variety of customers considering the location. Everyone from
curious kids to adults who come to make serious purchases.Since it gives out offers on
many products people are more enticed to step in and glance.
Big Appliance Store
Mixer grinders are displayed very carelessly as a demo piece is kept on loosely stacked LULU Mall
boxes, which are for sale. Regular maintenance was being done in regards to dusting Kochin
and cleaning the boxes and rearrangement every other month. This section brought
down the vibe of the place due to the careless display.
Price of items on sale starts from Rs.500 - Rs.6 lakhs
Price of mixer grinders they sell starts from Rs.4,500 - Rs.10,500
Vidiem as a brand stands out more as its grouped separately and was arranged better
next to other home appliances.

A well-reputed lifestyle and home appliance store with franchises all over India. They have CROMA
a product like earphones and speakers, Bluetooth speakers camera, laptops, and kitchen
appliances. They are known to be reliable and sell durable products. There is a good amount
of on-floor staff to help you make a satisfactory purchase
The store is covered with things from aisle to aisle and has a lot of variety in products offered
for a stope its size. Everything has been put on shelves including the stock.
The customers in this store that come for the electronics are mostly of 30 - 60 years of age
and come to make their grocery run along with shopping for appliances. Since it offers a lot of
products the foot traffic is usually very high and you can expect a queue at the payment desk. Medium sized Appliance Store
R-City Mall
The mixer grinders here were displayed very neatly packed into shelves. All of the mixer Mumbai
grinders even had their attachments alongside it.
Price of items on sale starts from Rs.200 - 2lakh
Price of mixer grinders they sell starts from Rs.3,500 - Rs.7,000 (also includes seasonal/
festive offers)
Every brand is treated equally so there nothing that jumps and grabs your attention in the
store although people were suggestive towards brands like Preethi and Phillips.

A destination general store that had dedicated its space to selling groceries that are required for BISMI Hypermarket and electronics
the everyday customer and also a separate floor for consumer electronic goods like mixer grinders,
cheap TVs, gas stoves and other household appliances. Foot traffic is very high in the groceries
department and a small fraction of it trickles down to the electronics section.
The store is covered with things from aisle to aisle and has a lot of variety in products offered for a
stope its size. Everything has been put on shelves.
The customers in this store that come for the electronics are mostly of 30 - 60 years of age and
come to make their grocery run along with shopping for appliances. The offers here are very
affordable and suitable for customers of all backgrounds. After the recent unfortunate flooding of
Kerala, this shop saw a lot of customers coming in to replace their damaged appliances. They offer Destination Grocery/Appliance Store
an always-on exchange offer for certain goods. Bismi
Kochin
The mixer grinders here were displayed very neatly packed into shelves. Some even had their
attachments alongside it and the sockets in the shelves let the attendee demo the mixers also. The
only downside is that you have to bend and see the middle shelves as vision is obstructed.
Price of items on sale starts from Rs.200 - 1lakh
Price of mixer grinders they sell starts from Rs.3,500 - Rs.7,000 (also includes great offers)
Nothing really stands out in this store as a brand because they’ve been treated equally in regards to
marketing and merchandising.

A celebrity chef co-owned and endorsed modern kitchenware brand. All their products are WONDER CHEF
Chinese/Indian manufactured generic things which have been rebranded for their brand. They
sell good quality items with a couple of exceptions. All products which are tried and tested.
The store itself takes up a very small space and is jam-packed with stuff. Everything is
organized using sleeves and hooks.
The store does not get a lot of customers as compared to others mostly because they are a
very niche store in a mall that has a hypermarket and other home appliance stores. But the
people who did come in usually browsed and bought small modern kitchen utensils. Most
were young married couples and middle-aged women. Medium sized Appliance Store
R-City Mall
The only three models of mixer grinders available in the store were displayed in custom made Mumbai
podiums which would be used in its other chains. They also had a KitchenAid blender which
is highly expensive and very rare to find in retail outlets.
Price of items on sale starts from Rs.200 - 14,000
Price of mixer grinders they sell starts from Rs.3,200 - Rs.14,000
Individual brand outlet.

Exhibition Private brand exhibition
Home appliance Kaloor Stadium

Kochin

Home appliance expo
Visiting the expo there was a lot of people on that particular day and it had just started. The various brand that had
come to showcase their products here had a specific space in which they could customize it, however. A particular
brand of mixer grinders which stuck out from the rest was Preethi with their zodiac mixer grinder as they were doing a
live demo. Had the opportunity of looking at the designs fro brands which otherwise would’ve been missed like McCoy
and Usha and v-guard, brands which mostly rebranded generic Chinese or Indian manufactured mixer grinders.Was
able to observe the different marketing techniques used by brands and what sets brands apart.
Other innovations were also displayed like the manual juicer, food processor and the portable USB charged juicer.
A lot of these products were fresh in the market also they were being demoed which let me observe and use some
products first hand.
Price of the products on sale started from Rs.1200 - Rs.10,00,000
Price os mixer grinders on sale started from Rs.2500 - Rs10,000
Preethi stood out because of their live demo and customer interaction. Also because of brand trust.
A most trusted brand is Preethi,

especially in the South Indian market.
Two most popular mixer grinders are

Preethi blue leaf and Phillips 750 w.
Last up to 15 years with proper T.LC.
Most mixer grinders found in the

market are generic Chinese made
mixer grinder that is labeled and sold
here.
Pamphlets /
Brochures Wet grinders are also widely bought,
most with a 1.25 - 2 ltr capacity.

Widely popular mixer
The following models of mixer grinders are of the most
popular in models.I have come across these models
on multiple instances either during field visits or on the
internet.
grinders :

Popular
colors
across
different
brands and
models.
Curves and organic
forms are more
commonly found in
this product segment.
Some come with
uneven or even dated
styling.Bold colour
schemes or extremely
organic shapes are
norm.

Repair shop
Understanding problems faced by users on a technical base to see if
some of it at least can be avoided through design.
visits : The life cycle of the product doesn’t end at the user
purchasing it and using it in his / her house. It also is bought
numerous times to be repaired when something goes wrong.
I visited some of these repair shops to cover the problem that
they bring it in because of. It gives us a deeper understanding
of what the product is capable of and what are the things that
can go wrong on a technical level.

This one man owned and operated repair shop offer services for a range of products like water Local repair shop
pumps, fans, mixer grinders, motor rewinding etc. His knowledge of the different products with motors
available these days are limited. So he keeps the services he offers also limited to the product he knows
thoroughly and has been working with for years.
Usual problems he takes in mixer grinder includes armature problems (the core of the motor) and also
replacing the bush between the coupler and the jar.
Average repair cost for mixer grinders range from Rs.300 - Rs.800 depending on the type of problem,
the intensity of repair and time and effort taken to source parts and carry out said repairs.
George / Small local reapair shop / Kochin
The volume of customers that come in to service their mixer grinder is approximately 1 - 2 people every 2
weeks.
People tend not to trust the quality of repairs done by such shops resulting in lesser customers for more
serious repairs.
You can also see some mixer grinders that came in for repair but couldn’t be and were given off for a
sum of money as spare parts.

