5.

The home page

6. none of the above
7. The entire website
8. a single page on a website dedicated to a specific promotion or deal that the company is offering

9. Resources diversification

• Creates confusion in the market

• Extends your reach
• May offer another potential scaling strategy
• Extends your reach & May offer another potential scaling strategy

10. Strategic foresight is the practice of creating

• A functional view of the future, or future events and possibilities, in such a way as to take full advantage of
opportunities
• A functional view of the culture, or future events and possibilities to prepare for any possible adversity
• A functional view of the future or future of possibilities and adversities
• None

Positioning of a brand

• The kind of store it will be placed in

• The position in the store
• Is the unique value of the product to the customer
• None of the above

Before mechanization, in late-eighteenth century Britain, textiles were made primarily

• None of the above
• At common market place
• At home
• At common community place in villages

13. Some are forced to become entrepreneurs. Reason being

• Passion
• Necessity
• Because everyone else is doing
• Both a) and b)

14. MIP as an innovation method element provide for

a) Accelerated use of licensing
b) Creation of joint ventures or spin-offs
c) Both A and B
d) None of the above

A perfectionist leader
a) Hates time lines and schedule
b) Feels pride in being needed
c) Lead by example
d) Both a and c

16. The Boulder Thesis is defined as follows:

e) Entrepreneurs must lead the start-up community

f) The leaders must have a long-term commonest
g) The start-up community must be inclusive of anyone who wants to participate in it
h) All of the above
. 17. Pop up space is

• Mobile space
• Permanent store provided in store
• Permanent store
• None

18. How can a simple idea be described?

e) An idea that can easily be explained by a child
f) An idea with lots of variables
g) An idea that solves a problem
h) An idea in use

19. A test trial allows for a prospective customer to

a) Try the product when not out inthe market yet
b) Try your company’s product or service for a set duration of time
c) Try the product in the developmental stages
d) Both a) and c)

20. The essentialist entrepreneurs are essentially

a) Need based entrepreneurs where the key is necessity
b) Looks at the largest interest of the society
c) May need extra income for household
d) Necessity & need

21. We now share knowledge and create content collaboratively

a) In a variety of environments
b) Only in a strict formal surrounding
c) Only with colleagues we trust
d) Only in an office environment

22. The Phase-1 original industrial revolution was between

a) 1750-1870
b) 1700-1750
c) 1800-1850
d) 1000-1500

23. In an ecosystem for leadership mentors and universities are

a) Markets
b) Finance
c) Human Capital
d) Policy

24. The sharing economy, the era of maker the anywhere liquid force is
a) Inter mitten economy
b) Part of the Forces of change
c) Characteristics of a developing economy
d) None of the above

25. What makes an idea unique?

a) The simplicity of an idea

b) Just one of a kind idea
c) Idea and how you connect the need, the opportunity and eventually the execution will make your version
unique
d) The usage of the idea

26. Bundling can occur with

a) a company's own products/services, other companies ‘products/services, or a combination of both.

b) Complimentary products only
 c) Only a company's own products
d) the same product only

27. Sensory branding includes

a) voice
b) Sound
c) Touch: Taste/ smell
d) All of the above

28. A Loyalty program of marketing program elements is

a) Structured for loyalty towards certain product channel

b) Structured for another partners loyalty
c) Structured to encourage brand loyalty through encouraging buying behaviour
d) Structured for internal employee loyalty

29. Which of the statements below is true

a) As you grow and change, so will your business

b) The business remains static at all times
c) The business changes only at regular well-defined intervals
d) There are no equations with adaptable structure that will fit your business through the ups and down.

30. Elements of a great idea are

a) Uniqueness
b) Need and opportunity
c) Simplicity and vision
d) All of the above’