Consumer buying behavior while buying stainless steel utensils

QUESTIONS RESPONSES 24

24 responses

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SUMMARY INDIVIDUAL

Where do you stay ?

12 responses

Tier 1 City
50%
Tier 2 or 3 City

50%

What do you do ?
12 responses
 Working Professional
8.3% Housemaker
25% Business Person
Student

66.7%

What is your age?

12 responses

15-25 Years
25-35 Years
41.7% 35-50 Years
50 and Above
8.3%

41.7%

From where do you mostly buy stainless steel utensils?

24 responses

Retail stores/Malls

54.2% Wholesale stores

Small shops in traditional market
places
Online stores
Rate the below factors you take into consideration while buying stainless
steel utensils

15 Doesn't matter Not that important Somewhat important Very Important

10

0
Weight Thickness Design Shine Feel of the surface

Why not online?

What are the reasons for not buying utensils online? (Select all that apply)
23 responses

Authencity concern 9 (39.1%)

Unaware about utensils being

2 (8.7%)
sold online
Require touch and feel before
18 (78.3%)
buying
Desired product not available 6 (26 1%)