Established repair shop This repair shop was set up recently and is the owner learned how to do repairs in Dubai and came here
to start his own shop. They deal with mostly household appliances like fans, mixer grinders, steam irons,
electric kettles, backup lights etc. He knows how to fix modern appliances like breast pumps and also
convert 110v operated devices to 220 v.Naturally, this skill set attracts a lot more clientele.
Usual problems attended to in their shop regarding mixer grinders is motor rewinding, also repairing the
motor getting burnt or getting stuck due to various reasons including overload.
They charge a fixed rate of Rs.100 just to diagnose the problem and figure out what’s broken. After
looking at how to fix it and whats required the provide an estimate, if approved by the client then move
Sanju Jose/ Established reapair shop / Kochin on with the repair process. Average costs range from Rs.700 - Rs.2000 (for things like replacing the
motor and else).
They get about 1 - 2 customers every day with problems concerning their mixer grinder as they’re
located in very close proximity of a lot of apartment. They also help kids that come in with their science
projects building customer relations with parents and others.
They have a lot of deman and not enough man power to supply required services which leads to a long
wait time.
preethi
Client Brand
This section was a glimpse into the client brand, strategy, logo, colors, etc
Study : Each client has their own history of products made in a

certain way that they like it to be. Some might be success
stories but some might not have been. It is important to
understand the client’s design language and see what has
worked for them in the past and avoid things that haven’t
(stylising elements, color schemes, logos, etc).

Through the years they have developed a
Contrasting red highlights
certain brand language with their contrasting
Carboun finish texture

red logo on a black or red background.
They’re transversing into working with

textures on their products to give it another
dimension, more tactically.
I am confident that taking these samples

forward would provide a continued story for
their new mixer grinder.

Colour Logo
(Colour variation on
products)
Guide : variation :
HEX value : #c73335
Name : Cherry Red
R:199 G:51 B:53
HEX value : #000000

Name : Black
R:0 G:0 B:0
HEX value : #ffffff

Name : White
R:255 G:255 B:255

Background :
Spherehot Appliances Private Limited is a Non-govt company,
incorporated on 15 Jun 1993. It’s a private unlisted company
and is classified as ‘company limited by shares’.
Company’s authorized capital stands at Rs 500.0 lakhs

and has 0.384% paid-up capital which is Rs 1.92 lakhs.
Spherehot Appliances Private Limited last annual general
meet (AGM) happened on 30 Sep 2002. The company last
updated its financials on 31 Mar 2002 as per Ministry of
Corporate Affairs (MCA).
Spherehot Appliances Private Limited is majorly in Trading

business from the last 26 years and currently, company
operations are strike off.
Company is registered in Ahmedabad (Gujarat) Registrar

Office. Spherehot Appliances Private Limited registered
address is 48 51 ROAD NO 3 UDYOGNAGARUDHNA SURAT
Gujarat
Surat GJ 394210 IN.

Competitors :
Their biggest competitors include major bands like a butterfly
, Philips, venus, Morphy Richards, Preethi, etc.
As they too provide similar products and services.

Partnered retail
outlets :
Big Bazaar is the flagship hypermarket retail Founded in 2002, Ezone is present across
chain from Future Group, having presence in India in the form of stand-alone stores as well
over 100 cities across the country. With its as at Group format stores such as Big Bazaar
motto of “Making India Beautiful”, Big Bazaar and Central. It houses the best of national
ensures that all the products are of good and international electronics brands for a vast
quality and offered at the lowest prices. range of product categories.

Environment
Understanding problems in the environment the product is placed in.
Analysis: Observing and dissecting the environment the product is in

through different stages of its life gives us a deeper insight
into the context of how its placed, used and discarded in
the end. It gives us the context of how external (or internal )
factors can affect how the product functions. Lets us come
to a conclusion of the problems faced by the product in its
setting.

Houses in Mumbai and Cochin were visited, However, the constant in both the places is that
the macro environment analysis was done in the mixer grinder is usually kept in the same
these places. Mumbai being a fast developing place as other appliances, covered with a cloth
city has a lot of consumer for this product. The (used for wiping it down after use) to hide it
houses there are cramped and smaller when away from sight and to protect it from things in
compared to ones in Cochin. They have lesser the kitchen when not being used. It comes into
space and so prefer o have lesser things in the common contact with oils, dust, greasy hands,
house. Very against appliance cluster especially powders of food, solids, water, etc. All this has
in the kitchen itself. You can see that there is to be looked at as after it comes into contact
a difficulty in maintaining such a small kitchen with these factors, it still has to be bought back
which has a lot of things inside it. In Cochin the to its original condition which won’t affect its
trend is different as they have (in average ) a usage.
much bigger space and storage, they put their
appliance which is not in immediate use inside
their storage units (usually built into the bottom
Where?
of the main platform ) and pull it up when to be
used.
After the mixer has been used for its life span
it’s then :
* sold to a second-hand store if not badly
damaged or overused (people who use it for
less than 5 years)
* given away to maid /neighbor/ kids moving
away
* exchanged for a new model (usually from the
same company)
* given to a local repair shop, sold as spare
parts for internal components.

Micro-
environments : The mixer grinder comes into contact with -
• Walls
• Bowls
• Tiles/Granite
• Other appliance
• Bottles
• Food waste
• Glass
• Containers (salt, turmeric, etc)
• Cloth
• Water
• Interiors of the storage unit
• Dust
• Cleaning liquid
Other things to consider in the environment is the aesthetic

effect the product has on it. And usually as seen it kept
covered or hid away as it doesn’t blend in with the kitchen or
the other appliances placed in the same spaces. It all needs
to be considered.

In the process of learning about the environment, I wanted to look at how the mixer grinder helps in the modern home.
To understand the pros and cons of using it to carry out everyday tasks.
• Lots of options to chose from both in terms of
PROS : features and design.
• Dependable and durable.
• Intuitive to use and easy to repair.
• Caters to a variety of foods.
• Automates a once very tedious task.
• Makes preparing food fun and easy.
• Feature problem (not a lot of feature at more

affordable prices)
• Complicated surfaces on the product making it

difficult to maintain
• Comes in contact with a lot of unwanted
CONS :
entities.
• Doesn’t blend in well with the surrounding

Pictures of the environment a mixer grinder is
usually found in. These pictures were collected
during user study in different peoples houses.

