YES

NO

100 %
 Friends and relatives
Advertisement in print
61.5 %
Advertisement on internet
Any others specify

33.3 %

Lower prices
Special schemes
15.4 % 28.2 % Wider range
Better quality
10.3 % Guarantee
Convenience in shopping
15.4 %

30.8 %
 Rs. 0-2500
20.5 % Rs. 2500-5000
Rs.5000-7500
12.8 % .Rs. 7500-10000
Above Rs.10000

64.1 %

Computers and Mobiles

12.8 % Clothes and Garments
Shoes
Cosmetics and Toiletries
7.7 %
Furniture and Furnishings
Groceries
43.6 % Electrical and Electronic
20.5 %
products
Books,Movies and Musices\
 Highly satisfied
Satisfied
15.4 % Neutral
Dissatisfied
Highly Dissatisfied

64.1 % 12.8 %

Increase in value of purchase

per month
28.2 %
Increase in volumes of
purchase per month
Increase in categories of
products purchased per mo…
23.1 %
12.8 % Increase in frequency of
purchase per month
Remain the same
23.1 % Reduction in purchase from…
 Bakery and confectionary
products
Home cleaning and soaps
18.2 % Beverages
Fresh fruits and vegetables
Staples – 1. Rice 2 . Atta 3.
54.5 %
Sugar 4 . Spices 5 . Tea 6.
18.2 %
Coffee
4
Convenience in Shopping Lower price Special Schemes Wider Range Be

0
Rice Atta Sugar
5
Rs. 1000-2000 Rs.2000-3000 Rs.3000-4000 Rs.4000-5000 Rs.Above500

Rs. 0-Rs1000
16.7 % Rs1000-Rs2000
Rs2000-Rs3000
16.7 % 16.7 % Above Rs5000

50 %
 Highly satisfied
Satisfied
33.3 %
Neutral
Dissatisfied
Highly dissatisfied

66.7 %

Quality poorer than promised

16.7 % Time of delivery
Cannot buy small quantities
16.7 % Higher prices
Poor replacement policies
Non availability of credit
50 % 16.7 %
6
Aware Visited Ever Purchased Currently purchasing
5

0
Amazon Snapdeal Nature Basket Flipkart Big B a
 Lower prices
Special Schemes
33.3 %
Wider range
Better quality
Guarantee
33.3 %
Convenience in shopping
16.7 %

16.7 %
 Highly likely

Cannot check the quality

12.1 % before purchasing

9.1 % Higher prices

18.2 %
Complicated process to buy
online
Replacement policy would be
difficult.
cannot get credit

57.6 %
 Yes
57.6 % No

Highly satisfied
50 %
Satisfied
Neutral
Dissatisfied
Highly dissatisfied

50 %
 Definitely not interested
Not interested
Can’t say

Offer products at a
promotional lower price
18.2 % Free samples
21.2 %
Gifts on purchase
Visit by the company sales
person
12.1 % Specify any other

45.5 %

40

30

20

10

0
Sep 11 Sep 18
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