User
Understanding the perspective of users to gauge a deeper knowledge into
the dynamics of the relationship between the user and the product.
Analysis: Understanding user demography and problems faced by

users is a very crucial step as it leads to careful design
intervention. It’s important to listen to the people whose lives
you are trying to better to understand what they think could
be made easier/more efficient /less intrusive, etc.

User segmentation :
Primary users Secondary users Tertiary users
Members of the family who do most of the Members of the family who use it rarely (kids, Common house insects, dust, etc.
cooking (moms/dads/ grandmoms), maid, maids, grandfathers, etc), neighbors, visiting
professional chefs. guests, salesperson, storekeeper, the customer.

The initial set up is carried out with the help A purchase was made to understand user
of a man and post that, depending on their preferences and what their buying decision is
inclination towards cooking, they use it either affected by. The following were of significant
very little (helping out ) or a lot (if interested importance :
in cooking). Women (mothers, maids, cooks,
grandmoms ) tend to use it more almost every • Brand
day and take care of it . when it comes to • Features
servicing it the duty is carried out mostly by • Attachments
the man of the house or a helper if available. • Price
Children tend not to be allowed to use it as its • Aesthetics
seen as quite dangerous and adults are worried • Offers (online VS shops) (usually wait for
that they might even damage it somehow. festival offers)
Preethi Zodiac bought from Amazon for a

discount of Rs.1000 after looking at multiple
mixer grinders from various brands. Sorted out
on the basis of customer reviews.
Purchase
experience :
Vineetha. T
Female
51
Induction Stove
Microwave
Her suggestion was to add
Homemaker Wet grinder more exciting features into the
Cochin
Family of 5
Electric rice cooker
Electric barbeque.
mixer. And is possible to reduce
the noise and heat coming out
Vineetha as a homemaker and an amazing chef
uses her mixer grinder every day. She does
A lot of noise (especially on the last setting)
Excess power chord length
of it.
things like making cold coffee for her children, Adds to the existing kitchen cluster
grinding spices to make delicious curries, Big model (large base)
making pastes, preparing chutneys. She uses Cleaning the different surfaces is difficult
it up to 3 times a day at maximum and almost Overcomplicated design language
every day of the week. She had just recently
exchanged her old Preethi mixer for a new Safety regarding the running of coupler when
zodiac model. jars are not loaded.

Aswathy
Female
26
Induction Stove
Microwave
Her suggestion was to add
Customer relations manager, Ultraclean Electric rice cooker more exciting features into
CA, USA
Family of 3
Coffee maker
Kettle
the mixer. To make it smarter
Oven like everything else around.
Aswathy had transported a mixer grinder from
India which was made by Preethi to work in
Spice grinder
Dishwasher
Add a touch-sensitive control
their conditions (voltage). She and her husband or something that takes it to
use it regularly to make food at home for
themselves. Also uses it make purees to feed She is aware of the fact that store-bought batter
the same level as most other
their baby (boiled peas, carrots apples, etc). is bad for her health but as she cannot transport appliances.
It is used by both of them equally. One of her two big appliances from India, she is left stuck
favorite food being idli and dosa she buys batter not being able to make the batter.
from Indian stores and uses that to make dosas Safety of use.
at home. Ergonomics of use
Boring interaction.

Usha
Female
51
Induction Stove
Microwave
Her suggestion was to have a
Ex - Civil lawyer at the Cochin High court Wet grinder more safe, future-friendly (wants
Cochin
Family of 4 A lot of noise (intrudes on the tv noise from
touch control) for the coming
outside the kitchen) models. Wants something with
Usha was a civil lawyer at the Cochin high court, Limited plug points in the kitchen. she wants to
she retired to spend more time at home and keep the socket free. She doesn’t know what to
a very simple surface which
focus on family. She has a maid in the house do with the loose chord. will make it easy to maintain
who helps in cooking.T he mixer is mostly used Big model (large base)
by her as she is protective of it and doesn’t Cleaning the different surfaces is difficult
according to her. Feels that the
want to damage it. She is not completely happy Outdated design language L-shape was not proving to be
with her mixer but was looking forward to
having more attachments for it in the future.
Very difficult to clean the corner of the L-shape
and the rest of the surfaces.
of any use and feels old.
Safety regarding the running of coupler when
Price of mixer grinder - Rs.3,899 jars are not loaded.

Jayalakshmy
VK
Female
55
Her suggestion was to help
SBI Bank employee Price of mixer grinder - Rs.4,500 reduce the appliance cluster
Ernakulam
Family of 3
in the kitchen to provide a wet
Microwave
Wet grinder grinder attachment with the
Jayalakshmi as a bank employee does not
have a lot of spare time to prepare her and her
Electric rice cooker regular mixer grinder as she
Induction Stove
husband meals for the day. So everything is Food processor feels that they work on the
fast-paced in the kitchen and the mixer grinder
helps in speeding up the process of making a
same principle. To make the
A lot of noise even at slower speeds.
delicious chutney by grinding some ingredient Adds to the existing kitchen cluster chord organization post use
together in seconds. She has been using the
mixer grinder for 5 years now and is waiting for
Cleaning the different surfaces is difficult as easier.
there is not enough time
it to breakdown so she can upgrade to one with Doesn’t blends into the surroundings.
more features and attachments. Outdated design

Padmaja
Female
51
Homemaker
Cochin
Family of 3 Price of mixer grinder - Rs.3,899 Her suggestion was to make it
Padmaja who is a homemaker has learned Microwave quieter and to improve on the
how to make amazing non- vegetarian food
without even tasting it. A vegetarian by
Wet grinder
Food processor
design language used.
choice her favorite food is idli and chutney Kettle
both of which she makes at home as she
feels the store bought batter is bad for your A lot of noise (intrudes on the husband watching
health. She spends a lot of time in the kitchen tv)
experimenting with different foods. She uses her Limited plug points in the kitchen. she wants to
mixer grinder up to 2 times in a day and almost keep the socket free. She doesn’t know what to
every day of the week. Although the buying do with the loose chord though.
decision was not hers she is the only person to She finds the interaction quite boring.
use it in the house other than her mother-in-law, Safety concerns with regards to coupler
occasionally. spinning without jar.

Sangamam
Hotel
Palakkad
Customer frequency 5-6/ hr
Ajay - juice shop manager
Pitstop on the highway - restaurant and juice

bar (fresh / bottled )f.
The juice bar uses a Sujata mixie to make fresh His suggestion was to do
juices of soft fruits like banana and apples. For
harder solids like carrots, melons etc, they use whatever I wanted as he felt
a Sujata juice extractor. Kept extremely well it had no consequence in his
maintained and clean.
life. An interesting approach to
Power chord management problem.No preferences.
Overheating
Had to take to a local repair shop voiding
warranty as the company repair shop was far
away.
Using it every day tens of times has made the
process boring for him.

Cocoa tree
Cochin
Customer frequency 8-15/ hr
Sumesh - Juice / Milkshake maker.
A well-established restaurant in a posh He suggested making it look

neighborhood in Cochin.
like it would go well with the
The juice bar uses a Sujata mixie to make fresh rest of his work appliances. And
juices of soft fruits like banana and apples and
also to make thick milkshakes. Its the only to reduce the noise as it was an
unit they have and it works to their needs.A open kitchen, so it disturbs the
necessity in their workplace.
customers.
Power chord management
Cleaning
It doesn’t look as good as the other machines
they have like their coffee maker or frother.

McDonald’s
Lulu
Customer frequency20- 50 / hr He had no problems with the
Alex - McCafe trial instructor. blender, but was aware of its
price and knew that other local
Fast food joint in a mall.
shops wouldn’t be able to
The multinational fast-food chain could afford a afford it.
Vitamix, one of the best blenders in the world
(for its blending power). It is a really expensive
blender and comes to around Rs.72,000 -
Rs.90,000.
Difficulty in learning to use

PG
Chandivali, Bombay
Ashok
Paying guest accommodation. With a fully

furnished kitchen including a fridge and mixer
grinder.
Her suggestion was to make
The mixer grinder in my pg was not being used
by any of the residents but is used only by the more pre-mixed and ready to
maid who comes to cook once a day. She too cook pastes and all available
uses it once or twice a week if necessary as she
relies on store-bought powders paste, etc. in grocery shops to make her
work easier.
Since nobody cares about the device it’s not
cleaned or maintained regularly.
The dust has collected on it.
The outer casing had a sticky layer on it from
liquids spilled and not cleaned immediately.
(from a long time ago)

Task
analysis :
• The mother decides to make dosa and chutney for
breakfast.
• She takes the batter from a store bought packet of batter
and pours it into a bowl to get to room temperature.
• She opens the refrigerator to grab the coconut and chilly
and ginger that is required to make the chutney.
• She grates the coconut by hand and chops the chili, peels
and cuts up the ginger.
• The mixer jar is brought out and puts it on the counter.
• She places the lid aside and puts the ingredient inside.
• Closes the lid.
• Takes the rag cloth off the mixer grinder and places the jar
upon it.
• Locks it in place.
• Plugs in the mixer.
• The mixer starts running automatically as her kid had put it
on speed one instead of neutral.
• She freaks out.

• Puts the dial on neutral and switches it back on.
• Pulses the ingredients.
• Adds some water and salt and combines the ingredient on
speed 2.
• She puts her hand on the jar and holds it in place as she is
scared the jar might get loose.
• She doesn’t use the 3rd speed as she fears that it’ll ruin the
mixer grinder and also it’s too loud to let her hear the tv while
using it.
• She finishes her grinding.
• Struggles to open the lid of the jar.
• Opens it and uses her finger to guide the liquid out into a bowl.
• Throws the jar into the sink.
• Cleans it later.
• Finds that the jar had leaked and had dripped onto the mixer.
• Cleans it with the cloth and covers it up after.
• Unplugs the mixer grinder.
• Coils the wire.
• Cleans the bottom the next day with the help of a maid.

Online survey :

Material and
Learning about the material and context of use.
manufacturing
Many companies who manufactre products in
todays market have their own set of materials and
processes of treating the materials that theyre
comfortable with .IMost times the companies we
process study:
work for would be limited to do what they are
comfortable with as it is tried and proved effective.
In this section i familiarise myself with what my
company is comfortable with and what the general
practice of manufacturing products like mixer
grinders are in the market.

Material study : What is A.B.S?
Acrylonitrile butadiene styrene (ABS) (chemical formula (C8H8)

x·(C4H6)y·(C3H3N)z) is a common thermoplastic polymer. Its
glass transition temperature is approximately 105 °C (221 °F).
ABS is amorphous and therefore has no true melting point.

Where is A.B.S used ?
ABS’s light weight and ability to be injection molded and extruded make
it useful in manufacturing products such as drain-waste-vent (DWV) pipe
systems, musical instruments (recorders, plastic clarinets, and piano
movements), golf club heads (because of its good shock absorbance),
automotive trim components, automotive bumper bars, medical devices
for blood access, enclosures for electrical and electronic assemblies,
protective headgear, whitewater canoes, buffer edging for furniture and
joinery panels, luggage and protective carrying cases, small kitchen
appliances, and toys, including Lego and Kre-O bricks. Household and
consumer goods are the major applications of ABS. Keyboard keycaps
are commonly made out of ABS.
ABS plastic ground down to an average diameter of less than 1

micrometer is used as the colorant in some tattoo inks. Tattoo inks that
use ABS are extremely vivid.
When extruded into a filament, ABS plastic is a common material used in

3D printers.

Properties Its natural benefits of affordability and machinability do not hinder the ABS
material’s desired properties:
of
• Impact Resistance
• Structural Strength and Stiffness
• Chemical Resistance
• Excellent High and Low-
Temperature Performance
• Great Electrical Insulation Properties
• Easy to Paint and Glue
A.B.S
ABS has a strong resistance to corrosive between those of Polypropylene (“PP”) and
chemicals and/or physical impacts. It is Polycarbonate (“PC”). ABS plastic is not
very easy to machine and has a low melting typically used in high heat situations due to its
temperature making it particularly simple to use low melting point. All of these characteristics
in injection molding manufacturing processes lead to ABS being used in a large number of
or 3D printing on an FDM machine. ABS is also applications across a wide range of industries.
relatively inexpensive (prices, currently around
$1.50 per pound, typically fall somewhere

Disadvantages of A.B.S :
ABS plastic is advantageous in a wide variety of industries;
however, certain physical limitations restrict the materials
used in certain products and applications. These
shortcomings include:
ABS is stable to decomposition under normal use and polymer

processing conditions with exposure to carcinogens well below • Weatherability (damaged by sunlight)
workplace exposure limits. However, at higher temperatures (400 °C)
ABS can decompose into its constituents: butadiene (carcinogenic to • Solvent Resistance
humans), acrylonitrile (possibly carcinogenic to humans), and styrene.
• Hazardous When Burned
Ultrafine particles (UFPs) may be produced at lower temperatures during
the 3D printing process. Concerns have been raised regarding airborne • Limited Uses in Association with Food Industry
UFP concentrations generated while printing with ABS, as UFPs have
been linked with adverse health effects. • Higher Price Than Polystyrene or Polyethylene

What is Injection Molding?
Manufacturing
process study : Injection molding is a manufacturing process for producing
parts by injecting molten Parts to be injection molded must
be very carefully designed to facilitate the molding process;
the material used for the part, the desired shape and features
of the part, the material of the mold, and the properties of the
molding machine must all be taken into account. The versatility
of injection molding is facilitated by this breadth of design
considerations and possibilities. material into a mold.

Recommendations in Injection molding?
Wall thickness Draft angle

Use a uniform wall thickness throughout the part. Minimum draft angle: 2o degrees for all vertical walls. For features taller
Recommended thickness: 1.2 mm and 3 mm. than 50 mm: increase the draft angle by one degree every 25 mm
Edges Bosses
Add a radius to all edges and corners. Think of bosses as circular ribs (same design restrictions apply).For
0.5x the wall thickness (for internal edges) bosses with screws or inserts:
1.5x the wall thickness (for external edges) Outer diameter: 2x the nominal diameter of the screw or insert
Thick sections Snap-fit joints

Hollow out thick sections. Recommended min. thickness: 0.5x wall thickness
Ribs Undercuts
Add ribs to improve strength. Recommended max. thickness: Redesign to avoid undercuts is recommended.
0.5x the wall thicknessRecommended max. height: 3x the wall
thickness

Incorrect
Correct
Incorrect Correct
Use uniform wall thickness Add a draft angle
Incorrect Correct
Round all edges
Incorrect Correct
Incorrect Correct
Hollow out thick sections Avoid undercuts using shutoffs

Finish Description :
Textured finish Glossy finish Semi-gloss finish Matte finish
The mold is first smoothed with fine stone The mold is first smoothed and then The mold is smoothed with fine grit The mold is smoothed using fine stone
powder and then sandblasted, resulting in polished with a diamond buff, resulting in a sandpaper, resulting in a fine surface finish. powder, removing all machining marks.
a textured surface. mirror-like finish.
B-1, B-2, B-3 C-1, C-2, C-3
D-1, D-2, D-3 A-1, A-2, A-3
Suitable for parts that require a good visual Suitable for parts with low visual
Suitable for parts that require a satin or Suitable for parts that require the appearance, but not a high glossy look. appearance requirments, but machining
dull textured surface finish. smoothest surface finish for cosmetic or mark are not acceptable.
functional purposes (Ra less than 0.10
μm).
The A-1 finish is suitable for parts with

mirror-like finish and lenses.

Advantages of injection molding :
There are several advantages when it comes Injection molding allows for the workload to be
to using injection molding over other plastic cut down because the product is essentially
molding processes. It allows plastic molding finished once the initial mold is designed. It
companies to be able to produce more complex also helps to save resources for plastic molding
products in different shapes and designs that companies because the company will be able to
otherwise would be difficult or impossible. recycle material or any unused molding plastic
It would also make the cost of the product or scraps. Those items can be melted down
considerably higher. With the injection molding and reground for possible future use; therefore
process, molding companies are able to mass the company has very little wasted material.
produce parts because of the high production Another advantage to injection molding is that
output while having a low labor cost that is easy productivity may increase because it saves
to repeat. the company money and time in during mass
production.

Disadvantages of injection molding :
Even though there are a lot of advantages Another disadvantage to injection molding
to injection molding, there are some minor is that the designs will have to be created
disadvantages as well. The main disadvantage before any process can begin. This could put
of injection molding is the cost of the machines. production behind schedule or cost more
A used injection molding machine can money for the company. There are also some
cost anywhere between Rs.3,50,000 and limitations to what types of designs can be
Rs.35,00,000. For a newer machine, it could made with this process. The process could be
range from Rs.1,50,00,000 to Rs.3,00,00,000. a possible set back for certain companies who
That isn’t really a problem for a well-established don’t have a set rule to follow. Lastly, there are
company, however, for those start-up some limitations as to what may be designed
companies, this could be a setback. when using the injection molding process,
which could put the finished product behind
schedule.

Rule of Thumb :
Use 3D printing or CNC machining to prototype and finalize
your designs before you go to production with Injection
Molding.
To avoid defects, keep wall thickness constant, add draft

angles to vertical walls and round all corners.
Add ribs to improve the strength and stiffness of thin sections,

instead of increasing their thickness.
Avoid expensive sliding side-core actions by redesigning your
part to avoid undercuts altogether
.
When a certain surface finish is required, certain materials
behave better than others.

Insights : Common insights picked up through research.
• Mixer grinders were very carelessly displayed in the high-end retail • All customers were more involved and inclined to make a purchase if
stores properly assisted by an employee as their knowledge on this might be
• A lot more people and a lot less space in big stores make it easier to limited.
push products. • Bigger offers = bigger sales numbers.
• Its a fast moving product so the stock which is excess is even kept till • A huge variety of sellers for this product and an even higher variety
the outside arranged in clusters. of models to choose from leads to a paradox of choice for the user
• Stores in malls especially which sell a range of products than just one Which leads to anxiety and the user sticking to a brand which they
genre of products tend to get more people in and consequently make had a good history with.
more sales. • Elder people base their decision on brands they know and love, but,
• People come exclusively with the decision of buying a mixer grinder. let’s say a newly married couple go for the aesthetics/features/etc
It’s never an on-the-spot decision they make while in the store. more than the brand name.
• The quality of product display becomes better in the middle sized • Small stores are more careful about the models they sell as they lack
stores as more attention is given to how things are arranged and both infrastructure and financials to store slow-selling models of mixer
maintain to market and sell their products more. grinders.
• When it comes down to individual mixer grinder brands, nothing • Smaller stores are more proactive towards customer complaints and
spectacular is seen as advertising that might entice the user to make services as marketing happens mostly through word of mouth.
a buying decision. • Demo pieces become liable stock for small stores, so they tend not
• Preethi and Philips were the most preferred brands when it came to have it. And because of that, the customer has to rely solely on
to the users as they trusted it more (possibly because of marketing the graphics of the box and reviews on the internet. This is a serious
schemes and design language ) limitation as people tend to go to retail stores to touch and feel what
• There are a lot of companies to choose from in this product category. they are buying, otherwise, they would buy it online.
• People were looking for attachments before getting to know its • Home appliance expo was the first view of active marketing done by
specification, they wanted to get whatever was latest. big brands.
• They were trying to attract the attention of passing by customers by • A family in India uses the mixer grinder almost every week.
doing live demos and handing out brochures, banner ads, display • Knowledge about which jar to use for what purpose is lacking, they
cases, and aggressive offers on all products. tend to use it with regards to the load and not type of food.
• People tend to go to the company authorized service center for the • A lot of Indian families also own a wet grinder to make the batter at
duration of the warranty period. Post that they move to the medium- home, if they don’t, they buy it from a local shop.
sized repair shops and when it gets older(8-10 y/o)then the job goes • The brand that I am working with does not have all-rounded
to the local/nearest repair shop. marketing when it came to their previous mixer grinder.
• This is affected by the cost and time for repair also the complication of • ABS is a preferred material for manufacturing such appliances
the procedure. through injection molding.
• The users are very careful about the aesthetics of the mixer getting • There’s always an unbreakable tension while using it, even after years
damaged over time due to the environmental conditions. of regular use.
• It comes into contact with a lot of degradable factors through its life. • They don’t tend to use it in the 3rd setting for a long duration.
• The way the product is stored in the house is decided on the size of • They start the grinding function at 1 and more up to 3 gradually.
the kitchen, space, available, Plug points, etc. • People still have a taboo against buying refurbished used appliances.
• The mixer grinder ends up inside a storage cabinet if the space inside Neither company refurbished nor second-hand stores.
is limited or if the mixer grinder blends in / adds to the environment or
not.
• Users tend to exchange their old model for a newer one when
the time comes, this tends to reduce the waste generated by the
appliance.

Problems : Some common problems faced by them were.
• Overheating when using it for long periods • Doesn’t blend into the surroundings.
• A lot of noise (intrudes on the tv noise from outside the kitchen) • Cleaning the different surfaces is difficult
(especially on the last setting)
• Outdated design language
• Limited plug points in the kitchen. she wants to keep the socket free.
She doesn’t know what to do with the loose chord though. • Very difficult to clean the corner of the L-shape and the rest of the
surfaces.
• Finds the interaction quite boring.
• Safety regarding the running of coupler when jars are not loaded.
• Safety doubts
• Adds to the existing kitchen cluster
• Short power chord, Excess power chord length
• Overcomplicated design language
• Big model (large base)

Wishlist of
users : What the user’s vision for the mixer grinder is.
• Add more features to the mixer grinder. • Reduce the appliance cluster in the kitchen and provide a wet grinder
attachment with the mixer grinder.
• Reduce the heat and noise produced by it.
• Make cord organization a lot easier.
• Make pre-mixed and ready to cook pastes available of various foods
available in shops. • Help the mixer grinder sit well with the rest of the appliances in the
kitchen.
• Make smart trends like other smart appliances.
• Improve the human interaction with the appliance as the old knob
• Improve safety features and future friendly. control is getting boring and very generic.
• Have simple surfaces which will make maintenance a lot easier.
• Make the design language more modern and help it blend in with the
kitchen.

Identifying
Realizing opportunities is a very important step
towards innovation as it gives us a highlighted
area where our creatives skills could be put
to appropriate use through delivering what is
contextually most relevant. This opportunity finding
opportunities:
provides us with a set context.

• Improve on the existing mixer grinder to be more user-friendly.
• Redesign it to help reduce appliance cluster.
• Help the brand through marketing solutions to have a bigger outreach to customers.
• Inculcate technological advancement with the mixer grinder.
• Improve interaction with the appliance.

Articles regarding the medical
setbacks of store-bought
Testimonial
batter.
Throughout history we come across statements about the generally
consumed food, reading different sources, trusted sources help to
debunk the myth surrounding such foods and that was the exact nature
of this assignment.
“Added baking soda in locally made idli batter to make the idlis fluffier
might even make you lose your appetite in the long run.”
- Thanti TV Published Nov 3, 2015

The fluffy and feather-white idlis are among the The doctors blamed the outsourcing of Many restaurants have outsourced the job to
favored breakfast for many for they are easy to preparing idlis by eateries and takeaways. bulk caterers who prepare idlis and supply them
cook, widely available at almost every eatery in lots of say 5,000 or 10,000, depending on
and takeaway, and most importantly, they are The apprehensions are that quality of idli batter daily indent, to restaurants.
light on the stomach. And the temple town is is being compromised behind the facades
certainly not an exception. of decked-up hotel signboards and their On the face of it, it’s allegedly a genuine
attractive interiors as in many cases as the business model, as the hotels save on time and
But, the numero uno in the breakfast menu hotels, restaurants, even the takeaways have space, while the idly-makers get bulk business.
that you are gobbling up at your friendly outsourced the idli-making to cater to the needs But, there’s more to it what meets the eye.
neighborhood eateries may not be safe as you of ever bulging floating population in Tirupati, Some idly makers are allegedly mixing castor
think. A doctors’ meet held here recently raised apart from the citizens. seeds and “some mysterious powders” to
issues of alleged adulteration in idly batter and increase the product’s shelf life. Though it is not
it has raised many apprehensions: Are the idlis The absence of ‘repeat customers’ makes it known if castor seeds have ever been used as
safe to consume? what about their quality? and easy for many eateries to give quality ago by a preservative, the end product becomes fluffy
so on. and resort to unscrupulous means to jack up and can be stored for even 5-7 days. At the
THE
their profits. eateries, idlis are heated on microwave ovens
and served hot.
Sources say that there are five such bulk “Yes, this issue was raised at the doctors’
idly-making units in the town, though meet. The district food inspectors periodically
it is not known, if all of them resort to visit the eateries, collect samples and check for
such malpractice. The centres are well adherence to the norms. Our sanitary inspectors
connected to the bus and railway stations, will also be on the job,” Mr. Vinaychand said.
HINDU
where they make roaring business, allege Yes, this issue was raised at the doctors’ meet
the speakers at the doctors’ meet. recently. District food inspectors are periodically
visiting eateries, collecting samples and
The issue came to light when the medical checking for adherence to norms. Our sanitary
fraternity discussed the issue with MCT inspectors will also be on the job soon
Commissioner V. Vinaychand at a meeting
on ‘Smart city’ proposals. - V. Vinaychand,MCT Commissioner

Images gathered through
the search.

Add
Conceptualization :
here the Using the combined findings of the research
conducted, we arrive at key problems and
opportunities to tackle. Concepts generation/
ideation helps us deal out solutions in an orderly
redefined
fashion and helps us stick to the grassroots of
why we are carrying this exercise through, to
begin with.
brief
Method of innovation and
S.C.A.M.P.E.R problem solving :
S.C.A.M.P.E.R is a creative tool that is used to improve

products and services through a creative process. In turn,
leading to new products that make the most use of the
resources used.

Description graphics of
the different approach-
es to scamper .
Combine.
Adapt. Substitute.
These are the different directions in
approach for using the S.C.A.M.P.E.R
method to instigate innovation
Modify.
Put to
another Reverse.
use.
Eliminate.

Substitute

Motor How can we improve the function of the mixer grinder by
substituting/swapping components?
specification These motors are used

in electric bikes, etc.
Typical BLDC motor

example.
Low audible noise operation due to the absence

of brushes, commutators, and smooth low air
resistance rotor.
High-speed operation in excess of 80,000 rpm

is possible since these motors are
electronically commutated and are not
subjected to the limitations of conventional
commutations. Long operating life and high reliability due to the High efficiency due to the low rotor losses
absence of brushes and metallic commutators. as a result of the absence of current carrying
Low thermal resistance when these motors conductors on the rotor and reduced friction
are utilized in machine tools is minimal, thereby Clean operation due to the absence of brushes, and windage losses in the rotor.
reducing the effects of heat on the machining resulting in no brushing dust during operation
operation. and allowing for cleanroom applications.

Adapt

Functions How can we improve the function of the mixer grinder by combining
different components to improve its functionality? components?
• What would happen if you combined the mixer grinder

with another product, to create something new?
• What could you combine to maximize the uses of the

mixer grinder?
• How could you combine talent and resources to create a

new approach to this product?

Some concepts made from the idea of using the
ideals of traditional ammi kal or grindng stone to
promote a healthier lifestyle.

A mixer grinder concept infused into the kitchen counter. Only
the gap of marriage between the jar and mixer is seen through
activation. The controls will also be included in the same
counter, with touch controls.

Some concepts made from the idea of using the ideals of
traditional ammi kal or grinding stone to promote a healthier
lifestyle.

A concept in which you load all your food to be processed into a
clear pc jar on top and then it crushes it and automatically colllects
it into a side compartment that is removable and shaped like some
sort of a reverse funnel to make it easier to deposit into containers

A more refined concept of the wet grinder attachment and a gearbox of some sort that helps in
bridging the difference in the R.P.M between the two. This could help in eliminating the need to have
another appliance. It helps in reducing the appliance cluster in today’s homes and also would be a
lifesaver for our increasingly smaller kitchen.

IOT inspired product where the controls only have indicators on
it. Wherein the entire control will be either through a Bluetooth
enabled mobile or a central control unit which can further connect
to a lot more devices in a freestyle modular control in the kitchen.

A shake-i-to-make-it model where the user has to make rapid action after loading the gadget with
food to be processed. To ensure a proper mixing it should be moved often and it can be consumed
from the same container with another lid. It promotes a moving and healthy lifestyle amongst the
inactive population.

The concept in which the mixing and grinding are done through a module that works
like a wet grinder that we see and are familiar with today. They would come in different
sizes for different capacities. But it would be difficult to clean and maintain. Also, it
would take a lot longer to process and would be difficult to process meats.

Wet grinder : Custom designed gearbox and attachment.
The selected concept was turned into a solid works model

with appropriate dimensions and the proper mechanisms. This
model would be later sent to China for prototyping. Below are
some renders made to portray the inner mechanisms of the
gearbox, this gearbox was specifically designed for this project.
To step down the rpm for 5000 to around 150.
Planetary gear system. Newly designed gearbox to step down the R.P.M from about
5000 to around 150 which is a more acceptable speed for the
wet grinder attachment.
5000 RPM
Planet gears
: Sun gear
Output shaft
140 - 150 RPM 33.5 Convertion ratio

Design
Limitations to be considered for the design ( FORM
/ FUNCTION / INTERACTION )
parameters :
• Top and bottom radii have to be increased to provide extra
stability.
• The body has to be able to withstand a maximum top load

of 4 - 6 kgs.
• Height remains similar to the existing model.
• Design should seamlessly integrate both the control

options.
• Design should blend in with the environment its kept in

and surfaces should be easy to clean.
• Improved angle of use.

Form :
Sleek Tactile Connected

Form concepts :

Scanned pictures
of sketches .
Concepts were further

filtered by the team
based on aesthetics,
manufacturing capabilities,
and presentability.

Initial solid
modelling :

Initial solid modeling let to new learnings
about PCB manufacturing and
manufacturing limitations.

Interaction : This section is to figure out how to design the interaction between user
and mixer grinder.
• How do I make the learning curve from the traditional

method of use to touch controls as easy as possible?
• How to make it quick and simple to use?
• To provide a certain degree of freedom-of-use when

compared to the archaic controls, to the user.

Buton styling
PULSE 12 3
PULSE 1 2 3
1 2 3
WET
GRINDER

Final concepts.
1
2

3

Mock-up : Initial models made to test the form and how it translates
into three-dimensionality.
Selected model
Renders of selected concept with color
variations.

Colour
Varients :

3-D Print
The various step it took from digital modeling to 3-D printing
final mock-up.
process :
The following pages start from refining the solid model.
The next step is was to make the model in such a way that it’s
easy and take the least amount of time to print.
There were a lot of problems when it came to the print

process like nozzle clogs, burnt filament, etc.
It was the first attempt at this process and got to witness the
miracle of 3-D printing and the many pitfalls.
The final mock-up made was not as perfect as expected

because of multiple printer related problems like non-stuck
layering, frayed edges, and warping.

Top cover :
2 - Parts
Different parts the model was
split into to fit the printer table.
Middle cover :
5 - Parts
Bottom cover :
4 - Parts

Lip and groove joint to match
the printed parts :
Made the assembly a lot easier.

Pictures of the printed model
and the assembled model.
The final print had a lot of problems

in terms of dimensionality as the
prints came out looking quite rough
and warped. Some even had to be
taken twice as the printing stopped
midway due to technical issues. Overall
experience was mediocre but I guess
better machines will lead to better prints
in the future.

User testing
Stor y
Exploded view of the attempted
Exploded engineering model
view:
2019
/
DJAD
/
ASHOK SURESH
TOP
Technical
drawings :
Dimension non-disclosable.
BACK LEFT FRONT RIGHT

BOTTOM
Technical drawing - isometric view.

T.A.D:
Techno . Aesthetic . Details
This section deals out the different aspects of the product.

The details of the mixer grinder and the coerciveness of these
details to make the product what it is.How the functionality is
seamlessly blended with the form to create a holistic product.

The control panel at rest when the
appliance is switched off or unplugged.

The controls for the wet grinder would not be
accessible when a regular part is kept on top.

The controls for the regular attachment will be
unavailable to use when the wet grinding attachment
is placed on top as the speeds required for the regular
jars would destroy the mechanism for the wet grinder.

Controls :
The choice had to be made between position when pressed accidentally while
membrane switches and conductive being moved around, etc. And due to
touch buttons the end the touch buttons other safety reasond, conductive touch
were more favorable as they could be seemed to be the best option for this
easily reset through the P.C.B. But the particular appliance.
mechanical one will be stuck in
Timer
Stress free operation of wet grinder .
Reduce timer Increase timer

Reduces the time for which the wet
grinder is active. Increases the time for which the wet
grinder is active.
Wet grinder
This activates the wet grinding
mechanism after the ime is set. Pulse
Replaces the inchers pulse function for
quick and short use.
3rd speed
1st speed 3rd speed

Cut and groove to scoop out and let the liquids flow in a
constrained fashion rather that everywhere at once. Coupled
with the slanted section of the top makes maintaining the
appliance a lot easier.
Chord winding space. wrap the chord after

use. in the space provided at the bottom of
the mixer grinder.

Simple branding on the product of
only the company logo.
Bosses for connection between parts.
Carefully designed touch control panel and

iconography for the interaction to be simpler
and more connected to the user.

Packaging : Sample packaging for the product.
A packaging concept made for the product as a suggestion

on how the package should look like, how it would open/
close. This was just a suggestion on how it can look. It will
contain information about the model specifications and
details, pictorial references, and product descriptions.

Conclusion :
The project has helped me a lot and coupled with the
internship period has helped me grow both as an individual,
a human being and a designer who has big ambition and
aspiration for himself. It taught me in the end that the final
product(the end result) is not as important as the process.
The path on which you find a solution to the problem you face
in the product you develop for the user you empathize with
is one of infinite satisfaction if done right. The entire process
was a wholistically enjoyable and it was very eye-opening in
regards to the type of projects I would like to undertake in
the future and the process which I adapt to my own needs,
attributes and quirks as a designer and reflect it into beautiful,
functional, interesting and usable products for my users.

Visual design :
Futura Light Condensed
Futura Bold Oblique
Helvetica Neue Light
Helvetica Neue Italic
INSPIRATION . Helvetica Neue Bold

white BLACK
white BLACK
white
BLACK
Reflection : An irrelevant rant of things that go through my head when i was typing this at 2 A.M .
The architecture was a primary choice of mine You don’t like something thing about it? Is
during my schooling days and that’s what I it possible to change it to better yours and
thought I would be doing for the rest of my everyone else lives? Then you should do as
life. But along the way I learned about a new much as you can to help the change. The first 5
course “Bachelor of Design” and I thought why minutes are the hardest - after that, it becomes
not. Harboring a love for well-made products an extension of you. I wish to take these
and the occasional destructive behavior seen qualities and reflect it on my work in the future
towards them I thought this could be a good and hope have been doing in my work before.
opportunity for me to learn more about myself
and what I could be doing it. Soon it became I come from a place and a family background,
what a teenage boy from the south of India they didn’t know what design is. Sure, they
(Kerala ) loves doing more than anything else. It pretend its engineering and you give in trying to
became a passion of mine for good reason - I explain it to them after the first 10 minutes I’m
have a feeling I can make actual change happen sure I would be getting better at it in the future
to help users and communities and someday and wish to make my family proud of what I
maybe the world someday. I have always do. Maybe even inspire people to pursue this
thought that change can happen only through lifestyle.
impatience, you see something?

Reference :
Sample packaging for the product.
A packaging concept made for the product as a suggestion

on how the package should look like, how it would open/
close .This was just a suggestion on how it can look.It will
contain information about the model specifications and
details, pictoral references and product descriptions.

Banerjee, A. and Watson, T.F. (2011) Pickard’s manual of operative dentistry. 9th edn. Oxford: Oxford University Press.
Davidson, A. (2013) ‘The Saudi Marathon Man’, The New Yorker, 16 April. Available at: http://www.newyorker.com/news/daily-comment/the-saudi-marathon-
man (Accessed: 22 June 2015).
Guy, J. (2001) The view across the river: Harriette Colenso and the Zulu struggle against imperialism. Charlottesville, Virginia: University Press of Virginia.
Hislop, V. (2014) The sunrise. Available at http://www.amazon.co.uk/kindlestore (Downloaded: 17 June 2015).
Homer (1997) The Iliad. Translated by J. Davies. Introduction and notes by D. Wright. London: Dover Publications.
Knapik, J. J., Cosio-Lima, L. M., and Reynolds, K. L. (2015) ‘Efficacy of functional movement screening for predicting injuries in coast guard cadets’, The Journal
of Strength and Conditioning Research, 29 (5), pp. 1157-1162. EDUC 1028: E-learning. Available at: http://intranet.bir.ac.uk (Accessed: 25 June 2015).
Lucas, G. (2004) The wonders of the Universe. 2nd edn. Edited by Frederick Jones, James Smith and Tony Bradley. London: Smiths.
Medicine in old age (1985) 2nd edn. London: British Medical Association.
‘Rush (band)’ (2015) Wikipedia. Available at https://en.wikipedia.org/?title=Rush_(band) (Accessed: 18 June 2015).

D.J. Academy of Design
Batch (2015-2019)

Ashok Capstone - 2019

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PRODUCT

ASHOK SURESH / DJAD / 2019

ASHOK SURESH / DJAD / 2019

ASHOK SURESH / DJAD / 2019

DJAD commenced in 2004 to a felt need in the country. The potential

D J Academy of Design belongs to the illustrious GKD Charity Trust,

ASHOK SURESH / DJAD / 2019

1. Good design is innovative

2. Good design makes a product useful

3. Good design is aesthetic

4. Good design makes a product understandable

5. Good design is unobtrusive

6. Good design is honest

7. Good design is long lasting

8. Good design is thorough , down to the last detail

9. Good design is environmentally -friendly

10. Good design is as little design as possible

ASHOK SURESH / DJAD / 2019

DJ Academy of Design has an impressive armory of internal

In addition to this wonderful mix of permanent faculty, the

ASHOK SURESH / DJAD / 2019

A multi-disciplinary Design House specializing in

Branding, Environmental and Signage Systems

They started 10 years ago with the commitment

ASHOK SURESH / DJAD / 2019

As a multidisciplinary studio, the

ASHOK SURESH / DJAD / 2019

ASHOK SURESH / DJAD / 2019

15th December - 15th January :

15th January - 6th February :

ASHOK SURESH / DJAD / 2019

12th February - 15th March :

15th March - 15th April :

ASHOK SURESH / DJAD / 2019

ASHOK SURESH / DJAD / 2019

A kitchen appliance widely popular in India that is used to mix

In a recent trent, more attachments are available with the

ASHOK SURESH / DJAD / 2019

To improve the quality of life of users through thoughtful and

ASHOK SURESH / DJAD / 2019

of mixing To assimilate the history of mixing and grinding and how it

ASHOK SURESH / DJAD / 2019

ASHOK SURESH / DJAD / 2019

The first mixer with electric motor is thought

ASHOK SURESH / DJAD / 2019

ASHOK SURESH / DJAD / 2019

This link of problem-solving and certain - uncertainty provides

AI/IOS devices also have the power and ability to

Smart devices like refrigerator and storage solutions like

The layout of the kitchen would largely remain the same

ASHOK SURESH / DJAD / 2019

ASHOK SURESH / DJAD / 2019

ASHOK SURESH / DJAD / 2019

ASHOK SURESH / DJAD / 2019

ASHOK SURESH / DJAD / 2019

ASHOK SURESH / DJAD / 2019

the effects NOISE

ASHOK SURESH / DJAD / 2019

Number of people affected

ASHOK SURESH / DJAD / 2019

Poor urban planning: Congested houses, large families

Construction activities: Under construction activities like

Social events: Marriages, parties, pubs, and discos or places

Industrialization: In our city industrial units are interspersed